本課程教學大綱已提供完整英文資訊（本選項僅供統計使用，未提供完整英文資訊者，得免勾記）【Provide information of course syllabus in English.(This is for statistical use only. For those who do not provide information of course syllabus in English, do not check this field.)】
Why should you take this course? Why are some products more highly valued than their competitors? Why are some products and companies wildly successful while consumers hardly pay attention to the offerings of other organizations? Faced with these questions, many students (probably including you!) come up with ad hoc explanations having to do with the characteristics of the product itself, the innovativeness of the entrepreneur, or the activities of the company. However, students typically do not take the bigger picture of how the product fits into the market into account. To understand this bigger picture, organizational theorists have turned to a sociological conception of markets classified into a number of market categories. Market categories shape the expectations of consumers in such a way that producers who do not fit neatly into established market categories are less successful. Organizations spanning categories are penalized in terms of less attention, lower sales, and, ultimately, failure. Management scholars are increasingly agreeing that categories are crucial for making markets. In this course, we will critically study this highly active and vibrant area of management research with the goal to understand how categories shape markets. While most courses assign readings to attain course objectives, this course is designed so that together we collect and decide on the literature to read for this course. The course thus trains you to not only understand how categories shape the valuation and success of products, but also to identify, collect, and read the literature in one field. To develop your understanding of how categories make markets, you will complete a number of assignments. You will need to identify the main argument in scientific studies, toward the mid-way point of the semester you will write an integrated assessment of the literature we have read so far, and you need to write a strong research proposal at the end of the semester
課程目標 Objectives
What should you be able to do by the end of this course? At the end of this course, you are able to: 1. Give your interpretation of the scholarly literature on how categories make markets 2. Review and critically discuss academic papers 3. Integrate a large body of scholarly work into a proper research proposal with a strong theoretical question embedded in scholarly literature, clear research hypotheses derived from the literature review, and a solid methodological approach for data analysis to test the research hypotheses
授課方式 Teaching methods
Assignments and evaluations This class consists of a number of smaller and bigger assignments, which all count towards your final grade: 1. WWWW: Before coming to class, briefly answer four questions on a piece of paper: a. What is the main thing the paper tries to explain? b. What is the answer given in the paper? (Specify the entire conceptual framework, including the dependent variable (DV), the main independent variables (IV’s), and how and why the IV’s shape the DV) c. What other answers for the main question is the author considering? What other answers do you know from other classes? Which answer do you think is more convincing? Why? d. What three questions related to the reading do you want to discuss in class? These can be questions to clarify your understanding of the reading, but also questions that allow us to explore connections and contradictions between various readings in this class or in other classes? We will use your WWWW’s to structure our discussion in class, and after class you can hand them in to me You are expected to write a WWWW for every week with assigned reading materials (12 weeks). Every WWWW is worth 1 point (out of the total score of 100), and you will receive 3 extra points if you hand in all 12 WWWWs 2. Integrated assessment: Each student needs to hand in an integrated assessment of all readings discussing the role of categories in markets. In your integrated assessment, you need to discuss all the topics we have covered in this class up to that point. Moreover, you need to identify areas where you think there is still a lot of potential for future research or where there are still many questions open for future research to examine. Your integrated assessment cannot exceed 8 pages (font size 11, double spaced, standard office margins) including all text, tables, figures, and references. You need to hand in your integrated assessment on 5/12 during class 3. Research proposal: Students are expected to work independently on a research proposal during the semester. The research proposal should contain an introduction, a literature review, and a section detailing data and methods. Research proposals are evaluated based on whether students identify a clear and important research question related to the categorization literature, provide a thorough and well-structured literature review, show that they know how to conduct the research by providing a thought-through methodological approach, and a strong conclusion. Research proposals can be 15 pages long (font size 11, double spaced, standard office margins) including all text, tables, and figures, but excluding references). Research proposals can be written in English or Chinese. The deadline for research proposals is June 23! There are no exceptions to this date. The weight of these assignments in the final grade is as follows:
參考書/教科書/閱讀文獻 Reference book/ textbook/ documents
〔請遵守智慧財產權觀念，不可非法影印。教師所提供之教材供學生本人自修學習使用,不得散播及做為商業用途〕
No copies for intellectual property rights. Textbooks provided by the instructor used only for self-study, can not broadcast or commercial use
尚未建立課程教科書/參考書
彈性暨自主學習規劃 Alternative learning periods
本門課程是否有規劃實施學生彈性或自主學習內容（每1學分2小時）
Is any alternative learning periods planned for this course (with each credit corresponding to two hours of activity)?
否：教師需於「每週課程內容及預計進度」填寫18週課程進度（每1學分18小時之正課內容）。 No：The instructor will include an 18-week course plan in the weekly scheduled progress (each credit corresponds to 18 hours of instruction)
是：教師需於「每週課程內容及預計進度」填寫16週課程內容（每1學分16小時之正課內容），並於下列欄位填寫每1學分2小時學生彈性或自主學習內容。 Yes：The instructor will include a 16-week course plan in the weekly scheduled progress (each credit corresponds to 16 hours of instruction);the details of the planned alternative learning periods are provided below (each credit corresponds to two hours of activity).
學生彈性或自主學習活動 Alternative learning periods
勾選或填寫規劃內容 Place a check in the appropriate box or provide details
時數 Number of hours
學生分組實作及討論 Group work and discussion
參與課程相關作業、作品、實驗 Participation in course-related assignments, work, or experiments
參與校內外活動（研習營、工作坊、參訪）或競賽 Participation in on- or off-campus activities (e.g., seminars, workshops, and visits) or competitions
課外閱讀 Extracurricular reading
線上數位教材學習 Learning with online digital learning materials
其他（請填寫規劃內容） Other (please provide details)
每週課程內容及預計進度 Weekly scheduled progress
週次
日期
授課內容及主題
Week
Date
Content and topic
1
2021/02/21~2021/02/27
Course introduction
2
2021/02/28~2021/03/06
Why is spanning categories bad? The categorical imperative
3
2021/03/07~2021/03/13
University sports day – no class
4
2021/03/14~2021/03/20
Why is spanning categories bad? The audience perspective
5
2021/03/21~2021/03/27
Why is spanning categories bad? The producer perspective
6
2021/03/28~2021/04/03
Decide your own course!
7
2021/04/04~2021/04/10
Categorization in markets
8
2021/04/11~2021/04/17
Categorization in markets
9
2021/04/18~2021/04/24
Categorization in markets
10
2021/04/25~2021/05/01
Categorization in markets
11
2021/05/02~2021/05/08
No class – work on your integrated assessment
12
2021/05/09~2021/05/15
Categorization in markets
13
2021/05/16~2021/05/22
Categorization in markets
14
2021/05/23~2021/05/29
Categorization in markets
15
2021/05/30~2021/06/05
Breathing, reading, and catch-up week
16
2021/06/06~2021/06/12
Categorization in markets
17
2021/06/13~2021/06/19
Categorization in markets
18
2021/06/20~2021/06/26
Hand in research proposals
課業討論時間 Office hours
時段1 Time period 1: 時間 Time：星期一12:00-14:00 地點 Office/Laboratory：4064 時段2 Time period 2： 時間 Time：星期四12:00-14:00 地點 Office/Laboratory：4064
系所學生專業能力/全校學生基本素養與核心能力 basic disciplines and core capabilitics of the dcpartment and the university
系所學生專業能力/全校學生基本素養與核心能力 basic disciplines and core capabilities of the department and the university
課堂活動與評量方式 Class activities and evaluation
本課程欲培養之能力與素養 This course enables students to achieve.
紙筆考試或測驗 Test.
課堂討論︵含個案討論︶ Group discussion (case analysis).
個人書面報告、作業、作品、實驗 Indivisual paper report/ assignment/ work or experiment.
群組書面報告、作業、作品、實驗 Group paper report/ assignment/ work or experiment.
個人口頭報告 Indivisual oral presentation.
群組口頭報告 Group oral presentation.
課程規劃之校外參訪及實習 Off-campus visit and intership.
證照/檢定 License.
參與課程規劃之校內外活動及競賽 Participate in off-campus/ on-campus activities and competitions.