國立中山大學109學年度第2學期管理經濟學課程大綱

國立中山大學 109學年度第2學期課程教學大綱

National Sun Yat-sen University 109Academic year Course syllabus

中文名稱
Course name(Chinese)

管理經濟學

課號
Course Code

IB501

英文名稱
Course name(English)

MANAGERIAL ECONOMICS

課程類別
Type of the course

講授類

必選修
Required/Selected

選修

系所
Dept./faculty

管理學院國際經營管理碩士學程

授課教師
Instructor

彭聰敏

學分
Credit

因應嚴重特殊傳染性肺炎(武漢肺炎)，倘若後續需實施遠距授課，授課方式調整如下：Since COVID-19, if distance learning is necessary, the teaching methods would adjust as follows:

同步遠距【透過網路直播技術，同時進行線上教學，得採Microsoft Teams、Adobe connect等軟體進行】
同步遠距含錄影【透過網路直播技術，同時進行線上教學並同時錄影，課程內容可擇日再重播，得採Microsoft Teams、Adobe connect等軟體進行】
非同步遠距【課堂錄影或錄製數位教材放置網路供學生可非同時進行線上學習，得採EverCam、PPT簡報錄影、錄音方式進行】
實作類課程，經評估無法採遠距課程教學，後續復課後密集補課

★遠距教學軟體操作說明連結

因應嚴重特殊傳染性肺炎(武漢肺炎)，倘若後續需實施遠距授課，評分方式調整如下：Since COVID-19, if distance learning is necessary, the evaluation would adjust as follows:

1.Course work：40%
2.Mid-term assessment：30%
3.Final assessment：30%

課程大綱 Course syllabus

本課程教學大綱已提供完整英文資訊（本選項僅供統計使用，未提供完整英文資訊者，得免勾記）【Provide information of course syllabus in English.(This is for statistical use only. For those who do not provide information of course syllabus in English, do not check this field.)】

- Consumer preferences and the concept of utility
- Consumer choice, budget constraint and utility maximization
- Optimal choice and demand; the substitution and income effect
- allocation of time and labour supply, intertemporal choice
- Production and cost functions; substitutability among inputs and returns to scale
- Cost minimization and profit maximization
- Profit maximization in competitive markets, monopoly, and oligopoly; markets and applications
- General equilibrium and the fundamental theorems of welfare
- Risk, uncertainty and decisions making under uncertainty
- Oligopoly models
- Introduction to game theory
- Asymmetric information
- Adverse Selection
- Moral Hazard
- adverse selection
- signalling and screening
- principal-agent problems and contracting

課程目標 Objectives

This module considers the way in which various decision making units in the economy (individuals and firms) make their decisions. These are fundamental concepts and approaches that underpin much of modern microeconomics. Consumer choice based on utility maximization is considered in detail and then applied to areas such as labour supply. It also considers in detail firms’ input and output decisions based on profit maximisation and cost minimization. Basic economic models are used to introduce students to analytical methods of reasoning. Applications and mathematical problems are used to enable students to see clearly the interplay of key concepts.
This module also aims to introduce students to the game theoretic approaches and asymmetric information problems that are the foundation of much modern microeconomics. Strategic behaviour and imperfect information are at the heart of many applied economic problems.
Last but not least, the curriculum has been designed to support the holistic learning of the latest academic theory and practice delivered using cutting-edge pedagogies and teaching methods.

授課方式 Teaching methods

Lectures, seminars, peer discussion, group discussion, presentation, and game-based learning.
This module requires high level of engagement and team work from students.
Assessment details will be outlined in first class and will be updated frequently in every week.

評分方式﹝評分標準及比例﹞Evaluation (Criteria and ratio)等第制單科成績對照表 letter grading reference

1.Course work：40%
2.Mid-term assessment：30%
3.Final assessment：30%

參考書/教科書/閱讀文獻 Reference book/ textbook/ documents
〔請遵守智慧財產權觀念，不可非法影印。教師所提供之教材供學生本人自修學習使用,不得散播及做為商業用途〕
No copies for intellectual property rights. Textbooks provided by the instructor used only for self-study, can not broadcast or commercial use

序號	作者	書名	出版社	出版年	出版地	ISBN#
No.	Auther	Title	Publisher	Year of publish	Publisher place	ISBN#
1	McGuigan, James R., R. Charles Moyer, and Frederick H. deB. Harris	Managerial Economics	CENGAGE Learning 華泰文化總經銷	2017	Australia, Brazil, Mexico, Singapore, United Kingdom, United States	978-1-305-50638-1
2	Samuelson, William F., Marks, Stephen G.	Managerial Economics	WILEY 滄海書局總經銷	2015		978-1-118-80894-8
3	Baye and Prince	Managerial Economics and Business Strategy	McGraw-Hill; 華泰文化	2017		978-1-259-25138-2
4	Pindyck and Rubinfeld	Microeconomics	Pearson; 華泰文化	2018		978-1-292-21331-6

每週課程內容及預計進度 Weekly scheduled progress

週次	日期	授課內容及主題
Week	Date	Content and topic
1	2021/02/21~2021/02/27	Welcome and Introduction to Managerial Economics
2	2021/02/28~2021/03/06	Introduction to Demand: Consumer Behaviour
3	2021/03/07~2021/03/13	Sports Day!
4	2021/03/14~2021/03/20	Elasticity and Demand Forecasting
5	2021/03/21~2021/03/27	Production and Cost
6	2021/03/28~2021/04/03	Perfect Competition
7	2021/04/04~2021/04/10	Monopoly and Pricing
8	2021/04/11~2021/04/17	Market Equilibrium
9	2021/04/18~2021/04/24	Midterm
10	2021/04/25~2021/05/01	Oligopoly
11	2021/05/02~2021/05/08	An Introduction to Game Theory
12	2021/05/09~2021/05/15	Game Theory and Competitive Strategy
13	2021/05/16~2021/05/22	The Value of Information and Asymmetric Information
14	2021/05/23~2021/05/29	Regulation, Public Goods, and Benefit-Cost Analysis
15	2021/05/30~2021/06/05	Auctions and Competitive Bidding
16	2021/06/06~2021/06/12	Course Work Presentation
17	2021/06/13~2021/06/19	Final Assessment
18	2021/06/20~2021/06/26	Results review, feedback and final settlement

課業討論時間 Office hours

時段1 Time period 1:
時間 Time：星期二12:00-14:00
地點 Office/Laboratory：CM3033
時段2 Time period 2：
時間 Time：星期三13:00-15:00
地點 Office/Laboratory：CM3033

系所學生專業能力/全校學生基本素養與核心能力 basic disciplines and core capabilitics of the dcpartment and the university

系所學生專業能力/全校學生基本素養與核心能力
basic disciplines and core capabilities of the department and the university

課堂活動與評量方式
Class activities and evaluation

本課程欲培養之能力與素養 This course enables students to achieve.

紙筆考試或測驗 Test.

課堂討論︵含個案討論︶ Group discussion (case analysis).

個人書面報告、作業、作品、實驗 Indivisual paper report/ assignment/ work or experiment.

群組書面報告、作業、作品、實驗 Group paper report/ assignment/ work or experiment.

個人口頭報告 Indivisual oral presentation.

群組口頭報告 Group oral presentation.

課程規劃之校外參訪及實習 Off-campus visit and intership.

證照/檢定 License.

參與課程規劃之校內外活動及競賽 Participate in off-campus/ on-campus activities and competitions.

課外閱讀 Outside reading.
課外閱讀 Outside reading.
課外閱讀 Outside reading.

※系所學生專業能力 Basic disciplines and core capabilities of the department

1.學生能夠辨識和理解國際經營管理環境中的跨文化問題，並能與不同文化背景者進行有效溝通。 1. Students are able to identify and understand cross-cultural issues as they arise in an international management context and can communicate effectively with people from different cultural backgrounds.

2.學生能了解國際商業環境中的倫理和社會責任問題，並能從多個利益關係者的角度加以批判性分析。 2. Students are aware of ethical and social responsibility issues that may arise in an international business context and are able to critically analyze these issues from the perspectives of multiple stakeholders.

3.學生能以當代管理理論為基礎，辨別和分析全球商業環境中的關鍵性管理議題與挑戰。 3. Based on a strong foundation of contemporary management theories, students are able to identify and analyze key management challenges in the global business environment.

4.學生具有全球視野的商業經營能力，並具備對區域和地方問題的認識與關懷。 4.Students develop a global vision on doing business, but maintain an awareness of regional and local issues.

5.學生能發展批判性思考和問題解決的能力。 5.Students develop critical thinking skills and problem-solving abilities.

※全校學生基本素養與核心能力 Basic disciplines and core capabilities of the university

1.表達與溝通能力。 1. Articulation and communication skills

2.探究與批判思考能力。 2. Inquisitive and critical thinking abilities

3.終身學習能力。 3. Lifelong learning

4.倫理與社會責任。 4. Ethnics and social responsibility

5.美感品味。 5. Aesthetic appreciation

6.創造力。 6. Creativity

7.全球視野。 7. Global perspective

8.合作與領導能力。 8. Team work and leadership

9.山海胸襟與自然情懷。 9. Broad-mindedness and the embrace of nature　

本課程與SDGs相關項目：The course relates to SDGs items:

尚未建立SDGS資料

本課程校外實習資訊: This course is relevant to internship:

本課程無註記包含校外實習