國立中山大學 111學年度第2學期 課程教學大綱
National Sun Yat-sen University 111Academic year Course syllabus
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中文名稱 Course name(Chinese) |
國際行銷管理 |
課號 Course Code |
GHRM650 |
英文名稱 Course name(English) |
INTERNATIONAL MARKETING MANAGEMENT |
課程類別 Type of the course |
講授類 | 必選修 Required/Selected | 選修 |
系所 Dept./faculty |
人力資源管理全英語碩士學位學程 |
授課教師 Instructor |
陳文鑫
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學分 Credit |
3 |
因應嚴重特殊傳染性肺炎(武漢肺炎),倘若後續需實施遠距授課,授課方式調整如下: |
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因應嚴重特殊傳染性肺炎(武漢肺炎),倘若後續需實施遠距授課,評分方式調整如下: |
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1.Participation:20% 2.Group(weekly) presentation:20% 3.Final Essay (individual):30% 4.Final Project (group):30%
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課程大綱 Course syllabus |
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課程目標 Objectives |
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•Establish a fundamental understanding of international marketing principles •Analyze contemporary and emerging strategic issues of international marketplaces •Apply international marketing principles to the global business environment •Develop a marketing management plan for prospective international business
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授課方式 Teaching methods |
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Lecture. Flipped learning. Case discussion. Group presentation.
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評分方式﹝評分標準及比例﹞Evaluation (Criteria and ratio)等第制單科成績對照表 letter grading reference
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1.Participation:20% 2.Group(weekly) presentation:20% 3.Final Essay (individual):30% 4.Final Project (group):30%
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參考書/教科書/閱讀文獻 Reference book/ textbook/ documents
〔請遵守智慧財產權觀念,不可非法影印。教師所提供之教材供學生本人自修學習使用,不得散播及做為商業用途〕
No copies for intellectual property rights. Textbooks provided by the instructor used only for self-study, can not broadcast or commercial use
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序號 | 作者 | 書名 | 出版社 | 出版年 | 出版地 | ISBN# | No. | Auther | Title | Publisher | Year of publish | Publisher place | ISBN# | 1 | Masaaki Kotabe; Kristiaan Helsen | Masaaki Kotabe; Kristiaan Helsen | Wiley | 2022 | | ISBN-10: 111988876X ISBN-13: 978-1119888765 |
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彈性暨自主學習規劃 Alternative learning periods
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每週課程內容及預計進度 Weekly scheduled progress |
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週次 | 日期 | 授課內容及主題 | Week | Date | Content and topic | 1 | 2023/02/12~2023/02/18 | Course Introduction | 2 | 2023/02/19~2023/02/25 | Global Marketing Environment | 3 | 2023/02/26~2023/03/04 | National Holiday | 4 | 2023/03/05~2023/03/11 | Global Market Entry Modes | 5 | 2023/03/12~2023/03/18 | Global Marketing Strategy | 6 | 2023/03/19~2023/03/25 | Global Segmentation and Positioning | 7 | 2023/03/26~2023/04/01 | National Holiday | 8 | 2023/04/02~2023/04/08 | Midterm Week (No Class) | 9 | 2023/04/09~2023/04/15 | Global Product (Development) Strategy | 10 | 2023/04/16~2023/04/22 | Global Product (Branding) Strategy | 11 | 2023/04/23~2023/04/29 | Global Pricing Strategy | 12 | 2023/04/30~2023/05/06 | Global Communication Strategy | 13 | 2023/05/07~2023/05/13 | Global Channel Strategy | 14 | 2023/05/14~2023/05/20 | Managing Sustainable International Marketing | 15 | 2023/05/21~2023/05/27 | Group Presentation (Final Project) | 16 | 2023/05/28~2023/06/03 | Final Essay (Individual) | 17 | 2023/06/04~2023/06/10 | Flexible Learning Period | 18 | 2023/06/11~2023/06/17 | Flexible Learning Period |
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課業討論時間 Office hours |
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時段1 Time period 1: 時間 Time:星期一18:20-21:00 地點 Office/Laboratory:依規定免登 時段2 Time period 2: 時間 Time:依規定免登 地點 Office/Laboratory:依規定免登
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系所學生專業能力/全校學生基本素養與核心能力 basic disciplines and core capabilitics of the dcpartment and the university |
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系所學生專業能力/全校學生基本素養與核心能力 basic disciplines and core capabilities of the department and the university | 課堂活動與評量方式 Class activities and evaluation | 本課程欲培養之能力與素養 This course enables students to achieve. | 紙筆考試或測驗 Test. | 課堂討論︵含個案討論︶ Group discussion (case analysis). | 個人書面報告、作業、作品、實驗 Indivisual paper report/ assignment/ work or experiment. | 群組書面報告、作業、作品、實驗 Group paper report/ assignment/ work or experiment. | 個人口頭報告 Indivisual oral presentation. | 群組口頭報告 Group oral presentation. | 課程規劃之校外參訪及實習 Off-campus visit and intership. | 證照/檢定 License.
| 參與課程規劃之校內外活動及競賽 Participate in off-campus/ on-campus activities and competitions. | 課外閱讀 Outside reading. | ※系所學生專業能力 Basic disciplines and core capabilities of the department | |
1.具備專業倫理觀與社會責任實踐力。 1. Students will be aware of issues in business ethics and will carry out their social responsibilities. | V | | | | | | | | | | | 2.具備充分的人資管理專業知能。 2. Students are able to posses sufficient Human Resource Management professionaal competency. | | | | | | | | | | | | 3.具備溝通及團隊合作能力。 3. Students will be able to communicate and perform effectively in teamwork. | V | | | | | | | | | | | 4.具備邏輯思考及解決問題的能力。 4. Students are able to develop logical thinking and apply analytical tools for problem-solving. | V | | | | | | | | | | | 5.具備國際觀。 5. Students are able to possess global vision. | V | | | | | | | | | | | ※全校學生基本素養與核心能力 Basic disciplines and core capabilities of the university | |
1.表達與溝通能力。 1. Articulation and communication skills | V | | | | | | | | | | | 2.探究與批判思考能力。 2. Inquisitive and critical thinking abilities | V | | | | | | | | | | | 3.終身學習能力。 3. Lifelong learning | V | | | | | | | | | | | 4.倫理與社會責任。 4. Ethnics and social responsibility | V | | | | | | | | | | | 5.美感品味。 5. Aesthetic appreciation | | | | | | | | | | | | 6.創造力。 6. Creativity | | | | | | | | | | | | 7.全球視野。 7. Global perspective | | | | | | | | | | | | 8.合作與領導能力。 8. Team work and leadership | | | | | | | | | | | | 9.山海胸襟與自然情懷。 9. Broad-mindedness and the embrace of nature | | | | | | | | | | | |
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本課程與SDGs相關項目:The course relates to SDGs items: |
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本課程校外實習資訊: This course is relevant to internship: |
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