國立中山大學 110學年度第2學期 課程教學大綱

National Sun Yat-sen University 110Academic year Course syllabus

Course name(Chinese)


Course Code


Course name(English)


Type of the course










因應嚴重特殊傳染性肺炎(武漢肺炎),倘若後續需實施遠距授課,授課方式調整如下:Since COVID-19, if distance learning is necessary, the teaching methods would adjust as follows:

         同步遠距【透過網路直播技術,同時進行線上教學,得採Microsoft Teams、Adobe connect等軟體進行】
同步遠距含錄影【透過網路直播技術,同時進行線上教學並同時錄影,課程內容可擇日再重播,得採Microsoft Teams、Adobe connect等軟體進行】


因應嚴重特殊傳染性肺炎(武漢肺炎),倘若後續需實施遠距授課,評分方式調整如下:Since COVID-19, if distance learning is necessary, the evaluation would adjust as follows:

1.Mid-term test50%
2.Course work50%

課程大綱 Course syllabus

         本課程教學大綱已提供完整英文資訊(本選項僅供統計使用,未提供完整英文資訊者,得免勾記)【Provide information of course syllabus in English.(This is for statistical use only. For those who do not provide information of course syllabus in English, do not check this field.)】

- Consumer preferences and the concept of utility
- Consumer choice, budget constraint and utility maximization
- Optimal choice and demand; the substitution and income effect
- allocation of time and labour supply, intertemporal choice
- Production and cost functions; substitutability among inputs and returns to scale
- Cost minimization and profit maximization
- Profit maximization in competitive markets, monopoly, and oligopoly; markets and applications
- General equilibrium and the fundamental theorems of welfare
- Risk, uncertainty and decisions making under uncertainty
- Oligopoly models
- Introduction to game theory
- Asymmetric information
- Adverse Selection
- Moral Hazard
- adverse selection
- signalling and screening
- principal-agent problems and contracting

課程目標 Objectives

         This module considers the way in which various decision making units in the economy (individuals and firms) make their decisions. These are fundamental concepts and approaches that underpin much of modern microeconomics. Consumer choice based on utility maximization is considered in detail and then applied to areas such as labour supply. It also considers in detail firms’ input and output decisions based on profit maximisation and cost minimization. Basic economic models are used to introduce students to analytical methods of reasoning. Applications and mathematical problems are used to enable students to see clearly the interplay of key concepts.
This module also aims to introduce students to the game theoretic approaches and asymmetric information problems that are the foundation of much modern microeconomics. Strategic behaviour and imperfect information are at the heart of many applied economic problems.
Last but not least, the curriculum has been designed to support the holistic learning of the latest academic theory and practice delivered using cutting-edge pedagogies and teaching methods.

授課方式 Teaching methods

         Lectures, seminars, peer discussion, group discussion, presentation, and game-based learning.
This module requires high level of engagement and team work from students.
Assessment details will be outlined in first class and will be updated frequently in every week.
Please note the first and second week class (2/14 & 2/21) will be online.
First week link: https://meet.google.com/mqi-byso-wpm
Second week link: https://zoomtw.zoom.us/j/99871920827?pwd=Z2FGL0ZhNWg4bmN3UC9QeXErQnNIUT09
Meeting ID: 998 7192 0827
Meeting password: IB501

評分方式﹝評分標準及比例﹞Evaluation (Criteria and ratio)等第制單科成績對照表 letter grading reference

1.Course work40%
2.Mid-term assessment30%
3.Final assessment30%

參考書/教科書/閱讀文獻 Reference book/ textbook/ documents
No copies for intellectual property rights. Textbooks provided by the instructor used only for self-study, can not broadcast or commercial use

No.AutherTitlePublisherYear of
1McGuigan, James R., R. Charles Moyer, and Frederick H. deB. HarrisManagerial EconomicsCENGAGE Learning 華泰文化總經銷2017Australia, Brazil, Mexico, Singapore, United Kingdom, United States978-1-305-50638-1
2Samuelson, William F., Marks, Stephen G.Managerial EconomicsWILEY 滄海書局總經銷2015978-1-118-80894-8
3Baye and PrinceManagerial Economics and Business StrategyMcGraw-Hill; 華泰文化2017978-1-259-25138-2
4Pindyck and RubinfeldMicroeconomicsPearson; 華泰文化2018978-1-292-21331-6

每週課程內容及預計進度 Weekly scheduled progress

WeekDateContent and topic
12022/02/13~2022/02/19Welcome to Managerial Economics
22022/02/20~2022/02/26Introduction: What is Managerial Economics? and Economic Problem
32022/02/27~2022/03/05Demand, Supply, and Market Equilibrium
42022/03/06~2022/03/12Consumer’s constrained Choice
52022/03/13~2022/03/19Demand: Individual and Market
62022/03/20~2022/03/26Uncertainty and Consumer Behaviour
72022/03/27~2022/04/02Production and Cost
82022/04/03~2022/04/09Competitive Firms and Markets
102022/04/17~2022/04/23Monopoly and Monopsony
112022/04/24~2022/04/30Oligopoly and Monopolistic Competition
122022/05/01~2022/05/07An Introduction to Game Theory
132022/05/08~2022/05/14Game Theory and Competitive Strategy
142022/05/15~2022/05/21Regulation, Public Goods, and Benefit-Cost Analysis
152022/05/22~2022/05/28Auctions and Competitive Bidding
162022/05/29~2022/06/04Course Work Presentation
172022/06/05~2022/06/11Final Assessment
182022/06/12~2022/06/18Results review, feedback and final settlement

課業討論時間 Office hours

         時段1 Time period 1:
時間 Time:星期一12:00-14:00
地點 Office/Laboratory:CM3033
時段2 Time period 2:
時間 Time:星期二13:00-15:00
地點 Office/Laboratory:CM3033

系所學生專業能力/全校學生基本素養與核心能力 basic disciplines and core capabilitics of the dcpartment and the university

basic disciplines and core capabilities of the department and the university
Class activities and evaluation
本課程欲培養之能力與素養 This course enables students to achieve.紙筆考試或測驗 Test.課堂討論︵含個案討論︶ Group discussion (case analysis).個人書面報告、作業、作品、實驗 Indivisual paper report/ assignment/ work or experiment.群組書面報告、作業、作品、實驗 Group paper report/ assignment/ work or experiment.個人口頭報告 Indivisual oral presentation.群組口頭報告 Group oral presentation.課程規劃之校外參訪及實習 Off-campus visit and intership.證照/檢定 License.參與課程規劃之校內外活動及競賽 Participate in off-campus/ on-campus activities and competitions.課外閱讀 Outside reading.
※系所學生專業能力 Basic disciplines and core capabilities of the department
1.學生能夠辨識和理解國際經營管理環境中的跨文化問題,並能與不同文化背景者進行有效溝通。 1. Students are able to identify and understand cross-cultural issues as they arise in an international management context and can communicate effectively with people from different cultural backgrounds.            
2.學生能了解國際商業環境中的倫理和社會責任問題,並能從多個利益關係者的角度加以批判性分析。 2. Students are aware of ethical and social responsibility issues that may arise in an international business context and are able to critically analyze these issues from the perspectives of multiple stakeholders.           
3.學生能以當代管理理論為基礎,辨別和分析全球商業環境中的關鍵性管理議題與挑戰。 3. Based on a strong foundation of contemporary management theories, students are able to identify and analyze key management challenges in the global business environment.           
4.學生具有全球視野的商業經營能力,並具備對區域和地方問題的認識與關懷。 4.Students develop a global vision on doing business, but maintain an awareness of regional and local issues. VVVVV V   V
5.學生能發展批判性思考和問題解決的能力。 5.Students develop critical thinking skills and problem-solving abilities.VVVVV V   V
※全校學生基本素養與核心能力 Basic disciplines and core capabilities of the university
1.表達與溝通能力。 1. Articulation and communication skillsVVVVV V   V
2.探究與批判思考能力。 2. Inquisitive and critical thinking abilitiesV V V V   V
3.終身學習能力。 3. Lifelong learning           
4.倫理與社會責任。 4. Ethnics and social responsibility           
5.美感品味。 5. Aesthetic appreciation           
6.創造力。 6. Creativity           
7.全球視野。 7. Global perspective           
8.合作與領導能力。 8. Team work and leadershipV V V V    
9.山海胸襟與自然情懷。 9. Broad-mindedness and the embrace of nature            

本課程與SDGs相關項目:The course relates to SDGs items:

SDG1-消除貧窮(No Poverty)
SDG2-消除飢餓 (Zero Hunger)
SDG3-良好健康與福祉(Good Health and Well-being)
SDG4-教育品質(Quality Education)
SDG5-性別平等(Gender Equality)
SDG6-乾淨水源與公共衛生(Clean Water and Sanitation)
SDG7-可負擔乾淨能源(Affordable and Clean Energy)
SDG8-優質工作與經濟成長(Decent Work and Economic Growth)
SDG9-工業、創新和基礎建設(Industry,Innovation and Infrastructure)
SDG10-減少不平等(Reduced Inequalities)
SDG11-永續城市(Sustainable Cities and Communities)
SDG12-責任消費與生產(Responsible Consumption and Production)
SDG13-氣候行動(Climate Action)
SDG14-海洋生態(Life Below Water)
SDG15-陸域生態(Life on Land)
SDG16-和平、正義和穩健的制度(Peace,Justice And Strong Institutions)
SDG17-促進目標實現的全球夥伴關係(Partnership for the Goals)

本課程校外實習資訊: This course is relevant to internship:

The course includes internship.(For statistical use only. If the course without internship, please ignore this item.)


Internship: The required or elective courses should include credits and learning hours. Students should participate in the corporative company or institution to practice and learn the real skills. An internship certification must be handed in at the end of internship to get the credits or to fulfil the graduation requirements.