國立中山大學 111學年度第1學期 課程教學大綱

National Sun Yat-sen University 111Academic year1st Semester Course syllabus

Course name(Chinese)


Course Code


Course name(English)


Type of the course











         同步遠距【透過網路直播技術,同時進行線上教學,得採Microsoft Teams、Adobe connect等軟體進行】
同步遠距含錄影【透過網路直播技術,同時進行線上教學並同時錄影,課程內容可擇日再重播,得採Microsoft Teams、Adobe connect等軟體進行】



1.Mid-term test50%
2.Final exam50%

課程大綱 Course syllabus

         本課程教學大綱已提供完整英文資訊(本選項僅供統計使用,未提供完整英文資訊者,得免勾記)【Provide information of course syllabus in English.(This is for statistical use only. For those who do not provide information of course syllabus in English, do not check this field.)】

- Consumer preferences and the concept of utility
- Consumer choice, budget constraint and utility maximization
- Optimal choice and demand; the substitution and income effect
- allocation of time and labour supply, intertemporal choice
- Production and cost functions; substitutability among inputs and returns to scale
- Cost minimization and profit maximization
- Profit maximization in competitive markets, monopoly, and oligopoly; markets and applications
- General equilibrium and the fundamental theorems of welfare
- Risk, uncertainty and decisions making under uncertainty
- Oligopoly models
- Introduction to game theory

課程目標 Objectives

         As a professional manager, you need not only the management knowledge but also an insight on the circumstance your organisation is facing. The most important aspect of the circumstance for a company is the market. Hence, a student of business should have some ideas about what the market is. After you complete this one-year’s course, we hope you can have a preliminary understanding of the market and trade.
Economics has two parts: macroeconomics and microeconomics. Macroeconomics deals with issues such as economic growth, business cycles, monetary policies, and international finance. Microeconomics focuses on consumer behaviour and companies’ decisions, and studies how these interactions among people and companies shape markets.
This module considers the way in which various decision making units in the economy (individuals and firms) make their decisions. These are fundamental concepts and approaches that underpin much of modern microeconomics. Consumer choice based on utility maximization is considered in detail and then applied to areas such as labour supply. It also considers in detail firms’ input and output decisions based on profit maximisation and cost minimization. Basic economic models are used to introduce students to analytical methods of reasoning. Applications and mathematical problems are used to enable students to see clearly the interplay of key concepts.
This module also aims to introduce students to the game theoretic approaches and asymmetric information problems that are the foundation of much modern microeconomics. Strategic behaviour and imperfect information are at the heart of many applied economic problems.
Last but not least, the curriculum has been designed to support the holistic learning of the latest academic theory and practice delivered using cutting-edge pedagogies and teaching methods.

授課方式 Teaching methods

         The teaching materials will be uploaded onto Cyber University weekly. A google classroom will be build up in convenience of the teaching and learning of this module after 1st lecture.
Please log into your Cyber University account to download the teaching materials and relative information.
For the students who haven't registered successfully, please leave your name and student ID number to TA in the chat area, so your request will be considered during the abnormal management period.
Lectures, seminars, peer discussion, group discussion, presentation, and game-based learning.
This module requires high level of engagement and team work from students.
Assessment details will be outlined in first class and will be updated frequently.

評分方式﹝評分標準及比例﹞Evaluation (Criteria and ratio)等第制單科成績對照表 letter grading reference

1.Course work40%
3.Final Assessment30%

參考書/教科書/閱讀文獻 Reference book/ textbook/ documents
No copies for intellectual property rights. Textbooks provided by the instructor used only for self-study, can not broadcast or commercial use

No.AutherTitlePublisherYear of
1Michael ParkinEconomicsPearson; 雙葉書廊2019978-1-292-25546-0
2Pindyck and RubinfeldMicroeconomicsPearson; 華泰文化2018978-1-292-21331-6
3Daron Acemoglu; David Laibson; John A.ListEconomicsPearson; 雙葉書廊2019978-1-292-21450-4
4Frank; Bernanke; Antonovics; HeffetzPrinciples of EconomicsMcGrawHill; 華泰文化2022978-1-266-05230-9

每週課程內容及預計進度 Weekly scheduled progress

WeekDateContent and topic
12022/09/04~2022/09/10Introduction: What is Economics?
22022/09/11~2022/09/17The Economic Problem
32022/09/18~2022/09/24Demand, Supply, and Market Equilibrium
42022/09/25~2022/10/01Consumer’s constrained Choice
52022/10/02~2022/10/08Demand: Individual and Market
62022/10/09~2022/10/15Uncertainty and Consumer Behaviour
72022/10/16~2022/10/22Mid-term review
82022/10/23~2022/10/29Mid-term Assessment
92022/10/30~2022/11/05Firms and Production
112022/11/13~2022/11/19Competitive Firms and Markets
122022/11/20~2022/11/26Properties and Applications of the Competitive Model
132022/11/27~2022/12/03Monopoly and Monopsony
142022/12/04~2022/12/10Oligopoly and Monopolistic Competition
152022/12/11~2022/12/17Course work
162022/12/18~2022/12/24Final Assessment
172022/12/25~2022/12/31Results review, feedback and final settlement

課業討論時間 Office hours

         時段1 Time period 1:
時間 Time:星期三10:00-12:00
地點 Office/Laboratory:CM3033
時段2 Time period 2:
時間 Time:星期五10:00-12:00
地點 Office/Laboratory:CM3033

系所學生專業能力/全校學生基本素養與核心能力 basic disciplines and core capabilitics of the dcpartment and the university

basic disciplines and core capabilities of the department and the university
Class activities and evaluation
本課程欲培養之能力與素養 This course enables students to achieve.紙筆考試或測驗 Test.課堂討論︵含個案討論︶ Group discussion (case analysis).個人書面報告、作業、作品、實驗 Indivisual paper report/ assignment/ work or experiment.群組書面報告、作業、作品、實驗 Group paper report/ assignment/ work or experiment.個人口頭報告 Indivisual oral presentation.群組口頭報告 Group oral presentation.課程規劃之校外參訪及實習 Off-campus visit and intership.證照/檢定 License.參與課程規劃之校內外活動及競賽 Participate in off-campus/ on-campus activities and competitions.
課外閱讀 Outside reading.
※系所學生專業能力 Basic disciplines and core capabilities of the department
1.基礎的管理知識(general knowledge of business management) 1. General knowledge of business management.            
2.溝通能力與團隊合作(Communication ability and team cooperation) 2. Communication ability and team cooperation.V V V V   V
3.問題解決能力(Ability of problem solution) 3. Ability of problem solution.VVV V V   V
4.倫理觀與社會責任實踐(Ethics and social responsibilities) 4. Ethics and social responsibilities.           
5.國際觀(Global perspective)? 5. Global perspective. V         V
※全校學生基本素養與核心能力 Basic disciplines and core capabilities of the university
1.表達與溝通能力。 1. Articulation and communication skillsV V V V    
2.探究與批判思考能力。 2. Inquisitive and critical thinking abilitiesVVV V V   V
3.終身學習能力。 3. Lifelong learningV V V V   V
4.倫理與社會責任。 4. Ethnics and social responsibility           
5.美感品味。 5. Aesthetic appreciation           
6.創造力。 6. Creativity           
7.全球視野。 7. Global perspective           
8.合作與領導能力。 8. Team work and leadershipV   V V    
9.山海胸襟與自然情懷。 9. Broad-mindedness and the embrace of nature            

本課程與SDGs相關項目:The course relates to SDGs items:

SDG1-消除貧窮(No Poverty)
SDG2-消除飢餓 (Zero Hunger)
SDG3-良好健康與福祉(Good Health and Well-being)
SDG4-教育品質(Quality Education)
SDG5-性別平等(Gender Equality)
SDG6-乾淨水源與公共衛生(Clean Water and Sanitation)
SDG7-可負擔乾淨能源(Affordable and Clean Energy)
SDG8-優質工作與經濟成長(Decent Work and Economic Growth)
SDG9-工業、創新和基礎建設(Industry,Innovation and Infrastructure)
SDG10-減少不平等(Reduced Inequalities)
SDG11-永續城市(Sustainable Cities and Communities)
SDG12-責任消費與生產(Responsible Consumption and Production)
SDG13-氣候行動(Climate Action)
SDG14-海洋生態(Life Below Water)
SDG15-陸域生態(Life on Land)
SDG16-和平、正義和穩健的制度(Peace,Justice And Strong Institutions)
SDG17-促進目標實現的全球夥伴關係(Partnership for the Goals)

本課程校外實習資訊: This course is relevant to internship:

The course includes internship.(For statistical use only. If the course without internship, please ignore this item.)


Internship: The required or elective courses should include credits and learning hours. Students should participate in the corporative company or institution to practice and learn the real skills. An internship certification must be handed in at the end of internship to get the credits or to fulfil the graduation requirements.