本課程教學大綱已提供完整英文資訊(本選項僅供統計使用,未提供完整英文資訊者,得免勾記)【Provide information of course syllabus in English.(This is for statistical use only. For those who do not provide information of course syllabus in English, do not check this field.)】
Business Communication is designed to study principles, elements, and practices underlying effective business communication. The course focuses on approaches for planning, creating, and transmitting business information within a variety of business situations found in the global marketplace. This course introduces you to a variety of technical and business writing theories and practices designed to be applicable to the production of business communication in the real world. It teaches the fundamentals of good business writing, including protocols for business letters, memoranda, electronic mail, good and bad messages, persuasive messages and formal reports and proposals. In addition, there will be instruction in oral presentation and in depth practice on both an individual and a collaborative basis. Students will learn how to enhance their business communication with technically based media. This course will draw both on academic research, and on industry practice. Students will be encouraged to apply the course concepts to cases that are of particular interest to them. These applications will be developed through participation, as well as through assignments.
課程目標 Objectives
To increase your understanding of the communication process, theories, and concepts as applied to business communication through textbook readings and course assignments. To develop your written business communication skills through successful completion of professional e-mail messages, memos, business letters and reports. To improve your interpersonal and group communication skills through active participation in classroom group activities and assignments. To develop your understanding of the professional uses of technology in business communication today. To develop your analytical skills in international and cross cultural business communication and awareness of challenges required for successful communication in global organisations. To help you develop an ethical approach for our roles as business communicators through case discussions of business dilemmas and problems.
授課方式 Teaching methods
The course will combine short lectures based on the history of work, contemporary IM practices across the world, group activities and presentations. A guest speaker will be confirmed closer to the date.
參考書/教科書/閱讀文獻 Reference book/ textbook/ documents
〔請遵守智慧財產權觀念,不可非法影印。教師所提供之教材供學生本人自修學習使用,不得散播及做為商業用途〕
No copies for intellectual property rights. Textbooks provided by the instructor used only for self-study, can not broadcast or commercial use
序號
作者
書名
出版社
出版年
出版地
ISBN#
No.
Auther
Title
Publisher
Year of publish
Publisher place
ISBN#
1
Shwom, B., & Snyder, L. G.
Business communication: Polishing your professional presence
Pearson
2016
Boston
9780133863307
彈性暨自主學習規劃 Alternative learning periods
本門課程是否有規劃實施學生彈性或自主學習內容(每1學分2小時)
Is any alternative learning periods planned for this course (with each credit corresponding to two hours of activity)?
否:教師需於「每週課程內容及預計進度」填寫18週課程進度(每1學分18小時之正課內容)。 No:The instructor will include an 18-week course plan in the weekly scheduled progress (each credit corresponds to 18 hours of instruction)
是:教師需於「每週課程內容及預計進度」填寫16週課程內容(每1學分16小時之正課內容),並於下列欄位填寫每1學分2小時學生彈性或自主學習內容。 Yes:The instructor will include a 16-week course plan in the weekly scheduled progress (each credit corresponds to 16 hours of instruction);the details of the planned alternative learning periods are provided below (each credit corresponds to two hours of activity).
學生彈性或自主學習活動 Alternative learning periods
勾選或填寫規劃內容 Place a check in the appropriate box or provide details
時數 Number of hours
學生分組實作及討論 Group work and discussion
參與課程相關作業、作品、實驗 Participation in course-related assignments, work, or experiments
參與校內外活動(研習營、工作坊、參訪)或競賽 Participation in on- or off-campus activities (e.g., seminars, workshops, and visits) or competitions
課外閱讀 Extracurricular reading
線上數位教材學習 Learning with online digital learning materials
其他(請填寫規劃內容) Other (please provide details)
每週課程內容及預計進度 Weekly scheduled progress
週次
日期
授課內容及主題
Week
Date
Content and topic
1
2021/02/21~2021/02/27
Introduction to Business Communication
2
2021/02/28~2021/03/06
Before You Write
3
2021/03/07~2021/03/13
Writing and Revising
4
2021/03/14~2021/03/20
Direct Messages
5
2021/03/21~2021/03/27
Direct/Indirect Messages
6
2021/03/28~2021/04/03
Indirect Messages
7
2021/04/04~2021/04/10
Reports
8
2021/04/11~2021/04/17
Meetings
9
2021/04/18~2021/04/24
Mid-Term Examination
10
2021/04/25~2021/05/01
Nonverbal Communication
11
2021/05/02~2021/05/08
Active Listening
12
2021/05/09~2021/05/15
Effective Conversations
13
2021/05/16~2021/05/22
Oral Presentations
14
2021/05/23~2021/05/29
Resumes and Professional Digital Presence
15
2021/05/30~2021/06/05
Cover Letters
16
2021/06/06~2021/06/12
Employment Interviews
17
2021/06/13~2021/06/19
Review
18
2021/06/20~2021/06/26
Final Examination
課業討論時間 Office hours
時段1 Time period 1: 時間 Time:星期二1410-1700 地點 Office/Laboratory: 時段2 Time period 2: 時間 Time: 地點 Office/Laboratory:
系所學生專業能力/全校學生基本素養與核心能力 basic disciplines and core capabilitics of the dcpartment and the university
系所學生專業能力/全校學生基本素養與核心能力 basic disciplines and core capabilities of the department and the university
課堂活動與評量方式 Class activities and evaluation
本課程欲培養之能力與素養 This course enables students to achieve.
紙筆考試或測驗 Test.
課堂討論︵含個案討論︶ Group discussion (case analysis).
個人書面報告、作業、作品、實驗 Indivisual paper report/ assignment/ work or experiment.
群組書面報告、作業、作品、實驗 Group paper report/ assignment/ work or experiment.
個人口頭報告 Indivisual oral presentation.
群組口頭報告 Group oral presentation.
課程規劃之校外參訪及實習 Off-campus visit and intership.
證照/檢定 License.
參與課程規劃之校內外活動及競賽 Participate in off-campus/ on-campus activities and competitions.