國立中山大學 111學年度第1學期 課程教學大綱

National Sun Yat-sen University 111Academic year1st Semester Course syllabus

中文名稱
Course name(Chinese)

 策略管理

課號
Course Code

 HRM653

英文名稱
Course name(English)

 STRATEGIC MANAGEMENT

課程類別
Type of the course

 講授類

必選修
Required/Selected

選修

系所
Dept./faculty

 人力資源管理研究所碩士班

授課教師
Instructor

 陳寶蓮    

學分
Credit

 3

因應嚴重特殊傳染性肺炎(武漢肺炎)，倘若後續需實施遠距授課，授課方式調整如下：
　　　　　　　　 同步遠距【透過網路直播技術，同時進行線上教學，得採Microsoft Teams、Adobe connect等軟體進行】
同步遠距含錄影【透過網路直播技術，同時進行線上教學並同時錄影，課程內容可擇日再重播，得採Microsoft Teams、Adobe connect等軟體進行】
非同步遠距【課堂錄影或錄製數位教材放置網路供學生可非同時進行線上學習，得採EverCam、PPT簡報錄影、錄音方式進行】
實作類課程，經評估無法採遠距課程教學，後續復課後密集補課

★遠距教學軟體操作說明連結

因應嚴重特殊傳染性肺炎(武漢肺炎)，倘若後續需實施遠距授課，評分方式調整如下：

　　　　　　　　 尚未建立傳染性肺炎(武漢肺炎)課程評分方式﹝評分標準及比例﹞

課程大綱 Course syllabus
　　　　　　　　 本課程教學大綱已提供完整英文資訊（本選項僅供統計使用，未提供完整英文資訊者，得免勾記）【Provide information of course syllabus in English.(This is for statistical use only. For those who do not provide information of course syllabus in English, do not check this field.)】

The course, exploring the overlapping areas of industrial economics and strategic management, addresses the organizational structure, resources & capabilities, and strategic positioning of the firm to create, capture, and sustain competitive advantage. It is designed to provide students with a thorough understanding of the economic principles underlying strategy formulation and the tools to analyze the positioning and performance of global organizations in different industry environments.
Please contact the instructor for detailed course syllabus
Email: chenpl@mail.nsysu.edu.tw





課程目標 Objectives
　　　　　　　　 In this course, you will develop your skill at:
• understanding how global organizations (firms) gain and sustain competitive advantage
• analyzing strategic business situations and formulating strategy
• implementing strategy and organizing the organization (firm) for strategic success
• team work and presentation





授課方式 Teaching methods
　　　　　　　　 Lecture
Case discussion





評分方式﹝評分標準及比例﹞Evaluation (Criteria and ratio)等第制單科成績對照表 letter grading reference

　　　　　　　　
1.Individual HW assignments：10%
2.Individual participation：20%
3.Mini-Group Presentation：20%
4.Case Competition：20%
5.Midterm exam (Exam 1)：20%
6.Final exam (Exam 2)：10%

參考書/教科書/閱讀文獻 Reference book/ textbook/ documents
〔請遵守智慧財產權觀念，不可非法影印。教師所提供之教材供學生本人自修學習使用,不得散播及做為商業用途〕
No copies for intellectual property rights. Textbooks provided by the instructor used only for self-study, can not broadcast or commercial use

　　　　　　　　
序號作者書名出版社出版年出版地ISBN#
No.AutherTitlePublisherYear of
publish		Publisher
place		ISBN#
1Grant, Robert M.Contemporary Strategy Analysis: Concepts, Techniques, and ApplicationsBlackwell2005 or newer versionMalden, MA

每週課程內容及預計進度 Weekly scheduled progress
　　　　　　　　
週次日期授課內容及主題
WeekDateContent and topic
12022/09/04~2022/09/10Introduction
22022/09/11~2022/09/17Holiday break
32022/09/18~2022/09/24Define business:斷捨離
42022/09/25~2022/10/01Business-level strategies: Loving Sara
52022/10/02~2022/10/08Product differentiation:品菜單
62022/10/09~2022/10/15Cost reduction & Strategic coherence: 廉航
72022/10/16~2022/10/22Spring break
82022/10/23~2022/10/29Resources and capabilities: 海底撈 & 沙茶
92022/10/30~2022/11/05** Exam 1**
102022/11/06~2022/11/12Business Model canvas
112022/11/13~2022/11/19your beloved youtuber:你的網紅的商業模式
122022/11/20~2022/11/26Industry Analysis:台灣咖啡連鎖產業
132022/11/27~2022/12/03Corporate Diversification:保全公司
142022/12/04~2022/12/10Entering foreign markets:台灣味
152022/12/11~2022/12/17Entrepreneurial market creation: 日清
162022/12/18~2022/12/24Think strategically about your career planning
172022/12/25~2022/12/31Holiday Break
182023/01/01~2023/01/07** Exam 2**

課業討論時間 Office hours
　　　　　　　　 時段1 Time period 1:
時間 Time：星期四
地點 Office/Laboratory：
時段2 Time period 2：
時間 Time：
地點 Office/Laboratory：

系所學生專業能力/全校學生基本素養與核心能力 basic disciplines and core capabilitics of the dcpartment and the university
　　　　　　　　
系所學生專業能力/全校學生基本素養與核心能力
basic disciplines and core capabilities of the department and the university		課堂活動與評量方式
Class activities and evaluation
本課程欲培養之能力與素養 This course enables students to achieve.紙筆考試或測驗 Test.課堂討論︵含個案討論︶ Group discussion (case analysis).個人書面報告、作業、作品、實驗 Indivisual paper report/ assignment/ work or experiment.群組書面報告、作業、作品、實驗 Group paper report/ assignment/ work or experiment.個人口頭報告 Indivisual oral presentation.群組口頭報告 Group oral presentation.課程規劃之校外參訪及實習 Off-campus visit and intership.證照/檢定 License.參與課程規劃之校內外活動及競賽 Participate in off-campus/ on-campus activities and competitions.
課外閱讀 Outside reading.
※系所學生專業能力 Basic disciplines and core capabilities of the department
1.學生能注意倫理的議題及專業倫理。 1. Students are able to pay attention to ethical subjects and professional ethics.            
2.學生能有效溝通並有良好的團隊合作。 2. Students are able to communicate effectively and have good teamwork.V V V      
3.學生能具備國際觀。 3. Students are able to possess a global perspective. V V        
4.學生能具備充分的專業知能。 4. Students are able to develop logical thinking and problem solving abilities.VVV V      
5.學生能發展邏輯思考及資訊科技能力以解決問題。 5. Students are able to possess appropriate abilities in information technology. VV         
6.學生能注意並參與社會責任的議題。 6. Students are able to possess sufficient professional competency.            
※全校學生基本素養與核心能力 Basic disciplines and core capabilities of the university
1.表達與溝通能力。 1. Articulation and communication skillsV V        
2.探究與批判思考能力。 2. Inquisitive and critical thinking abilitiesVV         
3.終身學習能力。 3. Lifelong learning           
4.倫理與社會責任。 4. Ethnics and social responsibilityV V        
5.美感品味。 5. Aesthetic appreciation           
6.創造力。 6. Creativity           
7.全球視野。 7. Global perspective           
8.合作與領導能力。 8. Team work and leadershipV V V      
9.山海胸襟與自然情懷。 9. Broad-mindedness and the embrace of nature　           

本課程與SDGs相關項目：The course relates to SDGs items:

　　　　　　　　
SDG1-消除貧窮(No Poverty)
SDG2-消除飢餓 (Zero Hunger)
SDG3-良好健康與福祉(Good Health and Well-being)
SDG4-教育品質(Quality Education)
SDG5-性別平等(Gender Equality)
SDG6-乾淨水源與公共衛生(Clean Water and Sanitation)
SDG7-可負擔乾淨能源(Affordable and Clean Energy)
SDG8-優質工作與經濟成長(Decent Work and Economic Growth)
SDG9-工業、創新和基礎建設(Industry,Innovation and Infrastructure)
SDG10-減少不平等(Reduced Inequalities)
SDG11-永續城市(Sustainable Cities and Communities)
SDG12-責任消費與生產(Responsible Consumption and Production)
SDG13-氣候行動(Climate Action)
SDG14-海洋生態(Life Below Water)
SDG15-陸域生態(Life on Land)
SDG16-和平、正義和穩健的制度(Peace,Justice And Strong Institutions)
SDG17-促進目標實現的全球夥伴關係(Partnership for the Goals)
本課程和SDGS無關

本課程校外實習資訊: This course is relevant to internship:

　　　　　　　　 本課程包含校外實習（本選項僅供統計使用，無校外實習者，得免勾記）
The course includes internship.(For statistical use only. If the course without internship, please ignore this item.)

實習定義：規劃具有學分或時數之必修或選修課程，且安排學生進行實務與理論課程實習，於實習終了取得考核證明繳回學校後，始得獲得學分；或滿足畢業條件者。(一般校內實習請勿勾選此欄位)

Internship: The required or elective courses should include credits and learning hours. Students should participate in the corporative company or institution to practice and learn the real skills. An internship certification must be handed in at the end of internship to get the credits or to fulfil the graduation requirements.

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