本課程教學大綱已提供完整英文資訊(本選項僅供統計使用,未提供完整英文資訊者,得免勾記)【Provide information of course syllabus in English.(This is for statistical use only. For those who do not provide information of course syllabus in English, do not check this field.)】
This is an integrative and interdisciplinary course, drawing together the ideas, concepts, and theories from cross-functional knowledge such as marketing, human resources, public relations, services, and event management. It takes a general management perspective, viewing the firm as a whole, and demonstrates the necessity of coordinating and integrating different functional strategies into an overall competitive strategy. It takes a broad view of the dynamic business environment that includes buyers, suppliers, competitors, technology, the economy, government, and uncertain global forces that affect the successful execution of a company’s strategic plan.
課程目標 Objectives
Learning Outcomes The objectives of this course are to develop the following: Analyze an industry's competitive environment using frameworks like Porter's 5 Forces Conduct an internal analysis of a company's resources, capabilities, and value chain Recommend business-level strategies based on cost leadership, differentiation or focus Evaluate corporate-level strategies such as vertical integration, diversification, and strategic alliances Develop an international market entry and expansion strategy Formulate financial strategies involving capital structure, budgets, and dividends Assess how technology and information systems enable strategic priorities Design human resource strategies for recruiting, development, and retention Craft a strategic marketing mix involving segmentation, targeting, product, pricing, and promotion Synthesize analyses into comprehensive strategic plans for an organization Apply strategic management concepts to real-world business scenarios and cases Communicate strategic analysis and recommendations effectively in written and oral formats Work collaboratively to make sound strategic decisions for an organization.
授課方式 Teaching methods
Lectures, case studies, in-class activities (group discussions, self-reflection, problem-solving exercises) and video presentations. Guest lectures will be arranged and notified.
1.Group Assignment 1:25% 2.Group Assignment 2:25% 3.Individual Research Report:40% 4.Class Participation (including 2% for guest lecture):10%
參考書/教科書/閱讀文獻 Reference book/ textbook/ documents
〔請遵守智慧財產權觀念,不可非法影印。教師所提供之教材供學生本人自修學習使用,不得散播及做為商業用途〕
No copies for intellectual property rights. Textbooks provided by the instructor used only for self-study, can not broadcast or commercial use
序號
作者
書名
出版社
出版年
出版地
ISBN#
No.
Auther
Title
Publisher
Year of publish
Publisher place
ISBN#
1
Hitt, M. A., Ireland, R. D., & Hoskisson, R. E.
trategic Management Cases: Competitiveness and Globalization,
Cengage Learning.
2017
2
Dahlquist, J.
Principles of Finance.
Open Access Publisher
2022
3
Davies, T. and Crawford, I.,
Corporate finance and financial strategy: Optimising corporate and shareholder value.
Harlow: Pearson Education.
2014
4
Edwards, J.,
Mastering strategic management
Victoria, BC: BCcampus
2014
5
Morris, J., and Hodges, T.,
Strategic management.
Corvallis, OR: Oregon State University.
2019
6
[Author removed],
Information systems: A manager's guide to harnessing technology
Boston, MA: FlatWorld.
2018
7
Paley, N
The marketing strategy desktop guide
Thorogood Publishing.
2nd Ed
8
Wirtz, J., and Lovelock, C.
Services Marketing: People, Technology, and Strategy
Hackensack, NJ: World Scientific.
2016
9
Kennedy, R.,
Strategic management
Blacksburg, VA: Virginia Tech Publishing.
2020
彈性暨自主學習規劃 Alternative learning periods
本門課程是否有規劃實施學生彈性或自主學習內容(每1學分2小時)
Is any alternative learning periods planned for this course (with each credit corresponding to two hours of activity)?
否:教師需於「每週課程內容及預計進度」填寫18週課程進度(每1學分18小時之正課內容)。 No:The instructor will include an 18-week course plan in the weekly scheduled progress (each credit corresponds to 18 hours of instruction)
是:教師需於「每週課程內容及預計進度」填寫16週課程內容(每1學分16小時之正課內容),並於下列欄位填寫每1學分2小時學生彈性或自主學習內容。 Yes:The instructor will include a 16-week course plan in the weekly scheduled progress (each credit corresponds to 16 hours of instruction);the details of the planned alternative learning periods are provided below (each credit corresponds to two hours of activity).
學生彈性或自主學習活動 Alternative learning periods
勾選或填寫規劃內容 Place a check in the appropriate box or provide details
時數 Number of hours
學生分組實作及討論 Group work and discussion
參與課程相關作業、作品、實驗 Participation in course-related assignments, work, or experiments
參與校內外活動(研習營、工作坊、參訪)或競賽 Participation in on- or off-campus activities (e.g., seminars, workshops, and visits) or competitions
課外閱讀 Extracurricular reading
線上數位教材學習 Learning with online digital learning materials
其他(請填寫規劃內容) Other (please provide details)
每週課程內容及預計進度 Weekly scheduled progress
週次
日期
授課內容及主題
Week
Date
Content and topic
1
2023/09/03~2023/09/09
Course orientation Briefs about the syllabus and course assignments
2
2023/09/10~2023/09/16
Analyzing the External Environment
3
2023/09/17~2023/09/23
Analyzing Resources and Capabilities
4
2023/09/24~2023/09/30
Moon Festival - No Class
5
2023/10/01~2023/10/07
Business Level & Corporate Strategy
6
2023/10/08~2023/10/14
International Strategy
7
2023/10/15~2023/10/21
Assessment 1 - Case Study
8
2023/10/22~2023/10/28
Finance Strategies
9
2023/10/29~2023/11/04
Technology Strategy
10
2023/11/05~2023/11/11
Human Resource Strategy
11
2023/11/12~2023/11/18
Marketing Strategy
12
2023/11/19~2023/11/25
Assessment 2 - Video Presentation
13
2023/11/26~2023/12/02
Guest Speaker
14
2023/12/03~2023/12/09
Guest Speaker
15
2023/12/10~2023/12/16
Consultation
16
2023/12/17~2023/12/23
Term Paper Due
17
2023/12/24~2023/12/30
Make-up class (if needed)
18
2023/12/31~2024/01/06
Make-up class (if needed)
課業討論時間 Office hours
時段1 Time period 1: 時間 Time:星期三9:10 - 12:00 地點 Office/Laboratory: 時段2 Time period 2: 時間 Time: 地點 Office/Laboratory:
系所學生專業能力/全校學生基本素養與核心能力 basic disciplines and core capabilitics of the dcpartment and the university
系所學生專業能力/全校學生基本素養與核心能力 basic disciplines and core capabilities of the department and the university
課堂活動與評量方式 Class activities and evaluation
本課程欲培養之能力與素養 This course enables students to achieve.
紙筆考試或測驗 Test.
課堂討論︵含個案討論︶ Group discussion (case analysis).
個人書面報告、作業、作品、實驗 Indivisual paper report/ assignment/ work or experiment.
群組書面報告、作業、作品、實驗 Group paper report/ assignment/ work or experiment.
個人口頭報告 Indivisual oral presentation.
群組口頭報告 Group oral presentation.
課程規劃之校外參訪及實習 Off-campus visit and intership.
證照/檢定 License.
參與課程規劃之校內外活動及競賽 Participate in off-campus/ on-campus activities and competitions.
課外閱讀 Outside reading.
※系所學生專業能力 Basic disciplines and core capabilities of the department
1.學生能夠辨識和理解國際經營管理環境中的跨文化問題,並能與不同文化背景者進行有效溝通。 1. Students are able to identify and understand cross-cultural issues as they arise in an international management context and can communicate effectively with people from different cultural backgrounds.
V
V
V
V
V
2.學生能了解國際商業環境中的倫理和社會責任問題,並能從多個利益關係者的角度加以批判性分析。 2. Students are aware of ethical and social responsibility issues that may arise in an international business context and are able to critically analyze these issues from the perspectives of multiple stakeholders.
V
V
V
V
V
3.學生能以當代管理理論為基礎,辨別和分析全球商業環境中的關鍵性管理議題與挑戰。 3. Based on a strong foundation of contemporary management theories, students are able to identify and analyze key management challenges in the global business environment.
V
V
V
V
V
4.學生具有全球視野的商業經營能力,並具備對區域和地方問題的認識與關懷。 4.Students develop a global vision on doing business, but maintain an awareness of regional and local issues.
V
V
V
V
V
5.學生能發展批判性思考和問題解決的能力。 5.Students develop critical thinking skills and problem-solving abilities.
※全校學生基本素養與核心能力 Basic disciplines and core capabilities of the university
1.表達與溝通能力。 1. Articulation and communication skills
2.探究與批判思考能力。 2. Inquisitive and critical thinking abilities
3.終身學習能力。 3. Lifelong learning
4.倫理與社會責任。 4. Ethnics and social responsibility
5.美感品味。 5. Aesthetic appreciation
6.創造力。 6. Creativity
7.全球視野。 7. Global perspective
8.合作與領導能力。 8. Team work and leadership
9.山海胸襟與自然情懷。 9. Broad-mindedness and the embrace of nature
Internship: The required or elective courses should include credits and learning hours. Students should participate in the corporative company or institution to practice and learn the real skills. An internship certification must be handed in at the end of internship to get the credits or to fulfil the graduation requirements.