國立中山大學 111學年度第1學期 課程教學大綱
National Sun Yat-sen University 111Academic year1st Semester Course syllabus
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中文名稱 Course name(Chinese) |
數位商業模式個案分析 |
課號 Course Code |
MIS950 |
英文名稱 Course name(English) |
CASE STUDIES IN INFORMATION MANAGEMENT |
課程類別 Type of the course |
講授類 | 必選修 Required/Selected | 必修 |
系所 Dept./faculty |
資訊管理學系碩士在職專班 |
授課教師 Instructor |
林芬慧
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學分 Credit |
3 |
因應嚴重特殊傳染性肺炎(武漢肺炎),倘若後續需實施遠距授課,授課方式調整如下: |
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因應嚴重特殊傳染性肺炎(武漢肺炎),倘若後續需實施遠距授課,評分方式調整如下: |
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1.線上學習、同步課程:40% 2.期末報告:20% 3.小組作業:40%
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課程大綱 Course syllabus |
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課程目標 Objectives |
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本系電商專班課程設計,已經有商業分析的理論、技術、及行銷應用。因仍缺乏企業個案的實務分析,因此增設此課程。讓學生得以學習如何以商業模式為基礎,分析數位科技對企業的影響。 The online MBA in EC&BA has provided abundant courses teaching theoretical knowledge and skills related to business analytics. However, a lack of business case study makes a shortage of business practices or real examples. This new course will guide students to analyze the impacts on business model caused by digital technology.
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授課方式 Teaching methods |
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上課時採全班參與討論的方式,充分瞭解個案的情境,以及從同學們不同的觀點互相學習。This course invites all students to devote into the discussion and conversations for the unique circumstance of each business case.
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評分方式﹝評分標準及比例﹞Evaluation (Criteria and ratio)等第制單科成績對照表 letter grading reference
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1.學期計畫 Project:20% 2.上課出席與參與 Attendance and Participation:40% 3.作業 Assignments:40%
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參考書/教科書/閱讀文獻 Reference book/ textbook/ documents
〔請遵守智慧財產權觀念,不可非法影印。教師所提供之教材供學生本人自修學習使用,不得散播及做為商業用途〕
No copies for intellectual property rights. Textbooks provided by the instructor used only for self-study, can not broadcast or commercial use
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序號 | 作者 | 書名 | 出版社 | 出版年 | 出版地 | ISBN# | No. | Auther | Title | Publisher | Year of publish | Publisher place | ISBN# | 1 | | Tetra Pak: A Digitally Enabled Supply Chain as a Competitive Advantage | | | | | 2 | | UCB: DATA IS THE NEW DRUG | | | | | 3 | | Telenor: Revolutionizing Retail Banking in Serbia: Digital Transformation of the Customer Experience | | | | | 4 | | Reinventing Best Buy | | | | | 5 | | Digital Transformation 2.0: CEO Elie Girard at Atos (9-421-024) | | | | | 6 | | Voice War: Hey Google vs Alexa vs. Siri | | | | | 7 | | Amazon.com, Inc, (MHE-FTR-068) | | | | |
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彈性暨自主學習規劃 Alternative learning periods
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每週課程內容及預計進度 Weekly scheduled progress |
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週次 | 日期 | 授課內容及主題 | Week | Date | Content and topic | 1 | 2022/09/04~2022/09/10 | 數位化商業模式、數位轉型簡介 | 2 | 2022/09/11~2022/09/17 | Reinventing Best Buy 個案解說 | 3 | 2022/09/18~2022/09/24 | 議題討論 | 4 | 2022/09/25~2022/10/01 | UCB 個案解說 | 5 | 2022/10/02~2022/10/08 | 議題討論 | 6 | 2022/10/09~2022/10/15 | Telenor個案解說 | 7 | 2022/10/16~2022/10/22 | 議題討論 | 8 | 2022/10/23~2022/10/29 | Amazon | 9 | 2022/10/30~2022/11/05 | 議題討論 | 10 | 2022/11/06~2022/11/12 | Tetra Pak | 11 | 2022/11/13~2022/11/19 | 議題討論 | 12 | 2022/11/20~2022/11/26 | Voice War 個案解說 | 13 | 2022/11/27~2022/12/03 | 議題討論 | 14 | 2022/12/04~2022/12/10 | Digital Transformation 2.0: CEO Elie Girard at Atos | 15 | 2022/12/11~2022/12/17 | 議題討論 | 16 | 2022/12/18~2022/12/24 | 期末報告:從本學期上課的7個案,選擇一個,作出該個案公司的數位轉型分析。 | 17 | 2022/12/25~2022/12/31 | 彈性學習 | 18 | 2023/01/01~2023/01/07 | 彈性學習 |
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課業討論時間 Office hours |
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時段1 Time period 1: 時間 Time:星期四10:00-12:00 地點 Office/Laboratory:管3028 時段2 Time period 2: 時間 Time:星期三10:00-12:00 地點 Office/Laboratory:管3028
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系所學生專業能力/全校學生基本素養與核心能力 basic disciplines and core capabilitics of the dcpartment and the university |
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系所學生專業能力/全校學生基本素養與核心能力 basic disciplines and core capabilities of the department and the university | 課堂活動與評量方式 Class activities and evaluation | 本課程欲培養之能力與素養 This course enables students to achieve. | 紙筆考試或測驗 Test. | 課堂討論︵含個案討論︶ Group discussion (case analysis). | 個人書面報告、作業、作品、實驗 Indivisual paper report/ assignment/ work or experiment. | 群組書面報告、作業、作品、實驗 Group paper report/ assignment/ work or experiment. | 個人口頭報告 Indivisual oral presentation. | 群組口頭報告 Group oral presentation. | 課程規劃之校外參訪及實習 Off-campus visit and intership. | 證照/檢定 License. | 參與課程規劃之校內外活動及競賽 Participate in off-campus/ on-campus activities and competitions.
| 課外閱讀 Outside reading. | ※系所學生專業能力 Basic disciplines and core capabilities of the department | |
1.具備資訊倫理與社會責任實踐的能力 1. Awareness of information ethics. | | | | | | | | | | | | 2.具備溝通能力 2. Communication Skills. | V | | V | V | V | | V | | | | | 3.具備解決資訊管理問題之能力 3. Capabilities to solve IT-related problems. | V | | V | V | V | | V | | | | | 4.具備資訊管理之專業知識 4. Professional knowledge of information technology. | V | | V | V | V | | V | | | | | 5.具備國際觀 5. Global perspective. | | | | | | | | | | | | ※全校學生基本素養與核心能力 Basic disciplines and core capabilities of the university | |
1.表達與溝通能力。 1. Articulation and communication skills | V | | V | V | V | | V | | | | | 2.探究與批判思考能力。 2. Inquisitive and critical thinking abilities | V | | V | V | V | | V | | | | | 3.終身學習能力。 3. Lifelong learning | V | | V | V | V | | V | | | | | 4.倫理與社會責任。 4. Ethnics and social responsibility | | | | | | | | | | | | 5.美感品味。 5. Aesthetic appreciation | | | | | | | | | | | | 6.創造力。 6. Creativity | | | | | | | | | | | | 7.全球視野。 7. Global perspective | | | | | | | | | | | | 8.合作與領導能力。 8. Team work and leadership | | | | | | | | | | | | 9.山海胸襟與自然情懷。 9. Broad-mindedness and the embrace of nature | | | | | | | | | | | |
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本課程與SDGs相關項目:The course relates to SDGs items: |
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本課程校外實習資訊: This course is relevant to internship: |
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