國立中山大學 110學年度第1學期 課程教學大綱

National Sun Yat-sen University 110Academic year1st Semester Course syllabus

中文名稱
Course name(Chinese)

行銷管理

課號
Course Code

BM203

英文名稱
Course name(English)

MARKETING MANAGEMENT

課程類別
Type of the course

講授類

必選修
Required/Selected

必修

系所
Dept./faculty

企業管理學系

授課教師
Instructor

黃明新    

學分
Credit

3

因應嚴重特殊傳染性肺炎(武漢肺炎),倘若後續需實施遠距授課,授課方式調整如下:Since COVID-19, if distance learning is necessary, the teaching methods would adjust as follows:

         同步遠距【透過網路直播技術,同時進行線上教學,得採Microsoft Teams、Adobe connect等軟體進行】
同步遠距含錄影【透過網路直播技術,同時進行線上教學並同時錄影,課程內容可擇日再重播,得採Microsoft Teams、Adobe connect等軟體進行】
非同步遠距【課堂錄影或錄製數位教材放置網路供學生可非同時進行線上學習,得採EverCam、PPT簡報錄影、錄音方式進行】
實作類課程,經評估無法採遠距課程教學,後續復課後密集補課

★遠距教學軟體操作說明連結

因應嚴重特殊傳染性肺炎(武漢肺炎),倘若後續需實施遠距授課,評分方式調整如下:Since COVID-19, if distance learning is necessary, the evaluation would adjust as follows:

        
1.Assignments50%
2.Class Discussion30%
3.Exam20%

課程大綱 Course syllabus

         本課程教學大綱已提供完整英文資訊(本選項僅供統計使用,未提供完整英文資訊者,得免勾記)【Provide information of course syllabus in English.(This is for statistical use only. For those who do not provide information of course syllabus in English, do not check this field.)】

Marketing is one of the most dynamic and exciting aspects of business. This course is designed to introduce the student to the field of marketing and its basic concepts. Moreover, we will learn how to analyze the marketing environment of a product and then develop an appropriate marketing mix for the product. The process will involve the decisions regarding a product's features, price, promotion and distribution. This course will help you to systematically analyze the marketing environment for a product, service, or organization.







課程目標 Objectives

         By the completion of this course the student should, at minimum, be able to:
1.Demonstrate an understanding of key terminology and frameworks in marketing.
2.Demonstrate the ability to apply marketing tools for analyzing customers, competition as well as for assessing the firms’ internal strengths and weaknesses.
3.Demonstrate an understanding of how marketing contributes to achieving the strategic objectives of the firm.







授課方式 Teaching methods

         This course is designed around lecture and discussion format. Students are expected to come well prepared to ask questions, actively participate in discussions, and to comment on lecture materials. Such participation will help you understand the material better. The benefits of participation will go beyond the classroom as well.
遠距教學連結由email聯繫。





評分方式﹝評分標準及比例﹞Evaluation (Criteria and ratio)等第制單科成績對照表 letter grading reference

        
1.Assignments50%
2.Class Discussion30%
3.Exam20%

參考書/教科書/閱讀文獻 Reference book/ textbook/ documents
〔請遵守智慧財產權觀念,不可非法影印。教師所提供之教材供學生本人自修學習使用,不得散播及做為商業用途〕
No copies for intellectual property rights. Textbooks provided by the instructor used only for self-study, can not broadcast or commercial use

        
序號作者書名出版社出版年出版地ISBN#
No.AutherTitlePublisherYear of
publish
Publisher
place
ISBN#
1Armstrong, Gary and Philip KotlerMarketing: An Introduction, Thirteenth EditionPrentice Hall2016

每週課程內容及預計進度 Weekly scheduled progress

        
週次日期授課內容及主題
WeekDateContent and topic
12021/09/19~2021/09/25Course Introduction
22021/09/26~2021/10/02Overview of Marketing
32021/10/03~2021/10/09Marketing: Creating And Capturing Customer Value
42021/10/10~2021/10/16Marketing Plan Framework
52021/10/17~2021/10/23Company And Marketing Strategy: Partnering To Build Customer Relationships
62021/10/24~2021/10/30Managing Marketing Information To Gain Customer Insights
72021/10/31~2021/11/06Understanding Consumer and Business Buyer Behavior
82021/11/07~2021/11/13Customer-Driven Marketing Strategy: Creating Value for Target Customers
92021/11/14~2021/11/20Products, Services, and Brands: Building Customer Value
102021/11/21~2021/11/27Brand Management
112021/11/28~2021/12/04Developing New Products and Managing The Product Life-Cycle
122021/12/05~2021/12/11Pricing: Understanding and Capturing Customer Value
132021/12/12~2021/12/18Marketing Channels: Delivering Customer Value
142021/12/19~2021/12/25Retailing and Wholesaling
152021/12/26~2022/01/01No class
162022/01/02~2022/01/08Personal Selling
172022/01/09~2022/01/15Final Exam
182022/01/16~2022/01/22Course review

課業討論時間 Office hours

         時段1 Time period 1:
時間 Time:星期二10:00~12:00
地點 Office/Laboratory:管4109
時段2 Time period 2:
時間 Time:星期四10:00~12:00
地點 Office/Laboratory:管4109

系所學生專業能力/全校學生基本素養與核心能力 basic disciplines and core capabilitics of the dcpartment and the university

        
系所學生專業能力/全校學生基本素養與核心能力
basic disciplines and core capabilities of the department and the university
課堂活動與評量方式
Class activities and evaluation
本課程欲培養之能力與素養 This course enables students to achieve.
紙筆考試或測驗 Test.
課堂討論︵含個案討論︶ Group discussion (case analysis).個人書面報告、作業、作品、實驗 Indivisual paper report/ assignment/ work or experiment.
群組書面報告、作業、作品、實驗 Group paper report/ assignment/ work or experiment.個人口頭報告 Indivisual oral presentation.群組口頭報告 Group oral presentation.課程規劃之校外參訪及實習 Off-campus visit and intership.證照/檢定 License.參與課程規劃之校內外活動及競賽 Participate in off-campus/ on-campus activities and competitions.課外閱讀 Outside reading.
※系所學生專業能力 Basic disciplines and core capabilities of the department
1.基礎的管理知識(general knowledge of business management) 1. General knowledge of business management. VVV V V    
2.溝通能力與團隊合作(Communication ability and team cooperation) 2. Communication ability and team cooperation.VVV V      
3.問題解決能力(Ability of problem solution) 3. Ability of problem solution.VVV V      
4.倫理觀與社會責任實踐(Ethics and social responsibilities) 4. Ethics and social responsibilities.           
5.國際觀(Global perspective)? 5. Global perspective.            
※全校學生基本素養與核心能力 Basic disciplines and core capabilities of the university
1.表達與溝通能力。 1. Articulation and communication skillsVVV V      
2.探究與批判思考能力。 2. Inquisitive and critical thinking abilitiesVVV V      
3.終身學習能力。 3. Lifelong learning           
4.倫理與社會責任。 4. Ethnics and social responsibility           
5.美感品味。 5. Aesthetic appreciation           
6.創造力。 6. Creativity           
7.全球視野。 7. Global perspective           
8.合作與領導能力。 8. Team work and leadershipV V V      
9.山海胸襟與自然情懷。 9. Broad-mindedness and the embrace of nature            

本課程與SDGs相關項目:The course relates to SDGs items:

        
SDG1-消除貧窮(No Poverty)
SDG2-消除飢餓 (Zero Hunger))
SDG3-良好健康與福祉(Good Health and Well-being)
SDG4-教育品質(Quality Education)
SDG5-性別平等(Gender Equality)
SDG6-乾淨水源與公共衛生(Clean Water and Sanitation)
SDG7-可負擔乾淨能源(Affordable and Clean Energy)
SDG8-優質工作與經濟成長(Decent Work and Economic Growth)
SDG9-工業、創新和基礎建設(Industry,Innovation and Infrastructure)
SDG10-減少不平等(Reduced Inequalities)
SDG11-永續城市(Sustainable Cities and Communities)
SDG12-責任消費與生產(Responsible Consumption and Production)
SDG13-氣候行動(Climate Action)
SDG14-海洋生態(Life Below Water)
SDG15-陸域生態(Life on Land)
SDG16-和平、正義和穩健的制度(Peace,Justice And Strong Institutions)
SDG17-促進目標實現的全球夥伴關係(Partnership for the Goals)
本課程和SDGS無關

本課程校外實習資訊: This course is relevant to internship:

         本課程無註記包含校外實習

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