國立中山大學 109學年度第2學期 課程教學大綱

National Sun Yat-sen University 109Academic year Course syllabus

Course name(Chinese)


Course Code


Course name(English)


Type of the course










因應嚴重特殊傳染性肺炎(武漢肺炎),倘若後續需實施遠距授課,授課方式調整如下:Since COVID-19, if distance learning is necessary, the teaching methods would adjust as follows:

         同步遠距【透過網路直播技術,同時進行線上教學,得採Microsoft Teams、Adobe connect等軟體進行】
同步遠距含錄影【透過網路直播技術,同時進行線上教學並同時錄影,課程內容可擇日再重播,得採Microsoft Teams、Adobe connect等軟體進行】


因應嚴重特殊傳染性肺炎(武漢肺炎),倘若後續需實施遠距授課,評分方式調整如下:Since COVID-19, if distance learning is necessary, the evaluation would adjust as follows:

1.Attendance 15%
2.Group Assignments50%
3.Final Exam. 35%

課程大綱 Course syllabus

         本課程教學大綱已提供完整英文資訊(本選項僅供統計使用,未提供完整英文資訊者,得免勾記)【Provide information of course syllabus in English.(This is for statistical use only. For those who do not provide information of course syllabus in English, do not check this field.)】

This course draws heavily from the key concepts, frameworks, and tools of the Competitive Dynamics Perspective, which is named by the Harvard Business Review as the “Competitive Advantage of Post-Porter Era”. Because of an ever-shifting business environment and competitive landscape, it emphasizes the dynamic aspects of strategic management.
The soundness of a firm’s strategy and actions—and even its performance—must be considered in the competitive context. Business competition is both dynamic and relative, and it is defined by the interplay between companies as they constantly juggle their market positions by exchanging moves and countermoves. The course provides class participants with an integrative framework and specific analytical tools for understanding how firms interact in the marketplace—within an industry, across industries, and beyond national borders. The premise of the course holds that when a company initiates a strategic action, it should be prepared to meet potential counteractions from rivals. Understanding the relative nature of this dynamic process is the key to building and sustaining competitive advantage.
Topics include developing and evaluating strategy, developing firm capability and sustaining competitive advantage, analyzing industry evolution and competitive dynamics, and linking strategy and execution. Course objectives are accomplished through exposure to cases from a range of industries and managerial settings to foster an integrative mindset that will enable MBAs to operate at multiple levels and in different functions in their business careers.
跨業與跨界平台(或商業生態系統)已成企業經營趨勢,競爭與合作的關係變得日益複雜,因此,以往偏向靜態的策略理論與分析廣被質疑;如何運用新的策略觀點,務實且貼切地協助企業有效面對並解決動盪環境下的經營議題,成為學界與實務界共同的課題。動態競爭理論(Competitive Dynamics Theory)正好填補了這個需要,它是過去二十年來從策略管理本身發展出來的三個前沿視角之一,被哈佛商業評論稱為「後波特時代的競爭優勢」。它強調競爭優勢是暫時性的(temporary),與過去強調持續性(sustained)優勢的理論正好形成強烈對比。另一方面,動態競爭理論整合了中華文化與哲學及西方社會科學與系統化知識,因此,特別適合華人企業從事實務應用;擁有動態思維體系與行為模式的企業家與專業經理人,將能幫助企業奠定永續發展的根基。

課程目標 Objectives

         1. To foster an action-oriented strategic-thinking perspective.
2. To help participants develop a dynamic perspective in dealing with competition and competitors.
3. To prepare participants to help their companies engage effectively with competitors and partners—both locally and internationally.
4. To hone participants’ ability to identify and analyze strategic issues fundamental to a firm’s sustained success.
5. To strengthen participants’ understanding of the internal and external factors relevant to the development and execution of a firm’s strategy.
6. To develop a learning community through intense interactions among all members of the class.
本課程的理念與目標師法全球策略管理權威、動態競爭理論創始人暨國際管理學會(Academy of Management)主席(2012-13)與終身院士陳明哲博士,主要目的在培養具有動態競爭與策略思維及紮實行動能力的經理人、企業家或專業人士。透過本課程的學習,同學將學會分析、制定和執行公司的動態競爭(和/合)策略,建立跨界的雙融思維,並理解影響企業經營與發展的人、組織與環境因素。

授課方式 Teaching methods

         * Lecture, Question- and issue-oriented dialogue, Case discussion, Practices Assignments
* The instructor will use the Socratic method to help class participants develop a strategic-question mindset that will ultimately benefit both their business and personal endeavors.

評分方式﹝評分標準及比例﹞Evaluation (Criteria and ratio)等第制單科成績對照表 letter grading reference

1.1.Attendance and Attention 15%
2.2.Participation, Engagement and Contributions 20%
3.3.Group Assignments40%
4.4.Final Exam.25%

參考書/教科書/閱讀文獻 Reference book/ textbook/ documents
No copies for intellectual property rights. Textbooks provided by the instructor used only for self-study, can not broadcast or commercial use

         Material developed by the instructor

每週課程內容及預計進度 Weekly scheduled progress

WeekDateContent and topic
12021/02/21~2021/02/27Course Introduction: Competition, Competitor, and Competitive Analysis
22021/02/28~2021/03/06Dynamic Strategic Thinking
32021/03/07~2021/03/13Dynamic Strategic Analysis
42021/03/14~2021/03/20Competitive Dynamics as an Example of Academic Entrepreneurship
52021/03/21~2021/03/27Philosophical Foundation of Competitive Dynamics Perspective
62021/03/28~2021/04/03Dyadic Action and Response Analysis
82021/04/11~2021/04/17AMC Perspective
92021/04/18~2021/04/24Competitor Analysis and Interfirm Rivalry
102021/04/25~2021/05/01Indirect Competition
112021/05/02~2021/05/08Invited Speech
122021/05/09~2021/05/15Business Model Competition
132021/05/16~2021/05/22Platform-based/Ecosystem Competition
142021/05/23~2021/05/29Dynamic Cooperation and Coopetition
152021/05/30~2021/06/05The “Culture-Strategy-Execution” Trio
162021/06/06~2021/06/12Final Exam
172021/06/13~2021/06/19Term Project (I)
182021/06/20~2021/06/26Term Project (II)

課業討論時間 Office hours

         時段1 Time period 1:
時間 Time:星期一16:00-18:00
地點 Office/Laboratory:管4046-2
時段2 Time period 2:
時間 Time:星期二18:00-20:00
地點 Office/Laboratory:管4046-2

系所學生專業能力/全校學生基本素養與核心能力 basic disciplines and core capabilitics of the dcpartment and the university

basic disciplines and core capabilities of the department and the university
Class activities and evaluation
本課程欲培養之能力與素養 This course enables students to achieve.紙筆考試或測驗 Test.課堂討論︵含個案討論︶ Group discussion (case analysis).個人書面報告、作業、作品、實驗 Indivisual paper report/ assignment/ work or experiment.群組書面報告、作業、作品、實驗 Group paper report/ assignment/ work or experiment.個人口頭報告 Indivisual oral presentation.群組口頭報告 Group oral presentation.課程規劃之校外參訪及實習 Off-campus visit and intership.證照/檢定 License.參與課程規劃之校內外活動及競賽 Participate in off-campus/ on-campus activities and competitions.課外閱讀 Outside reading.
課外閱讀 Outside reading.
課外閱讀 Outside reading.
※系所學生專業能力 Basic disciplines and core capabilities of the department
1.溝通能力與團隊合作(Communication ability and team cooperation) 1. Communication ability and team cooperation.V V V V    
2.進階管理知識(Advanced knowledge of management) 2. Advanced knowledge of management.VVV        
3.倫理觀與社會責任實踐(Ethics and social responsibilities) 3. Ethics and social responsibilities.           
4.問題分析與解決能力(Ability of problem analysis and solution) 4. Ability of problem analysis and solution.V V V V    
5.國際觀與外語能力(Global perspective and foreign language ability) 5. Global perspective and foreign language ability.           
※全校學生基本素養與核心能力 Basic disciplines and core capabilities of the university
1.表達與溝通能力。 1. Articulation and communication skillsV V V V    
2.探究與批判思考能力。 2. Inquisitive and critical thinking abilitiesV V        
3.終身學習能力。 3. Lifelong learning           
4.倫理與社會責任。 4. Ethnics and social responsibility           
5.美感品味。 5. Aesthetic appreciation           
6.創造力。 6. CreativityV V        
7.全球視野。 7. Global perspective           
8.合作與領導能力。 8. Team work and leadershipV   V V    
9.山海胸襟與自然情懷。 9. Broad-mindedness and the embrace of nature            

本課程與SDGs相關項目:The course relates to SDGs items:


本課程校外實習資訊: This course is relevant to internship: