國立中山大學 112學年度第1學期 課程教學大綱

National Sun Yat-sen University 112Academic year1st Semester Course syllabus

中文名稱
Course name(Chinese)

高等創業管理研究

課號
Course Code

BM710

英文名稱
Course name(English)

RESEARCH IN ADVANCED ENTREPRENEURIAL MANAGEMENT

課程類別
Type of the course

講授類

必選修
Required/Selected

選修

系所
Dept./faculty

企業管理學系博士班

授課教師
Instructor

李清潭    

學分
Credit

3

因應嚴重特殊傳染性肺炎(武漢肺炎),倘若後續需實施遠距授課,授課方式調整如下:

         同步遠距【透過網路直播技術,同時進行線上教學,得採Microsoft Teams、Adobe connect等軟體進行】
同步遠距含錄影【透過網路直播技術,同時進行線上教學並同時錄影,課程內容可擇日再重播,得採Microsoft Teams、Adobe connect等軟體進行】
非同步遠距【課堂錄影或錄製數位教材放置網路供學生可非同時進行線上學習,得採EverCam、PPT簡報錄影、錄音方式進行】
實作類課程,經評估無法採遠距課程教學,後續復課後密集補課

★遠距教學軟體操作說明連結

因應嚴重特殊傳染性肺炎(武漢肺炎),倘若後續需實施遠距授課,評分方式調整如下:

        
1.Weekly Mini Presentations On-Line 線上每週討論與分享40%
2.Draft of Term Report & Presentation On-Line 線上期末報告初稿10%
3.Term Report & Presentation On-Line 線上期末報告一篇30%
4.Class Participation 課程參與和貢獻20%

課程大綱 Course syllabus

         本課程教學大綱已提供完整英文資訊(本選項僅供統計使用,未提供完整英文資訊者,得免勾記)【Provide information of course syllabus in English.(This is for statistical use only. For those who do not provide information of course syllabus in English, do not check this field.)】

Entrepreneurship is playing a vital role in finding solutions to the huge challenges facing civilization, including health, communications, security, infrastructure, education, energy and the environment. This course targets on “Technology Ventures”, and its coverage on customer engagement, the customer development process, and the latest insights on business model design, will be expanded. Special attention will be also paid to university technology commercialization, open source innovation, and opportunities in mobile, digital health, 3D printing, and energy tech. The organization of key topics in this class include such as:
Part I: Venture Opportunity and Strategy
Part II: Concept Development and Venture Formation
Part III: Organizations, Operations, and Intellectual Property
Part IV: Financing and Leading the Enterprise
本學期(112-1)課程新重點在於創新創業之反思,包括新創事業的育成、創投與創新等的企業診斷與經營輔導等主題項目。主軸為「創新創業與文化反思」,其重要課題與範圍分成四大部分:
第1部分 架構--價值創造的基礎
第2部分 運作--人才團隊、知識產權和營運
第3部分 時機--創業策略與執行
第4部分 文化--創新創業的永續
【* 課程授課採取個案教學與參與式學習(Program on Case Method and Participant-Centered Learning,PCMPCL),每週課程均以同學參與為主,請同學務必進行意見交換與互動參與。】

課程目標 Objectives

         For business, engineering, and science students and professionals who demand a comprehensive guide to high-growth entrepreneurship, this course presents the platform for analyzing opportunities and building new enterprises. Furthermore, this course also integrates clear theoretical frameworks with action-oriented examples and exercises. Its broad perspective on "technology," including clean tech, information technology, and the life sciences - ensures wide-ranging appeal to anyone with an interest in high-potential ventures.
本學期(112-1)的課程在培養學生對於創業的「企業診斷」與「創新管理」內涵與過程的認識,並且藉由投入創業的規畫進程進行反思,激勵同學在未來事業發展上的創新與創業的經營。內容除創業輔導主題、創新戰略的研習之外,並加上中西文化的反思,主要係針對工程、科技與商務等管理教育的實踐者,進行企業診斷的個案研究、資料分析和其企業文化影響決策等進行學習。

授課方式 Teaching methods

         Lecturing (including lectures, operations and seminars).
以講授為主。輔助方式:1.個案研究;2.研發作業討論;3.課程實作報告。

評分方式﹝評分標準及比例﹞Evaluation (Criteria and ratio)等第制單科成績對照表 letter grading reference

        
1.Weekly Mini Presentations 每週討論與分享40%
2.Draft of Term Report & Presentation 期末報告初稿10%
3.Term Report & Presentation 期末報告一篇30%
4.Class Participation 課程參與和貢獻20%

參考書/教科書/閱讀文獻 Reference book/ textbook/ documents
〔請遵守智慧財產權觀念,不可非法影印。教師所提供之教材供學生本人自修學習使用,不得散播及做為商業用途〕
No copies for intellectual property rights. Textbooks provided by the instructor used only for self-study, can not broadcast or commercial use

        
序號作者書名出版社出版年出版地ISBN#
No.AutherTitlePublisherYear of
publish
Publisher
place
ISBN#
1Byers, T.H., Dorf, R.C., & Nelson, A.J. (2018)"Technology ventures : from idea to enterprise, 5th"NY : McGraw-Hill Education5th edition, 2018New York978-1-259 -87599-1.
2Byers, T.H., Dorf, R.C., & Nelson, A.J. (2015)“Technology ventures : from idea to enterprise, 4th”NY : McGraw-Hill Education4th edition, 2015New York978-1-259 -25275-4.
3陳澤義、陳啟斌(2018)《企業診斷與績效評估:策略管理觀點 (5版),》台北:華泰文化2018/04/27台北9789576- 099724.
4陳勁、鄭剛、蘇友珊(2015)《創新管理:贏得全球競爭優勢》台北:智勝文化2015/06/18台北978-986- 457-004-1.
5Baron, R. A., & Shane, S.A. (2008)Entrepreneurship: A Process Perspective, 2nd Ed.Thomson South-Western, USA2008, 2nd Ed.Manson, OH 45040, USA978-0324- 365580.
6夏恩(Shane, S.A.)(2005)《科技創業聖經》台北:培生教育2005/06台北986-154- 066-0.
7上課指定/發給文獻 (2023)國際時事評論和新增案件資料新增文獻與案件資料2023高雄

彈性暨自主學習規劃 Alternative learning periods

本門課程是否有規劃實施學生彈性或自主學習內容(每1學分2小時)
Is any alternative learning periods planned for this course (with each credit corresponding to two hours of activity)?
否:教師需於「每週課程內容及預計進度」填寫18週課程進度(每1學分18小時之正課內容)。
No:The instructor will include an 18-week course plan in the weekly scheduled progress (each credit corresponds to 18 hours of instruction)
是:教師需於「每週課程內容及預計進度」填寫16週課程內容(每1學分16小時之正課內容),並於下列欄位填寫每1學分2小時學生彈性或自主學習內容。
    Yes:The instructor will include a 16-week course plan in the weekly scheduled progress (each credit corresponds to 16 hours of instruction);the details of the planned alternative learning periods are provided below (each credit corresponds to two hours of activity).

學生彈性或自主學習活動
Alternative learning periods
勾選或填寫規劃內容
Place a check in the appropriate box or provide details
時數
Number of hours
學生分組實作及討論
Group work and discussion
參與課程相關作業、作品、實驗
Participation in course-related assignments, work, or experiments
參與校內外活動(研習營、工作坊、參訪)或競賽
Participation in on- or off-campus activities (e.g., seminars, workshops, and visits) or competitions
課外閱讀
Extracurricular reading
線上數位教材學習
Learning with online digital learning materials
其他(請填寫規劃內容)
Other (please provide details)

每週課程內容及預計進度 Weekly scheduled progress

        
週次日期授課內容及主題
WeekDateContent and topic
12023/09/03~2023/09/09Introduction; 課程簡介;前言:知識經濟及創新經濟
22023/09/10~2023/09/16第1部分 架構--價值創造的基礎 01 知識經濟如何轉型
32023/09/17~2023/09/23第2部分 運作--人才團隊、知識產權和營運 02-A 從產業人力需求談教育的新思維 02-B 創新創業課程檢討與建議
42023/09/24~2023/09/3003由創新型態思考擴大台灣創新能量之策略
52023/10/01~2023/10/0704 創業-商業模式與商業計畫
62023/10/08~2023/10/14第3部分 時機--創業策略與執行 05 創業掌握時機
72023/10/15~2023/10/2106 創業策略與執行
82023/10/22~2023/10/28反思研討1:晚近台灣企業的創新與創業議題與實務 Feedback of Course Operation I 課程實作1回饋
92023/10/29~2023/11/04Mid-Term Report 期中報告:*Draft of Term Report & Presentation 期末報告初稿
102023/11/05~2023/11/11第4部分 文化--創新創業的永續 07 老子與創新創業
112023/11/12~2023/11/1808 孫子思想與創新創業
122023/11/19~2023/11/2509 美歐創新管理
132023/11/26~2023/12/02反思研討2:晚近台灣企業的創新與創業議題與實務 Feedback of Course Operation II 課程實作2回饋
142023/12/03~2023/12/09*Term Report & Presentation 期末報告
152023/12/10~2023/12/16*Term Report & Presentation 期末報告
162023/12/17~2023/12/23*Term Report & Presentation 期末報告
172023/12/24~2023/12/30Review of the Course, 課程回顧
182023/12/31~2024/01/06Make-up of operations; 研究作業、期末報告修正與補交

課業討論時間 Office hours

         時段1 Time period 1:
時間 Time:星期三16:00-18:00
地點 Office/Laboratory:CM3032-2
時段2 Time period 2:
時間 Time:星期四16:00-18:00
地點 Office/Laboratory:CM3032-2

系所學生專業能力/全校學生基本素養與核心能力 basic disciplines and core capabilitics of the dcpartment and the university

        
系所學生專業能力/全校學生基本素養與核心能力
basic disciplines and core capabilities of the department and the university
課堂活動與評量方式
Class activities and evaluation
本課程欲培養之能力與素養 This course enables students to achieve.紙筆考試或測驗 Test.課堂討論︵含個案討論︶ Group discussion (case analysis).個人書面報告、作業、作品、實驗 Indivisual paper report/ assignment/ work or experiment.群組書面報告、作業、作品、實驗 Group paper report/ assignment/ work or experiment.個人口頭報告 Indivisual oral presentation.群組口頭報告 Group oral presentation.課程規劃之校外參訪及實習 Off-campus visit and intership.證照/檢定 License.參與課程規劃之校內外活動及競賽 Participate in off-campus/ on-campus activities and competitions.課外閱讀 Outside reading.
※系所學生專業能力 Basic disciplines and core capabilities of the department
1.學術研究(academic research) 1. Academic research.           
2.高等管理知識(advanced knowledge in management) 2. Advanced knowledge in management.V V V V    
3.倫理觀(ethical practice) 3. Ethical practice.           
4.問題分析能力(analysis of problems) 4. Analysis of problems.V V V V    
※全校學生基本素養與核心能力 Basic disciplines and core capabilities of the university
1.表達與溝通能力。 1. Articulation and communication skills           
2.探究與批判思考能力。 2. Inquisitive and critical thinking abilitiesV V V V    
3.終身學習能力。 3. Lifelong learning           
4.倫理與社會責任。 4. Ethnics and social responsibility           
5.美感品味。 5. Aesthetic appreciation           
6.創造力。 6. Creativity           
7.全球視野。 7. Global perspective           
8.合作與領導能力。 8. Team work and leadership           
9.山海胸襟與自然情懷。 9. Broad-mindedness and the embrace of nature            

本課程與SDGs相關項目:The course relates to SDGs items:

        
SDG1-消除貧窮(No Poverty)
SDG2-消除飢餓 (Zero Hunger)
SDG3-良好健康與福祉(Good Health and Well-being)
SDG4-教育品質(Quality Education)
SDG5-性別平等(Gender Equality)
SDG6-乾淨水源與公共衛生(Clean Water and Sanitation)
SDG7-可負擔乾淨能源(Affordable and Clean Energy)
SDG8-優質工作與經濟成長(Decent Work and Economic Growth)
SDG9-工業、創新和基礎建設(Industry,Innovation and Infrastructure)
SDG10-減少不平等(Reduced Inequalities)
SDG11-永續城市(Sustainable Cities and Communities)
SDG12-責任消費與生產(Responsible Consumption and Production)
SDG13-氣候行動(Climate Action)
SDG14-海洋生態(Life Below Water)
SDG15-陸域生態(Life on Land)
SDG16-和平、正義和穩健的制度(Peace,Justice And Strong Institutions)
SDG17-促進目標實現的全球夥伴關係(Partnership for the Goals)
本課程和SDGS無關

本課程校外實習資訊: This course is relevant to internship:

         本課程包含校外實習(本選項僅供統計使用,無校外實習者,得免勾記)
The course includes internship.(For statistical use only. If the course without internship, please ignore this item.)

實習定義:規劃具有學分或時數之必修或選修課程,且安排學生進行實務與理論課程實習,於實習終了取得考核證明繳回學校後,始得獲得學分;或滿足畢業條件者。(一般校內實習請勿勾選此欄位)

Internship: The required or elective courses should include credits and learning hours. Students should participate in the corporative company or institution to practice and learn the real skills. An internship certification must be handed in at the end of internship to get the credits or to fulfil the graduation requirements.

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