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國立中山大學 110學年度第2學期 課程教學大綱
National Sun Yat-sen University 110Academic year Course syllabus
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中文名稱
Course name(Chinese) |
動態競爭：觀念、案例與應用 |
課號
Course Code |
BM672 |
英文名稱
Course name(English) |
COMPETITIVE DYNAMICS: CONCEPTS, CASES, AND APPLICATION |
課程類別
Type of the course |
講授類 | 必選修
Required/Selected | 選修 |
系所
Dept./faculty |
企業管理學系企業管理碩士班 |
授課教師
Instructor |
林豪傑
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學分
Credit |
3 |
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因應嚴重特殊傳染性肺炎(武漢肺炎)，倘若後續需實施遠距授課，授課方式調整如下： |
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因應嚴重特殊傳染性肺炎(武漢肺炎)，倘若後續需實施遠距授課，評分方式調整如下： |
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1.1.Attendance and Attention：15%
2.2.Participation, Engagement and Contributions ：20%
3.3.Group Assignments：40%
4.4. Final exam.：25%
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課程大綱 Course syllabus |
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課程目標 Objectives |
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1. To foster an action-oriented strategic-thinking perspective.
2. To help participants develop a dynamic perspective in dealing with competition and competitors.
3. To prepare participants to help their companies engage effectively with competitors and partners—both locally and internationally.
4. To hone participants’ ability to identify and analyze strategic issues fundamental to a firm’s sustained success.
5. To strengthen participants’ understanding of the internal and external factors relevant to the development and execution of a firm’s strategy.
6. To develop a learning community through intense interactions among all members of the class.
本課程的理念與目標師法全球策略管理權威、動態競爭理論創始人暨國際管理學會(Academy of Management)主席(2012-13)與終身院士陳明哲博士，主要目的在培養具有動態競爭與策略思維及紮實行動能力的經理人、企業家或專業人士。透過本課程的學習，同學將學會分析、制定和執行公司的動態競爭(和/合)策略，建立跨界的雙融思維，並理解影響企業經營與發展的人、組織與環境因素。
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授課方式 Teaching methods |
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* Lecture, Question- and issue-oriented dialogue, Case discussion, Practices Assignments
* The instructor will use the Socratic method to help class participants develop a strategic-question mindset that will ultimately benefit both their business and personal endeavors.
主要採用蘇格拉底/孔子式的問答/對話方式，透過個案教學法及實際問題的提問與引導，理解問題的本質，同時也兼採小組活動與實作練習及專題演講等，以豐富課程內容。
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評分方式﹝評分標準及比例﹞Evaluation (Criteria and ratio)等第制單科成績對照表 letter grading reference
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1.1.Attendance and Attention ：15%
2.2.Participation, Engagement and Contributions ：20%
3.3.Group Assignments：40%
4.4.Final Exam.：25%
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參考書/教科書/閱讀文獻 Reference book/ textbook/ documents
〔請遵守智慧財產權觀念，不可非法影印。教師所提供之教材供學生本人自修學習使用,不得散播及做為商業用途〕
No copies for intellectual property rights. Textbooks provided by the instructor used only for self-study, can not broadcast or commercial use
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Course material will be developed by the instructor.
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每週課程內容及預計進度 Weekly scheduled progress |
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| 週次 | 日期 | 授課內容及主題 | | Week | Date | Content and topic | | 1 | 2022/02/13~2022/02/19 | Course Introduction: Competition, Competitor, and Competitive Analysis | | 2 | 2022/02/20~2022/02/26 | Dynamic Strategic Thinking | | 3 | 2022/02/27~2022/03/05 | Peace Memorial Day | | 4 | 2022/03/06~2022/03/12 | Dynamic Strategic Analysis | | 5 | 2022/03/13~2022/03/19 | Competitive Dynamics as an Example of Academic Entrepreneurship | | 6 | 2022/03/20~2022/03/26 | Philosophical Foundation of Competitive Dynamics Perspective | | 7 | 2022/03/27~2022/04/02 | Dyadic Action and Response Analysis | | 8 | 2022/04/03~2022/04/09 | Children's Day | | 9 | 2022/04/10~2022/04/16 | AMC Perspective | | 10 | 2022/04/17~2022/04/23 | Competitor Analysis and Interfirm Rivalry | | 11 | 2022/04/24~2022/04/30 | Indirect Competition | | 12 | 2022/05/01~2022/05/07 | Invited Speech | | 13 | 2022/05/08~2022/05/14 | Platform-based/Ecosystem Competition | | 14 | 2022/05/15~2022/05/21 | Final Exam | | 15 | 2022/05/22~2022/05/28 | The “Culture-Strategy-Execution” Trio | | 16 | 2022/05/29~2022/06/04 | Term Project (I) | | 17 | 2022/06/05~2022/06/11 | Term Project (II) | | 18 | 2022/06/12~2022/06/18 | Individual/Group Consultation |
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課業討論時間 Office hours |
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時段1 Time period 1:
時間 Time：星期一16:00-18:00
地點 Office/Laboratory：管4063
時段2 Time period 2：
時間 Time：星期二16:00-18:00
地點 Office/Laboratory：管4063
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系所學生專業能力/全校學生基本素養與核心能力 basic disciplines and core capabilitics of the dcpartment and the university |
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系所學生專業能力/全校學生基本素養與核心能力
basic disciplines and core capabilities of the department and the university | 課堂活動與評量方式
Class activities and evaluation | | 本課程欲培養之能力與素養 This course enables students to achieve. | 紙筆考試或測驗 Test. | 課堂討論︵含個案討論︶ Group discussion (case analysis). | 個人書面報告、作業、作品、實驗 Indivisual paper report/ assignment/ work or experiment. | 群組書面報告、作業、作品、實驗 Group paper report/ assignment/ work or experiment. | 個人口頭報告 Indivisual oral presentation. | 群組口頭報告 Group oral presentation. | 課程規劃之校外參訪及實習 Off-campus visit and intership. | 證照/檢定 License. | 參與課程規劃之校內外活動及競賽 Participate in off-campus/ on-campus activities and competitions. | 課外閱讀 Outside reading. | | ※系所學生專業能力 Basic disciplines and core capabilities of the department | |
| 1.溝通能力與團隊合作(Communication ability and team cooperation) 1. Communication ability and team cooperation. | V | | V | | V | | V | | | | | | 2.進階管理知識(Advanced knowledge of management) 2. Advanced knowledge of management. | V | V | V | | | | | | | | | | 3.倫理觀與社會責任實踐(Ethics and social responsibilities) 3. Ethics and social responsibilities. | | | | | | | | | | | | | 4.問題分析與解決能力(Ability of problem analysis and solution) 4. Ability of problem analysis and solution. | V | | V | | V | | V | | | | | | 5.國際觀與外語能力(Global perspective and foreign language ability) 5. Global perspective and foreign language ability. | | | | | | | | | | | | | ※全校學生基本素養與核心能力 Basic disciplines and core capabilities of the university | |
| 1.表達與溝通能力。 1. Articulation and communication skills | V | | V | | V | | V | | | | | | 2.探究與批判思考能力。 2. Inquisitive and critical thinking abilities | V | | V | | | | | | | | | | 3.終身學習能力。 3. Lifelong learning | | | | | | | | | | | | | 4.倫理與社會責任。 4. Ethnics and social responsibility | | | | | | | | | | | | | 5.美感品味。 5. Aesthetic appreciation | | | | | | | | | | | | | 6.創造力。 6. Creativity | V | | V | | | | | | | | | | 7.全球視野。 7. Global perspective | | | | | | | | | | | | | 8.合作與領導能力。 8. Team work and leadership | V | | | | V | | V | | | | | | 9.山海胸襟與自然情懷。 9. Broad-mindedness and the embrace of nature | | | | | | | | | | | |
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