國立中山大學 112學年度第2學期 課程教學大綱
National Sun Yat-sen University 112Academic year Course syllabus
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中文名稱 Course name(Chinese) |
新興產業研究與創業專題研討(一) |
課號 Course Code |
BM358 |
英文名稱 Course name(English) |
SEMINAR IN EMERGING INDUSTRIES AND ENTREPRENEURSHIP (I) |
課程類別 Type of the course |
研討類 | 必選修 Required/Selected | 必修 |
系所 Dept./faculty |
企業管理學系 |
授課教師 Instructor |
王致遠
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學分 Credit |
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因應嚴重特殊傳染性肺炎(武漢肺炎),倘若後續需實施遠距授課,授課方式調整如下: |
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因應嚴重特殊傳染性肺炎(武漢肺炎),倘若後續需實施遠距授課,評分方式調整如下: |
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1.Class participation:20% 2.Goup coursework:80%
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課程大綱 Course syllabus |
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課程目標 Objectives |
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修習完本課程之後,學生應該可以得到以下成果: 能夠利用學校所學的商學知識於實際的網路行銷與銷售活動中 學會在五管課程之外的商業規劃與分析技巧。 Upon completing this course, students should achieve the following outcomes: Ability to apply the business knowledge learned in school to actual online marketing and sales activities. Learn business planning and analysis skills beyond the core curriculum of the five management courses.
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授課方式 Teaching methods |
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本課程採取專題導向教學(Project-base Learning),學生必須參與合作廠商之商業任務,為期一年。在學習的一開始,將會教授網路行銷、網路商店經營、創業以及設計思考的相關概念,然後進入實作階段。 此次合作的廠商如下: 1. 供具人公司: 發展與經營Tiktok Shop,詳細工作內容將會於第一週上課時公佈,選擇這一組的學生必須要固定空出每週的1-2個時段參與作業,廠商將會給薪,原則上以時薪183元計算。工作主要以遠端進行。 2. 灣仔工作室: 負責在現有的產品基礎之下,進行加值設計與開發,同時運用網路行銷與社群行銷工具,推動在蝦皮商店的產品銷售。沒有廠商所指定的參與時間,但是參與本專案的學生,可以從實際的銷售業績當中進行抽成,詳細的工作內容與狀況也將與第一週上課時公布。 以下每週課程安排僅供參考,17課程活動安排將會看合作廠商以及合作講師的時間進行彈性調整,原則上每兩週現場聚會一次。 This course adopts a project-based learning approach, requiring students to participate in business tasks with partner companies for one year. At the beginning of the course, concepts related to online marketing, e-commerce management, entrepreneurship, and consumer demand exploration will be taught, followed by a project execution phase. The collaborating companies for this course are as follows: Zooyl Ltd: Students will develop and operate a TikTok Shop. Detailed job descriptions will be announced in the first week of class. Students choosing this group must commit to 1-2 time slots each week for work, with the company paying an hourly wage of 183 TWD. The work will primarily be remote. "Wan Zai Studio": Students will be responsible for value-added design and development based on existing products, while utilizing online and social media marketing tools to promote product sales in the Shopee store. There are no specified participation hours from the company, but students involved in this project can earn a commission from actual sales. Detailed job content and arrangements will also be announced in the first week of class. The following weekly course schedule is for reference only. The arrangement of the 17 course sessions will be flexibly adjusted according to the availability of partner companies and guest lecturers. Generally, there will be a face-to-face meeting every two weeks.
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評分方式﹝評分標準及比例﹞Evaluation (Criteria and ratio)等第制單科成績對照表 letter grading reference
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1.課堂參與 Class engagement:30% 2.實作成果 Business Tasks:70%
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參考書/教科書/閱讀文獻 Reference book/ textbook/ documents
〔請遵守智慧財產權觀念,不可非法影印。教師所提供之教材供學生本人自修學習使用,不得散播及做為商業用途〕
No copies for intellectual property rights. Textbooks provided by the instructor used only for self-study, can not broadcast or commercial use
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彈性暨自主學習規劃 Alternative learning periods
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每週課程內容及預計進度 Weekly scheduled progress |
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週次 | 日期 | 授課內容及主題 | Week | Date | Content and topic | 1 | 2024/02/18~2024/02/24 | Discussion | 2 | 2024/02/25~2024/03/02 | Discussion | 3 | 2024/03/03~2024/03/09 | Discussion | 4 | 2024/03/10~2024/03/16 | Discussion | 5 | 2024/03/17~2024/03/23 | Discussion | 6 | 2024/03/24~2024/03/30 | Discussion | 7 | 2024/03/31~2024/04/06 | Holiday | 8 | 2024/04/07~2024/04/13 | Discussion | 9 | 2024/04/14~2024/04/20 | Discussion | 10 | 2024/04/21~2024/04/27 | Discussion | 11 | 2024/04/28~2024/05/04 | Discussion | 12 | 2024/05/05~2024/05/11 | Discussion | 13 | 2024/05/12~2024/05/18 | Discussion | 14 | 2024/05/19~2024/05/25 | Discussion | 15 | 2024/05/26~2024/06/01 | Discussion | 16 | 2024/06/02~2024/06/08 | Discussion | 17 | 2024/06/09~2024/06/15 | Discussion | 18 | 2024/06/16~2024/06/22 | Discussion |
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課業討論時間 Office hours |
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時段1 Time period 1: 時間 Time:星期三11:00-13:00 地點 Office/Laboratory:CM4106 時段2 Time period 2: 時間 Time:星期四11:00-13:00 地點 Office/Laboratory:CM4106
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系所學生專業能力/全校學生基本素養與核心能力 basic disciplines and core capabilitics of the dcpartment and the university |
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系所學生專業能力/全校學生基本素養與核心能力 basic disciplines and core capabilities of the department and the university | 課堂活動與評量方式 Class activities and evaluation | 本課程欲培養之能力與素養 This course enables students to achieve.
| 紙筆考試或測驗 Test. | 課堂討論︵含個案討論︶ Group discussion (case analysis). | 個人書面報告、作業、作品、實驗 Indivisual paper report/ assignment/ work or experiment. 個人書面報告、作業、作品、實驗 Indivisual | 群組書面報告、作業、作品、實驗 Group paper report/ assignment/ work or experiment. 群組書面報告、作業、作品、實驗 Group paper rep | 個人口頭報告 Indivisual oral presentation. | 群組口頭報告 Group oral presentation.
| 課程規劃之校外參訪及實習 Off-campus visit and intership. 課程規劃之校外參訪及實習 Off-campus visit and intership. | 證照/檢定 License. | 參與課程規劃之校內外活動及競賽 Participate in off-campus/ on-campus activities and competitions. | 課外閱讀 Outside reading. | ※系所學生專業能力 Basic disciplines and core capabilities of the department | |
1.基礎的管理知識(general knowledge of business management) 1. General knowledge of business management. | V | | | | | | | V | | | | 2.溝通能力與團隊合作(Communication ability and team cooperation) 2. Communication ability and team cooperation. | V | | | | | | | | | V | | 3.問題解決能力(Ability of problem solution) 3. Ability of problem solution. | | | | | | | | | | | | 4.倫理觀與社會責任實踐(Ethics and social responsibilities) 4. Ethics and social responsibilities. | | | | | | | | | | | | 5.國際觀(Global perspective) 5. Global perspective. | | | | | | | | | | | | ※全校學生基本素養與核心能力 Basic disciplines and core capabilities of the university | |
1.表達與溝通能力。 1. Articulation and communication skills | | | | | | | | | | | | 2.探究與批判思考能力。 2. Inquisitive and critical thinking abilities | | | | | | | | | | | | 3.終身學習能力。 3. Lifelong learning | | | | | | | | | | | | 4.倫理與社會責任。 4. Ethnics and social responsibility | | | | | | | | | | | | 5.美感品味。 5. Aesthetic appreciation | | | | | | | | | | | | 6.創造力。 6. Creativity | V | | | | | | | | | V | | 7.全球視野。 7. Global perspective | | | | | | | | | | | | 8.合作與領導能力。 8. Team work and leadership | | | | | | | | | | | | 9.山海胸襟與自然情懷。 9. Broad-mindedness and the embrace of nature | | | | | | | | | | | |
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本課程與SDGs相關項目:The course relates to SDGs items: |
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本課程校外實習資訊: This course is relevant to internship: |
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