國立中山大學 109學年度第2學期 課程教學大綱

National Sun Yat-sen University 109Academic year Course syllabus

Course name(Chinese)


Course Code


Course name(English)


Type of the course











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課程大綱 Course syllabus

         本課程教學大綱已提供完整英文資訊(本選項僅供統計使用,未提供完整英文資訊者,得免勾記)【Provide information of course syllabus in English.(This is for statistical use only. For those who do not provide information of course syllabus in English, do not check this field.)】

(1) 商業模式、創新、企業電子化策略
(2) 資訊科技如何實現企業(與產業鏈)之產品/服務、價值活動與策略
(3) 資訊科技發展趨勢及其如何促進企業創新與價值創造
(4) 電子商務創新與生態系統
(5) 商業智慧、社群媒體與創新應用

Advances in information technology (IT) have transformed business models, organization structures and processes, and the methods for sustaining innovation and firm performance. IT has impacted business activities such as product design, production, purchasing, marketing, customer and supplier relationships, and human resource management, and contributed significantly to productivity growth. Most firms have realized that information technology-based innovation is a strategic imperative. The Internet and associated technological innovations have helped in restructuring the global economy into a networked economy, characterized by unprecedented levels of electronically-mediated communication, collaboration, and commerce.
With information technologies becoming an important force shaping entire industries and value creation in firms, it is important that future business leaders understand the potential role of IT in creating value and competitive advantage. Five main themes are emphasized in this course:
1. The strategic role of information technologies: How information technologies impact business operations and strategy, transform business models and facilitate innovation in contemporary firms, and catalyze the emergence of new industries.
2. Identifying the current and emerging information technologies of particular significance, and how they impact organizational work processes, customer relationships, and extended enterprise networks.
3. Identifying the innovative trends in the organizational use of information technologies (e.g., social networking, business intelligence, extended enterprises).
4. Evaluating how the business value of information technologies should be assessed and synchronized with other important business processes and activities.
5. Highlighting the managerial practices that are vital for the effective leverage of information technologies.
To address the above themes, every business executive must be able to think of information technologies as a strategic resource. They must find answers to the following questions:
• How can I use information technology to improve work processes and practices within my work unit?
• How exactly does a proposed idea about IT use add real value to my work unit?
• What will be the actual total cost of the project?
• How can I convince others to support the technologies that are most valuable for my work unit?
• If implemented, will my employees use the installed technology? What can I do to make sure these employees use the installed technology and use it well?
• Why do our competitors always seem to be one step ahead of us with regard to information technology?
• Is it ever possible to create a sustainable competitive advantage with information technology?
• Are we spending too much on IT?
• What new entrepreneurial opportunities and business does information technology facilitate? How should I assess the economic and strategic aspects of these opportunities?
Overall, this course will help students understand how managers align IT investments with their firms’ business strategies, processes, and skills to create competitive advantage and superior performance. It will present an integrative perspective around business processes, information, and information technologies. Learning in the course will be accomplished through a combination of lectures and case discussions.

課程目標 Objectives

(1) 檢視資訊科技的創新、策略運用及其對企業經營的關鍵影響
(2) 瞭解資訊科技之發展趨勢,及其在不同產業之應用、價值與挑戰
(3) 善用資訊科技,在其產業建構出有價值的創新應用與創造競爭優勢
Course Objectives: The objectives of this course are as follows:
1. to help students develop sophisticated understanding of the links between IT, business strategy and business process.
2. to better prepare students to analyze and evaluate business challenges for maximizing the impact of IT on products, processes and services in different settings.
3. to provide students with an appreciation for the organizational and managerial practices that complement IT investments and are needed to extract the appropriate return on the IT investments.

授課方式 Teaching methods


評分方式﹝評分標準及比例﹞Evaluation (Criteria and ratio)等第制單科成績對照表 letter grading reference

3.專題報告 (小組成績)45%

參考書/教科書/閱讀文獻 Reference book/ textbook/ documents
No copies for intellectual property rights. Textbooks provided by the instructor used only for self-study, can not broadcast or commercial use

No.AutherTitlePublisherYear of
1吳仁和資訊管理:企業創新與價值創造,7th Eds智勝2018台北

每週課程內容及預計進度 Weekly scheduled progress

WeekDateContent and topic
12021/02/21~2021/02/27Module 1: Business Model, Innovation & E-Business
22021/02/28~2021/03/06Business Model & Innovation (Chap 1, Kodak and & New England Wires & Cables) Case[科技賦能]: 科技賦能農村發展:沙集模式之價值共創生態系(附錄1A) Case[社群活動]:太陽花學運-科技奇幻之旅(附錄1B) Case[破壞性創新]: 柯達& New England Wires & Cables (+Video) Case (E-Health): HelloHealth
32021/03/07~2021/03/13Value Configuration & E-Business (Chap 2 & Cases) Case (Value Chain) : Asus、Healthcare Process
42021/03/14~2021/03/20Case (Value Shop): Lion Travel、Diagnosis On-Demand (part of Sermo) Case (Value Network): e-Bay、PatientsLikeMe、sermo、doximity Case (C2C): 淘寶網(附錄2B) + 淘寶網vs. e-Bay (+中文個案) Case (Value Co-creation Ecosystem): HINA City O2O (附錄2C)
52021/03/21~2021/03/27Module 2: Business Innovation & Value Creation Business Innovation & Value Creation (Chap 3 & Cases) Case[策略]: Otis (改變願景), Uitox (跨境&全球在地化), Case[策略創新]: 匯美創新轉型個案-以茵曼品牌為例(附錄3D)
62021/03/28~2021/04/03Case[文創]: 林百貨(附錄3A)、Comagic (+Video, 附錄3E) Case[企業價值活動]: Gloria Material Technology Corporation (附錄3B榮剛) Case[企業價值活動]: Li & Fong(附錄3C)、ZARA(附錄2A) Case[金融&Bank3.0]:螞蟻金服-誰說金融服務不能躍上電商前台(+Video) Case: E-Health Innovation (e-med, American Well, Stanford MyHealth)
72021/04/04~2021/04/10Module 3: Electronic Commerce & Eco-System EC Generation & Eco-System (Chap 8 & Cases) Case: 阿里巴巴光棍節(附錄4A) Case: 義大(附錄4B)
82021/04/11~2021/04/17Case (B2B_Value System): Alibaba (附錄6A) Case (C2C): 淘寶網(附錄2B,在Module 1上) Case (B2C): 天貓Tmall (附錄6B)
132021/05/16~2021/05/22Proposal Presentation
142021/05/23~2021/05/29E-Business (工業4.0) Case (SCM & ERP): A公司(附錄8A) Case (MES): 華東科技(附錄8B)
152021/05/30~2021/06/05Module 4: IT Value Added Service and Management Case (電子化行銷): 阿里巴巴的光棍節行銷, 附錄9A)
162021/06/06~2021/06/12Case (社群行銷): 社群行銷—以Facebook為例(+Video, 附錄9B) Case (社群行銷):青農行銷實戰案例(或舊振南行銷案例)
172021/06/13~2021/06/19Final Project Presentation
182021/06/20~2021/06/26Final Project Presentation

課業討論時間 Office hours

         時段1 Time period 1:
時間 Time:星期三10:00-11:00
地點 Office/Laboratory:4085
時段2 Time period 2:
時間 Time:星期四10:00-11:00
地點 Office/Laboratory:4085

系所學生專業能力/全校學生基本素養與核心能力 basic disciplines and core capabilitics of the dcpartment and the university

basic disciplines and core capabilities of the department and the university
Class activities and evaluation
本課程欲培養之能力與素養 This course enables students to achieve.紙筆考試或測驗 Test.課堂討論︵含個案討論︶ Group discussion (case analysis).個人書面報告、作業、作品、實驗 Indivisual paper report/ assignment/ work or experiment.群組書面報告、作業、作品、實驗 Group paper report/ assignment/ work or experiment.個人口頭報告 Indivisual oral presentation.群組口頭報告 Group oral presentation.課程規劃之校外參訪及實習 Off-campus visit and intership.證照/檢定 License.參與課程規劃之校內外活動及競賽 Participate in off-campus/ on-campus activities and competitions.課外閱讀 Outside reading.
課外閱讀 Outside reading.
課外閱讀 Outside reading.
※系所學生專業能力 Basic disciplines and core capabilities of the department
1.具備資訊倫理與社會責任實踐的能力 1. Awareness of information ethics.           
2.具備溝通能力 2. Communication Skills.           
3.培養宏觀國際視野 3. Global perspective.            
4.培養邏輯思考與問題解決能力 4. Capabilities to solve IT-related problems.           
5.培養處理公共事務問題之專業技能 5. Professional knowledge of information technology.           
※全校學生基本素養與核心能力 Basic disciplines and core capabilities of the university
1.表達與溝通能力。 1. Articulation and communication skills           
2.探究與批判思考能力。 2. Inquisitive and critical thinking abilities           
3.終身學習能力。 3. Lifelong learning           
4.倫理與社會責任。 4. Ethnics and social responsibility           
5.美感品味。 5. Aesthetic appreciation           
6.創造力。 6. Creativity           
7.全球視野。 7. Global perspective           
8.合作與領導能力。 8. Team work and leadership           
9.山海胸襟與自然情懷。 9. Broad-mindedness and the embrace of nature            

本課程與SDGs相關項目:The course relates to SDGs items:


本課程校外實習資訊: This course is relevant to internship: