本課程教學大綱已提供完整英文資訊（本選項僅供統計使用，未提供完整英文資訊者，得免勾記）【Provide information of course syllabus in English.(This is for statistical use only. For those who do not provide information of course syllabus in English, do not check this field.)】
This course draws heavily from the key concepts, frameworks, and tools of the Competitive Dynamics Perspective, which is named by the Harvard Business Review as the “Competitive Advantage of Post-Porter Era”. Because of an ever-shifting business environment and competitive landscape, it emphasizes the dynamic aspects of strategic management. The soundness of a firm’s strategy and actions—and even its performance—must be considered in the competitive context. Business competition is both dynamic and relative, and it is defined by the interplay between companies as they constantly juggle their market positions by exchanging moves and countermoves. The course provides class participants with an integrative framework and specific analytical tools for understanding how firms interact in the marketplace—within an industry, across industries, and beyond national borders. The premise of the course holds that when a company initiates a strategic action, it should be prepared to meet potential counteractions from rivals. Understanding the relative nature of this dynamic process is the key to building and sustaining competitive advantage. Topics include developing and evaluating strategy, developing firm capability and sustaining competitive advantage, analyzing industry evolution and competitive dynamics, and linking strategy and execution. Course objectives are accomplished through exposure to cases from a range of industries and managerial settings to foster an integrative mindset that will enable MBAs to operate at multiple levels and in different functions in their business careers. 跨業與跨界平台(或商業生態系統)已成企業經營趨勢，競爭與合作的關係變得日益複雜，因此，以往偏向靜態的策略理論與分析廣被質疑；如何運用新的策略觀點，務實且貼切地協助企業有效面對並解決動盪環境下的經營議題，成為學界與實務界共同的課題。動態競爭理論(Competitive Dynamics Theory)正好填補了這個需要，它是過去二十年來從策略管理本身發展出來的三個前沿視角之一，被哈佛商業評論稱為「後波特時代的競爭優勢」。它強調競爭優勢是暫時性的(temporary)，與過去強調持續性(sustained)優勢的理論正好形成強烈對比。另一方面，動態競爭理論整合了中華文化與哲學及西方社會科學與系統化知識，因此，特別適合華人企業從事實務應用；擁有動態思維體系與行為模式的企業家與專業經理人，將能幫助企業奠定永續發展的根基。 本課程涵蓋的議題包括：動態策略思維與架構；動態競爭觀念的解析；競爭與合作的管理；商業生態系統與演變；企業成長與轉型；中西文化與管理的雙融等。課程除了提供中西不同產業的案例外，也搭配理論文章的研讀及應用工具的練習，期望同學不僅具備綜合性的動態思維，並將所學實際落實在職能培養與職業生涯的各個層面。
課程目標 Objectives
1. To foster an action-oriented strategic-thinking perspective. 2. To help participants develop a dynamic perspective in dealing with competition and competitors. 3. To prepare participants to help their companies engage effectively with competitors and partners—both locally and internationally. 4. To hone participants’ ability to identify and analyze strategic issues fundamental to a firm’s sustained success. 5. To strengthen participants’ understanding of the internal and external factors relevant to the development and execution of a firm’s strategy. 6. To develop a learning community through intense interactions among all members of the class. 本課程的理念與目標師法全球策略管理權威、動態競爭理論創始人暨國際管理學會(Academy of Management)主席(2012-13)與終身院士陳明哲博士，主要目的在培養具有動態競爭與策略思維及紮實行動能力的經理人、企業家或專業人士。透過本課程的學習，同學將學會分析、制定和執行公司的動態競爭(和/合)策略，建立跨界的雙融思維，並理解影響企業經營與發展的人、組織與環境因素。
授課方式 Teaching methods
* Lecture, Question- and issue-oriented dialogue, Case discussion, Practices Assignments * The instructor will use the Socratic method to help class participants develop a strategic-question mindset that will ultimately benefit both their business and personal endeavors. 主要採用蘇格拉底/孔子式的問答/對話方式，透過個案教學法及實際問題的提問與引導，理解問題的本質，同時也兼採小組活動與實作練習及專題演講等，以豐富課程內容。
1.1.Attendance and Attention ：15% 2.2.Participation, Engagement and Contributions ：20% 3.3.Group Assignments：40% 4.4.Final Exam.：25%
參考書/教科書/閱讀文獻 Reference book/ textbook/ documents
〔請遵守智慧財產權觀念，不可非法影印。教師所提供之教材供學生本人自修學習使用,不得散播及做為商業用途〕
No copies for intellectual property rights. Textbooks provided by the instructor used only for self-study, can not broadcast or commercial use
Material developed by the instructor
每週課程內容及預計進度 Weekly scheduled progress
週次
日期
授課內容及主題
Week
Date
Content and topic
1
2021/02/21~2021/02/27
Course Introduction: Competition, Competitor, and Competitive Analysis
2
2021/02/28~2021/03/06
Dynamic Strategic Thinking
3
2021/03/07~2021/03/13
Dynamic Strategic Analysis
4
2021/03/14~2021/03/20
Competitive Dynamics as an Example of Academic Entrepreneurship
5
2021/03/21~2021/03/27
Philosophical Foundation of Competitive Dynamics Perspective
6
2021/03/28~2021/04/03
Dyadic Action and Response Analysis
7
2021/04/04~2021/04/10
Holiday
8
2021/04/11~2021/04/17
AMC Perspective
9
2021/04/18~2021/04/24
Competitor Analysis and Interfirm Rivalry
10
2021/04/25~2021/05/01
Indirect Competition
11
2021/05/02~2021/05/08
Invited Speech
12
2021/05/09~2021/05/15
Business Model Competition
13
2021/05/16~2021/05/22
Platform-based/Ecosystem Competition
14
2021/05/23~2021/05/29
Dynamic Cooperation and Coopetition
15
2021/05/30~2021/06/05
The “Culture-Strategy-Execution” Trio
16
2021/06/06~2021/06/12
Final Exam
17
2021/06/13~2021/06/19
Term Project (I)
18
2021/06/20~2021/06/26
Term Project (II)
課業討論時間 Office hours
時段1 Time period 1: 時間 Time：星期一16:00-18:00 地點 Office/Laboratory：管4046-2 時段2 Time period 2： 時間 Time：星期二18:00-20:00 地點 Office/Laboratory：管4046-2
系所學生專業能力/全校學生基本素養與核心能力 basic disciplines and core capabilitics of the dcpartment and the university
系所學生專業能力/全校學生基本素養與核心能力 basic disciplines and core capabilities of the department and the university
課堂活動與評量方式 Class activities and evaluation
本課程欲培養之能力與素養 This course enables students to achieve.
紙筆考試或測驗 Test.
課堂討論︵含個案討論︶ Group discussion (case analysis).
個人書面報告、作業、作品、實驗 Indivisual paper report/ assignment/ work or experiment.
群組書面報告、作業、作品、實驗 Group paper report/ assignment/ work or experiment.
個人口頭報告 Indivisual oral presentation.
群組口頭報告 Group oral presentation.
課程規劃之校外參訪及實習 Off-campus visit and intership.
證照/檢定 License.
參與課程規劃之校內外活動及競賽 Participate in off-campus/ on-campus activities and competitions.