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資訊科技(Information Technology, IT)的精進與普及應用已改變企業之商業模式(包括組織架構、流程與方法)，促進企業創新與績效，甚至創造能持久的競爭優勢。IT是企業重要的策略性資源，善用它除了可以改善企業績效與創造競爭優勢外，更可以重新架構企業之商業模式與整個產業鏈，以創造新的機會與價值。藉由本課程之內容與學習方式，希望能讓EMBA學員得以宏觀的視野來檢視IT的創新、策略性運用及其對企業經營的關鍵影響；也可進一步瞭解IT之發展趨勢，及其在不同產業之應用與挑戰，以期能快速、彈性的建構出有價值的創新應用。本課程將涵蓋以下議題: (1) 商業模式、創新、企業電子化策略 (2) 資訊科技如何實現企業(與產業鏈)創新與價值創造 (3) 電子商務、社群媒體與生態系創新 (4) 大數據、商業智慧與電子化行銷 Advances in information technology (IT) have transformed business models, organization structures and processes, and the methods for sustaining innovation and firm performance. IT has impacted business activities such as product design, production, purchasing, marketing, customer and supplier relationships, and human resource management, and contributed significantly to productivity growth. Most firms have realized that information technology-based innovation is a strategic imperative. The Internet and associated technological innovations have helped in restructuring the global economy into a networked economy, characterized by unprecedented levels of electronically-mediated communication, collaboration, and commerce. With information technologies becoming an important force shaping entire industries and value creation in firms, it is important that future business leaders understand the potential role of IT in creating value and competitive advantage. Five main themes are emphasized in this course: 1. The strategic role of information technologies: How information technologies impact business operations and strategy, transform business models and facilitate innovation in contemporary firms, and catalyze the emergence of new industries. 2. Identifying the current and emerging information technologies of particular significance, and how they impact organizational work processes, customer relationships, and extended enterprise networks. 3. Identifying the innovative trends in the organizational use of information technologies (e.g., social networking, business intelligence, extended enterprises). 4. Evaluating how the business value of information technologies should be assessed and synchronized with other important business processes and activities. 5. Highlighting the managerial practices that are vital for the effective leverage of information technologies. Overall, this course will help students understand how managers align IT investments with their firms’ business strategies, processes, and skills to create competitive advantage and superior performance. It will present an integrative perspective around business processes, information, and information technologies. Learning in the course will be accomplished through a combination of lectures and case discussions.
課程目標 Objectives
本課程希望能幫助EMBA學員得以宏觀的視野 (1) 檢視IT的創新、策略運用及其對企業經營的關鍵影響 (2) 瞭解IT之發展趨勢，及其在不同產業之應用、價值與挑戰 (3) 善用IT，在其產業建構出有價值的創新應用與創造競爭優勢 This course will help you develop a sophisticated understanding of the links between IT, business strategies and organization resources. You will also gain an appreciation of the organizational and management practices that complement IT investments and are needed to extract appropriate returns on IT investments. Three main themes are emphasized in this course are as follows: �� to help students develop sophisticated understanding of the links between IT, business strategy and organization resources. �� to better prepare students to analyze and evaluate business challenges for maximizing the impact of IT on products, processes and services in different settings. �� to provide students with an appreciation for the organizational and managerial practices that complement IT investments and are needed to extract the appropriate return on the IT investments.
授課方式 Teaching methods
※上課與課堂討論 ※ 個案教學 In-class lectures ( including discussions and case studies)
參考書/教科書/閱讀文獻 Reference book/ textbook/ documents
〔請遵守智慧財產權觀念，不可非法影印。教師所提供之教材供學生本人自修學習使用,不得散播及做為商業用途〕
No copies for intellectual property rights. Textbooks provided by the instructor used only for self-study, can not broadcast or commercial use
Internship: The required or elective courses should include credits and learning hours. Students should participate in the corporative company or institution to practice and learn the real skills. An internship certification must be handed in at the end of internship to get the credits or to fulfil the graduation requirements.