國立中山大學 113學年度第1學期 課程教學大綱

National Sun Yat-sen University 113Academic year1st Semester Course syllabus

中文名稱
Course name(Chinese)

 電腦中介傳播

課號
Course Code

 ICM532

英文名稱
Course name(English)

 COMPUTER-MEDIATED COMMUNICATION

課程類別
Type of the course

 講授類

必選修
Required/Selected

選修

系所
Dept./faculty

 行銷傳播管理研究所碩士班

授課教師
Instructor

 王紹蓉    

學分
Credit

 3

因應嚴重特殊傳染性肺炎(武漢肺炎)，倘若後續需實施遠距授課，授課方式調整如下：
　　　　　　　　 同步遠距【透過網路直播技術，同時進行線上教學，得採Microsoft Teams、Adobe connect等軟體進行】
同步遠距含錄影【透過網路直播技術，同時進行線上教學並同時錄影，課程內容可擇日再重播，得採Microsoft Teams、Adobe connect等軟體進行】
非同步遠距【課堂錄影或錄製數位教材放置網路供學生可非同時進行線上學習，得採EverCam、PPT簡報錄影、錄音方式進行】
實作類課程，經評估無法採遠距課程教學，後續復課後密集補課

★遠距教學軟體操作說明連結

因應嚴重特殊傳染性肺炎(武漢肺炎)，倘若後續需實施遠距授課，評分方式調整如下：

　　　　　　　　
1.Participation：20%
2.Essay：20%
3.Final Project：40%

課程大綱 Course syllabus
　　　　　　　　 本課程教學大綱已提供完整英文資訊（本選項僅供統計使用，未提供完整英文資訊者，得免勾記）【Provide information of course syllabus in English.(This is for statistical use only. For those who do not provide information of course syllabus in English, do not check this field.)】

線上世界和真實世界中的社交有甚麼不同? 線上世界中的自己和真實世界中的自己一樣嗎? AI能代表我的形象發言嗎? AI跟人類如何溝通並傳播訊息?AR、VR、元宇宙世界裡的消費行為有什麼不同?線上世界中有真友情真愛情嗎? 我的線上履歷該怎樣才能吸引未來雇主? 我要如何在線上展現出職場專業形象? 網紅如何擄獲粉絲的心? 消費者的評論有影響力嗎?約會軟體裡面暗藏了甚麼人性的真(黑)實(暗)面? 偷吃有幾種而誰又最可能偷吃? 網路霸凌和暗黑人格是怎麼回事?他/她為什麼"塑膠"我? 分手還是"社群"朋友嗎? 我為什麼會從社群偷看前任現在在幹嘛? Instagram上的"照騙"到底傳達了甚麼訊息? COVID-19改變了我們哪些網路行為?
The digital networked era that is based on consuming ever-increasing content has allowed relationship to be largely built and information to be wildly distributed. This course will examine fundamental aspects of interpersonal communication from the socio-psychological perspectives and consider how different types of computer-mediated communications (CMC) tools such as mobile communication apps, social networking sites, and video and photo sharing platforms may affect communication processes.






課程目標 Objectives
　　　　　　　　 本課程幫助同學掌握中介傳播(透過電腦、行動載具、AI等科技中介)領域最新研究趨勢，了解各種新興時尚的線上行為背後的理論意涵，建立對新傳播媒體科技使用現象的批判性思考能力，發展出相關的研究主題或方向，並且讓我們能更了解彼此、貼近人性。
The goal of this course is to understand how information driven by new communication technology can influence who we are and the relationships we have with others.








授課方式 Teaching methods
　　　　　　　　 講授 Lecture










評分方式﹝評分標準及比例﹞Evaluation (Criteria and ratio)等第制單科成績對照表 letter grading reference

　　　　　　　　
1.課堂參與 Participation：20%
2.論文評析 Essay：30%
3.小組報告 Group Presentation：20%
4.期末報告 Final Report：30%

參考書/教科書/閱讀文獻 Reference book/ textbook/ documents
〔請遵守智慧財產權觀念，不可非法影印。教師所提供之教材供學生本人自修學習使用,不得散播及做為商業用途〕
No copies for intellectual property rights. Textbooks provided by the instructor used only for self-study, can not broadcast or commercial use

　　　　　　　　 Handouts & journal articles












彈性暨自主學習規劃 Alternative learning periods
本門課程是否有規劃實施學生彈性或自主學習內容（每1學分2小時）
Is any alternative learning periods planned for this course (with each credit corresponding to two hours of activity)?
否：教師需於「每週課程內容及預計進度」填寫18週課程進度（每1學分18小時之正課內容）。
No:The instructor will include an 18-week course plan in the weekly scheduled progress (each credit corresponds to 18 hours of instruction)
是：教師需於「每週課程內容及預計進度」填寫16週課程內容（每1學分16小時之正課內容），並於下列欄位填寫每1學分2小時學生彈性或自主學習內容。
Yes:The instructor will include a 16-week course plan in the weekly scheduled progress (each credit corresponds to 16 hours of instruction);
the details of the planned alternative learning periods are provided below (each credit corresponds to two hours of activity).

本門課程規劃學生彈性或自主學習內容（每1學分2小時）：
Alternative learning periods planned for the course (each credit corresponds to two hours of activity):
學生彈性或自主學習活動
Alternative learning periods		勾選或填寫規劃內容
Place a check in the appropriate box or provide details		時數
Number of hours
學生分組實作及討論
Group work and discussion
參與課程相關作業、作品、實驗
Participation in course-related assignments, work, or experiments
參與校內外活動（研習營、工作坊、參訪）或競賽
Participation in on- or off-campus activities (e.g., seminars, workshops, and visits) or competitions
課外閱讀
Extracurricular reading
線上數位教材學習
Learning with online digital learning materials
其他（請填寫規劃內容）
Other (please provide details)

每週課程內容及預計進度 Weekly scheduled progress
　　　　　　　　
週次日期授課內容及主題
WeekDateContent and topic
12024/09/08~2024/09/14Introduction
22024/09/15~2024/09/21Why do we study CMC?
32024/09/22~2024/09/28Media richness
42024/09/29~2024/10/05Cues filtered In, cues filtered out
52024/10/06~2024/10/12SIDE & SIP
62024/10/13~2024/10/19Impersonal, interpersonal, or hyperpersonal?
72024/10/20~2024/10/26Review of CMC Theories and a Myth of CMC
82024/10/27~2024/11/02Self-presentation & impression formation
92024/11/03~2024/11/09Midterm
102024/11/10~2024/11/16Self-disclosure
112024/11/17~2024/11/23Uncertainty reduction
122024/11/24~2024/11/30Physical attractiveness
132024/12/01~2024/12/07Personality traits I
142024/12/08~2024/12/14Personality traits II
152024/12/15~2024/12/21Presentation
162024/12/22~2024/12/28Presentation
172024/12/29~2025/01/04Final week
182025/01/05~2025/01/11Self-learning

課業討論時間 Office hours
　　　　　　　　 時段1 Time period 1:
時間 Time：星期一14:00-16:00
地點 Office/Laboratory：管4092
時段2 Time period 2：
時間 Time：星期三14:00-16:00
地點 Office/Laboratory：管4092

系所學生專業能力/全校學生基本素養與核心能力 basic disciplines and core capabilitics of the dcpartment and the university
　　　　　　　　
系所學生專業能力/全校學生基本素養與核心能力
basic disciplines and core capabilities of the department and the university		課堂活動與評量方式
Class activities and evaluation
本課程欲培養之能力與素養 This course enables students to achieve.紙筆考試或測驗 Test.課堂討論︵含個案討論︶ Group discussion (case analysis).個人書面報告、作業、作品、實驗 Indivisual paper report/ assignment/ work or experiment.群組書面報告、作業、作品、實驗 Group paper report/ assignment/ work or experiment.個人口頭報告 Indivisual oral presentation.群組口頭報告 Group oral presentation.課程規劃之校外參訪及實習 Off-campus visit and intership.證照/檢定 License.參與課程規劃之校內外活動及競賽 Participate in off-campus/ on-campus activities and competitions.課外閱讀 Outside reading.
課外閱讀 Outside reading.
※系所學生專業能力 Basic disciplines and core capabilities of the department
1具備良好的理解、表達、與溝通能力。 1 With the professional academic knowledge and skills of marketing communication, every students will be equipped with effective analytical and problem-solving ability.V VV  V    
2.具備行銷傳播學業知識與技能，並有效分析與解決問題。 2. Through two professional knowledge programs of digital marketing and social culture marketing, the students can accomplish future development. V VV  V    
3.以數位行銷與社會文化行銷之專業成就全方位生涯發展。 3.Developing the most of leadership and team-oriented spirit, our lecture provide internationalisation, digitalisation, and practical skills which are also emphasised on the society.           
4.發揮領導與團隊精神，能與現代社會所強調之「國際化」、「數位化」、「實務化」之專業需求並行。 4. Through two professional knowledge programs of digital marketing and social culture marketing, the students can accomplish future development.           
5.具備專業倫理觀念，明瞭對社會作出貢獻是應負之責任。 5.Developing the most of leadership and team-oriented spirit, our lecture provide internationalisation, digitalisation, and practical skills which are also emphasised on the society.           
※全校學生基本素養與核心能力 Basic disciplines and core capabilities of the university
1.表達與溝通能力。 1. Articulation and communication skillsV VV  V    
2.探究與批判思考能力。 2. Inquisitive and critical thinking abilitiesV VV  V    
3.終身學習能力。 3. Lifelong learning           
4.倫理與社會責任。 4. Ethnics and social responsibility           
5.美感品味。 5. Aesthetic appreciation           
6.創造力。 6. Creativity           
7.全球視野。 7. Global perspective           
8.合作與領導能力。 8. Team work and leadership           
9.山海胸襟與自然情懷。 9. Broad-mindedness and the embrace of nature　           

本課程與SDGs相關項目：The course relates to SDGs items:

　　　　　　　　
SDG1-消除貧窮(No Poverty)
SDG2-消除飢餓 (Zero Hunger)
SDG3-良好健康與福祉(Good Health and Well-being)
SDG4-教育品質(Quality Education)
SDG5-性別平等(Gender Equality)
SDG6-乾淨水源與公共衛生(Clean Water and Sanitation)
SDG7-可負擔乾淨能源(Affordable and Clean Energy)
SDG8-優質工作與經濟成長(Decent Work and Economic Growth)
SDG9-工業、創新和基礎建設(Industry,Innovation and Infrastructure)
SDG10-減少不平等(Reduced Inequalities)
SDG11-永續城市(Sustainable Cities and Communities)
SDG12-責任消費與生產(Responsible Consumption and Production)
SDG13-氣候行動(Climate Action)
SDG14-海洋生態(Life Below Water)
SDG15-陸域生態(Life on Land)
SDG16-和平、正義和穩健的制度(Peace,Justice And Strong Institutions)
SDG17-促進目標實現的全球夥伴關係(Partnership for the Goals)
本課程和SDGS無關

本課程校外實習資訊: This course is relevant to internship:

　　　　　　　　 本課程包含校外實習（本選項僅供統計使用，無校外實習者，得免勾記）
The course includes internship.(For statistical use only. If the course without internship, please ignore this item.)

實習定義：規劃具有學分或時數之必修或選修課程，且安排學生進行實務與理論課程實習，於實習終了取得考核證明繳回學校後，始得獲得學分；或滿足畢業條件者。(一般校內實習請勿勾選此欄位)

Internship: The required or elective courses should include credits and learning hours. Students should participate in the corporative company or institution to practice and learn the real skills. An internship certification must be handed in at the end of internship to get the credits or to fulfil the graduation requirements.

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