National Sun Yat-sen University 112Academic year1st Semester Course syllabus
中文名稱 Course name(Chinese)
網路科技策略運用
課號 Course Code
EMBA922B
英文名稱 Course name(English)
WEB TECHNOLOGY STRATEGY APPLICATION
課程類別 Type of the course
講授類
必選修 Required/Selected
必修
系所 Dept./faculty
管理學院高階經營碩士學程在職專班
授課教師 Instructor
康藝晃 張榮華
學分 Credit
1.5
因應嚴重特殊傳染性肺炎等傳染病，倘若後續需實施遠距授課，授課方式調整如下：
尚未建立傳染性肺炎等傳染病之授課方式調整
因應嚴重特殊傳染性肺炎等傳染病，倘若後續需實施遠距授課，評分方式調整如下：
尚未建立傳染性肺炎等傳染病之課程評分方式﹝評分標準及比例﹞
課程大綱 Course syllabus
本課程教學大綱已提供完整英文資訊（本選項僅供統計使用，未提供完整英文資訊者，得免勾記）【Provide information of course syllabus in English.(This is for statistical use only. For those who do not provide information of course syllabus in English, do not check this field.)】
This course explores the strategic integration of Information Technology (IT) in the business context. It examines the critical role that IT plays in achieving organizational objectives, enhancing efficiency, and maintaining competitiveness. The course covers a wide range of topics, including IT governance, ethical considerations, business intelligence, cloud computing, IT project management, cybersecurity, innovation, and emerging technologies. Students will learn to formulate IT strategies that align with an organization's mission and goals, manage IT projects effectively, and leverage emerging technologies for strategic advantage. The course also emphasizes the importance of data-driven decision-making and the strategic use of information systems for gaining a competitive edge in the digital era. Through case studies, hands-on exercises, group discussions, and project work, students will apply theoretical concepts to real-world scenarios and develop practical skills in IT strategy formulation, implementation, and evaluation. Additionally, ethical considerations, cybersecurity, and risk management will be integrated into the strategic IT framework, ensuring that students are well-prepared to address the challenges and opportunities presented by the evolving IT landscape. Upon completion of this course, students will be equipped with the knowledge and tools to navigate the complex intersection of IT and business strategy, making them valuable assets in today's technology-driven business world.
課程目標 Objectives
The goal of this course is to provide students with a comprehensive understanding of the strategic role of Information Technology (IT) in contemporary business environments. By the end of the course, students will be equipped with the knowledge and skills necessary to develop, implement, and manage IT strategies that align with organizational goals, enhance competitiveness, and drive innovation. Through a combination of theoretical concepts, practical applications, case studies, and discussions, students will gain the expertise needed to make informed decisions regarding IT investments, governance, and cybersecurity within a strategic framework.
參考書/教科書/閱讀文獻 Reference book/ textbook/ documents
〔請遵守智慧財產權觀念，不可非法影印。教師所提供之教材供學生本人自修學習使用,不得散播及做為商業用途〕
No copies for intellectual property rights. Textbooks provided by the instructor used only for self-study, can not broadcast or commercial use
* N. Vaz, Digital business transformation: How established companies sustain competitive advantage from now to next. John Wiley & Sons, 2021. * G. C. Kane, A. N. Phillips, J. R. Copulsky, and G. R. Andrus, The Technology Fallacy: How People Are the Real Key to Digital Transformation. Cambridge, MA: The MIT Press, 2019.
彈性暨自主學習規劃 Alternative learning periods
本門課程是否有規劃實施學生彈性或自主學習內容（每1學分2小時）
Is any alternative learning periods planned for this course (with each credit corresponding to two hours of activity)?
否：教師需於「每週課程內容及預計進度」填寫18週課程進度（每1學分18小時之正課內容）。 No：The instructor will include an 18-week course plan in the weekly scheduled progress (each credit corresponds to 18 hours of instruction)
是：教師需於「每週課程內容及預計進度」填寫16週課程內容（每1學分16小時之正課內容），並於下列欄位填寫每1學分2小時學生彈性或自主學習內容。 Yes：The instructor will include a 16-week course plan in the weekly scheduled progress (each credit corresponds to 16 hours of instruction);the details of the planned alternative learning periods are provided below (each credit corresponds to two hours of activity).
學生彈性或自主學習活動 Alternative learning periods
勾選或填寫規劃內容 Place a check in the appropriate box or provide details
時數 Number of hours
學生分組實作及討論 Group work and discussion
參與課程相關作業、作品、實驗 Participation in course-related assignments, work, or experiments
參與校內外活動（研習營、工作坊、參訪）或競賽 Participation in on- or off-campus activities (e.g., seminars, workshops, and visits) or competitions
課外閱讀 Extracurricular reading
線上數位教材學習 Learning with online digital learning materials
其他（請填寫規劃內容） Other (please provide details)
每週課程內容及預計進度 Weekly scheduled progress
週次
日期
授課內容及主題
Week
Date
Content and topic
1
2023/09/03~2023/09/09
Course Overview & Introduction
2
2023/09/10~2023/09/16
Introduction to Web Technologies
3
2023/09/17~2023/09/23
Website Planning and Strategy
4
2023/09/24~2023/09/30
Web Design Principles
5
2023/10/01~2023/10/07
Content Strategy and SEO
6
2023/10/08~2023/10/14
Web Analytics and Data-driven Decision Making-I
7
2023/10/15~2023/10/21
Web Analytics and Data-driven Decision Making-II
8
2023/10/22~2023/10/28
E-Commerce Strategies-I
9
2023/10/29~2023/11/04
E-Commerce Strategies-II
10
2023/11/05~2023/11/11
Mobile Web and Responsive Design
11
2023/11/12~2023/11/18
Social Media and Web Integration
12
2023/11/19~2023/11/25
Web Security and Privacy
13
2023/11/26~2023/12/02
Emerging Web Technologies
14
2023/12/03~2023/12/09
Project Work and Consultation
15
2023/12/10~2023/12/16
Project Presentations and Course Wrap-up-I
16
2023/12/17~2023/12/23
Project Presentations and Course Wrap-up-II
17
2023/12/24~2023/12/30
18
2023/12/31~2024/01/06
課業討論時間 Office hours
時段1 Time period 1: 時間 Time：星期二2-3pm 地點 Office/Laboratory：4057 時段2 Time period 2： 時間 Time：星期四2-3pm 地點 Office/Laboratory：4057
系所學生專業能力/全校學生基本素養與核心能力 basic disciplines and core capabilitics of the dcpartment and the university
系所學生專業能力/全校學生基本素養與核心能力 basic disciplines and core capabilities of the department and the university
課堂活動與評量方式 Class activities and evaluation
本課程欲培養之能力與素養 This course enables students to achieve.
紙筆考試或測驗 Test.
課堂討論︵含個案討論︶ Group discussion (case analysis).
個人書面報告、作業、作品、實驗 Indivisual paper report/ assignment/ work or experiment.
群組書面報告、作業、作品、實驗 Group paper report/ assignment/ work or experiment.
個人口頭報告 Indivisual oral presentation.
群組口頭報告 Group oral presentation.
課程規劃之校外參訪及實習 Off-campus visit and intership.
證照/檢定 License.
參與課程規劃之校內外活動及競賽 Participate in off-campus/ on-campus activities and competitions.
課外閱讀 Outside reading.
※系所學生專業能力 Basic disciplines and core capabilities of the department
1.瞭解國際管理新知 1. Exploring updated knowledge of International Business.
2.高階經營人才的再培育 2. Re-educating senior working professionals.
V
3.新觀念的刺激與新思維的訓練 3. Training the professionals for new ideas.
4.跨行業交流互動與團隊友誼之建立 4. Creating a network for crossover cooperation and friendship.
5.全球化的訓練與視野 5. Developing the global mindset of each professional.
6.多元化的學習 6. Providing pluralistic approaches to learning.
※全校學生基本素養與核心能力 Basic disciplines and core capabilities of the university
1.表達與溝通能力。 1. Articulation and communication skills
2.探究與批判思考能力。 2. Inquisitive and critical thinking abilities
3.終身學習能力。 3. Lifelong learning
4.倫理與社會責任。 4. Ethnics and social responsibility
5.美感品味。 5. Aesthetic appreciation
6.創造力。 6. Creativity
7.全球視野。 7. Global perspective
V
8.合作與領導能力。 8. Team work and leadership
V
9.山海胸襟與自然情懷。 9. Broad-mindedness and the embrace of nature
Internship: The required or elective courses should include credits and learning hours. Students should participate in the corporative company or institution to practice and learn the real skills. An internship certification must be handed in at the end of internship to get the credits or to fulfil the graduation requirements.