國立中山大學 111學年度第1學期 課程教學大綱

National Sun Yat-sen University 111Academic year1st Semester Course syllabus

中文名稱
Course name(Chinese)

 調查研究（一）

課號
Course Code

 BM729

英文名稱
Course name(English)

 SURVEY RESEARCH(I)

課程類別
Type of the course

 講授類

必選修
Required/Selected

選修

系所
Dept./faculty

 企業管理學系博士班

授課教師
Instructor

 葉淑娟    

學分
Credit

 3

因應嚴重特殊傳染性肺炎(武漢肺炎)，倘若後續需實施遠距授課，授課方式調整如下：
　　　　　　　　 同步遠距【透過網路直播技術，同時進行線上教學，得採Microsoft Teams、Adobe connect等軟體進行】
同步遠距含錄影【透過網路直播技術，同時進行線上教學並同時錄影，課程內容可擇日再重播，得採Microsoft Teams、Adobe connect等軟體進行】
非同步遠距【課堂錄影或錄製數位教材放置網路供學生可非同時進行線上學習，得採EverCam、PPT簡報錄影、錄音方式進行】
實作類課程，經評估無法採遠距課程教學，後續復課後密集補課

★遠距教學軟體操作說明連結

因應嚴重特殊傳染性肺炎(武漢肺炎)，倘若後續需實施遠距授課，評分方式調整如下：

　　　　　　　　
1.Participation ：30%
2.Final Report：70%

課程大綱 Course syllabus
　　　　　　　　 本課程教學大綱已提供完整英文資訊（本選項僅供統計使用，未提供完整英文資訊者，得免勾記）【Provide information of course syllabus in English.(This is for statistical use only. For those who do not provide information of course syllabus in English, do not check this field.)】

因應疫情第一週改為遠距教學，請聯絡老師（葉淑娟syehparis@gmail.com）以取得連結。
Survey research is the method of gathering data from respondents thought to be representative of some population, using an instrument composed of closed structure or open-ended items (questions). Survey research is one of the most important areas of measurement in applied social research. Designing and conducting survey research has been a classic guide for many years for institutions and individuals interested in conducting or using surveys. The course will focus on the methodological work on designing and conducting surveys in general and in particular to illuminate and illustrate the principles and approaches that should be applied in designing high-quality survey for doing social science research.






課程目標 Objectives
　　　　　　　　 After completion of this course, the students are able to:
• Design a survey research
• Match the design and the survey objectives
• Understand the sampling issues
• Choose appropriate methods of data collection
• Formulate questions for different research questions
• Carry out a survey study
• Analyze the survey data
• Writing a research paper using survey research






授課方式 Teaching methods
　　　　　　　　 lecture and discussion






評分方式﹝評分標準及比例﹞Evaluation (Criteria and ratio)等第制單科成績對照表 letter grading reference

　　　　　　　　
1.class participation：30%
2.final project：70%

參考書/教科書/閱讀文獻 Reference book/ textbook/ documents
〔請遵守智慧財產權觀念，不可非法影印。教師所提供之教材供學生本人自修學習使用,不得散播及做為商業用途〕
No copies for intellectual property rights. Textbooks provided by the instructor used only for self-study, can not broadcast or commercial use

　　　　　　　　 1. Anday, L.A. & Cornelius, L. J. (2006). Designing and Conducting Health Surveys. (3rd Eds). San Francisco, CA: John Wiley & Sons, Inc.
2. Rea, L. M. and Parker, R. A. (2005). Designing and Conducting Survey Research: A Comprehensive Guide California: Jossey Bass Public Administration Series.






每週課程內容及預計進度 Weekly scheduled progress
　　　　　　　　
週次日期授課內容及主題
WeekDateContent and topic
12022/09/04~2022/09/10Introduction
22022/09/11~2022/09/17What is survey research
32022/09/18~2022/09/24An Overview of the Sample Survey Process
42022/09/25~2022/10/01Defining and clarifying the survey variables
52022/10/02~2022/10/08Designing effective questionnaires
62022/10/09~2022/10/15Deciding who will be in the sample
72022/10/16~2022/10/22Sampling
82022/10/23~2022/10/29General principles for formulating questions
92022/10/30~2022/11/05midterm
102022/11/06~2022/11/12Formulating questions about demographic and behavior
112022/11/13~2022/11/19Monitoring and carrying out the survey
122022/11/20~2022/11/26Focus Group
132022/11/27~2022/12/03Factor analysis
142022/12/04~2022/12/10Preparing the data analysis
152022/12/11~2022/12/17Planning and implementing the analysis of the data
162022/12/18~2022/12/24Planning and implementing the analysis of the data
172022/12/25~2022/12/31Final paper preparation
182023/01/01~2023/01/07Final

課業討論時間 Office hours
　　　　　　　　 時段1 Time period 1:
時間 Time：星期一12:00-14:00
地點 Office/Laboratory：管4097
時段2 Time period 2：
時間 Time：星期二12:00-14:00
地點 Office/Laboratory：管4097

系所學生專業能力/全校學生基本素養與核心能力 basic disciplines and core capabilitics of the dcpartment and the university
　　　　　　　　
系所學生專業能力/全校學生基本素養與核心能力
basic disciplines and core capabilities of the department and the university		課堂活動與評量方式
Class activities and evaluation
本課程欲培養之能力與素養 This course enables students to achieve.紙筆考試或測驗 Test.課堂討論︵含個案討論︶ Group discussion (case analysis).個人書面報告、作業、作品、實驗 Indivisual paper report/ assignment/ work or experiment.群組書面報告、作業、作品、實驗 Group paper report/ assignment/ work or experiment.個人口頭報告 Indivisual oral presentation.群組口頭報告 Group oral presentation.課程規劃之校外參訪及實習 Off-campus visit and intership.證照/檢定 License.參與課程規劃之校內外活動及競賽 Participate in off-campus/ on-campus activities and competitions.
課外閱讀 Outside reading.
※系所學生專業能力 Basic disciplines and core capabilities of the department
1.學術研究(academic research) 1. Academic research.V V  V    V
2.高等管理知識(advanced knowledge in management) 2. Advanced knowledge in management.           
3.倫理觀(ethical practice) 3. Ethical practice.           
4.問題分析能力(analysis of problems) 4. Analysis of problems.           
※全校學生基本素養與核心能力 Basic disciplines and core capabilities of the university
1.表達與溝通能力。 1. Articulation and communication skills           
2.探究與批判思考能力。 2. Inquisitive and critical thinking abilities           
3.終身學習能力。 3. Lifelong learning           
4.倫理與社會責任。 4. Ethnics and social responsibility           
5.美感品味。 5. Aesthetic appreciation           
6.創造力。 6. Creativity           
7.全球視野。 7. Global perspective           
8.合作與領導能力。 8. Team work and leadership           
9.山海胸襟與自然情懷。 9. Broad-mindedness and the embrace of nature　           

本課程與SDGs相關項目：The course relates to SDGs items:

　　　　　　　　
SDG1-消除貧窮(No Poverty)
SDG2-消除飢餓 (Zero Hunger)
SDG3-良好健康與福祉(Good Health and Well-being)
SDG4-教育品質(Quality Education)
SDG5-性別平等(Gender Equality)
SDG6-乾淨水源與公共衛生(Clean Water and Sanitation)
SDG7-可負擔乾淨能源(Affordable and Clean Energy)
SDG8-優質工作與經濟成長(Decent Work and Economic Growth)
SDG9-工業、創新和基礎建設(Industry,Innovation and Infrastructure)
SDG10-減少不平等(Reduced Inequalities)
SDG11-永續城市(Sustainable Cities and Communities)
SDG12-責任消費與生產(Responsible Consumption and Production)
SDG13-氣候行動(Climate Action)
SDG14-海洋生態(Life Below Water)
SDG15-陸域生態(Life on Land)
SDG16-和平、正義和穩健的制度(Peace,Justice And Strong Institutions)
SDG17-促進目標實現的全球夥伴關係(Partnership for the Goals)
本課程和SDGS無關

本課程校外實習資訊: This course is relevant to internship:

　　　　　　　　 本課程包含校外實習（本選項僅供統計使用，無校外實習者，得免勾記）
The course includes internship.(For statistical use only. If the course without internship, please ignore this item.)

實習定義：規劃具有學分或時數之必修或選修課程，且安排學生進行實務與理論課程實習，於實習終了取得考核證明繳回學校後，始得獲得學分；或滿足畢業條件者。(一般校內實習請勿勾選此欄位)

Internship: The required or elective courses should include credits and learning hours. Students should participate in the corporative company or institution to practice and learn the real skills. An internship certification must be handed in at the end of internship to get the credits or to fulfil the graduation requirements.

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