1.出席與參與 Attendance and Participation：10% 2.作業 Assignments/Project Reports：20% 3.期中考或報告 Mid Exam/Presentation：35% 4.期末考 Final Exam：35%
課程大綱 Course syllabus
本課程教學大綱已提供完整英文資訊（本選項僅供統計使用，未提供完整英文資訊者，得免勾記）【Provide information of course syllabus in English.(This is for statistical use only. For those who do not provide information of course syllabus in English, do not check this field.)】
理性、效率市場，與利潤極大化是當今傳統經濟學理論的主要假設。在這個理論框架下的投資人將會依據所有可得的資訊做出理性的決策並追求利潤最大化，而市場將會達成市場效率。不過，當上述的理論套用在現實世界中時，我們發現市場運作的結果往往跟理論的預期並不一致。傳統的財務理論因而受到挑戰。 在此前提下，「行為經濟學」的出現，為真實市場違背傳統財務理論假設的現象提供了解釋。行為財務學是行為經濟學的主要分支，從心理學的角度出發，用「人的不理性」來重新演繹實際市場現象。非完全理性的投資人，其心理因素如何影響財務以及投資決策，進而導致行為悖離傳統財務理論的預期，將是這門課程所要探討的重點。 Rationality, efficient markets, and profit maximization are the primary assumptions of contemporary traditional economic theory. Under this theoretical framework, investors are expected to make rational decisions based on all available information and pursue profit maximization, while the market is expected to achieve market efficiency. However, when applying this theory to the real world, we find that the actual outcomes of market operations often do not align with these theoretical predictions. As a result, traditional financial theory has been challenged. Against this backdrop, "Behavioral Economics" provides explanations for the phenomena observed in real markets that deviate from the assumptions of traditional financial theory. Behavioral Finance, a major branch of Behavioral Economics, approaches this issue from the perspective of psychology and employs the concept of "human irrationality" to reinterpret actual market phenomena. This course will focus on how the psychological factors of non-fully rational investors influence their financial and investment decisions, leading to behavior that deviates from the expectations set by traditional financial theory.
課程目標 Objectives
本課程前半段將由行為經濟學的理論與實證基礎開始介紹，包含思考系統與既存的行為偏誤。後半段介紹行為偏誤如何修正傳統財務學的論點並解釋文獻上的財務實證發現。參與課程者不須具備心理學的知識背景，但應具備基本的投資學以及公司理財等相關知識。 The first half of this course will begin with an introduction to the theoretical and empirical foundations of behavioral economics, including the thinking system and existing behavioral biases. The second half of the course will explore how behavioral biases can correct the traditional viewpoints of finance and explain empirical findings in the financial literature. Participants in this course are not required to have a background in psychology, but should have a basic knowledge of investment theory and corporate finance.
1.出席與課堂參與 Attendance and Participation：10% 2.作業 Assignments/Project Reports：20% 3.期中考或報告 Mid Exam/Presentation：35% 4.期末考 Final Exam：35%
參考書/教科書/閱讀文獻 Reference book/ textbook/ documents
〔請遵守智慧財產權觀念，不可非法影印。教師所提供之教材供學生本人自修學習使用,不得散播及做為商業用途〕
No copies for intellectual property rights. Textbooks provided by the instructor used only for self-study, can not broadcast or commercial use
主要參考書：行為財務學 (林美珍著，華泰文化)、快思慢想 (Thinking Fast and Slow, Daniel Kahneman) 中譯本由天下文化出版 相關書籍：不當行為（Misbehaving, Richard Thaler）中譯本由先覺出版社發行 不當決策（You are about to make a terrible mistake, Oliver Sibony)中譯本天下文化發行
彈性暨自主學習規劃 Alternative learning periods
本門課程是否有規劃實施學生彈性或自主學習內容（每1學分2小時）
Is any alternative learning periods planned for this course (with each credit corresponding to two hours of activity)?
否：教師需於「每週課程內容及預計進度」填寫18週課程進度（每1學分18小時之正課內容）。 No：The instructor will include an 18-week course plan in the weekly scheduled progress (each credit corresponds to 18 hours of instruction)
是：教師需於「每週課程內容及預計進度」填寫16週課程內容（每1學分16小時之正課內容），並於下列欄位填寫每1學分2小時學生彈性或自主學習內容。 Yes：The instructor will include a 16-week course plan in the weekly scheduled progress (each credit corresponds to 16 hours of instruction);the details of the planned alternative learning periods are provided below (each credit corresponds to two hours of activity).
學生彈性或自主學習活動 Alternative learning periods
勾選或填寫規劃內容 Place a check in the appropriate box or provide details
時數 Number of hours
學生分組實作及討論 Group work and discussion
參與課程相關作業、作品、實驗 Participation in course-related assignments, work, or experiments
參與校內外活動（研習營、工作坊、參訪）或競賽 Participation in on- or off-campus activities (e.g., seminars, workshops, and visits) or competitions
課外閱讀 Extracurricular reading
線上數位教材學習 Learning with online digital learning materials
其他（請填寫規劃內容） Other (please provide details)
每週課程內容及預計進度 Weekly scheduled progress
週次
日期
授課內容及主題
Week
Date
Content and topic
1
2023/09/03~2023/09/09
Introduction
2
2023/09/10~2023/09/16
Two Thinking Systems I
3
2023/09/17~2023/09/23
Two Thinking Systems II
4
2023/09/24~2023/09/30
Two Thinking Systems III
5
2023/10/01~2023/10/07
Heuristic Bias
6
2023/10/08~2023/10/14
Frame Dependence
7
2023/10/15~2023/10/21
Overconfidence
8
2023/10/22~2023/10/28
Mid Exam
9
2023/10/29~2023/11/04
Prospect Theory
10
2023/11/05~2023/11/11
Richard Thaler's work
11
2023/11/12~2023/11/18
Robert Shiller's work
12
2023/11/19~2023/11/25
Biases and Investment Decisions
13
2023/11/26~2023/12/02
Market Anomalies
14
2023/12/03~2023/12/09
More Empirical Evidence in the Literature
15
2023/12/10~2023/12/16
You are about to make a terrible mistake
16
2023/12/17~2023/12/23
Final Exam
17
2023/12/24~2023/12/30
TBD
18
2023/12/31~2024/01/06
TBD
課業討論時間 Office hours
時段1 Time period 1: 時間 Time：星期三13:00-15:00 地點 Office/Laboratory：管3014-1 時段2 Time period 2： 時間 Time：星期二11:00-13:00 地點 Office/Laboratory：管3014-1
系所學生專業能力/全校學生基本素養與核心能力 basic disciplines and core capabilitics of the dcpartment and the university
系所學生專業能力/全校學生基本素養與核心能力 basic disciplines and core capabilities of the department and the university
課堂活動與評量方式 Class activities and evaluation
本課程欲培養之能力與素養 This course enables students to achieve.
紙筆考試或測驗 Test.
課堂討論︵含個案討論︶ Group discussion (case analysis).
個人書面報告、作業、作品、實驗 Indivisual paper report/ assignment/ work or experiment.
群組書面報告、作業、作品、實驗 Group paper report/ assignment/ work or experiment.
個人口頭報告 Indivisual oral presentation.
群組口頭報告 Group oral presentation.
課程規劃之校外參訪及實習 Off-campus visit and intership.
證照/檢定 License.
參與課程規劃之校內外活動及競賽 Participate in off-campus/ on-campus activities and competitions.
課外閱讀 Outside reading.
※系所學生專業能力 Basic disciplines and core capabilities of the department
1.財務倫理之能力與社會責任實踐 1. Financial ethics ability.
2.國際觀之能力 2. Global perspective.
3.解決財務問題之能力 3. Problem solving ability in Finance.
V
V
V
V
4.溝通之能力 4. Communication skill.
5.財務管理專業知識之能力 5. Expertise in Financial management.
V
V
V
V
※全校學生基本素養與核心能力 Basic disciplines and core capabilities of the university
1.表達與溝通能力。 1. Articulation and communication skills
2.探究與批判思考能力。 2. Inquisitive and critical thinking abilities
V
V
V
V
3.終身學習能力。 3. Lifelong learning
4.倫理與社會責任。 4. Ethnics and social responsibility
5.美感品味。 5. Aesthetic appreciation
6.創造力。 6. Creativity
7.全球視野。 7. Global perspective
8.合作與領導能力。 8. Team work and leadership
9.山海胸襟與自然情懷。 9. Broad-mindedness and the embrace of nature
Internship: The required or elective courses should include credits and learning hours. Students should participate in the corporative company or institution to practice and learn the real skills. An internship certification must be handed in at the end of internship to get the credits or to fulfil the graduation requirements.