國立中山大學 109學年度第1學期 課程教學大綱

National Sun Yat-sen University 109Academic year1st Semester Course syllabus

中文名稱
Course name(Chinese)

行銷管理

課號
Course Code

GEAI1425

英文名稱
Course name(English)

MARKETING MANAGEMENT

課程類別
Type of the course

講授類

必選修
Required/Selected

必修

系所
Dept./faculty

跨院選修(管)

授課教師
Instructor

黃明新    

學分
Credit

3

因應嚴重特殊傳染性肺炎(武漢肺炎),倘若後續需實施遠距授課,授課方式調整如下:Since COVID-19, if distance learning is necessary, the teaching methods would adjust as follows:

         尚未建立傳染性肺炎(武漢肺炎)授課方式調整

因應嚴重特殊傳染性肺炎(武漢肺炎),倘若後續需實施遠距授課,評分方式調整如下:Since COVID-19, if distance learning is necessary, the evaluation would adjust as follows:

         尚未建立傳染性肺炎(武漢肺炎)課程評分方式﹝評分標準及比例﹞

課程大綱 Course syllabus

         Marketing is one of the most dynamic and exciting aspects of business. This course is designed to introduce the student to the field of marketing and its basic concepts. Moreover, we will learn how to analyze the marketing environment of a product and then develop an appropriate marketing mix for the product. The process will involve the decisions regarding a product's features, price, promotion and distribution. This course will help you to systematically analyze the marketing environment for a product, service, or organization.





課程目標 Objectives

         By the completion of this course the student should, at minimum, be able to:
1.Demonstrate an understanding of key terminology and frameworks in marketing.
2.Demonstrate the ability to apply marketing tools for analyzing customers, competition as well as for assessing the firms’ internal strengths and weaknesses.
3.Demonstrate an understanding of how marketing contributes to achieving the strategic objectives of the firm.





授課方式 Teaching methods

         This course is designed around lecture and discussion format. Students are expected to come well prepared to ask questions, actively participate in discussions, and to comment on lecture materials. Such participation will help you understand the material better. The benefits of participation will go beyond the classroom as well.



評分方式﹝評分標準及比例﹞Evaluation (Criteria and ratio)等第制單科成績對照表 letter grading reference

        
1.Assignments50%
2.Class Discussion30%
3.Exam20%

參考書/教科書/閱讀文獻 Reference book/ textbook/ documents
〔請遵守智慧財產權觀念,不可非法影印。教師所提供之教材供學生本人自修學習使用,不得散播及做為商業用途〕
No copies for intellectual property rights. Textbooks provided by the instructor used only for self-study, can not broadcast or commercial use

        
序號作者書名出版社出版年出版地ISBN#
No.AutherTitlePublisherYear of
publish
Publisher
place
ISBN#
1Armstrong, Gary and Philip KotlerMarketing: An Introduction, Thirteenth EditionPrentice Hall2016

每週課程內容及預計進度 Weekly scheduled progress

        
週次日期授課內容及主題
WeekDateContent and topic
12020/09/06~2020/09/12Course Introduction
22020/09/13~2020/09/19Overview of Marketing
32020/09/20~2020/09/26Marketing: Creating And Capturing Customer Value
42020/09/27~2020/10/03Marketing Plan Framework
52020/10/04~2020/10/10Company And Marketing Strategy: Partnering To Build Customer Relationships
62020/10/11~2020/10/17Managing Marketing Information To Gain Customer Insights
72020/10/18~2020/10/24Understanding Consumer and Business Buyer Behavior
82020/10/25~2020/10/31Customer-Driven Marketing Strategy: Creating Value for Target Customers
92020/11/01~2020/11/07Products, Services, and Brands: Building Customer Value
102020/11/08~2020/11/14Brand Management
112020/11/15~2020/11/21Developing New Products and Managing The Product Life-Cycle
122020/11/22~2020/11/28Pricing: Understanding and Capturing Customer Value
132020/11/29~2020/12/05Marketing Channels: Delivering Customer Value
142020/12/06~2020/12/12Retailing and Wholesaling
152020/12/13~2020/12/19Communicating Customer Value: Advertising and Public Relations
162020/12/20~2020/12/26Personal Selling
172020/12/27~2021/01/02Final Exam
182021/01/03~2021/01/09Course review

課業討論時間 Office hours

         時段1 Time period 1:
時間 Time:星期二10:00~12:00
地點 Office/Laboratory:管4109
時段2 Time period 2:
時間 Time:星期四10:00~12:00
地點 Office/Laboratory:管4109

系所學生專業能力/全校學生基本素養與核心能力 basic disciplines and core capabilitics of the dcpartment and the university

        
系所學生專業能力/全校學生基本素養與核心能力
basic disciplines and core capabilities of the department and the university
課堂活動與評量方式
Class activities and evaluation
本課程欲培養之能力與素養 This course enables students to achieve.紙筆考試或測驗 Test.課堂討論︵含個案討論︶ Group discussion (case analysis).個人書面報告、作業、作品、實驗 Indivisual paper report/ assignment/ work or experiment.群組書面報告、作業、作品、實驗 Group paper report/ assignment/ work or experiment.個人口頭報告 Indivisual oral presentation.群組口頭報告 Group oral presentation.課程規劃之校外參訪及實習 Off-campus visit and intership.證照/檢定 License.參與課程規劃之校內外活動及競賽 Participate in off-campus/ on-campus activities and competitions.課外閱讀 Outside reading.
※系所學生專業能力 Basic disciplines and core capabilities of the department
1.基礎的管理知識(General knowledge of business management) 1. General knowledge of business management. VVV V V    
2.溝通能力與團隊合作(communication and team cooperation) 2. Communication and team cooperation.V V V V    
3.問題解決能力(ability of problem solution) 3. Ability of problem solution. VVV V V    
4.倫理觀與社會責任實踐(ethical and social responsibilities) 4. Ethical and social responsibilities.           
5.國際觀(global perspective) 5. Global perspective.            
※全校學生基本素養與核心能力 Basic disciplines and core capabilities of the university
1.表達與溝通能力。 1. Articulation and communication skillsVVV V V    
2.探究與批判思考能力。 2. Inquisitive and critical thinking abilitiesVVV V V    
3.終身學習能力。 3. Lifelong learning           
4.倫理與社會責任。 4. Ethnics and social responsibility           
5.美感品味。 5. Aesthetic appreciation           
6.創造力。 6. Creativity           
7.全球視野。 7. Global perspective           
8.合作與領導能力。 8. Team work and leadership           
9.山海胸襟與自然情懷。 9. Broad-mindedness and the embrace of nature            

本課程與SDGs相關項目:The course relates to SDGs items:

         尚未建立SDGS資料

本課程校外實習資訊: This course is relevant to internship:

         本課程無註記包含校外實習

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