國立中山大學 109學年度第2學期 課程教學大綱
National Sun Yat-sen University 109Academic year Course syllabus
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中文名稱 Course name(Chinese) |
企業經營策略 |
課號 Course Code |
IB604 |
英文名稱 Course name(English) |
BUSINESS STRATEGY |
課程類別 Type of the course |
講授類 | 必選修 Required/Selected | 選修 |
系所 Dept./faculty |
管理學院國際經營管理碩士學程 |
授課教師 Instructor |
鍾金才
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學分 Credit |
3 |
因應嚴重特殊傳染性肺炎(武漢肺炎),倘若後續需實施遠距授課,授課方式調整如下: |
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因應嚴重特殊傳染性肺炎(武漢肺炎),倘若後續需實施遠距授課,評分方式調整如下: |
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1.Individual Assignment:25% 2.Calculation Exercise (cancelled):15% 3.Written Main Case Study :20% 4.Group Assignment Report:30% 5.Participation:10%
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課程大綱 Course syllabus |
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課程目標 Objectives |
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The objectives of this course are to develop: 1. Understanding of the key concepts and principles of strategy formulation and competitive analysis, 2. Useful analytical skills, tools and techniques for analyzing a company strategically, 3. Understanding of the important of building capabilities for business expansion, 4. The ability to think critically and strategically, 5. Oral and written presentation skills through the analysis and reporting of case situations and group project assignment.
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授課方式 Teaching methods |
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Teaching and Learning Methodology • Lectures illustrated on the PowerPoint to develop a clear understanding of the relevant concepts. • Group project and individual assignments to reinforce learning of key concepts. • Case studies that help students understand actual events and policies. • Relevant videos will be shown in class.
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評分方式﹝評分標準及比例﹞Evaluation (Criteria and ratio)等第制單科成績對照表 letter grading reference
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1.Individual Assignment:25% 2.Group Assignment & Presentation :30% 3.Written Case Study:20% 4.In-class Calculation Exercises (need calculator):15% 5.Class Participation (including 2% for field trip):10%
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參考書/教科書/閱讀文獻 Reference book/ textbook/ documents
〔請遵守智慧財產權觀念,不可非法影印。教師所提供之教材供學生本人自修學習使用,不得散播及做為商業用途〕
No copies for intellectual property rights. Textbooks provided by the instructor used only for self-study, can not broadcast or commercial use
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序號 | 作者 | 書名 | 出版社 | 出版年 | 出版地 | ISBN# | No. | Auther | Title | Publisher | Year of publish | Publisher place | ISBN# | 1 | • Hitt, M. A., Ireland, R. D., & Hoskisson, R. E. ( | Strategic management cases: competitiveness and globalization. | Cengage Learning | 2017W1 Introduction and Overview | | | 2 | Cateora et al. | International Marketing | McGraw-Hill | 2016 | NJ | |
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彈性暨自主學習規劃 Alternative learning periods
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每週課程內容及預計進度 Weekly scheduled progress |
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週次 | 日期 | 授課內容及主題 | Week | Date | Content and topic | 1 | 2021/02/21~2021/02/27 | Class Orientation & discussion on course assignments | 2 | 2021/02/28~2021/03/06 | Public Holiday (no class) | 3 | 2021/03/07~2021/03/13 | Chapter 1 What is strategy? The three levels of strategy in an organization; The importance of sound busness strategy for competitive advantage, growth and profitability | 4 | 2021/03/14~2021/03/20 | Chapter 2: The business environment: Internal & external | 5 | 2021/03/21~2021/03/27 | Chapter 3: Strategic decision making and strategy frameworks for market expansion (situational analysis, competitor analysis and portfolio analysis) | 6 | 2021/03/28~2021/04/03 | Chapter 4: Retail Marketing Strategy; Discussion on Individual Assignment | 7 | 2021/04/04~2021/04/10 | No class | 8 | 2021/04/11~2021/04/17 | Chapter 5: Market expansion opportunities through market research | 9 | 2021/04/18~2021/04/24 | Chapter 6: Blue Ocean Strategy; Chapter 7: Multi-Channel Strategy; Dateline for submision of Individual Assignment (worth 25% of total course grade) | 10 | 2021/04/25~2021/05/01 | Chapter 8: Pricing and inventory strategy | 11 | 2021/05/02~2021/05/08 | **Field trip (location and company TBA)- worth 2% of participation points ** Might be replaced by case study if field trip could not be arranged | 12 | 2021/05/09~2021/05/15 | Chapter 9: Building competency and capability for growth Case study 1: Successful strategy for market expansion, the case of Unilever in India/; Discussion on Group Assignment Project Consulation | 13 | 2021/05/16~2021/05/22 | Chapter 10: Strategy for securing and defending sustainable market positions - Customer satisfaction and retention - Assessing and retaining high value customers - Delivering and managing customer-experience value Reflection10: Customer values Case Study 2: CRM’s influence on Customer Experience | 14 | 2021/05/23~2021/05/29 | Written Case Study-worth 20% | 15 | 2021/05/30~2021/06/05 | In-class Calculation Exercise (worth 15% of total course grade)- student need to bring calculator | 16 | 2021/06/06~2021/06/12 | Group Project Presentations – worth 30% of total course grade | 17 | 2021/06/13~2021/06/19 | Public Holiday (no class) | 18 | 2021/06/20~2021/06/26 | Group Project Presentations – worth 30% of total course grade |
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課業討論時間 Office hours |
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時段1 Time period 1: 時間 Time:星期一12.00-2.00 地點 Office/Laboratory:1025-1 時段2 Time period 2: 時間 Time:星期三4.00-6.00 地點 Office/Laboratory:1025-1
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系所學生專業能力/全校學生基本素養與核心能力 basic disciplines and core capabilitics of the dcpartment and the university |
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系所學生專業能力/全校學生基本素養與核心能力 basic disciplines and core capabilities of the department and the university | 課堂活動與評量方式 Class activities and evaluation | 本課程欲培養之能力與素養 This course enables students to achieve. | 紙筆考試或測驗 Test. | 課堂討論︵含個案討論︶ Group discussion (case analysis). | 個人書面報告、作業、作品、實驗 Indivisual paper report/ assignment/ work or experiment. | 群組書面報告、作業、作品、實驗 Group paper report/ assignment/ work or experiment. | 個人口頭報告 Indivisual oral presentation. | 群組口頭報告 Group oral presentation. | 課程規劃之校外參訪及實習 Off-campus visit and intership. | 證照/檢定 License. | 參與課程規劃之校內外活動及競賽 Participate in off-campus/ on-campus activities and competitions. | 課外閱讀 Outside reading. 課外閱讀 Outside reading. 課外閱讀 Outside reading. | ※系所學生專業能力 Basic disciplines and core capabilities of the department | |
1.學生能夠辨識和理解國際經營管理環境中的跨文化問題,並能與不同文化背景者進行有效溝通。 1. Students are able to identify and understand cross-cultural issues as they arise in an international management context and can communicate effectively with people from different cultural backgrounds. | V | | | V | V | | | | | | | 2.學生能了解國際商業環境中的倫理和社會責任問題,並能從多個利益關係者的角度加以批判性分析。 2. Students are aware of ethical and social responsibility issues that may arise in an international business context and are able to critically analyze these issues from the perspectives of multiple stakeholders. | | | | | | | | | | | | 3.學生能以當代管理理論為基礎,辨別和分析全球商業環境中的關鍵性管理議題與挑戰。 3. Based on a strong foundation of contemporary management theories, students are able to identify and analyze key management challenges in the global business environment. | V | | | V | V | | | | | | | 4.學生具有全球視野的商業經營能力,並具備對區域和地方問題的認識與關懷。 4.Students develop a global vision on doing business, but maintain an awareness of regional and local issues. | V | | | V | V | | | | | | | 5.學生能發展批判性思考和問題解決的能力。 5.Students develop critical thinking skills and problem-solving abilities. | V | V | | V | | | | | | | | ※全校學生基本素養與核心能力 Basic disciplines and core capabilities of the university | |
1.表達與溝通能力。 1. Articulation and communication skills | V | | V | V | V | | | | | | | 2.探究與批判思考能力。 2. Inquisitive and critical thinking abilities | V | V | V | V | V | | | | | | | 3.終身學習能力。 3. Lifelong learning | | | | | | | | | | | | 4.倫理與社會責任。 4. Ethnics and social responsibility | | | | | | | | | | | | 5.美感品味。 5. Aesthetic appreciation | | | | | | | | | | | | 6.創造力。 6. Creativity | | | | | | | | | | | | 7.全球視野。 7. Global perspective | | | | | | | | | | | | 8.合作與領導能力。 8. Team work and leadership | V | | V | | V | | | | | | | 9.山海胸襟與自然情懷。 9. Broad-mindedness and the embrace of nature | | | | | | | | | | | |
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本課程與SDGs相關項目:The course relates to SDGs items: |
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本課程校外實習資訊: This course is relevant to internship: |
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