國立中山大學 109學年度第1學期 課程教學大綱

National Sun Yat-sen University 109Academic year1st Semester Course syllabus

中文名稱
Course name(Chinese)

亞太經營環境

課號
Course Code

IB528

英文名稱
Course name(English)

ASIA PACIFIC BUSINESS ENVIRONMENT

課程類別
Type of the course

講授類

必選修
Required/Selected

選修

系所
Dept./faculty

管理學院國際經營管理碩士學程

授課教師
Instructor

鍾金才    

學分
Credit

3

因應嚴重特殊傳染性肺炎(武漢肺炎),倘若後續需實施遠距授課,授課方式調整如下:

         同步遠距【透過網路直播技術,同時進行線上教學,得採Microsoft Teams、Adobe connect等軟體進行】
同步遠距含錄影【透過網路直播技術,同時進行線上教學並同時錄影,課程內容可擇日再重播,得採Microsoft Teams、Adobe connect等軟體進行】
非同步遠距【課堂錄影或錄製數位教材放置網路供學生可非同時進行線上學習,得採EverCam、PPT簡報錄影、錄音方式進行】
實作類課程,經評估無法採遠距課程教學,後續復課後密集補課

★遠距教學軟體操作說明連結

因應嚴重特殊傳染性肺炎(武漢肺炎),倘若後續需實施遠距授課,評分方式調整如下:

         尚未建立傳染性肺炎(武漢肺炎)課程評分方式﹝評分標準及比例﹞

課程大綱 Course syllabus

         本課程教學大綱已提供完整英文資訊(本選項僅供統計使用,未提供完整英文資訊者,得免勾記)【Provide information of course syllabus in English.(This is for statistical use only. For those who do not provide information of course syllabus in English, do not check this field.)】

This course provides an overview of the dynamism, opportunities, and challenges of the Asia Pacific business environment. Topics to be covered include the political, economic, social-cultural and institutional environment in the Asia pacific region. Summarily, this course is divided into two parts: The first part focuses on East Asia major economies: China, Japan and Asian Tigers (Hong Kong, South Korea, Taiwan) as exemplars of the commercial, developmental and political practices in the region. For example, you will learn institutions such as the Korean Chaebol (Samsung) and Japanese Keiretsu, and the impact of Chinese Guanxi on business model. It will also highlight various issues encountered by Western companies in entering the mainland Chinese markets, and how it can overcome such issues. The rise and demise of Asian tiger economies (South Korea, Japan and Hong Kong) will also be discussed. The second part of the course focuses on ASEAN and the Australian Markets. It will highlight ASEAN high GDP growth rates and pro-business policies, and as alternative investment destination beyond East Asia for foreign investors. The final lecture of this course addresses the evolving risk landscape in Asia Pacific with concluding case study on why Australian companies failed in their overseas venture? This course requires no prior knowledge; any economic theory or other concepts will be taught within the curriculum.






課程目標 Objectives

         Upon completion of this course students will:
1) Have a solid understanding of the political, economic, social-cultural and institutional environments in the Asia Pacific region;
2) Have an understanding of how geopolitics can influence business practices in the Asia Pacific region;
3) Have an overview of the challenges and opportunities for foreign company to penetrate the Asia Pacific region including ASEAN and the Australian Markets;
4) Be able to visualize successful business models in the Asia Pacific region.







授課方式 Teaching methods

         Lectures, case study, in-class activities (group discussions, self-reflection, problem-solving exercises) and video presentations. Field trip will be arranged.






評分方式﹝評分標準及比例﹞Evaluation (Criteria and ratio)等第制單科成績對照表 letter grading reference

        
1.Mid Term exam30%
2.In-class Assignment 110%
3.In-class Assignment 210%
4.In-class Assignment 310%
5.Group Project & Presentation30%
6.Class Participation (inc. 2% points for field trip)10%

參考書/教科書/閱讀文獻 Reference book/ textbook/ documents
〔請遵守智慧財產權觀念,不可非法影印。教師所提供之教材供學生本人自修學習使用,不得散播及做為商業用途〕
No copies for intellectual property rights. Textbooks provided by the instructor used only for self-study, can not broadcast or commercial use

         尚未建立課程教科書/參考書

彈性暨自主學習規劃 Alternative learning periods

本門課程是否有規劃實施學生彈性或自主學習內容(每1學分2小時)
Is any alternative learning periods planned for this course (with each credit corresponding to two hours of activity)?
否:教師需於「每週課程內容及預計進度」填寫18週課程進度(每1學分18小時之正課內容)。
No:The instructor will include an 18-week course plan in the weekly scheduled progress (each credit corresponds to 18 hours of instruction)
是:教師需於「每週課程內容及預計進度」填寫16週課程內容(每1學分16小時之正課內容),並於下列欄位填寫每1學分2小時學生彈性或自主學習內容。
    Yes:The instructor will include a 16-week course plan in the weekly scheduled progress (each credit corresponds to 16 hours of instruction);the details of the planned alternative learning periods are provided below (each credit corresponds to two hours of activity).

學生彈性或自主學習活動
Alternative learning periods
勾選或填寫規劃內容
Place a check in the appropriate box or provide details
時數
Number of hours
學生分組實作及討論
Group work and discussion
參與課程相關作業、作品、實驗
Participation in course-related assignments, work, or experiments
參與校內外活動(研習營、工作坊、參訪)或競賽
Participation in on- or off-campus activities (e.g., seminars, workshops, and visits) or competitions
課外閱讀
Extracurricular reading
線上數位教材學習
Learning with online digital learning materials
其他(請填寫規劃內容)
Other (please provide details)

每週課程內容及預計進度 Weekly scheduled progress

        
週次日期授課內容及主題
WeekDateContent and topic
12020/09/06~2020/09/12Course orientation: Briefs about syllabus and course assignments
22020/09/13~2020/09/19Chapter 1: Introduction -Brief geography of Asia Pacific Region; What is business environment? Definition and factors
32020/09/20~2020/09/26Chapter 2: Business institutions and networks in East Asia - Chaebol, Keiretsu and Guanxi
42020/09/27~2020/10/03Chapter 3: Japanese model of development and the Asian “Tigers” economy
52020/10/04~2020/10/10Chapter 4: Understanding the Japanese market and market entry
62020/10/11~2020/10/17Chapter 5: Challenges of Western Companies entering Asia; In-class Assignment 1 (10%);
72020/10/18~2020/10/24Chapter 6: Managing entry into Asia Pacific (mainly about China) - Joint venture, local franchises or Wholly Foreign-Owned Enterprise approach, IP, Guangxi, Long term orientation, Managing labour relations, Managing ethical relations (bribery, corruption)
82020/10/25~2020/10/31Written Assignment 2: Impact of epidemic on Asia Pacific businesses (10% of total course grade)
92020/11/01~2020/11/07Mid-Term Examination (30% of total course grade)
102020/11/08~2020/11/14Insight into Taiwanese business operation- field trip (Brogen Technologies)- worth 2% of participation points * (written case study if field trip cannot be arranged)
112020/11/15~2020/11/21Chapter 7 The ASEAN Economic Community: Insight for foreign companies
122020/11/22~2020/11/28Chapter 8: Business leaders sentiments in ASEAN; Chap 9: Why is Singapore attractive for foreign investors?; Chap10: Biz opportunities presented by emerging industries in the AP
132020/11/29~2020/12/05Assignment 3: The changing Fintech landscape in Asia-Pacific and its growing opportunities (10% of total course grade)
142020/12/06~2020/12/12Chapter 11 The Australian Market: Challenges and benefits for expansion by foreign entity
152020/12/13~2020/12/19Group project discussion
162020/12/20~2020/12/26Chapter 12: Meeting the challenges of the future: critical issues for Asia Pacific - The evolving risk landscape in Asia Pacific Case study 3: Why Australian companies failed in their overseas venture?
172020/12/27~2021/01/02Group project presentations (30% of total course grade)
182021/01/03~2021/01/09Group project presentations (30% of total course grade)

課業討論時間 Office hours

         時段1 Time period 1:
時間 Time:星期一12.00-2.00pm
地點 Office/Laboratory:CM1025-1
時段2 Time period 2:
時間 Time:星期三4.00-6.00pm
地點 Office/Laboratory:CM1025-1

系所學生專業能力/全校學生基本素養與核心能力 basic disciplines and core capabilitics of the dcpartment and the university

        
系所學生專業能力/全校學生基本素養與核心能力
basic disciplines and core capabilities of the department and the university
課堂活動與評量方式
Class activities and evaluation
本課程欲培養之能力與素養 This course enables students to achieve.紙筆考試或測驗 Test.課堂討論︵含個案討論︶ Group discussion (case analysis).個人書面報告、作業、作品、實驗 Indivisual paper report/ assignment/ work or experiment.群組書面報告、作業、作品、實驗 Group paper report/ assignment/ work or experiment.個人口頭報告 Indivisual oral presentation.群組口頭報告 Group oral presentation.課程規劃之校外參訪及實習 Off-campus visit and intership.證照/檢定 License.參與課程規劃之校內外活動及競賽 Participate in off-campus/ on-campus activities and competitions.課外閱讀 Outside reading.
※系所學生專業能力 Basic disciplines and core capabilities of the department
1.具備專業倫理觀與社會責任實踐力。 1.Students will be aware of issues in business ethics and will carry out their social responsibilities.           
2.具備專業管理知能。 2.Students will develop advanced knowledge in the management of business.           
3.具備溝通及團隊合作能力。 3.Students will be able to communicate and perform effectively in teamwork.V V V      
4.具備分析與解決問題的能力。 4.Students are able to develop logical thinking and apply analytical tools for problem-solving.           
5.具備國際觀之新思維。 5.Students are able to possess global vision.V VVVV V   
※全校學生基本素養與核心能力 Basic disciplines and core capabilities of the university
1.表達與溝通能力。 1. Articulation and communication skills           
2.探究與批判思考能力。 2. Inquisitive and critical thinking abilities           
3.終身學習能力。 3. Lifelong learning           
4.倫理與社會責任。 4. Ethnics and social responsibility           
5.美感品味。 5. Aesthetic appreciation           
6.創造力。 6. Creativity           
7.全球視野。 7. Global perspectiveV VVVV V   
8.合作與領導能力。 8. Team work and leadershipV   V      
9.山海胸襟與自然情懷。 9. Broad-mindedness and the embrace of nature V   V V    

本課程與SDGs相關項目:The course relates to SDGs items:

         尚未建立SDGS資料

本課程校外實習資訊: This course is relevant to internship:

         本課程無註記包含校外實習

回上一頁