國立中山大學 110學年度第2學期 課程教學大綱

National Sun Yat-sen University 110Academic year Course syllabus

中文名稱
Course name(Chinese)

 電子商務

課號
Course Code

 IB613

英文名稱
Course name(English)

 ELECTRONIC COMMERCE

課程類別
Type of the course

 講授類

必選修
Required/Selected

選修

系所
Dept./faculty

 管理學院國際經營管理碩士學程

授課教師
Instructor

 金志衍    

學分
Credit

 3

因應嚴重特殊傳染性肺炎(武漢肺炎)，倘若後續需實施遠距授課，授課方式調整如下：Since COVID-19, if distance learning is necessary, the teaching methods would adjust as follows:
　　　　　　　　 同步遠距【透過網路直播技術，同時進行線上教學，得採Microsoft Teams、Adobe connect等軟體進行】
同步遠距含錄影【透過網路直播技術，同時進行線上教學並同時錄影，課程內容可擇日再重播，得採Microsoft Teams、Adobe connect等軟體進行】
非同步遠距【課堂錄影或錄製數位教材放置網路供學生可非同時進行線上學習，得採EverCam、PPT簡報錄影、錄音方式進行】
實作類課程，經評估無法採遠距課程教學，後續復課後密集補課

★遠距教學軟體操作說明連結

因應嚴重特殊傳染性肺炎(武漢肺炎)，倘若後續需實施遠距授課，評分方式調整如下：Since COVID-19, if distance learning is necessary, the evaluation would adjust as follows:

　　　　　　　　
1.Participation：20%
2.Quiz：15%
3.Group activities：65%

課程大綱 Course syllabus
　　　　　　　　 本課程教學大綱已提供完整英文資訊（本選項僅供統計使用，未提供完整英文資訊者，得免勾記）【Provide information of course syllabus in English.(This is for statistical use only. For those who do not provide information of course syllabus in English, do not check this field.)】

The Internet is a dynamic marketplace if there ever was one. This class will give students the theoretical understanding of the Internet marketplace necessary to adapt to its many changes, while also equipping you with the skills you’ll need to perform vital daily functions. By the end of the course, students will be able to walk into any company with an online presence and improve their use of the Internet.

課程目標 Objectives
　　　　　　　　 Students who have an interest in digital marketing including retailing and advertising.

授課方式 Teaching methods
　　　　　　　　 Lectures, analysis of business practice examples, discussions, presentations of students' papers and case studies, exercises - students' individual and group work.

評分方式﹝評分標準及比例﹞Evaluation (Criteria and ratio)等第制單科成績對照表 letter grading reference

　　　　　　　　
1.Participation：20%
2.Quiz：15%
3.Group activities：65%

參考書/教科書/閱讀文獻 Reference book/ textbook/ documents
〔請遵守智慧財產權觀念，不可非法影印。教師所提供之教材供學生本人自修學習使用,不得散播及做為商業用途〕
No copies for intellectual property rights. Textbooks provided by the instructor used only for self-study, can not broadcast or commercial use

　　　　　　　　 Teaching materials are not limited, thus no assigned textbook. All materials will be served in class. Some sessions may include reading of articles, watching a video that the professor uploaded.
1. PowerPoint slides and handouts prepared by the instructor.
2. Assigned reading articles beforehand the class.
3. For your reference:
• Deiss, Ryan & Russ Henneberry (2017). Digital Marketing for Dummies. John Wiley & Sons, Inc. Hoboken, New Jersey, ISBN: 9781119235613.
• Hemann, Chuck & Ken Burbary (2018). Digital Marketing Analytics: Making Sense of Consumer Data in a Digital World, Edition 2. Que Publishing, ISBN: 9780134998657.
• Puthussery, Antony (2020). Digital Marketing: An Overview. Notion Press, ISBN: 9781647838676.

每週課程內容及預計進度 Weekly scheduled progress
　　　　　　　　
週次日期授課內容及主題
WeekDateContent and topic
12022/02/13~2022/02/19Introduction of the Course & Syllabus Overview
22022/02/20~2022/02/26Marketing Fundamentals & Digital Marketing
32022/02/27~2022/03/05Performance Marketing
42022/03/06~2022/03/12Omnichannel Retailing
52022/03/13~2022/03/19New Technologies in Retailing
62022/03/20~2022/03/26Web Design
72022/03/27~2022/04/02Field trip
82022/04/03~2022/04/09Web Analytics I
92022/04/10~2022/04/16Midterm exam week
102022/04/17~2022/04/23Web Analytics II
112022/04/24~2022/04/30Online & Mobile Ads
122022/05/01~2022/05/07SEM & SEO
132022/05/08~2022/05/14E-mail Marketing
142022/05/15~2022/05/21Social Media (Facebook/Instagram)
152022/05/22~2022/05/28Guest lecture
162022/05/29~2022/06/04Metaverse
172022/06/05~2022/06/11Final Report
182022/06/12~2022/06/18Final Report

課業討論時間 Office hours
　　　　　　　　 時段1 Time period 1:
時間 Time：星期三14:00-17:00
地點 Office/Laboratory：CM4054
時段2 Time period 2：
時間 Time：星期四14:00-17:00
地點 Office/Laboratory：CM4054

系所學生專業能力/全校學生基本素養與核心能力 basic disciplines and core capabilitics of the dcpartment and the university
　　　　　　　　
系所學生專業能力/全校學生基本素養與核心能力
basic disciplines and core capabilities of the department and the university		課堂活動與評量方式
Class activities and evaluation
本課程欲培養之能力與素養 This course enables students to achieve.紙筆考試或測驗 Test.課堂討論︵含個案討論︶ Group discussion (case analysis).個人書面報告、作業、作品、實驗 Indivisual paper report/ assignment/ work or experiment.群組書面報告、作業、作品、實驗 Group paper report/ assignment/ work or experiment.個人口頭報告 Indivisual oral presentation.群組口頭報告 Group oral presentation.課程規劃之校外參訪及實習 Off-campus visit and intership.證照/檢定 License.參與課程規劃之校內外活動及競賽 Participate in off-campus/ on-campus activities and competitions.課外閱讀 Outside reading.
※系所學生專業能力 Basic disciplines and core capabilities of the department
1.學生能夠辨識和理解國際經營管理環境中的跨文化問題，並能與不同文化背景者進行有效溝通。 1. Students are able to identify and understand cross-cultural issues as they arise in an international management context and can communicate effectively with people from different cultural backgrounds.            
2.學生能了解國際商業環境中的倫理和社會責任問題，並能從多個利益關係者的角度加以批判性分析。 2. Students are aware of ethical and social responsibility issues that may arise in an international business context and are able to critically analyze these issues from the perspectives of multiple stakeholders.           
3.學生能以當代管理理論為基礎，辨別和分析全球商業環境中的關鍵性管理議題與挑戰。 3. Based on a strong foundation of contemporary management theories, students are able to identify and analyze key management challenges in the global business environment.V V        
4.學生具有全球視野的商業經營能力，並具備對區域和地方問題的認識與關懷。 4.Students develop a global vision on doing business, but maintain an awareness of regional and local issues. V   V      
5.學生能發展批判性思考和問題解決的能力。 5.Students develop critical thinking skills and problem-solving abilities.V  V       
※全校學生基本素養與核心能力 Basic disciplines and core capabilities of the university
1.表達與溝通能力。 1. Articulation and communication skillsV     V    
2.探究與批判思考能力。 2. Inquisitive and critical thinking abilitiesV V        
3.終身學習能力。 3. Lifelong learning           
4.倫理與社會責任。 4. Ethnics and social responsibility           
5.美感品味。 5. Aesthetic appreciation           
6.創造力。 6. Creativity           
7.全球視野。 7. Global perspective           
8.合作與領導能力。 8. Team work and leadership           
9.山海胸襟與自然情懷。 9. Broad-mindedness and the embrace of nature　           

本課程與SDGs相關項目：The course relates to SDGs items:

　　　　　　　　
SDG1-消除貧窮(No Poverty)
SDG2-消除飢餓 (Zero Hunger)
SDG3-良好健康與福祉(Good Health and Well-being)
SDG4-教育品質(Quality Education)
SDG5-性別平等(Gender Equality)
SDG6-乾淨水源與公共衛生(Clean Water and Sanitation)
SDG7-可負擔乾淨能源(Affordable and Clean Energy)
SDG8-優質工作與經濟成長(Decent Work and Economic Growth)
SDG9-工業、創新和基礎建設(Industry,Innovation and Infrastructure)
SDG10-減少不平等(Reduced Inequalities)
SDG11-永續城市(Sustainable Cities and Communities)
SDG12-責任消費與生產(Responsible Consumption and Production)
SDG13-氣候行動(Climate Action)
SDG14-海洋生態(Life Below Water)
SDG15-陸域生態(Life on Land)
SDG16-和平、正義和穩健的制度(Peace,Justice And Strong Institutions)
SDG17-促進目標實現的全球夥伴關係(Partnership for the Goals)
本課程和SDGS無關

本課程校外實習資訊: This course is relevant to internship:

　　　　　　　　 本課程包含校外實習（本選項僅供統計使用，無校外實習者，得免勾記）
The course includes internship.(For statistical use only. If the course without internship, please ignore this item.)

實習定義：規劃具有學分或時數之必修或選修課程，且安排學生進行實務與理論課程實習，於實習終了取得考核證明繳回學校後，始得獲得學分；或滿足畢業條件者。(一般校內實習請勿勾選此欄位)

Internship: The required or elective courses should include credits and learning hours. Students should participate in the corporative company or institution to practice and learn the real skills. An internship certification must be handed in at the end of internship to get the credits or to fulfil the graduation requirements.

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