本課程教學大綱已提供完整英文資訊（本選項僅供統計使用，未提供完整英文資訊者，得免勾記）【Provide information of course syllabus in English.(This is for statistical use only. For those who do not provide information of course syllabus in English, do not check this field.)】
This is an integrative and interdisciplinary course, drawing together the ideas, concepts and theories from cross-functional knowledge such as marketing, human resource, public relation, services and event management. It takes a general management perspective, viewing the firm as a whole, and demonstrating the necessity of coordinating and integrating difference functional strategies into an overall competitive strategy. It takes a broad view of the dynamic business environment that includes buyers, suppliers, competitors, technology, the economy, government, and uncertain global forces that affect the successful execution of a company’s strategic plan.
課程目標 Objectives
The objectives of this course are to develop: 1. Understanding of the key concepts and principles of business environment scanning, competitive analysis, strategy formulation and implementation, 2. Understanding of the crucially important role that the HRM function plays in the setting and implementation of an organization’s strategic plan 3. Useful analytical skills for analyzing a real life company situations and develop practical solutions using prior learning from cross-functional perspective 4. Written and oral presentation skills through individual assignment and reporting of case situations. 5. Organizing skills through execution of group project plan
授課方式 Teaching methods
Lectures, case study, in-class activities (group discussions, self reflection, problem-solving exercises) and video presentations. Field trips will be arranged and notified.
1.Individual Assignment 1 (take home)：20% 2.Individual Assignment 2 (take home)：20% 3.Case Study (written in class)：20% 4.Group Assignment & Presentation：30% 5.Class Participation (including 2% for field trip/guest lecture)：10%
參考書/教科書/閱讀文獻 Reference book/ textbook/ documents
〔請遵守智慧財產權觀念，不可非法影印。教師所提供之教材供學生本人自修學習使用,不得散播及做為商業用途〕
No copies for intellectual property rights. Textbooks provided by the instructor used only for self-study, can not broadcast or commercial use
序號
作者
書名
出版社
出版年
出版地
ISBN#
No.
Auther
Title
Publisher
Year of publish
Publisher place
ISBN#
1
Hitt, M. A., Ireland, R. D., & Hoskisson, R. E
Strategic Management Cases: Competitiveness and Globalization
Is any alternative learning periods planned for this course (with each credit corresponding to two hours of activity)?
否：教師需於「每週課程內容及預計進度」填寫18週課程進度（每1學分18小時之正課內容）。 No：The instructor will include an 18-week course plan in the weekly scheduled progress (each credit corresponds to 18 hours of instruction)
是：教師需於「每週課程內容及預計進度」填寫16週課程內容（每1學分16小時之正課內容），並於下列欄位填寫每1學分2小時學生彈性或自主學習內容。 Yes：The instructor will include a 16-week course plan in the weekly scheduled progress (each credit corresponds to 16 hours of instruction);the details of the planned alternative learning periods are provided below (each credit corresponds to two hours of activity).
學生彈性或自主學習活動 Alternative learning periods
勾選或填寫規劃內容 Place a check in the appropriate box or provide details
時數 Number of hours
學生分組實作及討論 Group work and discussion
參與課程相關作業、作品、實驗 Participation in course-related assignments, work, or experiments
參與校內外活動（研習營、工作坊、參訪）或競賽 Participation in on- or off-campus activities (e.g., seminars, workshops, and visits) or competitions
課外閱讀 Extracurricular reading
線上數位教材學習 Learning with online digital learning materials
其他（請填寫規劃內容） Other (please provide details)
每週課程內容及預計進度 Weekly scheduled progress
週次
日期
授課內容及主題
Week
Date
Content and topic
1
2021/02/21~2021/02/27
Course orientation about syllabus and course assignments
2
2021/02/28~2021/03/06
Chapter 1: What is strategic management? The three levels of strategy; The important of sound business strategy for competitive advantage, growth and profitability
3
2021/03/07~2021/03/13
Chapter 2: Scanning the business environment: Internal & external Reflection 1: Impact of motivational needs on business activities Reflection 2: Impact of micro and macro forces on business operation
4
2021/03/14~2021/03/20
Chapter 3: Industry competitive structure and competitive advantages - PEST, SWOT, Porter 5 Forces Analysis Reflection 3 SWOT & PEST Analysis
5
2021/03/21~2021/03/27
Chapter 4: Managing the retail function; Retail mix, inventory level, GMROI and pricing strategy; Discussion on Individual Assignment 1
6
2021/03/28~2021/04/03
Public Holiday (no class)
7
2021/04/04~2021/04/10
Chapter 5: Multi-channel retailing & strategy - Push Vs Brand Pull Strategy - E-commerce and e-marketing strategy; Case study 1: Shiseido in China
8
2021/04/11~2021/04/17
Chapter 6: Managing the brand; What is brand management? Brand trust - Brand equity and positioning; Customer satisfaction & brand loyalty; Assessing and retaining high value customers; Reflection 6: Customer values; Submission dateline for Individual Assignment 1 (worth 20% of total course grade)
9
2021/04/18~2021/04/24
Chapter 7: Managing events including events sponsorship; Discussion on individual assignment 2
10
2021/04/25~2021/05/01
Chapter 8: Managing the public relation function
11
2021/05/02~2021/05/08
Chapter 9a: Managing the service functions; Submission dateline for Individual Assignment 2 (worth 20% of total course grade)
12
2021/05/09~2021/05/15
Chapter 9b: Service recovery management; Discussion on Group Project
13
2021/05/16~2021/05/22
**Field trip (location and company TBA)- worth 2% of participation points
14
2021/05/23~2021/05/29
Chapter 10 Clients and employee relationship management, business ethics and social corporate responsibility; Reflection 10: How to maintain employee motivation amid the Covid-19 virus pandemic
15
2021/05/30~2021/06/05
Written Case Study-worth 20% (Relates to chapter 1-10)
16
2021/06/06~2021/06/12
Group project consultation (Last week for project consultation)
17
2021/06/13~2021/06/19
Group Project Presentations – worth 30% (students must be present on the day of their presentation to earn group project presentation points)
18
2021/06/20~2021/06/26
Group Project Presentations – worth 30% (students must be present on the day of their presentation to earn group project presentation points)
課業討論時間 Office hours
時段1 Time period 1: 時間 Time：星期一12.00-2.00pm 地點 Office/Laboratory：CM1025-1 時段2 Time period 2： 時間 Time：星期三4.00-6.00pm 地點 Office/Laboratory：CM1025-1
系所學生專業能力/全校學生基本素養與核心能力 basic disciplines and core capabilitics of the dcpartment and the university
系所學生專業能力/全校學生基本素養與核心能力 basic disciplines and core capabilities of the department and the university
課堂活動與評量方式 Class activities and evaluation
本課程欲培養之能力與素養 This course enables students to achieve.
紙筆考試或測驗 Test.
課堂討論︵含個案討論︶ Group discussion (case analysis).
個人書面報告、作業、作品、實驗 Indivisual paper report/ assignment/ work or experiment.
群組書面報告、作業、作品、實驗 Group paper report/ assignment/ work or experiment.
個人口頭報告 Indivisual oral presentation.
群組口頭報告 Group oral presentation.
課程規劃之校外參訪及實習 Off-campus visit and intership.
證照/檢定 License.
參與課程規劃之校內外活動及競賽 Participate in off-campus/ on-campus activities and competitions.