國立中山大學 109學年度第1學期 課程教學大綱
National Sun Yat-sen University 109Academic year1st Semester Course syllabus
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中文名稱 Course name(Chinese) |
企業決策分析 |
課號 Course Code |
IB525 |
英文名稱 Course name(English) |
CORPORATE DECISION ANALYSIS |
課程類別 Type of the course |
講授類 | 必選修 Required/Selected | 選修 |
系所 Dept./faculty |
管理學院國際經營管理碩士學程 |
授課教師 Instructor |
鍾金才
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學分 Credit |
3 |
因應嚴重特殊傳染性肺炎(武漢肺炎),倘若後續需實施遠距授課,授課方式調整如下: |
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因應嚴重特殊傳染性肺炎(武漢肺炎),倘若後續需實施遠距授課,評分方式調整如下: |
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尚未建立傳染性肺炎(武漢肺炎)課程評分方式﹝評分標準及比例﹞
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課程大綱 Course syllabus |
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課程目標 Objectives |
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Upon completion of this course students will be able to: 1.Demonstrate an understanding of the decision making processes 2.Review relevant issues that are important to making business decisions 3.Use relevant information to support strategic decision making 4.Apply appropriate tools/techniques for strategic decision making
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授課方式 Teaching methods |
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Lectures, group discussions, in-class self reflection exercises, mini cases and video presentations. Field trips will be notified when necessary.
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評分方式﹝評分標準及比例﹞Evaluation (Criteria and ratio)等第制單科成績對照表 letter grading reference
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1.Individual Assignment :20% 2.Group Assignment & Presentation:30% 3.Case Study (written):25% 4.Problem Solving Exercise:15% 5.Class Participation:10%
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參考書/教科書/閱讀文獻 Reference book/ textbook/ documents
〔請遵守智慧財產權觀念,不可非法影印。教師所提供之教材供學生本人自修學習使用,不得散播及做為商業用途〕
No copies for intellectual property rights. Textbooks provided by the instructor used only for self-study, can not broadcast or commercial use
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There is no specific textbook in this course but it uses materials from a variety of sources. Among them: Goodwin, P. & Wright, G. (2010), Decision Analysis for Management Judgment, 4th Edition, John Wiley and Sons Ltd: Chichester. De bono, E. (2007), Six Thinking Hats: An Essential Approach to Business Management, Little, Brown & Company:NY Jennings D. & Wattam, S. (1998), “Decision Making”, Pitman Publishing: London. Solomon, Michael R. (2017), Consumer Behavior: Buying, Having and Being, 12th Ed., Pearson, NY. McKinsey Quarterly Harvard Business Review
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彈性暨自主學習規劃 Alternative learning periods
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每週課程內容及預計進度 Weekly scheduled progress |
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週次 | 日期 | 授課內容及主題 | Week | Date | Content and topic | 1 | 2020/09/06~2020/09/12 | Course orientation & briefs about course assignments | 2 | 2020/09/13~2020/09/19 | Chapter 1 Introduction to decision making | 3 | 2020/09/20~2020/09/26 | Chapter 2 Individual decision making Reflection 2.1: Low vs high involvement decision making | 4 | 2020/09/27~2020/10/03 | Chapter 3 Organization and household decision making Case Study 1: Alpha Pvt. Ltd | 5 | 2020/10/04~2020/10/10 | Chapter 4 Ethical decision making Reflection 4.1 & 4.2 Case Study 2: Hersley Food Ethic & Corporate Responsibility | 6 | 2020/10/11~2020/10/17 | Chapter 5 Strategic decision making Case Study 3: Starbucks Coffee Co Case Study 4: A look inside Danone | 7 | 2020/10/18~2020/10/24 | Chapter 6 Decision tools for situational & portfolio analysis - PEST, SWOT, Porter 5 Forces Analysis and BCG matrix - Reflection 6.1 SWOT & PEST Analysis Dateline for submission of Individual Assignment (20%) - This assignment is about ethics | 8 | 2020/10/25~2020/10/31 | Written Case Study (25%)- Related to Chapter 6 | 9 | 2020/11/01~2020/11/07 | Chapter 7 Decision using group (Brainstorming, Delhi, Nominal Group Technique & Six Thinking Hats) | 10 | 2020/11/08~2020/11/14 | Chapter 8 Decision using Business Research Method (qualitative & quantitative) Reflection 8.1 How marketing research can help a firm’s export? | 11 | 2020/11/15~2020/11/21 | Field trip-worth 2% participation points | 12 | 2020/11/22~2020/11/28 | Chapter 9 Decision using GRID analysis and cost-benefit analysis Reflection 9.1Moving Office (CBA Exercise) | 13 | 2020/11/29~2020/12/05 | Chapter 10 Decision using Plus Minus Interesting (PMI), Pareto analysis & Decision tree Reflection 10.1 Decision tree exercise | 14 | 2020/12/06~2020/12/12 | Chapter 11 Decision in pricing strategy & products distribution (including GMROI, break even analysis, inventory level) | 15 | 2020/12/13~2020/12/19 | Group Project Consultation Session | 16 | 2020/12/20~2020/12/26 | Problem Solving Exercise (15%) - Need to bring calculator | 17 | 2020/12/27~2021/01/02 | Group Presentation – tools/methods (30%) - This presentation is about how to make use of decision making tools/methods in relevant situations | 18 | 2021/01/03~2021/01/09 | Group Presentation – tools/methods (30%) - This presentation is about how to make use of decision making tools/methods in relevant situations |
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課業討論時間 Office hours |
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時段1 Time period 1: 時間 Time:星期一12:00-14:00 地點 Office/Laboratory:CM 1025-1 時段2 Time period 2: 時間 Time:星期三16:00-18:00 地點 Office/Laboratory:CM 1025-1
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系所學生專業能力/全校學生基本素養與核心能力 basic disciplines and core capabilitics of the dcpartment and the university |
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系所學生專業能力/全校學生基本素養與核心能力 basic disciplines and core capabilities of the department and the university | 課堂活動與評量方式 Class activities and evaluation | 本課程欲培養之能力與素養 This course enables students to achieve. | 紙筆考試或測驗 Test. | 課堂討論︵含個案討論︶ Group discussion (case analysis). | 個人書面報告、作業、作品、實驗 Indivisual paper report/ assignment/ work or experiment. | 群組書面報告、作業、作品、實驗 Group paper report/ assignment/ work or experiment. | 個人口頭報告 Indivisual oral presentation. | 群組口頭報告 Group oral presentation. | 課程規劃之校外參訪及實習 Off-campus visit and intership. | 證照/檢定 License. | 參與課程規劃之校內外活動及競賽 Participate in off-campus/ on-campus activities and competitions. | 課外閱讀 Outside reading. | ※系所學生專業能力 Basic disciplines and core capabilities of the department | |
1.具備專業倫理觀與社會責任實踐力。 1.Students will be aware of issues in business ethics and will carry out their social responsibilities. | V | | | V | | | | | | | | 2.具備專業管理知能。 2.Students will develop advanced knowledge in the management of business. | V | | V | V | V | | | | | | | 3.具備溝通及團隊合作能力。 3.Students will be able to communicate and perform effectively in teamwork. | V | | V | | | | V | | | | | 4.具備分析與解決問題的能力。 4.Students are able to develop logical thinking and apply analytical tools for problem-solving. | V | | | V | V | | | | | | | 5.具備國際觀之新思維。 5.Students are able to possess global vision. | | | | | | | | | | | | ※全校學生基本素養與核心能力 Basic disciplines and core capabilities of the university | |
1.表達與溝通能力。 1. Articulation and communication skills | V | | V | | | V | | | | | | 2.探究與批判思考能力。 2. Inquisitive and critical thinking abilities | V | | V | | | V | | | | | | 3.終身學習能力。 3. Lifelong learning | | | | | | | | | | | | 4.倫理與社會責任。 4. Ethnics and social responsibility | V | | V | V | V | V | | | | | | 5.美感品味。 5. Aesthetic appreciation | | | | | | | | | | | | 6.創造力。 6. Creativity | | | | | | | | | | | | 7.全球視野。 7. Global perspective | | | | | | | | | | | | 8.合作與領導能力。 8. Team work and leadership | | | | | | | | | | | | 9.山海胸襟與自然情懷。 9. Broad-mindedness and the embrace of nature | | | | | | | | | | | |
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本課程與SDGs相關項目:The course relates to SDGs items: |
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本課程校外實習資訊: This course is relevant to internship: |
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