因應嚴重特殊傳染性肺炎(武漢肺炎)，倘若後續需實施遠距授課，評分方式調整如下：Since COVID-19, if distance learning is necessary, the evaluation would adjust as follows:
1.Home-works and Quizzes：30% 2.Midterm：30% 3.Final Exam：40%
課程大綱 Course syllabus
本課程教學大綱已提供完整英文資訊（本選項僅供統計使用，未提供完整英文資訊者，得免勾記）【Provide information of course syllabus in English.(This is for statistical use only. For those who do not provide information of course syllabus in English, do not check this field.)】
As a professional manager, you need not only the management knowledge but also an insight on the circumstance your organization is facing. The most important aspect of the circumstance for a company is the market. Hence, a student of business should have a basic idea about what the market is. This course will teach you basic concepts of the market from an economist’s perspective. Of course, you can also learn markets from a sociologist’s perspective in the future. The economists’ way to understand markets starts from a study of the participants in markets. We assume that participants in markets are rational, and observe how these rational participants shape markets. There are two main participants in markets: consumers and producers. Hence, I will discuss consumers’ and producers’ behavior, and how they interact in markets. Since this is a course for business students, I will emphasis more on the producers’ side. Moreover, I will give an introduction to game theory, and apply this theory in the discussions of interactions among companies in markets, auctions, and the role of information. Finally, I will use a long term historical perspective to discuss the importance of markets in the modern world, and analyze the role of governments in markets and long term economic change. You will also have a different and bird’s eye view on markets.
課程目標 Objectives
1. Students will have basic ideas on markets. 2. Students can know an economist’s perspective on the society. 3. Train students to participate the discussion of public affairs.
授課方式 Teaching methods
Lecture, discussion, and game-based teaching method
1.Participation：10% 2.Home-works and Quizzes：30% 3.Midterm：30% 4.Final Exam：30%
參考書/教科書/閱讀文獻 Reference book/ textbook/ documents
〔請遵守智慧財產權觀念，不可非法影印。教師所提供之教材供學生本人自修學習使用,不得散播及做為商業用途〕
No copies for intellectual property rights. Textbooks provided by the instructor used only for self-study, can not broadcast or commercial use
McGuigan, James R., R. Charles Moyer, and Frederick H. deB. Harris (2017) 胡均立與邱俊榮編譯。管理經濟學。台北：聖智學習 (ISBN#: 978-986-5632-90-8；華泰文化總經銷)。
每週課程內容及預計進度 Weekly scheduled progress
週次
日期
授課內容及主題
Week
Date
Content and topic
1
2022/02/13~2022/02/19
Introduction
2
2022/02/20~2022/02/26
Introduction: A Historical Perspective to Markets
3
2022/02/27~2022/03/05
Demand: Consumer Behavior
4
2022/03/06~2022/03/12
Demand: Elasticity
5
2022/03/13~2022/03/19
Supply: Production and Cost
6
2022/03/20~2022/03/26
Supply: Perfect Competition
7
2022/03/27~2022/04/02
Supply: Monopoly and Pricing
8
2022/04/03~2022/04/09
Tomb Sweeping Day
9
2022/04/10~2022/04/16
Market Equilibrium
10
2022/04/17~2022/04/23
Midterm
11
2022/04/24~2022/04/30
Strategic Thinking: An Introduction to Game Theory
12
2022/05/01~2022/05/07
Strategic Thinking: An Introduction to Game Theory
13
2022/05/08~2022/05/14
Strategic Thinking: Oligopoly
14
2022/05/15~2022/05/21
Strategic Thinking: Auctions
15
2022/05/22~2022/05/28
Strategic Thinking: Asymmetric Information
16
2022/05/29~2022/06/04
The Role of Governments in Markets
17
2022/06/05~2022/06/11
Final Exam
18
2022/06/12~2022/06/18
Grading review
課業討論時間 Office hours
時段1 Time period 1: 時間 Time：星期三1000-1200 地點 Office/Laboratory：CM4067 時段2 Time period 2： 時間 Time：星期四1400-1600 地點 Office/Laboratory：CM4067
系所學生專業能力/全校學生基本素養與核心能力 basic disciplines and core capabilitics of the dcpartment and the university
系所學生專業能力/全校學生基本素養與核心能力 basic disciplines and core capabilities of the department and the university
課堂活動與評量方式 Class activities and evaluation
本課程欲培養之能力與素養 This course enables students to achieve.
紙筆考試或測驗 Test.
課堂討論︵含個案討論︶ Group discussion (case analysis).
個人書面報告、作業、作品、實驗 Indivisual paper report/ assignment/ work or experiment.
群組書面報告、作業、作品、實驗 Group paper report/ assignment/ work or experiment.
個人口頭報告 Indivisual oral presentation.
群組口頭報告 Group oral presentation.
課程規劃之校外參訪及實習 Off-campus visit and intership.
證照/檢定 License.
參與課程規劃之校內外活動及競賽 Participate in off-campus/ on-campus activities and competitions.
課外閱讀 Outside reading.
※系所學生專業能力 Basic disciplines and core capabilities of the department
1.溝通能力與團隊合作(Communication ability and team cooperation) 1. Communication ability and team cooperation.
2.進階管理知識(Advanced knowledge of management) 2. Advanced knowledge of management.
V
V
V
V
V
3.倫理觀與社會責任實踐(Ethics and social responsibilities) 3. Ethics and social responsibilities.
V
V
V
4.問題分析與解決能力(Ability of problem analysis and solution) 4. Ability of problem analysis and solution.
V
V
V
V
V
5.國際觀與外語能力(Global perspective and foreign language ability) 5. Global perspective and foreign language ability.
※全校學生基本素養與核心能力 Basic disciplines and core capabilities of the university
1.表達與溝通能力。 1. Articulation and communication skills
V
V
V
V
V
2.探究與批判思考能力。 2. Inquisitive and critical thinking abilities
V
V
V
V
V
3.終身學習能力。 3. Lifelong learning
V
V
V
4.倫理與社會責任。 4. Ethnics and social responsibility
5.美感品味。 5. Aesthetic appreciation
6.創造力。 6. Creativity
7.全球視野。 7. Global perspective
8.合作與領導能力。 8. Team work and leadership
9.山海胸襟與自然情懷。 9. Broad-mindedness and the embrace of nature
Internship: The required or elective courses should include credits and learning hours. Students should participate in the corporative company or institution to practice and learn the real skills. An internship certification must be handed in at the end of internship to get the credits or to fulfil the graduation requirements.