國立中山大學 111學年度第2學期 課程教學大綱
National Sun Yat-sen University 111Academic year Course syllabus
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中文名稱 Course name(Chinese) |
企業經營策略 |
課號 Course Code |
BM502A |
英文名稱 Course name(English) |
BUSINESS POLICY AND STRATEGY |
課程類別 Type of the course |
講授類 | 必選修 Required/Selected | 必修 |
系所 Dept./faculty |
企業管理學系企業管理碩士班 |
授課教師 Instructor |
蔡宗霖
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學分 Credit |
3 |
因應嚴重特殊傳染性肺炎(武漢肺炎),倘若後續需實施遠距授課,授課方式調整如下: |
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因應嚴重特殊傳染性肺炎(武漢肺炎),倘若後續需實施遠距授課,評分方式調整如下: |
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尚未建立傳染性肺炎(武漢肺炎)課程評分方式﹝評分標準及比例﹞
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課程大綱 Course syllabus |
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課程目標 Objectives |
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Upon completion of this course, students will have a good understanding of business policy and strategy.
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授課方式 Teaching methods |
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The lecturer will focus on explaining the ideas and concepts relating to business policy and strategy. During the class, the lecturer will present some questions for group discussion. Each student should share his/her thoughts with other students within the group. The lecturer will then open the discussion. Each group should share ideas with other groups. In addition, each student is expected to attend all classes. His/her class attendance and participation will determine his/her final class mark.
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評分方式﹝評分標準及比例﹞Evaluation (Criteria and ratio)等第制單科成績對照表 letter grading reference
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1.Class participation - 課堂參與與出席:35% 2.Case presentation - 個案導讀與討論:20% 3.Mid-term exam - 期中考試:10% 4.The 5$ challenge - 商業模式創造挑戰:15% 5.Final Lego Simulation - 期末樂高模擬:20%
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參考書/教科書/閱讀文獻 Reference book/ textbook/ documents
〔請遵守智慧財產權觀念,不可非法影印。教師所提供之教材供學生本人自修學習使用,不得散播及做為商業用途〕
No copies for intellectual property rights. Textbooks provided by the instructor used only for self-study, can not broadcast or commercial use
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序號 | 作者 | 書名 | 出版社 | 出版年 | 出版地 | ISBN# | No. | Auther | Title | Publisher | Year of publish | Publisher place | ISBN# | 1 | Hill, Charles WL, Melissa A. Schilling, and Gareth R. Jones | Strategic management: An integrated approach: Theory & cases. | Cengage Learning | 2019 | | | 2 | The lecturer | Course materials | | | | |
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彈性暨自主學習規劃 Alternative learning periods
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每週課程內容及預計進度 Weekly scheduled progress |
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週次 | 日期 | 授課內容及主題 | Week | Date | Content and topic | 1 | 2023/02/12~2023/02/18 | Course outline - 課程介紹 | 2 | 2023/02/19~2023/02/25 | Strategic Leadership 1 - 策略管理概論 | 3 | 2023/02/26~2023/03/04 | Strategic Leadership 2 - 策略管理概論 | 4 | 2023/03/05~2023/03/11 | External Analysis - 外部分析 | 5 | 2023/03/12~2023/03/18 | University Sport Day | 6 | 2023/03/19~2023/03/25 | Internal Analysis - 內部分析 | 7 | 2023/03/26~2023/04/01 | Functional-level Strategies (Case Study 1) - 功能層級策略 | 8 | 2023/04/02~2023/04/08 | Tomb Sweeping Day | 9 | 2023/04/09~2023/04/15 | Mid-term exam - 期中考試 | 10 | 2023/04/16~2023/04/22 | Business-level Strategies (Case Study 2) - 商業層級策略 | 11 | 2023/04/23~2023/04/29 | Business-level Strategies with the Industry Environment (Case Study 3) | 12 | 2023/04/30~2023/05/06 | Strategy and Technology (Case Study 4) - 科技與策略 | 13 | 2023/05/07~2023/05/13 | Strategy in the Global Environment - 國際企業管理 | 14 | 2023/05/14~2023/05/20 | Corporate-level Strategy (Case Study 5) - 公司層級策略 | 15 | 2023/05/21~2023/05/27 | Corporate-level Strategy: Related and Unrelated Diversification | 16 | 2023/05/28~2023/06/03 | Final Lego Game and final presentation | 17 | 2023/06/04~2023/06/10 | Alternative curriculum - 彈性學習 | 18 | 2023/06/11~2023/06/17 | Alternative curriculum - 彈性學習 |
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課業討論時間 Office hours |
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時段1 Time period 1: 時間 Time:星期三16:00-18:00 地點 Office/Laboratory:管CM3042 時段2 Time period 2: 時間 Time:星期四16:00-18:00 地點 Office/Laboratory:管CM3042
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系所學生專業能力/全校學生基本素養與核心能力 basic disciplines and core capabilitics of the dcpartment and the university |
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系所學生專業能力/全校學生基本素養與核心能力 basic disciplines and core capabilities of the department and the university | 課堂活動與評量方式 Class activities and evaluation | 本課程欲培養之能力與素養 This course enables students to achieve. | 紙筆考試或測驗 Test. | 課堂討論︵含個案討論︶ Group discussion (case analysis). | 個人書面報告、作業、作品、實驗 Indivisual paper report/ assignment/ work or experiment. | 群組書面報告、作業、作品、實驗 Group paper report/ assignment/ work or experiment. | 個人口頭報告 Indivisual oral presentation. | 群組口頭報告 Group oral presentation. | 課程規劃之校外參訪及實習 Off-campus visit and intership. | 證照/檢定 License.
| 參與課程規劃之校內外活動及競賽 Participate in off-campus/ on-campus activities and competitions. | 課外閱讀 Outside reading. | ※系所學生專業能力 Basic disciplines and core capabilities of the department | |
1.溝通能力與團隊合作(Communication ability and team cooperation) 1. Communication ability and team cooperation. | V | | V | V | | | | | | | | 2.進階管理知識(Advanced knowledge of management) 2. Advanced knowledge of management. | V | V | V | | | | | | | | | 3.倫理觀與社會責任實踐(Ethics and social responsibilities) 3. Ethics and social responsibilities. | | | | | | | | | | | | 4.問題分析與解決能力(Ability of problem analysis and solution) 4. Ability of problem analysis and solution. | V | | V | V | | | | | | | | 5.國際觀與外語能力(Global perspective and foreign language ability) 5. Global perspective and foreign language ability. | | | | | | | | | | | | ※全校學生基本素養與核心能力 Basic disciplines and core capabilities of the university | |
1.表達與溝通能力。 1. Articulation and communication skills | V | | V | V | | | | | | | | 2.探究與批判思考能力。 2. Inquisitive and critical thinking abilities | V | V | V | V | | | | | | | | 3.終身學習能力。 3. Lifelong learning | | | | | | | | | | | | 4.倫理與社會責任。 4. Ethnics and social responsibility | | | | | | | | | | | | 5.美感品味。 5. Aesthetic appreciation | | | | | | | | | | | | 6.創造力。 6. Creativity | | | | | | | | | | | | 7.全球視野。 7. Global perspective | | | | | | | | | | | | 8.合作與領導能力。 8. Team work and leadership | V | | V | V | | | | | | | | 9.山海胸襟與自然情懷。 9. Broad-mindedness and the embrace of nature | | | | | | | | | | | |
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本課程與SDGs相關項目:The course relates to SDGs items: |
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本課程校外實習資訊: This course is relevant to internship: |
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