國立中山大學 111學年度第2學期 課程教學大綱

National Sun Yat-sen University 111Academic year Course syllabus

Course name(Chinese)


Course Code


Course name(English)


Type of the course







佘健源    盧憶    




         同步遠距【透過網路直播技術,同時進行線上教學,得採Microsoft Teams、Adobe connect等軟體進行】
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1.Proposal Presentation20%
2.Final Report50%
3.Critiques of the report30%

課程大綱 Course syllabus

         本課程教學大綱已提供完整英文資訊(本選項僅供統計使用,未提供完整英文資訊者,得免勾記)【Provide information of course syllabus in English.(This is for statistical use only. For those who do not provide information of course syllabus in English, do not check this field.)】

The creative industries include a range of economic activities which generate or exploit knowledge, information, or intellectual property. In Europe, the creative industries may primarily mean cultural industries, which are the focus of this course. This course discusses the characteristics of cultural products, including their production and distribution. We will introduce the practical issues in these industries, such as famous antitrust cases in the movie industry or the impact of unauthorized copying on the recorded music industry, through the eyes of economists and law scholars. We will not put much emphasis on unrealistic and abstract theories, which you may face in many courses discussing “cultural phenomenon,” “cultural studies,” or “creative thinking.” Talking these abstract theories may make you look smart, but it may also make you look impractical/ungrounded from the eyes of practitioners and artists.
In the beginning of this course, we will introduce basic concepts and characteristics of cultural industries. Then, we will closely examine the details of some specific cultural industries. This semester, we will pick music, movie, and TV industries.
Because we will use some concepts in economics, statistics, and law while analyzing the issues in cultural industries, we strongly suggest you have a basic understanding in these subjects before you take this course.
Your grade will be basically based on a group project. In the end of the first month, we will require you to make a proposal presentation, where you should briefly report the topic or question you pick for the project. The topic and question should be relevant to creative industries. We will modify/narrow your idea and provide some methodology suggestions. In the end of semester, you are required to make an oral presentation for the results of your project. In the final presentation, we will also randomly pick another group to make a detailed comments/critiques for each result report. Your performance in proposal presentation, result presentation, and comment will be all graded.

課程目標 Objectives

         1. Have a further insight into cultural markets.
2. Understand important practical issues of cultural industries.
3. Know how to apply practically useful analysis to issues in cultural industries.

授課方式 Teaching methods

         Lectures and discussions

評分方式﹝評分標準及比例﹞Evaluation (Criteria and ratio)等第制單科成績對照表 letter grading reference

2.Proposal Presentation15%
3.Final Report45%
4.Critiques of the report25%

參考書/教科書/閱讀文獻 Reference book/ textbook/ documents
No copies for intellectual property rights. Textbooks provided by the instructor used only for self-study, can not broadcast or commercial use

         1.Required Textbook
1A. Relevant papers (they will be posted on National Sun Yat-sen Cyber University later.)
1B. Handouts
2. Books You May Find Helpful
Towse, Ruth. and Trilce Navarrete Hernandez (Ed.) (2020), Handbook of Cultural Economics [Third Edition]. Edward Elgar Publishing. (eISBN#: 978 1 78897 580 3; DOI: https://doi.org/10.4337/9781788975803)。

每週課程內容及預計進度 Weekly scheduled progress

WeekDateContent and topic
22023/02/19~2023/02/25General Concepts of the Cultural Industry
32023/02/26~2023/03/04General Concepts of the Cultural Industry
42023/03/05~2023/03/11Music Industry: Introduction
52023/03/12~2023/03/18University Sport Day
62023/03/19~2023/03/25Music Industry: IP
72023/03/26~2023/04/01Music Industry: IP
82023/04/02~2023/04/08Tomb Sweeping Day
92023/04/09~2023/04/15Midterm Report
102023/04/16~2023/04/22Movie Industry: Introduction
112023/04/23~2023/04/29Movie Industry: Introduction
122023/04/30~2023/05/06Movie Industry: Antitrust Cases in the US
132023/05/07~2023/05/13Movie Industry: Antitrust Cases in the US
142023/05/14~2023/05/20Cable Industry: Taiwan
152023/05/21~2023/05/27Cable Industry: US
162023/05/28~2023/06/03Final Report and Critiques
172023/06/04~2023/06/10Final Report and Critiques

課業討論時間 Office hours

         時段1 Time period 1:
時間 Time:星期三1000-1200
地點 Office/Laboratory:CM4067
時段2 Time period 2:
時間 Time:星期四1400-1600
地點 Office/Laboratory:CM4067

系所學生專業能力/全校學生基本素養與核心能力 basic disciplines and core capabilitics of the dcpartment and the university

basic disciplines and core capabilities of the department and the university
Class activities and evaluation
本課程欲培養之能力與素養 This course enables students to achieve.紙筆考試或測驗 Test.課堂討論︵含個案討論︶ Group discussion (case analysis).個人書面報告、作業、作品、實驗 Indivisual paper report/ assignment/ work or experiment.群組書面報告、作業、作品、實驗 Group paper report/ assignment/ work or experiment.個人口頭報告 Indivisual oral presentation.群組口頭報告 Group oral presentation.課程規劃之校外參訪及實習 Off-campus visit and intership.證照/檢定 License.
參與課程規劃之校內外活動及競賽 Participate in off-campus/ on-campus activities and competitions.課外閱讀 Outside reading.
※系所學生專業能力 Basic disciplines and core capabilities of the department
1.溝通能力與團隊合作(Communication ability and team cooperation) 1. Communication ability and team cooperation.V V V V    
2.進階管理知識(Advanced knowledge of management) 2. Advanced knowledge of management.V V V V   V
3.倫理觀與社會責任實踐(Ethics and social responsibilities) 3. Ethics and social responsibilities.           
4.問題分析與解決能力(Ability of problem analysis and solution) 4. Ability of problem analysis and solution.V V V V   V
5.國際觀與外語能力(Global perspective and foreign language ability) 5. Global perspective and foreign language ability.           
※全校學生基本素養與核心能力 Basic disciplines and core capabilities of the university
1.表達與溝通能力。 1. Articulation and communication skillsV V V V    
2.探究與批判思考能力。 2. Inquisitive and critical thinking abilitiesV V V V   V
3.終身學習能力。 3. Lifelong learningV V V V   V
4.倫理與社會責任。 4. Ethnics and social responsibility           
5.美感品味。 5. Aesthetic appreciation           
6.創造力。 6. Creativity           
7.全球視野。 7. Global perspective           
8.合作與領導能力。 8. Team work and leadershipV   V V    
9.山海胸襟與自然情懷。 9. Broad-mindedness and the embrace of nature            

本課程與SDGs相關項目:The course relates to SDGs items:

SDG1-消除貧窮(No Poverty)
SDG2-消除飢餓 (Zero Hunger)
SDG3-良好健康與福祉(Good Health and Well-being)
SDG4-教育品質(Quality Education)
SDG5-性別平等(Gender Equality)
SDG6-乾淨水源與公共衛生(Clean Water and Sanitation)
SDG7-可負擔乾淨能源(Affordable and Clean Energy)
SDG8-優質工作與經濟成長(Decent Work and Economic Growth)
SDG9-工業、創新和基礎建設(Industry,Innovation and Infrastructure)
SDG10-減少不平等(Reduced Inequalities)
SDG11-永續城市(Sustainable Cities and Communities)
SDG12-責任消費與生產(Responsible Consumption and Production)
SDG13-氣候行動(Climate Action)
SDG14-海洋生態(Life Below Water)
SDG15-陸域生態(Life on Land)
SDG16-和平、正義和穩健的制度(Peace,Justice And Strong Institutions)
SDG17-促進目標實現的全球夥伴關係(Partnership for the Goals)

本課程校外實習資訊: This course is relevant to internship:

The course includes internship.(For statistical use only. If the course without internship, please ignore this item.)


Internship: The required or elective courses should include credits and learning hours. Students should participate in the corporative company or institution to practice and learn the real skills. An internship certification must be handed in at the end of internship to get the credits or to fulfil the graduation requirements.