國立中山大學 111學年度第2學期 課程教學大綱

National Sun Yat-sen University 111Academic year Course syllabus

中文名稱
Course name(Chinese)

行銷管理概論

課號
Course Code

GEAIA401

英文名稱
Course name(English)

INTRODUCTION TO MARKETING MANAGEMENT

課程類別
Type of the course

講授類

必選修
Required/Selected

選修

系所
Dept./faculty

跨院選修(管)

授課教師
Instructor

張榮華    

學分
Credit

1

因應嚴重特殊傳染性肺炎(武漢肺炎),倘若後續需實施遠距授課,授課方式調整如下:

         尚未建立傳染性肺炎(武漢肺炎)授課方式調整

因應嚴重特殊傳染性肺炎(武漢肺炎),倘若後續需實施遠距授課,評分方式調整如下:

         尚未建立傳染性肺炎(武漢肺炎)課程評分方式﹝評分標準及比例﹞

課程大綱 Course syllabus

         1. What is marketing
2. Consumer behavior
3. STP
4. 4Ps


課程目標 Objectives

         The goals of this course are to introduce the basic concepts of marketing, including the nature of marketing, marketing strategies, and marketing mixed.



授課方式 Teaching methods

         *本課程影片請由網大登入,並於學期規定時程內觀看完畢。
*This course should be learned through NSYSU Cyber University, all participants should watch the videos in the regular period.
https://cu.nsysu.edu.tw/mooc/index.php



評分方式﹝評分標準及比例﹞Evaluation (Criteria and ratio)等第制單科成績對照表 letter grading reference

        
1.Participation and quizzes30%
2.Midterm35%
3.Final Exam35%

參考書/教科書/閱讀文獻 Reference book/ textbook/ documents
〔請遵守智慧財產權觀念,不可非法影印。教師所提供之教材供學生本人自修學習使用,不得散播及做為商業用途〕
No copies for intellectual property rights. Textbooks provided by the instructor used only for self-study, can not broadcast or commercial use

        
序號作者書名出版社出版年出版地ISBN#
No.AutherTitlePublisherYear of
publish
Publisher
place
ISBN#
1Kolter, P. and Keller, K. LMarketing ManagementPrentice Hall2015NY978-0133856460
2徐世同, 楊景傅行銷管理華泰文化20169789869290371

彈性暨自主學習規劃 Alternative learning periods

本門課程是否有規劃實施學生彈性或自主學習內容(每1學分2小時)
Is any alternative learning periods planned for this course (with each credit corresponding to two hours of activity)?
否:教師需於「每週課程內容及預計進度」填寫18週課程進度(每1學分18小時之正課內容)。
No:The instructor will include an 18-week course plan in the weekly scheduled progress (each credit corresponds to 18 hours of instruction)
是:教師需於「每週課程內容及預計進度」填寫16週課程內容(每1學分16小時之正課內容),並於下列欄位填寫每1學分2小時學生彈性或自主學習內容。
    Yes:The instructor will include a 16-week course plan in the weekly scheduled progress (each credit corresponds to 16 hours of instruction);the details of the planned alternative learning periods are provided below (each credit corresponds to two hours of activity).

學生彈性或自主學習活動
Alternative learning periods
勾選或填寫規劃內容
Place a check in the appropriate box or provide details
時數
Number of hours
學生分組實作及討論
Group work and discussion
參與課程相關作業、作品、實驗
Participation in course-related assignments, work, or experiments
參與校內外活動(研習營、工作坊、參訪)或競賽
Participation in on- or off-campus activities (e.g., seminars, workshops, and visits) or competitions
課外閱讀
Extracurricular reading
線上數位教材學習
Learning with online digital learning materials
其他(請填寫規劃內容)
Other (please provide details)

每週課程內容及預計進度 Weekly scheduled progress

        
週次日期授課內容及主題
WeekDateContent and topic
12023/02/12~2023/02/18Introduction
22023/02/19~2023/02/25What is marketing
32023/02/26~2023/03/04Consumer behavior
42023/03/05~2023/03/11Segmentation
52023/03/12~2023/03/18Targeting
62023/03/19~2023/03/25Positioning(1)
72023/03/26~2023/04/01Positioning(2)
82023/04/02~2023/04/08Service management
92023/04/09~2023/04/15Midterm examination
102023/04/16~2023/04/22Branding
112023/04/23~2023/04/29Product development
122023/04/30~2023/05/06Pricing
132023/05/07~2023/05/13IMC
142023/05/14~2023/05/20E-marketing
152023/05/21~2023/05/27Channel
162023/05/28~2023/06/03Final examination
172023/06/04~2023/06/10Self-learning
182023/06/11~2023/06/17Self-learning

課業討論時間 Office hours

         時段1 Time period 1:
時間 Time:星期一14:00~16:00
地點 Office/Laboratory:CM4089
時段2 Time period 2:
時間 Time:星期三10:00~12:00
地點 Office/Laboratory:CM4089

系所學生專業能力/全校學生基本素養與核心能力 basic disciplines and core capabilitics of the dcpartment and the university

        
系所學生專業能力/全校學生基本素養與核心能力
basic disciplines and core capabilities of the department and the university
課堂活動與評量方式
Class activities and evaluation
本課程欲培養之能力與素養 This course enables students to achieve.紙筆考試或測驗 Test.課堂討論︵含個案討論︶ Group discussion (case analysis).個人書面報告、作業、作品、實驗 Indivisual paper report/ assignment/ work or experiment.群組書面報告、作業、作品、實驗 Group paper report/ assignment/ work or experiment.個人口頭報告 Indivisual oral presentation.群組口頭報告 Group oral presentation.課程規劃之校外參訪及實習 Off-campus visit and intership.證照/檢定 License.
參與課程規劃之校內外活動及競賽 Participate in off-campus/ on-campus activities and competitions.課外閱讀 Outside reading.
※系所學生專業能力 Basic disciplines and core capabilities of the department
※全校學生基本素養與核心能力 Basic disciplines and core capabilities of the university
1.表達與溝通能力。 1. Articulation and communication skills           
2.探究與批判思考能力。 2. Inquisitive and critical thinking abilitiesVV         
3.終身學習能力。 3. Lifelong learningVV         
4.倫理與社會責任。 4. Ethnics and social responsibility           
5.美感品味。 5. Aesthetic appreciation           
6.創造力。 6. Creativity           
7.全球視野。 7. Global perspective           
8.合作與領導能力。 8. Team work and leadership           
9.山海胸襟與自然情懷。 9. Broad-mindedness and the embrace of nature            

本課程與SDGs相關項目:The course relates to SDGs items:

         尚未建立SDGS資料

本課程校外實習資訊: This course is relevant to internship:

         本課程無註記包含校外實習

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