本課程教學大綱已提供完整英文資訊(本選項僅供統計使用,未提供完整英文資訊者,得免勾記)【Provide information of course syllabus in English.(This is for statistical use only. For those who do not provide information of course syllabus in English, do not check this field.)】
This is an integrative and interdisciplinary course that combines ideas, concepts, and theories from cross-functional areas of study, such as marketing, human resources, public relations, services, and event management. It adopts a general management viewpoint, considering the organization as a whole, and demonstrates the necessity of coordinating and integrating several functional strategies into an overarching competitive strategy. It encompasses buyers, suppliers, competitors, technology, the economy, the government, and unknown global influences that impact the successful execution of a company's strategic plan.
課程目標 Objectives
Learning Outcomes The objectives of this course are to develop the following: Analyze an industry's competitive environment using frameworks like Porter's 5 Forces Conduct an internal analysis of a company's resources, capabilities, and value chain Recommend business-level strategies based on cost leadership, differentiation or focus Evaluate corporate-level strategies such as vertical integration, diversification, and strategic alliances Develop an international market entry and expansion strategy Formulate financial strategies involving capital structure, budgets, and dividends Assess how technology and information systems enable strategic priorities Design human resource strategies for recruiting, development, and retention Craft a strategic marketing mix involving segmentation, targeting, product, pricing, and promotion Synthesize analyses into comprehensive strategic plans for an organization Apply strategic management concepts to real-world business scenarios and cases Communicate strategic analysis and recommendations effectively in written and oral formats Work collaboratively to make sound strategic decisions for an organization.
授課方式 Teaching methods
Lectures, case studies, in-class activities (group discussions, self-reflection, problem-solving exercises) and video presentations. Guest lectures will be arranged and notified.
1.Group Assignment :25% 2.Group Assignment:25% 3.Individual Research Report::40% 4.Class Participation (including 2% for guest lecture):10%
參考書/教科書/閱讀文獻 Reference book/ textbook/ documents
〔請遵守智慧財產權觀念,不可非法影印。教師所提供之教材供學生本人自修學習使用,不得散播及做為商業用途〕
No copies for intellectual property rights. Textbooks provided by the instructor used only for self-study, can not broadcast or commercial use
序號
作者
書名
出版社
出版年
出版地
ISBN#
No.
Auther
Title
Publisher
Year of publish
Publisher place
ISBN#
1
Hitt, M. A., Ireland, R. D., & Hoskisson, R. E.
Strategic Management Cases: Competitiveness and Globalization,
Cengage Learning.
2017
2
Dahlquist, J
Principles of Finance.
Open Textbook
2022
3
Kennedy, R.
Strategic management.
Blacksburg, VA: Virginia Tech Publishing
2020
4
Davies, T. and Crawford, I.
Corporate finance and financial strategy: Optimising corporate and shareholder value
Harlow: Pearson Education.
2014
5
Edwards, J
Mastering strategic management.
Victoria, BC: BCcampus
2014
6
[Author removed],
Information systems: A manager's guide to harnessing technology.
FlatWorld.
2018
7
Paley, N
The marketing strategy desktop guide
Thorogood Publishing.
2nd Ed
8
Morris, J., and Hodges, T.
Strategic management
Corvallis, OR: Oregon State University.
2019
9
Wirtz, J., and Lovelock, C.,
Services Marketing: People, Technology, and Strategy
. Hackensack, NJ: World Scientific.
2016
彈性暨自主學習規劃 Alternative learning periods
本門課程是否有規劃實施學生彈性或自主學習內容(每1學分2小時)
Is any alternative learning periods planned for this course (with each credit corresponding to two hours of activity)?
否:教師需於「每週課程內容及預計進度」填寫18週課程進度(每1學分18小時之正課內容)。 No:The instructor will include an 18-week course plan in the weekly scheduled progress (each credit corresponds to 18 hours of instruction)
是:教師需於「每週課程內容及預計進度」填寫16週課程內容(每1學分16小時之正課內容),並於下列欄位填寫每1學分2小時學生彈性或自主學習內容。 Yes:The instructor will include a 16-week course plan in the weekly scheduled progress (each credit corresponds to 16 hours of instruction);the details of the planned alternative learning periods are provided below (each credit corresponds to two hours of activity).
學生彈性或自主學習活動 Alternative learning periods
勾選或填寫規劃內容 Place a check in the appropriate box or provide details
時數 Number of hours
學生分組實作及討論 Group work and discussion
參與課程相關作業、作品、實驗 Participation in course-related assignments, work, or experiments
參與校內外活動(研習營、工作坊、參訪)或競賽 Participation in on- or off-campus activities (e.g., seminars, workshops, and visits) or competitions
課外閱讀 Extracurricular reading
線上數位教材學習 Learning with online digital learning materials
其他(請填寫規劃內容) Other (please provide details)
每週課程內容及預計進度 Weekly scheduled progress
週次
日期
授課內容及主題
Week
Date
Content and topic
1
2023/09/03~2023/09/09
Course orientation Briefs about the syllabus and course assignments
2
2023/09/10~2023/09/16
Analyzing the External Environment is Strategic Management?
3
2023/09/17~2023/09/23
Analyzing Resources and Capabilities
4
2023/09/24~2023/09/30
Business Level Strategy
5
2023/10/01~2023/10/07
Corporate Strategy
6
2023/10/08~2023/10/14
International Strategy
7
2023/10/15~2023/10/21
Assessment 1 - Case Study
8
2023/10/22~2023/10/28
Finance Strategies
9
2023/10/29~2023/11/04
Technology Strategy
10
2023/11/05~2023/11/11
Human Resource Strategy
11
2023/11/12~2023/11/18
Marketing Strategy
12
2023/11/19~2023/11/25
Assessment 2 - Video Presentation
13
2023/11/26~2023/12/02
Guest Lecturer (TBA)
14
2023/12/03~2023/12/09
Guest Lecturer (TBA)
15
2023/12/10~2023/12/16
Consultation
16
2023/12/17~2023/12/23
Term Paper Due
17
2023/12/24~2023/12/30
Make-up class (if needed)
18
2023/12/31~2024/01/06
Make-up class (if needed)
課業討論時間 Office hours
時段1 Time period 1: 時間 Time:星期四14:10 -17:00 地點 Office/Laboratory: 時段2 Time period 2: 時間 Time: 地點 Office/Laboratory:
系所學生專業能力/全校學生基本素養與核心能力 basic disciplines and core capabilitics of the dcpartment and the university
系所學生專業能力/全校學生基本素養與核心能力 basic disciplines and core capabilities of the department and the university
課堂活動與評量方式 Class activities and evaluation
本課程欲培養之能力與素養 This course enables students to achieve.
紙筆考試或測驗 Test.
課堂討論︵含個案討論︶ Group discussion (case analysis).
個人書面報告、作業、作品、實驗 Indivisual paper report/ assignment/ work or experiment.
群組書面報告、作業、作品、實驗 Group paper report/ assignment/ work or experiment.
個人口頭報告 Indivisual oral presentation.
群組口頭報告 Group oral presentation.
課程規劃之校外參訪及實習 Off-campus visit and intership.
證照/檢定 License.
參與課程規劃之校內外活動及競賽 Participate in off-campus/ on-campus activities and competitions.
課外閱讀 Outside reading.
※系所學生專業能力 Basic disciplines and core capabilities of the department
1.具備專業倫理觀與社會責任實踐力。 1. Students will be aware of issues in business ethics and will carry out their social responsibilities.
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V
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V
2.具備充分的人資管理專業知能。 2. Students are able to posses sufficient Human Resource Management professionaal competency.
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V
3.具備溝通及團隊合作能力。 3. Students will be able to communicate and perform effectively in teamwork.
V
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V
4.具備邏輯思考及解決問題的能力。 4. Students are able to develop logical thinking and apply analytical tools for problem-solving.
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5.具備國際觀。 5. Students are able to possess global vision.
※全校學生基本素養與核心能力 Basic disciplines and core capabilities of the university
1.表達與溝通能力。 1. Articulation and communication skills
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V
2.探究與批判思考能力。 2. Inquisitive and critical thinking abilities
V
V
V
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V
3.終身學習能力。 3. Lifelong learning
V
V
V
V
V
4.倫理與社會責任。 4. Ethnics and social responsibility
V
V
V
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V
5.美感品味。 5. Aesthetic appreciation
6.創造力。 6. Creativity
7.全球視野。 7. Global perspective
8.合作與領導能力。 8. Team work and leadership
9.山海胸襟與自然情懷。 9. Broad-mindedness and the embrace of nature
Internship: The required or elective courses should include credits and learning hours. Students should participate in the corporative company or institution to practice and learn the real skills. An internship certification must be handed in at the end of internship to get the credits or to fulfil the graduation requirements.