1.1.Attendance and Attention：15% 2.2.Participation, Engagement and Contributions ：20% 3.3.Group Assignments：40% 4.4. Final exam.：25%
課程大綱 Course syllabus
本課程教學大綱已提供完整英文資訊（本選項僅供統計使用，未提供完整英文資訊者，得免勾記）【Provide information of course syllabus in English.(This is for statistical use only. For those who do not provide information of course syllabus in English, do not check this field.)】
This course draws heavily from the key concepts, frameworks, and tools of the Competitive Dynamics Perspective, which is named by the Harvard Business Review as the “Competitive Advantage of Post-Porter Era”. Because of an ever-shifting business environment and competitive landscape, it emphasizes the dynamic aspects of strategic management. The soundness of a firm’s strategy and actions—and even its performance—must be considered in the competitive context. Business competition is both dynamic and relative, and it is defined by the interplay between companies as they constantly juggle their market positions by exchanging moves and countermoves. The course provides class participants with an integrative framework and specific analytical tools for understanding how firms interact in the marketplace—within an industry, across industries, and beyond national borders. The premise of the course holds that when a company initiates a strategic action, it should be prepared to meet potential counteractions from rivals. Understanding the relative nature of this dynamic process is the key to building and sustaining competitive advantage. Topics include developing and evaluating strategy, developing firm capability and sustaining competitive advantage, analyzing industry evolution and competitive dynamics, and linking strategy and execution. Course objectives are accomplished through exposure to cases from a range of industries and managerial settings to foster an integrative mindset that will enable MBAs to operate at multiple levels and in different functions in their business careers. 跨業與跨界平台(或商業生態系統)已成企業經營趨勢，競爭與合作的關係變得日益複雜，因此，以往偏向靜態的策略理論與分析廣被質疑；如何運用新的策略觀點，務實且貼切地協助企業有效面對並解決動盪環境下的經營議題，成為學界與實務界共同的課題。動態競爭理論(Competitive Dynamics Theory)正好填補了這個需要，它是過去二十年來從策略管理本身發展出來的三個前沿視角之一，被哈佛商業評論稱為「後波特時代的競爭優勢」。它強調競爭優勢是暫時性的(temporary)，與過去強調持續性(sustained)優勢的理論正好形成強烈對比。另一方面，動態競爭理論整合了中華文化與哲學及西方社會科學與系統化知識，因此，特別適合華人企業從事實務應用；擁有動態思維體系與行為模式的企業家與專業經理人，將能幫助企業奠定永續發展的根基。 本課程涵蓋的議題包括：動態策略思維與架構；動態競爭觀念的解析；競爭與合作的管理；商業生態系統與演變；企業成長與轉型；中西文化與管理的雙融等。課程除了提供中西不同產業的案例外，也搭配理論文章的研讀及應用工具的練習，期望同學不僅具備綜合性的動態思維，並將所學實際落實在職能培養與職業生涯的各個層面。
課程目標 Objectives
1. To foster an action-oriented strategic-thinking perspective. 2. To help participants develop a dynamic perspective in dealing with competition and competitors. 3. To prepare participants to help their companies engage effectively with competitors and partners—both locally and internationally. 4. To hone participants’ ability to identify and analyze strategic issues fundamental to a firm’s sustained success. 5. To strengthen participants’ understanding of the internal and external factors relevant to the development and execution of a firm’s strategy. 6. To develop a learning community through intense interactions among all members of the class. 本課程的理念與目標師法全球策略管理權威、動態競爭理論創始人暨國際管理學會(Academy of Management)主席(2012-13)與終身院士陳明哲博士，主要目的在培養具有動態競爭與策略思維及紮實行動能力的經理人、企業家或專業人士。透過本課程的學習，同學將學會分析、制定和執行公司的動態競爭(和/合)策略，建立跨界的雙融思維，並理解影響企業經營與發展的人、組織與環境因素。
授課方式 Teaching methods
* Lecture, Question- and issue-oriented dialogue, Case discussion, Practices Assignments * The instructor will use the Socratic method to help class participants develop a strategic-question mindset that will ultimately benefit both their business and personal endeavors. 主要採用蘇格拉底/孔子式的問答/對話方式，透過個案教學法及實際問題的提問與引導，理解問題的本質，同時也兼採小組活動與實作練習及專題演講等，以豐富課程內容。
1.1.Attendance and Attention ：15% 2.2.Participation, Engagement and Contributions ：20% 3.3.Group Assignments：40% 4.4.Final Exam.：25%
參考書/教科書/閱讀文獻 Reference book/ textbook/ documents
〔請遵守智慧財產權觀念，不可非法影印。教師所提供之教材供學生本人自修學習使用,不得散播及做為商業用途〕
No copies for intellectual property rights. Textbooks provided by the instructor used only for self-study, can not broadcast or commercial use
Course material will be developed by the instructor.
彈性暨自主學習規劃 Alternative learning periods
本門課程是否有規劃實施學生彈性或自主學習內容（每1學分2小時）
Is any alternative learning periods planned for this course (with each credit corresponding to two hours of activity)?
否：教師需於「每週課程內容及預計進度」填寫18週課程進度（每1學分18小時之正課內容）。 No：The instructor will include an 18-week course plan in the weekly scheduled progress (each credit corresponds to 18 hours of instruction)
是：教師需於「每週課程內容及預計進度」填寫16週課程內容（每1學分16小時之正課內容），並於下列欄位填寫每1學分2小時學生彈性或自主學習內容。 Yes：The instructor will include a 16-week course plan in the weekly scheduled progress (each credit corresponds to 16 hours of instruction);the details of the planned alternative learning periods are provided below (each credit corresponds to two hours of activity).
學生彈性或自主學習活動 Alternative learning periods
勾選或填寫規劃內容 Place a check in the appropriate box or provide details
時數 Number of hours
學生分組實作及討論 Group work and discussion
參與課程相關作業、作品、實驗 Participation in course-related assignments, work, or experiments
參與校內外活動（研習營、工作坊、參訪）或競賽 Participation in on- or off-campus activities (e.g., seminars, workshops, and visits) or competitions
課外閱讀 Extracurricular reading
線上數位教材學習 Learning with online digital learning materials
其他（請填寫規劃內容） Other (please provide details)
每週課程內容及預計進度 Weekly scheduled progress
週次
日期
授課內容及主題
Week
Date
Content and topic
1
2022/02/13~2022/02/19
Course Introduction: Competition, Competitor, and Competitive Analysis
2
2022/02/20~2022/02/26
Dynamic Strategic Thinking
3
2022/02/27~2022/03/05
Peace Memorial Day
4
2022/03/06~2022/03/12
Dynamic Strategic Analysis
5
2022/03/13~2022/03/19
Competitive Dynamics as an Example of Academic Entrepreneurship
6
2022/03/20~2022/03/26
Philosophical Foundation of Competitive Dynamics Perspective
7
2022/03/27~2022/04/02
Dyadic Action and Response Analysis
8
2022/04/03~2022/04/09
Children's Day
9
2022/04/10~2022/04/16
AMC Perspective
10
2022/04/17~2022/04/23
Competitor Analysis and Interfirm Rivalry
11
2022/04/24~2022/04/30
Indirect Competition
12
2022/05/01~2022/05/07
Invited Speech
13
2022/05/08~2022/05/14
Platform-based/Ecosystem Competition
14
2022/05/15~2022/05/21
Final Exam
15
2022/05/22~2022/05/28
The “Culture-Strategy-Execution” Trio
16
2022/05/29~2022/06/04
Term Project (I)
17
2022/06/05~2022/06/11
Term Project (II)
18
2022/06/12~2022/06/18
Individual/Group Consultation
課業討論時間 Office hours
時段1 Time period 1: 時間 Time：星期一16:00-18:00 地點 Office/Laboratory：管4063 時段2 Time period 2： 時間 Time：星期二16:00-18:00 地點 Office/Laboratory：管4063
系所學生專業能力/全校學生基本素養與核心能力 basic disciplines and core capabilitics of the dcpartment and the university
系所學生專業能力/全校學生基本素養與核心能力 basic disciplines and core capabilities of the department and the university
課堂活動與評量方式 Class activities and evaluation
本課程欲培養之能力與素養 This course enables students to achieve.
紙筆考試或測驗 Test.
課堂討論︵含個案討論︶ Group discussion (case analysis).
個人書面報告、作業、作品、實驗 Indivisual paper report/ assignment/ work or experiment.
群組書面報告、作業、作品、實驗 Group paper report/ assignment/ work or experiment.
個人口頭報告 Indivisual oral presentation.
群組口頭報告 Group oral presentation.
課程規劃之校外參訪及實習 Off-campus visit and intership.
證照/檢定 License.
參與課程規劃之校內外活動及競賽 Participate in off-campus/ on-campus activities and competitions.
課外閱讀 Outside reading.
※系所學生專業能力 Basic disciplines and core capabilities of the department
1.溝通能力與團隊合作(Communication ability and team cooperation) 1. Communication ability and team cooperation.
V
V
V
V
2.進階管理知識(Advanced knowledge of management) 2. Advanced knowledge of management.
V
V
V
3.倫理觀與社會責任實踐(Ethics and social responsibilities) 3. Ethics and social responsibilities.
4.問題分析與解決能力(Ability of problem analysis and solution) 4. Ability of problem analysis and solution.
V
V
V
V
5.國際觀與外語能力(Global perspective and foreign language ability) 5. Global perspective and foreign language ability.
※全校學生基本素養與核心能力 Basic disciplines and core capabilities of the university
1.表達與溝通能力。 1. Articulation and communication skills
V
V
V
V
2.探究與批判思考能力。 2. Inquisitive and critical thinking abilities
V
V
3.終身學習能力。 3. Lifelong learning
4.倫理與社會責任。 4. Ethnics and social responsibility
5.美感品味。 5. Aesthetic appreciation
6.創造力。 6. Creativity
V
V
7.全球視野。 7. Global perspective
8.合作與領導能力。 8. Team work and leadership
V
V
V
9.山海胸襟與自然情懷。 9. Broad-mindedness and the embrace of nature
Internship: The required or elective courses should include credits and learning hours. Students should participate in the corporative company or institution to practice and learn the real skills. An internship certification must be handed in at the end of internship to get the credits or to fulfil the graduation requirements.