國立中山大學 111學年度第1學期 課程教學大綱

National Sun Yat-sen University 111Academic year1st Semester Course syllabus

中文名稱
Course name(Chinese)

競爭優勢與法律

課號
Course Code

BM850

英文名稱
Course name(English)

LAW AND COMPETITIVE ADVANTAGES

課程類別
Type of the course

講授類

必選修
Required/Selected

選修

系所
Dept./faculty

企業管理學系博士班

授課教師
Instructor

李清潭    

學分
Credit

3

因應嚴重特殊傳染性肺炎(武漢肺炎),倘若後續需實施遠距授課,授課方式調整如下:

         同步遠距【透過網路直播技術,同時進行線上教學,得採Microsoft Teams、Adobe connect等軟體進行】
同步遠距含錄影【透過網路直播技術,同時進行線上教學並同時錄影,課程內容可擇日再重播,得採Microsoft Teams、Adobe connect等軟體進行】
非同步遠距【課堂錄影或錄製數位教材放置網路供學生可非同時進行線上學習,得採EverCam、PPT簡報錄影、錄音方式進行】
實作類課程,經評估無法採遠距課程教學,後續復課後密集補課

★遠距教學軟體操作說明連結

因應嚴重特殊傳染性肺炎(武漢肺炎),倘若後續需實施遠距授課,評分方式調整如下:

        
1.Distance Class Participation 遠距參與討論(請假依校方規定)10%
2.Group Assignments & Presentations 1~3 On-Line(15%*3)小組研究作業3篇線上報告45%
3.Draft of Group Term Report & Presentation On-Line 小組期末初稿線上報告10%
4.Group Term Report & Presentation On-Line 小組期末報告一篇線上報告35%

課程大綱 Course syllabus

         本課程教學大綱已提供完整英文資訊(本選項僅供統計使用,未提供完整英文資訊者,得免勾記)【Provide information of course syllabus in English.(This is for statistical use only. For those who do not provide information of course syllabus in English, do not check this field.)】

Indeed, successful decision making is based on three key pillars: strategy, law and ethics. After taking this course the students will be able to use a practical framework based on these three elements to make successful business, personal and leadership decisions. The course then shows how the three elements can be used to prevent a tragedy when making a personal decision. The rest of the course focuses on making successful business decisions. In essence, to achieve business and career success, the students must create value (strategy) and manage risk (law) in a responsible manner (ethics).
Because the law pillar plays a central role in the three pillar model, the course includes practical legal briefings (with many examples) on the key elements of business success. Specifically, the course shows you how to:
1. attract the best employees,
2. develop successful products,
3. create new business models,
4. protect intellectual property,
5. create contracts that achieve business goals, and
6. use dispute resolution processes that improve business relationships.
Using a global perspective, the course also provides an introduction to international business culture for learners from the Taiwan, and an introduction to the Taiwanese business culture for learners from outside the country.
(*請選修同學留意:本學期此一課程為「競爭優勢(competitive advantages)的綜合具體設計」與「商務實作課程」;課程核心與案例研究著重在分析企業的競爭優勢與法律功能,如何運用在近期的「交易談判與契約設計」(negotiation of trade and the contract design)的過程。 )
本課程分三階段7個單元:第一階段除探討「競爭優勢與商業契約擬定」的關鍵(單元1)等介紹外,並運用較為常見的8件個案研究,大略分為2類的商務交易做為討論練習,包括「合作商業模式」(單元2)、「委辦商業模式」(單元3),與實務個案介紹。第二階段為「回顧競爭優勢的綜合檢驗」,由教師與同學們逐案分析這些8件交易個案中,所衍生訂約過程,及決策管理者如何解決各項爭議與提供讓相關各方可接受的議案(單元4),並將所擬定的契約,經由其法律性質,進行法律設計的思考。之後進入第三階段為學生實做,再將前述心得4化成契約所草擬的策略內容,學習攻防演練,和進行適合演練的個案研究診斷(單元5『租賃商業模式』、單元6『併購商業模式』與單元7『風險專案商業模式』)。

課程目標 Objectives

         This course offers an in-depth discussion in business administration and strategic management, especially in a multicultural, cross-boarder context. A strong emphasis is put on international business law, an integral comprehension of global entrepreneurial processes and the development of profound management skills for policy-makers in international business spheres. Creating awareness of legal issues and contexts and the interdisciplinary evaluation of problems from both a legal and an economic perspective is a further goal of the research program. In short, this course will focus on the strategy, law and ethics in international business decision (國際商務決策的戰略、法律與倫理).
本課程的實用目的,在於提供學習者雙重的管理運用;一是洞察企業本身的競爭優勢,並如何展現在商業交易上,尤其法律工具上契約?二是提升法律設計的效率,並如何促進競爭優勢在商業交易上的實現?因為商業交易是企業在市場中的主要活動,競爭優勢實為勝敗關鍵;商務契約則是對競爭優勢高低優劣、起承轉折的約定規範,更是各方當事人權益保障的主要依據,因而精確設計的商務契約,能使競爭優勢順暢進行,營造共享共利,進而保障商業交易各當事人應有的權益。

授課方式 Teaching methods

         Lectures, Operations & Seminars. 講授、個案研究討論與作業練習三者。

評分方式﹝評分標準及比例﹞Evaluation (Criteria and ratio)等第制單科成績對照表 letter grading reference

        
1.Class Participation參與討論出席率(請假依校方規定)10%
2.Group Assignments & Presentation 1~3 (15%*3)小組研究PPT作業3件45%
3.Draft of Group Term Report & Presentation 小組期末報告初稿10%
4.Group Term Report & Presentation小組期末報告一篇35%

參考書/教科書/閱讀文獻 Reference book/ textbook/ documents
〔請遵守智慧財產權觀念,不可非法影印。教師所提供之教材供學生本人自修學習使用,不得散播及做為商業用途〕
No copies for intellectual property rights. Textbooks provided by the instructor used only for self-study, can not broadcast or commercial use

        
序號作者書名出版社出版年出版地ISBN#
No.AutherTitlePublisherYear of
publish
Publisher
place
ISBN#
1Cheeseman, Henry R. (2018),“Business Law (10th Edition) (What's New in Business Law)”,10th Ed., Pearson/ Prentice Hall,2018USA (Taiwan: Tung Hua Co.)978-0134728780
2Cheeseman, Henry R. (2015),"Legal Environment of Business: Online Commerce, Ethics, and Global Issues"8th Ed., Pearson/ Prentice Hall,2015USA (Taiwan: Tung Hua Co.)978-0134004068
3Case-studies Materials (2022)Law Reports & Materials (materials including excerpts from judicial opinions, statutes, news reports and analysis, and actual deal documentation.)Course references appointed,2022Kaohsiung
4Course Materials(2022)Syllabus & DocumentsCourse references appointed,2022Kaohsiung
5李清潭(2022)商務管理與法律基礎元照出版有限公司2022台北978-9575116545

彈性暨自主學習規劃 Alternative learning periods

本門課程是否有規劃實施學生彈性或自主學習內容(每1學分2小時)
Is any alternative learning periods planned for this course (with each credit corresponding to two hours of activity)?
否:教師需於「每週課程內容及預計進度」填寫18週課程進度(每1學分18小時之正課內容)。
No:The instructor will include an 18-week course plan in the weekly scheduled progress (each credit corresponds to 18 hours of instruction)
是:教師需於「每週課程內容及預計進度」填寫16週課程內容(每1學分16小時之正課內容),並於下列欄位填寫每1學分2小時學生彈性或自主學習內容。
    Yes:The instructor will include a 16-week course plan in the weekly scheduled progress (each credit corresponds to 16 hours of instruction);the details of the planned alternative learning periods are provided below (each credit corresponds to two hours of activity).

學生彈性或自主學習活動
Alternative learning periods
勾選或填寫規劃內容
Place a check in the appropriate box or provide details
時數
Number of hours
學生分組實作及討論
Group work and discussion
參與課程相關作業、作品、實驗
Participation in course-related assignments, work, or experiments
參與校內外活動(研習營、工作坊、參訪)或競賽
Participation in on- or off-campus activities (e.g., seminars, workshops, and visits) or competitions
課外閱讀
Extracurricular reading
線上數位教材學習
Learning with online digital learning materials
其他(請填寫規劃內容)
Other (please provide details)

每週課程內容及預計進度 Weekly scheduled progress

        
週次日期授課內容及主題
WeekDateContent and topic
12022/09/04~2022/09/10Introduction (*開學確認後,進度表和主題可能更新)
22022/09/11~2022/09/17Decision Making and 3 Key Pillars: strategy, law and ethics.
32022/09/18~2022/09/24Decision Making and 3 Key Pillars: strategy, law and ethics.
42022/09/25~2022/10/01Case Studies (I)
52022/10/02~2022/10/08Law and Competitive Advantages (1): how to attract the best employees?
62022/10/09~2022/10/15Law and Competitive Advantages (2): how to develop successful products?
72022/10/16~2022/10/22Case Studies (II)
82022/10/23~2022/10/29Law and Competitive Advantages (3): how to create new business models?
92022/10/30~2022/11/05Law and Competitive Advantages (4): how to protect intellectual property
102022/11/06~2022/11/12Case Studies (III)
112022/11/13~2022/11/19Mid-Term~學期報告(初稿與期中說明)
122022/11/20~2022/11/26Law and Competitive Advantages (5): how to create contracts that achieve business goals?
132022/11/27~2022/12/03Law and Competitive Advantages (6): how to use dispute resolution processes that improve business relationships?
142022/12/04~2022/12/10Case Studies (IV)
152022/12/11~2022/12/17Final~Term Reports by students 學期報告(期末報告與修正)
162022/12/18~2022/12/24Final~Term Reports by students 學期報告(期末報告與修正)
172022/12/25~2022/12/31Reflection & Suggestions: Law and Competitive Advantages
182023/01/01~2023/01/07Review of Course

課業討論時間 Office hours

         時段1 Time period 1:
時間 Time:星期二17:00-18:00
地點 Office/Laboratory:CM3032-2
時段2 Time period 2:
時間 Time:星期四16:00-18:00
地點 Office/Laboratory:CM3032-2

系所學生專業能力/全校學生基本素養與核心能力 basic disciplines and core capabilitics of the dcpartment and the university

        
系所學生專業能力/全校學生基本素養與核心能力
basic disciplines and core capabilities of the department and the university
課堂活動與評量方式
Class activities and evaluation
本課程欲培養之能力與素養 This course enables students to achieve.紙筆考試或測驗 Test.課堂討論︵含個案討論︶ Group discussion (case analysis).個人書面報告、作業、作品、實驗 Indivisual paper report/ assignment/ work or experiment.群組書面報告、作業、作品、實驗 Group paper report/ assignment/ work or experiment.個人口頭報告 Indivisual oral presentation.群組口頭報告 Group oral presentation.課程規劃之校外參訪及實習 Off-campus visit and intership.證照/檢定 License.參與課程規劃之校內外活動及競賽 Participate in off-campus/ on-campus activities and competitions.
課外閱讀 Outside reading.
※系所學生專業能力 Basic disciplines and core capabilities of the department
1.學術研究(academic research) 1. Academic research.           
2.高等管理知識(advanced knowledge in management) 2. Advanced knowledge in management.           
3.倫理觀(ethical practice) 3. Ethical practice.           
4.問題分析能力(analysis of problems) 4. Analysis of problems.V V V V    
※全校學生基本素養與核心能力 Basic disciplines and core capabilities of the university
1.表達與溝通能力。 1. Articulation and communication skills           
2.探究與批判思考能力。 2. Inquisitive and critical thinking abilities           
3.終身學習能力。 3. Lifelong learning           
4.倫理與社會責任。 4. Ethnics and social responsibilityV V V V    
5.美感品味。 5. Aesthetic appreciation           
6.創造力。 6. Creativity           
7.全球視野。 7. Global perspective           
8.合作與領導能力。 8. Team work and leadership           
9.山海胸襟與自然情懷。 9. Broad-mindedness and the embrace of nature            

本課程與SDGs相關項目:The course relates to SDGs items:

        
SDG1-消除貧窮(No Poverty)
SDG2-消除飢餓 (Zero Hunger)
SDG3-良好健康與福祉(Good Health and Well-being)
SDG4-教育品質(Quality Education)
SDG5-性別平等(Gender Equality)
SDG6-乾淨水源與公共衛生(Clean Water and Sanitation)
SDG7-可負擔乾淨能源(Affordable and Clean Energy)
SDG8-優質工作與經濟成長(Decent Work and Economic Growth)
SDG9-工業、創新和基礎建設(Industry,Innovation and Infrastructure)
SDG10-減少不平等(Reduced Inequalities)
SDG11-永續城市(Sustainable Cities and Communities)
SDG12-責任消費與生產(Responsible Consumption and Production)
SDG13-氣候行動(Climate Action)
SDG14-海洋生態(Life Below Water)
SDG15-陸域生態(Life on Land)
SDG16-和平、正義和穩健的制度(Peace,Justice And Strong Institutions)
SDG17-促進目標實現的全球夥伴關係(Partnership for the Goals)
本課程和SDGS無關

本課程校外實習資訊: This course is relevant to internship:

         本課程包含校外實習(本選項僅供統計使用,無校外實習者,得免勾記)
The course includes internship.(For statistical use only. If the course without internship, please ignore this item.)

實習定義:規劃具有學分或時數之必修或選修課程,且安排學生進行實務與理論課程實習,於實習終了取得考核證明繳回學校後,始得獲得學分;或滿足畢業條件者。(一般校內實習請勿勾選此欄位)

Internship: The required or elective courses should include credits and learning hours. Students should participate in the corporative company or institution to practice and learn the real skills. An internship certification must be handed in at the end of internship to get the credits or to fulfil the graduation requirements.

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