國立中山大學 110學年度第1學期 課程教學大綱
National Sun Yat-sen University 110Academic year1st Semester Course syllabus
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中文名稱 Course name(Chinese) |
消費者行為 |
課號 Course Code |
BM736 |
英文名稱 Course name(English) |
CONSUMER BEHAVIOR |
課程類別 Type of the course |
講授類 | 必選修 Required/Selected | 選修 |
系所 Dept./faculty |
企業管理學系博士班 |
授課教師 Instructor |
張純端
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學分 Credit |
3 |
因應嚴重特殊傳染性肺炎(武漢肺炎),倘若後續需實施遠距授課,授課方式調整如下: |
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因應嚴重特殊傳染性肺炎(武漢肺炎),倘若後續需實施遠距授課,評分方式調整如下: |
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1.Paper presentation(written 10% + oral 20%):30% 2.Class participation and small assignments:30% 3.Proposal presentation (Individual)(written 20% + oral 20%):40%
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課程大綱 Course syllabus |
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課程目標 Objectives |
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The objectives of this course include the following: 1.Understanding and applying existing theory and data relevant to consumer behavior (from psychology, economics, and other social sciences) 2.Understanding how marketing programs can account for consumer behavior. 3.Blending in the areas of management, marketing research, advertising, and consumer behavior in order to promote cohesiveness in marketing activities. 4.Using English fluently in written reports and oral presentations.
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授課方式 Teaching methods |
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lectures, class discussion, and student presentations https://meet.google.com/qzb-uzta-dpu
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評分方式﹝評分標準及比例﹞Evaluation (Criteria and ratio)等第制單科成績對照表 letter grading reference
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1.Paper presentation(written 10% + oral 20%):30% 2.Class participation and small assignments:30% 3.Proposal presentation (Individual)(written 20% + oral 20%):40%
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參考書/教科書/閱讀文獻 Reference book/ textbook/ documents
〔請遵守智慧財產權觀念,不可非法影印。教師所提供之教材供學生本人自修學習使用,不得散播及做為商業用途〕
No copies for intellectual property rights. Textbooks provided by the instructor used only for self-study, can not broadcast or commercial use
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序號 | 作者 | 書名 | 出版社 | 出版年 | 出版地 | ISBN# | No. | Auther | Title | Publisher | Year of publish | Publisher place | ISBN# | 1 | Michael R. Solomon | Consumer Behavior: Buying, Having and Being. Global Edition, Thirteenth Edition. | Pearson Education | 2019 | | 0-13-520017-2 | 2 | Hawkins, Delbert, Mothersbaugh, David L. and Kleiser, Susan B | Consumer Behavior: Building Marketing Strategy. Fourteenth Edition | McGraw-Hill Education. | 2019 | | 978-1260100044 | 3 | George E. Belch and Michael A. Belch | Advertising and Promotion: An Integrated Marketing Communications Perspective. Twelfth Edition (International Edition) | McGraw Hill. | 2020 | | 978-1260259315 |
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彈性暨自主學習規劃 Alternative learning periods
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每週課程內容及預計進度 Weekly scheduled progress |
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週次 | 日期 | 授課內容及主題 | Week | Date | Content and topic | 1 | 2021/09/19~2021/09/25 | Consumer Rule | 2 | 2021/09/26~2021/10/02 | Perception | 3 | 2021/10/03~2021/10/09 | Learning and Memory | 4 | 2021/10/10~2021/10/16 | Motivation and Values | 5 | 2021/10/17~2021/10/23 | The Self | 6 | 2021/10/24~2021/10/30 | Personality and Lifestyles | 7 | 2021/10/31~2021/11/06 | Attitudes | 8 | 2021/11/07~2021/11/13 | Attitudes Change and Interactive Communications | 9 | 2021/11/14~2021/11/20 | Individual Decision Making | 10 | 2021/11/21~2021/11/27 | Buying and Disposing | 11 | 2021/11/28~2021/12/04 | Group Influence and Opinion Leadership | 12 | 2021/12/05~2021/12/11 | Organizational and Household Decision Making | 13 | 2021/12/12~2021/12/18 | Gender, Income and Social Class Ethnic, Racial, and Religious Subcultures | 14 | 2021/12/19~2021/12/25 | Guest speaker talk (TBA) | 15 | 2021/12/26~2022/01/01 | Age Subcultures Cultural Influence on Consumer Behavior | 16 | 2022/01/02~2022/01/08 | The Creation and Diffusion of Global Consumer Culture Course Wrap-Up | 17 | 2022/01/09~2022/01/15 | Proposal presentations | 18 | 2022/01/16~2022/01/22 | Proposal presentations |
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課業討論時間 Office hours |
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時段1 Time period 1: 時間 Time:星期一12:00~14:00 地點 Office/Laboratory:4059 時段2 Time period 2: 時間 Time:星期三9:00~11:00 地點 Office/Laboratory:4059
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系所學生專業能力/全校學生基本素養與核心能力 basic disciplines and core capabilitics of the dcpartment and the university |
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系所學生專業能力/全校學生基本素養與核心能力 basic disciplines and core capabilities of the department and the university | 課堂活動與評量方式 Class activities and evaluation | 本課程欲培養之能力與素養 This course enables students to achieve.
| 紙筆考試或測驗 Test.
| 課堂討論︵含個案討論︶ Group discussion (case analysis). | 個人書面報告、作業、作品、實驗 Indivisual paper report/ assignment/ work or experiment.
| 群組書面報告、作業、作品、實驗 Group paper report/ assignment/ work or experiment. | 個人口頭報告 Indivisual oral presentation. | 群組口頭報告 Group oral presentation. | 課程規劃之校外參訪及實習 Off-campus visit and intership. | 證照/檢定 License. | 參與課程規劃之校內外活動及競賽 Participate in off-campus/ on-campus activities and competitions. | 課外閱讀 Outside reading. | ※系所學生專業能力 Basic disciplines and core capabilities of the department | |
1.學術研究(academic research) 1. Academic research. | V | | V | V | | V | | | | | | 2.高等管理知識(advanced knowledge in management) 2. Advanced knowledge in management. | V | | V | V | | V | | | | | | 3.倫理觀(ethical practice) 3. Ethical practice. | | | | | | | | | | | | 4.問題分析能力(analysis of problems) 4. Analysis of problems. | | | | | | | | | | | | ※全校學生基本素養與核心能力 Basic disciplines and core capabilities of the university | |
1.表達與溝通能力。 1. Articulation and communication skills | V | | V | V | | V | | | | | | 2.探究與批判思考能力。 2. Inquisitive and critical thinking abilities | V | | V | V | | V | | | | | | 3.終身學習能力。 3. Lifelong learning | | | | | | | | | | | | 4.倫理與社會責任。 4. Ethnics and social responsibility | | | | | | | | | | | | 5.美感品味。 5. Aesthetic appreciation | | | | | | | | | | | | 6.創造力。 6. Creativity | | | | | | | | | | | | 7.全球視野。 7. Global perspective | | | | | | | | | | | | 8.合作與領導能力。 8. Team work and leadership | | | | | | | | | | | | 9.山海胸襟與自然情懷。 9. Broad-mindedness and the embrace of nature | | | | | | | | | | | |
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本課程與SDGs相關項目:The course relates to SDGs items: |
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本課程校外實習資訊: This course is relevant to internship: |
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