國立中山大學109學年度第1學期論文寫作課程大綱

國立中山大學 109學年度第1學期課程教學大綱

National Sun Yat-sen University 109Academic year1st Semester Course syllabus

中文名稱
Course name(Chinese)

論文寫作

課號
Course Code

ICM911

英文名稱
Course name(English)

THESIS WRITING

課程類別
Type of the course

講授類

必選修
Required/Selected

選修

系所
Dept./faculty

行銷傳播管理研究所碩士在職專班

授課教師
Instructor

張榮華

學分
Credit

因應嚴重特殊傳染性肺炎(武漢肺炎)，倘若後續需實施遠距授課，授課方式調整如下：Since COVID-19, if distance learning is necessary, the teaching methods would adjust as follows:

同步遠距【透過網路直播技術，同時進行線上教學，得採Microsoft Teams、Adobe connect等軟體進行】
同步遠距含錄影【透過網路直播技術，同時進行線上教學並同時錄影，課程內容可擇日再重播，得採Microsoft Teams、Adobe connect等軟體進行】
非同步遠距【課堂錄影或錄製數位教材放置網路供學生可非同時進行線上學習，得採EverCam、PPT簡報錄影、錄音方式進行】
實作類課程，經評估無法採遠距課程教學，後續復課後密集補課

★遠距教學軟體操作說明連結

因應嚴重特殊傳染性肺炎(武漢肺炎)，倘若後續需實施遠距授課，評分方式調整如下：Since COVID-19, if distance learning is necessary, the evaluation would adjust as follows:

1.Homework and class participation(online) ：50%
2.Research proposal and final presentation：50%

課程大綱 Course syllabus

本課程教學大綱已提供完整英文資訊（本選項僅供統計使用，未提供完整英文資訊者，得免勾記）【Provide information of course syllabus in English.(This is for statistical use only. For those who do not provide information of course syllabus in English, do not check this field.)】

This course is designed to help graduate students understand the essentials of successful thesis writing. Learn how to write a clear introduction and an organized literature review. Find out how to present the methodology and research outline. This course will be useful for making sure that students start their journey of academic writing off on the right foot.

課程目標 Objectives

This course will give students the tools they need to write a research proposal, no matter what her/his field of study is. Specifically, the purpose of this course is to help students learn how to choose a research design and theoretical framework, write their methodology and literature review, and present their research plan. This course offers direction for every step of the process of developing the research proposal.

授課方式 Teaching methods

seminar

評分方式﹝評分標準及比例﹞Evaluation (Criteria and ratio)等第制單科成績對照表 letter grading reference

1.Homework and class participation ：50%
2.Research proposal and final presentation：50%

參考書/教科書/閱讀文獻 Reference book/ textbook/ documents
〔請遵守智慧財產權觀念，不可非法影印。教師所提供之教材供學生本人自修學習使用,不得散播及做為商業用途〕
No copies for intellectual property rights. Textbooks provided by the instructor used only for self-study, can not broadcast or commercial use

Reading Packet

每週課程內容及預計進度 Weekly scheduled progress

週次	日期	授課內容及主題
Week	Date	Content and topic
1	2020/09/06~2020/09/12	Course Introduction
2	2020/09/13~2020/09/19	Research Background and Questions 1
3	2020/09/20~2020/09/26	Research Background and Questions 2
4	2020/09/27~2020/10/03	Research Background and Questions 3
5	2020/10/04~2020/10/10	Literature Review 1
6	2020/10/11~2020/10/17	Literature Review 2
7	2020/10/18~2020/10/24	Literature Review 3
8	2020/10/25~2020/10/31	Literature Review 4
9	2020/11/01~2020/11/07	Methodology 1
10	2020/11/08~2020/11/14	Methodology 2
11	2020/11/15~2020/11/21	Methodology 3
12	2020/11/22~2020/11/28	Proposal Writing 1
13	2020/11/29~2020/12/05	Proposal Writing 2
14	2020/12/06~2020/12/12	Proposal Writing 3
15	2020/12/13~2020/12/19	Revision and discussion 1
16	2020/12/20~2020/12/26	Revision and discussion 2
17	2020/12/27~2021/01/02	Revision and discussion 3
18	2021/01/03~2021/01/09	Final paper presentation

課業討論時間 Office hours

時段1 Time period 1:
時間 Time：星期二14:00~16:00
地點 Office/Laboratory：M3037
時段2 Time period 2：
時間 Time：星期三14:00~16:00
地點 Office/Laboratory：M3037

系所學生專業能力/全校學生基本素養與核心能力 basic disciplines and core capabilitics of the dcpartment and the university

系所學生專業能力/全校學生基本素養與核心能力
basic disciplines and core capabilities of the department and the university

課堂活動與評量方式
Class activities and evaluation

本課程欲培養之能力與素養 This course enables students to achieve.

紙筆考試或測驗 Test.

課堂討論︵含個案討論︶ Group discussion (case analysis).

個人書面報告、作業、作品、實驗 Indivisual paper report/ assignment/ work or experiment.

群組書面報告、作業、作品、實驗 Group paper report/ assignment/ work or experiment.

個人口頭報告 Indivisual oral presentation.

群組口頭報告 Group oral presentation.

課程規劃之校外參訪及實習 Off-campus visit and intership.

證照/檢定 License.

參與課程規劃之校內外活動及競賽 Participate in off-campus/ on-campus activities and competitions.

課外閱讀 Outside reading.

※系所學生專業能力 Basic disciplines and core capabilities of the department

1.具備良好的理解、表達、與溝通能力。 1. With the professional academic knowledge and skills of marketing communication, every students will be equipped with effective analytical and problem-solving ability.

2.具備行銷傳播學業知識與技能，並有效分析與解決問題。 2. Mastering the social trends, our programme based on marketing communication management with theory and practice combination.

3.以行銷傳播管理為基礎，結合行銷理論與實務，確切掌握社會各面向的脈動。 3.Developing the most of leadership and team-oriented spirit, our lecture provide internationalisation, digitalisation, and practical skills which are also emphasised on the society.

4.發揮領導與團隊精神，能與現代社會所強調之「國際化」、「數位化」、「實務化」之專業需求並行。 4. Mastering the social trends, our programme based on marketing communication management with theory and practice combination.

5.具備專業倫理觀念，明瞭對社會作出貢獻是應負之責任。 5.Developing the most of leadership and team-oriented spirit, our lecture provide internationalisation, digitalisation, and practical skills which are also emphasised on the society.

※全校學生基本素養與核心能力 Basic disciplines and core capabilities of the university

1.表達與溝通能力。 1. Articulation and communication skills

2.探究與批判思考能力。 2. Inquisitive and critical thinking abilities

3.終身學習能力。 3. Lifelong learning

4.倫理與社會責任。 4. Ethnics and social responsibility

5.美感品味。 5. Aesthetic appreciation

6.創造力。 6. Creativity

7.全球視野。 7. Global perspective

8.合作與領導能力。 8. Team work and leadership

9.山海胸襟與自然情懷。 9. Broad-mindedness and the embrace of nature　

本課程與SDGs相關項目：The course relates to SDGs items:

尚未建立SDGS資料

本課程校外實習資訊: This course is relevant to internship:

本課程無註記包含校外實習