National Sun Yat-sen University 111Academic year1st Semester Course syllabus
中文名稱 Course name(Chinese)
企業研究方法
課號 Course Code
EMBA974
英文名稱 Course name(English)
BUSINESS RESEARCH METHODS
課程類別 Type of the course
講授類
必選修 Required/Selected
必修
系所 Dept./faculty
管理學院高階經營碩士學程在職專班
授課教師 Instructor
葉淑娟 王致遠 陳世哲
學分 Credit
2
因應嚴重特殊傳染性肺炎(武漢肺炎)，倘若後續需實施遠距授課，授課方式調整如下：
尚未建立傳染性肺炎(武漢肺炎)授課方式調整
因應嚴重特殊傳染性肺炎(武漢肺炎)，倘若後續需實施遠距授課，評分方式調整如下：
尚未建立傳染性肺炎(武漢肺炎)課程評分方式﹝評分標準及比例﹞
課程大綱 Course syllabus
本課程教學大綱已提供完整英文資訊（本選項僅供統計使用，未提供完整英文資訊者，得免勾記）【Provide information of course syllabus in English.(This is for statistical use only. For those who do not provide information of course syllabus in English, do not check this field.)】
本課程主要引導學生能發展出符合研究倫理的管理相關議題之論文。內容涵蓋主題的構思與發展，理論或模式架構、研究設計、資料蒐集及研究分析方法。範疇涵蓋橫斷式研究、縱貫研究法，量化及質化研究、個案研究等。本課程亦將討論學術倫理的案例始末與影響，並提出避免違反學術倫理的因應對策。 The objective of this course is to develop an ethical and sound thesis. The course will include research topics, theoretical or conceptual frameworks, research designs, data collection, and analytical strategies. These include cross-sectional and longitudinal studies, quantitative and qualitative research, case studies, and etc. This course will also discuss academic ethics and cases that against academic ethics. Guidelines on plagiarism, honesty, ownership of intellectual property, and scholastically appropriate behavior established by the academic community are also discussed.
課程目標 Objectives
1) Explore the methodological issues in managerial research 2) Understand concepts of thesis writing 3) Define research topics and research problems 4) Design quantitative or qualitative research 5) Design your own research using case study 6) Understand academic ethics 7) Able to write a thesis
參考書/教科書/閱讀文獻 Reference book/ textbook/ documents
〔請遵守智慧財產權觀念，不可非法影印。教師所提供之教材供學生本人自修學習使用,不得散播及做為商業用途〕
No copies for intellectual property rights. Textbooks provided by the instructor used only for self-study, can not broadcast or commercial use
序號
作者
書名
出版社
出版年
出版地
ISBN#
No.
Auther
Title
Publisher
Year of publish
Publisher place
ISBN#
1
吳萬益著
企業研究方法（第3版）
華泰文化事業股份有限公司
2008
台北
9574151400
2
李美華等譯
社會科學研究方法上及下冊
時英出版社
2004
台北
9867497065
3
楊雪蘭譯
企業研究方法
華泰文化事業股份有限公司
2018
台北
9781260091861
每週課程內容及預計進度 Weekly scheduled progress
週次
日期
授課內容及主題
Week
Date
Content and topic
1
2021/09/19~2021/09/25
Introduction
2
2021/09/26~2021/10/02
Research Topics
3
2021/10/03~2021/10/09
Research Questions
4
2021/10/10~2021/10/16
Quantitative Research
5
2021/10/17~2021/10/23
Theoretical and Conceptual Frameworks
6
2021/10/24~2021/10/30
Hypotheses
7
2021/10/31~2021/11/06
Research Design
8
2021/11/07~2021/11/13
Survey Research
9
2021/11/14~2021/11/20
Experimental and Quasi-Experimental Designs
10
2021/11/21~2021/11/27
Secondary data analysis
11
2021/11/28~2021/12/04
Interview
12
2021/12/05~2021/12/11
Qualitative Research
13
2021/12/12~2021/12/18
Qualitative Research
14
2021/12/19~2021/12/25
Case Studies
15
2021/12/26~2022/01/01
Case Studies
16
2022/01/02~2022/01/08
Academic Ethics
17
2022/01/09~2022/01/15
Academic Ethics
18
2022/01/16~2022/01/22
Final
課業討論時間 Office hours
時段1 Time period 1: 時間 Time：星期一12:00-14:00 地點 Office/Laboratory：管4097 時段2 Time period 2： 時間 Time：星期二12:00-14:00 地點 Office/Laboratory：管4097
系所學生專業能力/全校學生基本素養與核心能力 basic disciplines and core capabilitics of the dcpartment and the university