1.Individual Assignment 1 (take home):20% 2.Individual Assignment 2 (take home):20% 3.Case Study (written in class):20% 4.Group Assignment & Presentation:30% 5.Class Participation (including 2% for guest lecture):10%
課程大綱 Course syllabus
本課程教學大綱已提供完整英文資訊(本選項僅供統計使用,未提供完整英文資訊者,得免勾記)【Provide information of course syllabus in English.(This is for statistical use only. For those who do not provide information of course syllabus in English, do not check this field.)】
This is an integrative and interdisciplinary course that combines ideas, concepts, and theories from cross-functional areas of study, such as marketing, human resources, public relations, services, and event management. It adopts a general management viewpoint, considering the organization as a whole, and demonstrates the necessity of coordinating and integrating several functional strategies into an overarching competitive strategy. It encompasses buyers, suppliers, competitors, technology, the economy, the government, and unknown global influences that impact the successful execution of a company's strategic plan.
課程目標 Objectives
Learning Outcomes The objectives of this course are to develop: An understanding of the fundamental concepts and principles of business environment scanning, competitive analysis, strategy design and implementation, An understanding of the critical importance of the HRM function in the formulation and implementation of a company's strategic plan. Analytical ability to understand real-world business challenges and provide practical solutions based on past knowledge and a cross-functional viewpoint. Written and oral presenting skills through individual tasks and case report writing. Organisational skills by completing a collaborative project plan
授課方式 Teaching methods
Lectures, case studies, in-class activities (group discussions, self-reflection, problem-solving exercises) and video presentations. Guest lectures will be arranged and notified.
1.Individual Assignment 1 (take home):20% 2.Individual Assignment 2 (take home):20% 3.Case Study (written in class):20% 4.Group Assignment & Presentation:30% 5.Class Participation (including 2% for guest lecture):10%
參考書/教科書/閱讀文獻 Reference book/ textbook/ documents
〔請遵守智慧財產權觀念,不可非法影印。教師所提供之教材供學生本人自修學習使用,不得散播及做為商業用途〕
No copies for intellectual property rights. Textbooks provided by the instructor used only for self-study, can not broadcast or commercial use
序號
作者
書名
出版社
出版年
出版地
ISBN#
No.
Auther
Title
Publisher
Year of publish
Publisher place
ISBN#
1
Hitt, M. A., Ireland, R. D., & Hoskisson, R. E.
Strategic Management Cases: Competitiveness and Globalization,
Cengage Learning.
2017
2
Kevin Keller & Vanitha, S.
Strategic Brand Management: Building, Measuring and Managing Brand Equity
Pearson
5th Ed
3
Lovelock, C. & J. Wirtz.
Services Marketing: People, Technology & Strategy
World Scientific
8th Ed
4
Armstrong, M.,
Strategic human resource management
3rd Ed
5
Keller, K.L., Parameswaran, M.G. and Jacob, I.
Strategic brand management: Building, measuring, and managing brand equity
Pearson Education.
4th Ed
6
Bender, R.
Corporate financial strategy
Routledge
2nd Ed
7
Paley, N
The marketing strategy desktop guide
Thorogood Publishing.
2nd Ed
8
Porter, M.E
Competitive strategy: Techniques for analyzing industries and competitors
Revista Inteligência Competitiva
2012
9
Simon, H., Zatta, D. and Fassnacht, M.,
Price management
North-Holland.
7th Ed.
10
Stokes, R.,
eMarketing: The essential guide to digital marketing
Quirk eMarketing
Vol 563
彈性暨自主學習規劃 Alternative learning periods
本門課程是否有規劃實施學生彈性或自主學習內容(每1學分2小時)
Is any alternative learning periods planned for this course (with each credit corresponding to two hours of activity)?
否:教師需於「每週課程內容及預計進度」填寫18週課程進度(每1學分18小時之正課內容)。 No:The instructor will include an 18-week course plan in the weekly scheduled progress (each credit corresponds to 18 hours of instruction)
是:教師需於「每週課程內容及預計進度」填寫16週課程內容(每1學分16小時之正課內容),並於下列欄位填寫每1學分2小時學生彈性或自主學習內容。 Yes:The instructor will include a 16-week course plan in the weekly scheduled progress (each credit corresponds to 16 hours of instruction);the details of the planned alternative learning periods are provided below (each credit corresponds to two hours of activity).
學生彈性或自主學習活動 Alternative learning periods
勾選或填寫規劃內容 Place a check in the appropriate box or provide details
時數 Number of hours
學生分組實作及討論 Group work and discussion
參與課程相關作業、作品、實驗 Participation in course-related assignments, work, or experiments
參與校內外活動(研習營、工作坊、參訪)或競賽 Participation in on- or off-campus activities (e.g., seminars, workshops, and visits) or competitions
課外閱讀 Extracurricular reading
線上數位教材學習 Learning with online digital learning materials
其他(請填寫規劃內容) Other (please provide details)
每週課程內容及預計進度 Weekly scheduled progress
週次
日期
授課內容及主題
Week
Date
Content and topic
1
2022/09/04~2022/09/10
Course orientation Briefs about the syllabus and course assignments
2
2022/09/11~2022/09/17
Chapter 1: What is Strategic Management?
3
2022/09/18~2022/09/24
Chapter 2: Scanning the business environment: internal and external
4
2022/09/25~2022/10/01
Project Introduction - Strategy in a 21st Century Company
Internship: The required or elective courses should include credits and learning hours. Students should participate in the corporative company or institution to practice and learn the real skills. An internship certification must be handed in at the end of internship to get the credits or to fulfil the graduation requirements.