國立中山大學 109學年度第1學期 課程教學大綱

National Sun Yat-sen University 109Academic year1st Semester Course syllabus

中文名稱
Course name(Chinese)

行銷傳播管理講座(一)

課號
Course Code

ICM557A

英文名稱
Course name(English)

SEMINAR ON MARKETING COMMUNICATIONS (I)

課程類別
Type of the course

講授類

必選修
Required/Selected

選修

系所
Dept./faculty

行銷傳播管理研究所碩士班

授課教師
Instructor

張榮華    

學分
Credit

1

因應嚴重特殊傳染性肺炎(武漢肺炎),倘若後續需實施遠距授課,授課方式調整如下:Since COVID-19, if distance learning is necessary, the teaching methods would adjust as follows:

         同步遠距【透過網路直播技術,同時進行線上教學,得採Microsoft Teams、Adobe connect等軟體進行】
同步遠距含錄影【透過網路直播技術,同時進行線上教學並同時錄影,課程內容可擇日再重播,得採Microsoft Teams、Adobe connect等軟體進行】
非同步遠距【課堂錄影或錄製數位教材放置網路供學生可非同時進行線上學習,得採EverCam、PPT簡報錄影、錄音方式進行】
實作類課程,經評估無法採遠距課程教學,後續復課後密集補課

★遠距教學軟體操作說明連結

因應嚴重特殊傳染性肺炎(武漢肺炎),倘若後續需實施遠距授課,評分方式調整如下:Since COVID-19, if distance learning is necessary, the evaluation would adjust as follows:

        
1.Class participation50%
2.Class notes and reflections50%

課程大綱 Course syllabus

         本課程教學大綱已提供完整英文資訊(本選項僅供統計使用,未提供完整英文資訊者,得免勾記)【Provide information of course syllabus in English.(This is for statistical use only. For those who do not provide information of course syllabus in English, do not check this field.)】

本課程將邀請行銷、傳播、管理領域之學術和業界有傑出表現或專長之專家學者,擔任客座講者,分享最新之研究成果或實務經驗,與學生進行面對面交流。
This course will invite professionals and experts in the field of marketing communication to share practical experience and present their insights. Students can gain inspiration through the most recent knowledge sharing and idea exploration in the interaction with the experts.

課程目標 Objectives

         本課程將幫助同學進入行銷、傳播、管理的領域,掌握最新研究和產業趨勢,以啟發論文研究方向,並做日後就業之參考,另外,亦將訓練同學如何在提出問題後,能夠獨立蒐集資料來回答問題。學生修習本課程後,應對行銷傳播管理領域有廣泛的認識,也能學到分析傳播產業現況的能力。
Students will advance their understanding about marketing communication and management. They will also learn how to analyze marketing communication.

授課方式 Teaching methods

         演講Speech

評分方式﹝評分標準及比例﹞Evaluation (Criteria and ratio)等第制單科成績對照表 letter grading reference

        
1.課程參與 Participation50%
2.個人心得與報告 Assignment50%

參考書/教科書/閱讀文獻 Reference book/ textbook/ documents
〔請遵守智慧財產權觀念,不可非法影印。教師所提供之教材供學生本人自修學習使用,不得散播及做為商業用途〕
No copies for intellectual property rights. Textbooks provided by the instructor used only for self-study, can not broadcast or commercial use

         自編講義與教材

每週課程內容及預計進度 Weekly scheduled progress

        
週次日期授課內容及主題
WeekDateContent and topic
12020/09/06~2020/09/12Introduction
22020/09/13~2020/09/19專題講座 Seminar
32020/09/20~2020/09/26專題講座 Seminar
42020/09/27~2020/10/03中秋節放假
52020/10/04~2020/10/10專題講座 Seminar
62020/10/11~2020/10/17專題講座 Seminar
72020/10/18~2020/10/24專題講座 Seminar
82020/10/25~2020/10/31專題講座 Seminar
92020/11/01~2020/11/07期中考週 Midterm
102020/11/08~2020/11/14專題講座 Seminar
112020/11/15~2020/11/21專題講座 Seminar
122020/11/22~2020/11/28專題講座 Seminar
132020/11/29~2020/12/05專題講座 Seminar
142020/12/06~2020/12/12專題講座 Seminar
152020/12/13~2020/12/19專題講座 Seminar
162020/12/20~2020/12/26專題講座 Seminar
172020/12/27~2021/01/02元旦
182021/01/03~2021/01/09期末考週 Final

課業討論時間 Office hours

         時段1 Time period 1:
時間 Time:星期五14:00~16:00
地點 Office/Laboratory:M3037
時段2 Time period 2:
時間 Time:星期二10:00~12:00
地點 Office/Laboratory:M3037

系所學生專業能力/全校學生基本素養與核心能力 basic disciplines and core capabilitics of the dcpartment and the university

        
系所學生專業能力/全校學生基本素養與核心能力
basic disciplines and core capabilities of the department and the university
課堂活動與評量方式
Class activities and evaluation
本課程欲培養之能力與素養 This course enables students to achieve.紙筆考試或測驗 Test.課堂討論︵含個案討論︶ Group discussion (case analysis).個人書面報告、作業、作品、實驗 Indivisual paper report/ assignment/ work or experiment.群組書面報告、作業、作品、實驗 Group paper report/ assignment/ work or experiment.個人口頭報告 Indivisual oral presentation.群組口頭報告 Group oral presentation.課程規劃之校外參訪及實習 Off-campus visit and intership.證照/檢定 License.參與課程規劃之校內外活動及競賽 Participate in off-campus/ on-campus activities and competitions.課外閱讀 Outside reading.
※系所學生專業能力 Basic disciplines and core capabilities of the department
1具備良好的理解、表達、與溝通能力。 1 With the professional academic knowledge and skills of marketing communication, every students will be equipped with effective analytical and problem-solving ability.           
2.具備行銷傳播學業知識與技能,並有效分析與解決問題。 2. Through two professional knowledge programs of digital marketing and social culture marketing, the students can accomplish future development. V  V       
3.以數位行銷與社會文化行銷之專業成就全方位生涯發展。 3.Developing the most of leadership and team-oriented spirit, our lecture provide internationalisation, digitalisation, and practical skills which are also emphasised on the society.           
4.發揮領導與團隊精神,能與現代社會所強調之「國際化」、「數位化」、「實務化」之專業需求並行。 4. Through two professional knowledge programs of digital marketing and social culture marketing, the students can accomplish future development.V  V       
5.具備專業倫理觀念,明瞭對社會作出貢獻是應負之責任。 5.Developing the most of leadership and team-oriented spirit, our lecture provide internationalisation, digitalisation, and practical skills which are also emphasised on the society.V  V       
※全校學生基本素養與核心能力 Basic disciplines and core capabilities of the university
1.表達與溝通能力。 1. Articulation and communication skills           
2.探究與批判思考能力。 2. Inquisitive and critical thinking abilitiesV  V       
3.終身學習能力。 3. Lifelong learningV  V       
4.倫理與社會責任。 4. Ethnics and social responsibility           
5.美感品味。 5. Aesthetic appreciation           
6.創造力。 6. Creativity           
7.全球視野。 7. Global perspectiveV  V       
8.合作與領導能力。 8. Team work and leadership           
9.山海胸襟與自然情懷。 9. Broad-mindedness and the embrace of nature            

本課程與SDGs相關項目:The course relates to SDGs items:

         尚未建立SDGS資料

本課程校外實習資訊: This course is relevant to internship:

         本課程無註記包含校外實習

回上一頁