國立中山大學110學年度第1學期行為財務學課程大綱

國立中山大學 110學年度第1學期課程教學大綱

National Sun Yat-sen University 110Academic year1st Semester Course syllabus

中文名稱
Course name(Chinese)

行為財務學

課號
Course Code

FM326

英文名稱
Course name(English)

BEHAVIORAL FINANCE

課程類別
Type of the course

講授類

必選修
Required/Selected

選修

系所
Dept./faculty

財務管理學系

授課教師
Instructor

翁培師

學分
Credit

因應嚴重特殊傳染性肺炎(武漢肺炎)，倘若後續需實施遠距授課，授課方式調整如下：

同步遠距【透過網路直播技術，同時進行線上教學，得採Microsoft Teams、Adobe connect等軟體進行】
同步遠距含錄影【透過網路直播技術，同時進行線上教學並同時錄影，課程內容可擇日再重播，得採Microsoft Teams、Adobe connect等軟體進行】
非同步遠距【課堂錄影或錄製數位教材放置網路供學生可非同時進行線上學習，得採EverCam、PPT簡報錄影、錄音方式進行】
實作類課程，經評估無法採遠距課程教學，後續復課後密集補課

★遠距教學軟體操作說明連結

因應嚴重特殊傳染性肺炎(武漢肺炎)，倘若後續需實施遠距授課，評分方式調整如下：

1.出席與課堂參與 Attendance and Participation：10%
2.作業與報告 Assignments and Project Reports：50%
3.線上口試 Online Oral Exam：40%

課程大綱 Course syllabus

本課程教學大綱已提供完整英文資訊（本選項僅供統計使用，未提供完整英文資訊者，得免勾記）【Provide information of course syllabus in English.(This is for statistical use only. For those who do not provide information of course syllabus in English, do not check this field.)】

＊＊遠距教學連結（第一周上課請務必登入聽課程介紹）https://meet.google.com/qqc-ydgn-ofw
理性、效率市場，與利潤極大化是當今傳統財務學理論的主要假設。在這個理論框架下的投資人將會依據所有可得的資訊做出理性的決策並追求利潤最大化，而市場將會達成市場效率。
不過，當上述的理論套用在現實世界中時，我們發現市場運作的結果往往跟理論的預期並不一致。傳統的財務理論因而受到挑戰。
在此前提下，「行為財務學」的出現，為真實市場違背傳統財務理論假設的現象提供了解釋。行為財務學是一門結合了財務學以及心理學的新領域，試圖從心理學的角度出發，用「人的不理性」來重新演繹實際市場現象。非完全理性的投資人，其心理因素如何影響財務以及投資決策，進而導致行為悖離傳統財務理論的預期，將是這門課程所要探討的重點。
Rationality, efficient market, and profit maximization are the main assumptions of traditional financial theory. Under this theoretical framework, investors will make rational decisions based on all available information and pursue profit maximization; finally, the market will achieve market efficiency.
However, when applying the above theory to the real world, the realized market is often inconsistent with theoretical expectations. Traditional financial theories thus face challenges.
On this premise, the emergence of "behavioral finance" explains the phenomenon that the actual market violates the assumptions of traditional financial theory. Behavioral finance is a new field combining finance and psychology. It tries to associate the market phenomenon with "human irrationality" from the perspective of psychology. This course will focus on how the psychological factors of investors influence their financial and investment decisions and thus lead to behaviors that deviate from the expectations of traditional theories.

課程目標 Objectives

本課程將由人的思考系統開始介紹，隨後廣泛探討行為偏誤的主要觀點，最後介紹行為偏誤如何修正傳統財務學的論點並解釋文獻上的財務實證發現。參與課程者不須具備心理學的知識背景，但應具備基本的投資學以及公司理財等相關知識。
The lessons will begin with an introduction to human thinking systems, followed by an extensive discussion of various behavioral biases, and finally, the introduction to how behavioral biases affect traditional financial arguments and better-explain empirical findings in the finance literature. No psychology background is required for students, but basic knowledge of investment and corporate finance is a must.

授課方式 Teaching methods

課堂講授與討論
Lectures and Discussion
＊＊遠距教學連結（如有需要） https://meet.google.com/qqc-ydgn-ofw

評分方式﹝評分標準及比例﹞Evaluation (Criteria and ratio)等第制單科成績對照表 letter grading reference

1.出席與課堂參與 Attendance and Participation：10%
2.作業/報告 Assignments/Project Reports：20%
3.期中考 Mid Exam：35%
4.期末考 Final Exam：35%

參考書/教科書/閱讀文獻 Reference book/ textbook/ documents
〔請遵守智慧財產權觀念，不可非法影印。教師所提供之教材供學生本人自修學習使用,不得散播及做為商業用途〕
No copies for intellectual property rights. Textbooks provided by the instructor used only for self-study, can not broadcast or commercial use

教科書：行為財務學 (林美珍著，華泰文化)、快思慢想 (Thinking Fast and Slow, Daniel Kahneman) 中譯本由天下文化出版
參考書籍：不當行為（Misbehaving, Richard Thaler）中譯本由先覺出版社發行
雜訊（Noise, Daniel Kahnemen; Oliver Sibony; Cass R. Sunstein) 中譯本由天下文化出版

彈性暨自主學習規劃 Alternative learning periods

本門課程是否有規劃實施學生彈性或自主學習內容（每1學分2小時）

Is any alternative learning periods planned for this course (with each credit corresponding to two hours of activity)?

否：教師需於「每週課程內容及預計進度」填寫18週課程進度（每1學分18小時之正課內容）。
No：The instructor will include an 18-week course plan in the weekly scheduled progress (each credit corresponds to 18 hours of instruction)

是：教師需於「每週課程內容及預計進度」填寫16週課程內容（每1學分16小時之正課內容），並於下列欄位填寫每1學分2小時學生彈性或自主學習內容。
Yes：The instructor will include a 16-week course plan in the weekly scheduled progress (each credit corresponds to 16 hours of instruction);the details of the planned alternative learning periods are provided below (each credit corresponds to two hours of activity).

學生彈性或自主學習活動 Alternative learning periods	勾選或填寫規劃內容 Place a check in the appropriate box or provide details	時數 Number of hours
學生分組實作及討論 Group work and discussion
參與課程相關作業、作品、實驗 Participation in course-related assignments, work, or experiments
參與校內外活動（研習營、工作坊、參訪）或競賽 Participation in on- or off-campus activities (e.g., seminars, workshops, and visits) or competitions
課外閱讀 Extracurricular reading
線上數位教材學習 Learning with online digital learning materials
其他（請填寫規劃內容） Other (please provide details)

每週課程內容及預計進度 Weekly scheduled progress

週次	日期	授課內容及主題
Week	Date	Content and topic
1	2021/09/19~2021/09/25	No Class
2	2021/09/26~2021/10/02	Introduction
3	2021/10/03~2021/10/09	Two Thinking Systems I
4	2021/10/10~2021/10/16	Two Thinking Systems II
5	2021/10/17~2021/10/23	Two Thinking Systems III
6	2021/10/24~2021/10/30	Heuristic Bias
7	2021/10/31~2021/11/06	Frame Dependence
8	2021/11/07~2021/11/13	Biases and Noises
9	2021/11/14~2021/11/20	Mid Exam
10	2021/11/21~2021/11/27	Overconfidence
11	2021/11/28~2021/12/04	Prospect Theory
12	2021/12/05~2021/12/11	Biases and Investment Decisions I
13	2021/12/12~2021/12/18	Biases and Investment Decisions II
14	2021/12/19~2021/12/25	Market Anomalies
15	2021/12/26~2022/01/01	Market Bubbles
16	2022/01/02~2022/01/08	Further Topics
17	2022/01/09~2022/01/15	Final Exam
18	2022/01/16~2022/01/22	TBD

課業討論時間 Office hours

時段1 Time period 1:
時間 Time：星期一15:00-17:00
地點 Office/Laboratory：管3014-1
時段2 Time period 2：
時間 Time：星期二14:00-16:00
地點 Office/Laboratory：管3014-1

系所學生專業能力/全校學生基本素養與核心能力 basic disciplines and core capabilitics of the dcpartment and the university

系所學生專業能力/全校學生基本素養與核心能力
basic disciplines and core capabilities of the department and the university

課堂活動與評量方式
Class activities and evaluation

本課程欲培養之能力與素養 This course enables students to achieve.

紙筆考試或測驗 Test.

課堂討論︵含個案討論︶ Group discussion (case analysis).

個人書面報告、作業、作品、實驗 Indivisual paper report/ assignment/ work or experiment.

群組書面報告、作業、作品、實驗 Group paper report/ assignment/ work or experiment.

個人口頭報告 Indivisual oral presentation.

群組口頭報告 Group oral presentation.

課程規劃之校外參訪及實習 Off-campus visit and intership.

證照/檢定 License.

參與課程規劃之校內外活動及競賽 Participate in off-campus/ on-campus activities and competitions.

課外閱讀 Outside reading.

※系所學生專業能力 Basic disciplines and core capabilities of the department

1.財務倫理之能力與社會責任實踐 1. Financial ethics ability.

2.國際觀之能力 2. Global perspective.

3.解決財務問題之能力 3. Problem solving ability in Finance.

4.溝通之能力 4. Communication skill.

5.財務管理專業知識之能力 5. Expertise in Financial management.

※全校學生基本素養與核心能力 Basic disciplines and core capabilities of the university

1.表達與溝通能力。 1. Articulation and communication skills

2.探究與批判思考能力。 2. Inquisitive and critical thinking abilities

3.終身學習能力。 3. Lifelong learning

4.倫理與社會責任。 4. Ethnics and social responsibility

5.美感品味。 5. Aesthetic appreciation

6.創造力。 6. Creativity

7.全球視野。 7. Global perspective

8.合作與領導能力。 8. Team work and leadership

9.山海胸襟與自然情懷。 9. Broad-mindedness and the embrace of nature　

本課程與SDGs相關項目：The course relates to SDGs items:


	SDG1-消除貧窮(No Poverty)
	SDG2-消除飢餓 (Zero Hunger)
	SDG3-良好健康與福祉(Good Health and Well-being)
	SDG4-教育品質(Quality Education)
	SDG5-性別平等(Gender Equality)
	SDG6-乾淨水源與公共衛生(Clean Water and Sanitation)
	SDG7-可負擔乾淨能源(Affordable and Clean Energy)
	SDG8-優質工作與經濟成長(Decent Work and Economic Growth)
	SDG9-工業、創新和基礎建設(Industry,Innovation and Infrastructure)
	SDG10-減少不平等(Reduced Inequalities)
	SDG11-永續城市(Sustainable Cities and Communities)
	SDG12-責任消費與生產(Responsible Consumption and Production)
	SDG13-氣候行動(Climate Action)
	SDG14-海洋生態(Life Below Water)
	SDG15-陸域生態(Life on Land)
	SDG16-和平、正義和穩健的制度(Peace,Justice And Strong Institutions)
	SDG17-促進目標實現的全球夥伴關係(Partnership for the Goals)
	本課程和SDGS無關

本課程校外實習資訊: This course is relevant to internship:

本課程無註記包含校外實習

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