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國立中山大學 110學年度第2學期 課程教學大綱
National Sun Yat-sen University 110Academic year Course syllabus
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中文名稱
Course name(Chinese) |
行銷管理概論 |
課號
Course Code |
GEAIA401 |
英文名稱
Course name(English) |
INTRODUCTION TO MARKETING MANAGEMENT |
課程類別
Type of the course |
講授類 | 必選修
Required/Selected | 選修 |
系所
Dept./faculty |
跨院選修(管) |
授課教師
Instructor |
張榮華
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學分
Credit |
1 |
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因應嚴重特殊傳染性肺炎(武漢肺炎)，倘若後續需實施遠距授課，授課方式調整如下：Since COVID-19, if distance learning is necessary, the teaching methods would adjust as follows: |
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因應嚴重特殊傳染性肺炎(武漢肺炎)，倘若後續需實施遠距授課，評分方式調整如下：Since COVID-19, if distance learning is necessary, the evaluation would adjust as follows: |
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尚未建立傳染性肺炎(武漢肺炎)課程評分方式﹝評分標準及比例﹞
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課程大綱 Course syllabus |
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1. What is marketing
2. Consumer behavior
3. STP
4. 4Ps
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課程目標 Objectives |
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The goals of this course are to introduce the basic concepts of marketing, including the nature of marketing, marketing strategies, and marketing mixed.
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授課方式 Teaching methods |
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*本課程影片請由網大登入，並於學期規定時程內觀看完畢。
*This course should be learned through NSYSU Cyber University, all participants should watch the videos in the regular period.
https://cu.nsysu.edu.tw/mooc/index.php
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評分方式﹝評分標準及比例﹞Evaluation (Criteria and ratio)等第制單科成績對照表 letter grading reference
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1.Participation and quizzes：30%
2.Midterm：35%
3.Final Exam：35%
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參考書/教科書/閱讀文獻 Reference book/ textbook/ documents
〔請遵守智慧財產權觀念，不可非法影印。教師所提供之教材供學生本人自修學習使用,不得散播及做為商業用途〕
No copies for intellectual property rights. Textbooks provided by the instructor used only for self-study, can not broadcast or commercial use
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| 序號 | 作者 | 書名 | 出版社 | 出版年 | 出版地 | ISBN# | No. | Auther | Title | Publisher | Year of
publish | Publisher
place | ISBN# | | 1 | Kolter, P. and Keller, K. L | Marketing Management | Prentice Hall | 2015 | NY | 978-0133856460 | | 2 | 徐世同, 楊景傅 | 行銷管理 | 華泰文化 | 2016 | | 9789869290371 |
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每週課程內容及預計進度 Weekly scheduled progress |
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| 週次 | 日期 | 授課內容及主題 | | Week | Date | Content and topic | | 1 | 2022/02/13~2022/02/19 | Introduction | | 2 | 2022/02/20~2022/02/26 | What is marketing | | 3 | 2022/02/27~2022/03/05 | Consumer behavior | | 4 | 2022/03/06~2022/03/12 | Segmentation | | 5 | 2022/03/13~2022/03/19 | Targeting | | 6 | 2022/03/20~2022/03/26 | Positioning(1) | | 7 | 2022/03/27~2022/04/02 | Positioning(2) | | 8 | 2022/04/03~2022/04/09 | Service management | | 9 | 2022/04/10~2022/04/16 | Midterm examination | | 10 | 2022/04/17~2022/04/23 | Branding | | 11 | 2022/04/24~2022/04/30 | Product development | | 12 | 2022/05/01~2022/05/07 | Pricing | | 13 | 2022/05/08~2022/05/14 | IMC(1) | | 14 | 2022/05/15~2022/05/21 | IMC(2) | | 15 | 2022/05/22~2022/05/28 | E-marketing | | 16 | 2022/05/29~2022/06/04 | Channel | | 17 | 2022/06/05~2022/06/11 | Final examination | | 18 | 2022/06/12~2022/06/18 | Self-learning |
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課業討論時間 Office hours |
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時段1 Time period 1:
時間 Time：星期二14:00~16:00
地點 Office/Laboratory：CM4089
時段2 Time period 2：
時間 Time：星期三10:00~12:00
地點 Office/Laboratory：CM4089
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系所學生專業能力/全校學生基本素養與核心能力 basic disciplines and core capabilitics of the dcpartment and the university |
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系所學生專業能力/全校學生基本素養與核心能力
basic disciplines and core capabilities of the department and the university | 課堂活動與評量方式
Class activities and evaluation | | 本課程欲培養之能力與素養 This course enables students to achieve. | 紙筆考試或測驗 Test. | 課堂討論︵含個案討論︶ Group discussion (case analysis). | 個人書面報告、作業、作品、實驗 Indivisual paper report/ assignment/ work or experiment. | 群組書面報告、作業、作品、實驗 Group paper report/ assignment/ work or experiment. | 個人口頭報告 Indivisual oral presentation. | 群組口頭報告 Group oral presentation. | 課程規劃之校外參訪及實習 Off-campus visit and intership. | 證照/檢定 License. | 參與課程規劃之校內外活動及競賽 Participate in off-campus/ on-campus activities and competitions. | 課外閱讀 Outside reading. | | ※系所學生專業能力 Basic disciplines and core capabilities of the department | |
| ※全校學生基本素養與核心能力 Basic disciplines and core capabilities of the university | |
| 1.表達與溝通能力。 1. Articulation and communication skills | | | | | | | | | | | | | 2.探究與批判思考能力。 2. Inquisitive and critical thinking abilities | V | V | | | | | | | | | | | 3.終身學習能力。 3. Lifelong learning | V | V | | | | | | | | | | | 4.倫理與社會責任。 4. Ethnics and social responsibility | | | | | | | | | | | | | 5.美感品味。 5. Aesthetic appreciation | | | | | | | | | | | | | 6.創造力。 6. Creativity | | | | | | | | | | | | | 7.全球視野。 7. Global perspective | | | | | | | | | | | | | 8.合作與領導能力。 8. Team work and leadership | | | | | | | | | | | | | 9.山海胸襟與自然情懷。 9. Broad-mindedness and the embrace of nature | | | | | | | | | | | |
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本課程與SDGs相關項目：The course relates to SDGs items: |
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本課程校外實習資訊: This course is relevant to internship: |
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