國立中山大學 112學年度第2學期 課程教學大綱

National Sun Yat-sen University 112Academic year Course syllabus

中文名稱
Course name(Chinese)

商業大數據分析資料案例

課號
Course Code

CM505

英文名稱
Course name(English)

BUSINESS BIG DATA ANALYTICS CAPSTONE

課程類別
Type of the course

講授類

必選修
Required/Selected

選修

系所
Dept./faculty

管理學院

授課教師
Instructor

康藝晃    卓雍然    

學分
Credit

3

因應嚴重特殊傳染性肺炎(武漢肺炎),倘若後續需實施遠距授課,授課方式調整如下:

         同步遠距【透過網路直播技術,同時進行線上教學,得採Microsoft Teams、Adobe connect等軟體進行】
同步遠距含錄影【透過網路直播技術,同時進行線上教學並同時錄影,課程內容可擇日再重播,得採Microsoft Teams、Adobe connect等軟體進行】
非同步遠距【課堂錄影或錄製數位教材放置網路供學生可非同時進行線上學習,得採EverCam、PPT簡報錄影、錄音方式進行】
實作類課程,經評估無法採遠距課程教學,後續復課後密集補課

★遠距教學軟體操作說明連結

因應嚴重特殊傳染性肺炎(武漢肺炎),倘若後續需實施遠距授課,評分方式調整如下:

         尚未建立傳染性肺炎(武漢肺炎)課程評分方式﹝評分標準及比例﹞

課程大綱 Course syllabus

         本課程教學大綱已提供完整英文資訊(本選項僅供統計使用,未提供完整英文資訊者,得免勾記)【Provide information of course syllabus in English.(This is for statistical use only. For those who do not provide information of course syllabus in English, do not check this field.)】

- 認識合作廠商 (Acquainting Business Partners)
- 商業分析流程 (Basic Business Analysis Process)
- 學生分組 (Grouping Students)
- 探索性資料分析 (Exploring Data)
- 資料蒐集 (Collecting Data)
- 預測性資料分析 (Predictive Analytics)

課程目標 Objectives

         本課程的目的在透過實際的一般商業管理資料個案,引導同學們活用所學過的各種分析方法,並結合各項分析的結果來進行策略規劃。本課程也將與產業界合作,讓同學們進入實際的公司情境,練習在實際的商業情境之下、靈活運用探索性、診斷性和預測性的分析方法,配合模擬與優化工具來判斷局勢、預測情境、模擬狀況、溝通策略和規劃對策。
This course aims to apply action learning approach for analytics based on real business cases. The analysis results will be subsequently used to devise strategies. Students will be placed in real company context and exercise various analytics methods, such as exploring, diagnosis, and predictive analytics. The result will be coupled with simulations and optimization techniques for strategic planning.

授課方式 Teaching methods

         Lecture & Discussion & Doing

評分方式﹝評分標準及比例﹞Evaluation (Criteria and ratio)等第制單科成績對照表 letter grading reference

        
1.Mid-term report30%
2.Final report50%
3.Participation20%

參考書/教科書/閱讀文獻 Reference book/ textbook/ documents
〔請遵守智慧財產權觀念,不可非法影印。教師所提供之教材供學生本人自修學習使用,不得散播及做為商業用途〕
No copies for intellectual property rights. Textbooks provided by the instructor used only for self-study, can not broadcast or commercial use

        
序號作者書名出版社出版年出版地ISBN#
No.AutherTitlePublisherYear of
publish
Publisher
place
ISBN#
1Albright, S., & Winston, W.Business analytics: Data analysis & decision makingNelson Education2014

彈性暨自主學習規劃 Alternative learning periods

本門課程是否有規劃實施學生彈性或自主學習內容(每1學分2小時)
Is any alternative learning periods planned for this course (with each credit corresponding to two hours of activity)?
否:教師需於「每週課程內容及預計進度」填寫18週課程進度(每1學分18小時之正課內容)。
No:The instructor will include an 18-week course plan in the weekly scheduled progress (each credit corresponds to 18 hours of instruction)
是:教師需於「每週課程內容及預計進度」填寫16週課程內容(每1學分16小時之正課內容),並於下列欄位填寫每1學分2小時學生彈性或自主學習內容。
Yes:The instructor will include a 16-week course plan in the weekly scheduled progress (each credit corresponds to 16 hours of instruction);the details of the planned alternative learning periods are provided below (each credit corresponds to two hours of activity).

本門課程規劃學生彈性或自主學習內容(每1學分2小時):
Alternative learning periods planned for the course (each credit corresponds to two hours of activity):
學生彈性或自主學習活動
Alternative learning periods
勾選或填寫規劃內容
Place a check in the appropriate box or provide details
時數
Number of hours
學生分組實作及討論
Group work and discussion
參與課程相關作業、作品、實驗
Participation in course-related assignments, work, or experiments
參與校內外活動(研習營、工作坊、參訪)或競賽
Participation in on- or off-campus activities (e.g., seminars, workshops, and visits) or competitions
課外閱讀
Extracurricular reading
線上數位教材學習
Learning with online digital learning materials
其他(請填寫規劃內容)
Other (please provide details)

每週課程內容及預計進度 Weekly scheduled progress

        
週次日期授課內容及主題
WeekDateContent and topic
12024/02/18~2024/02/24課程介紹 & 認識合作廠商
22024/02/25~2024/03/02商業分析流程
32024/03/03~2024/03/09商業分析流程
42024/03/10~2024/03/16商業分析流程
52024/03/17~2024/03/23媒合合作廠商
62024/03/24~2024/03/30了解個案
72024/03/31~2024/04/06NO CLASS (Tomb Sweeping Day)
82024/04/07~2024/04/13資料蒐集
92024/04/14~2024/04/20資料探索
102024/04/21~2024/04/27資料分析
112024/04/28~2024/05/04初步報告
122024/05/05~2024/05/11期中報告
132024/05/12~2024/05/18模擬規劃預測
142024/05/19~2024/05/25模擬規劃預測
152024/05/26~2024/06/01期末報告
162024/06/02~2024/06/08跨學程成果報告
172024/06/09~2024/06/15
182024/06/16~2024/06/22

課業討論時間 Office hours

         時段1 Time period 1:
時間 Time:星期一2-4pm
地點 Office/Laboratory:By appointment
時段2 Time period 2:
時間 Time:星期三2-4pm
地點 Office/Laboratory:By appointment

系所學生專業能力/全校學生基本素養與核心能力 basic disciplines and core capabilitics of the dcpartment and the university

        
系所學生專業能力/全校學生基本素養與核心能力
basic disciplines and core capabilities of the department and the university
課堂活動與評量方式
Class activities and evaluation
本課程欲培養之能力與素養 This course enables students to achieve.
紙筆考試或測驗 Test.課堂討論︵含個案討論︶ Group discussion (case analysis).個人書面報告、作業、作品、實驗 Indivisual paper report/ assignment/ work or experiment.
個人書面報告、作業、作品、實驗 Indivisual
群組書面報告、作業、作品、實驗 Group paper report/ assignment/ work or experiment.
群組書面報告、作業、作品、實驗 Group paper rep
個人口頭報告 Indivisual oral presentation.群組口頭報告 Group oral presentation.
課程規劃之校外參訪及實習 Off-campus visit and intership.
課程規劃之校外參訪及實習 Off-campus visit and intership.
證照/檢定 License.參與課程規劃之校內外活動及競賽 Participate in off-campus/ on-campus activities and competitions.課外閱讀 Outside reading.
※系所學生專業能力 Basic disciplines and core capabilities of the department
※全校學生基本素養與核心能力 Basic disciplines and core capabilities of the university
1.表達與溝通能力。 1. Articulation and communication skills           
2.探究與批判思考能力。 2. Inquisitive and critical thinking abilities           
3.終身學習能力。 3. Lifelong learning           
4.倫理與社會責任。 4. Ethnics and social responsibility           
5.美感品味。 5. Aesthetic appreciation           
6.創造力。 6. Creativity           
7.全球視野。 7. Global perspective           
8.合作與領導能力。 8. Team work and leadership           
9.山海胸襟與自然情懷。 9. Broad-mindedness and the embrace of nature            

本課程與SDGs相關項目:The course relates to SDGs items:

        
SDG1-消除貧窮(No Poverty)
SDG2-消除飢餓 (Zero Hunger)
SDG3-良好健康與福祉(Good Health and Well-being)
SDG4-教育品質(Quality Education)
SDG5-性別平等(Gender Equality)
SDG6-乾淨水源與公共衛生(Clean Water and Sanitation)
SDG7-可負擔乾淨能源(Affordable and Clean Energy)
SDG8-優質工作與經濟成長(Decent Work and Economic Growth)
SDG9-工業、創新和基礎建設(Industry,Innovation and Infrastructure)
SDG10-減少不平等(Reduced Inequalities)
SDG11-永續城市(Sustainable Cities and Communities)
SDG12-責任消費與生產(Responsible Consumption and Production)
SDG13-氣候行動(Climate Action)
SDG14-海洋生態(Life Below Water)
SDG15-陸域生態(Life on Land)
SDG16-和平、正義和穩健的制度(Peace,Justice And Strong Institutions)
SDG17-促進目標實現的全球夥伴關係(Partnership for the Goals)
本課程和SDGS無關

本課程校外實習資訊: This course is relevant to internship:

         本課程包含校外實習(本選項僅供統計使用,無校外實習者,得免勾記)
The course includes internship.(For statistical use only. If the course without internship, please ignore this item.)

實習定義:規劃具有學分或時數之必修或選修課程,且安排學生進行實務與理論課程實習,於實習終了取得考核證明繳回學校後,始得獲得學分;或滿足畢業條件者。(一般校內實習請勿勾選此欄位)

Internship: The required or elective courses should include credits and learning hours. Students should participate in the corporative company or institution to practice and learn the real skills. An internship certification must be handed in at the end of internship to get the credits or to fulfil the graduation requirements.

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