1.Participation and engagement：50% 2.Written reports：50%
課程大綱 Course syllabus
本課程教學大綱已提供完整英文資訊（本選項僅供統計使用，未提供完整英文資訊者，得免勾記）【Provide information of course syllabus in English.(This is for statistical use only. For those who do not provide information of course syllabus in English, do not check this field.)】
資訊科技(Information Technology, IT)的精進與普及應用已改變企業之商業模式(包括組織架構、流程與方法)，促進企業創新與績效，甚至創造能持久的競爭優勢。IT是企業重要的策略性資源，善用它除了可以改善企業績效與創造競爭優勢外，更可以重新架構企業之商業模式與整個產業鏈，以創造新的機會與價值。藉由本課程之內容與學習方式，希望能讓EMBA學員得以宏觀的視野來檢視IT的創新、策略性運用及其對企業經營的關鍵影響；也可進一步瞭解IT之發展趨勢，及其在不同產業之應用與挑戰，以期能快速、彈性的建構出有價值的創新應用。本課程將涵蓋以下議題: (1) 商業模式、創新、企業電子化策略 (2) 資訊科技如何實現企業(與產業鏈)創新與價值創造 (3) 電子商務、社群媒體與生態系創新 (4) 大數據、商業智慧與電子化行銷 Advances in information technology (IT) have transformed business models, organization structures and processes, and the methods for sustaining innovation and firm performance. IT has impacted business activities such as product design, production, purchasing, marketing, customer and supplier relationships, and human resource management, and contributed significantly to productivity growth. Most firms have realized that information technology-based innovation is a strategic imperative. The Internet and associated technological innovations have helped in restructuring the global economy into a networked economy, characterized by unprecedented levels of electronically-mediated communication, collaboration, and commerce. With information technologies becoming an important force shaping entire industries and value creation in firms, it is important that future business leaders understand the potential role of IT in creating value and competitive advantage. Five main themes are emphasized in this course: 1. The strategic role of information technologies: How information technologies impact business operations and strategy, transform business models and facilitate innovation in contemporary firms, and catalyze the emergence of new industries. 2. Identifying the current and emerging information technologies of particular significance, and how they impact organizational work processes, customer relationships, and extended enterprise networks. 3. Identifying the innovative trends in the organizational use of information technologies (e.g., social networking, business intelligence, extended enterprises). 4. Evaluating how the business value of information technologies should be assessed and synchronized with other important business processes and activities. 5. Highlighting the managerial practices that are vital for the effective leverage of information technologies. Overall, this course will help students understand how managers align IT investments with their firms’ business strategies, processes, and skills to create competitive advantage and superior performance. It will present an integrative perspective around business processes, information, and information technologies. Learning in the course will be accomplished through a combination of lectures and case discussions.
課程目標 Objectives
本課程希望能幫助EMBA學員得以宏觀的視野 (1) 檢視IT的創新、策略運用及其對企業經營的關鍵影響 (2) 瞭解IT之發展趨勢，及其在不同產業之應用、價值與挑戰 (3) 善用IT，在其產業建構出有價值的創新應用與創造競爭優勢 This course will help you develop a sophisticated understanding of the links between IT, business strategies and organization resources. You will also gain an appreciation of the organizational and management practices that complement IT investments and are needed to extract appropriate returns on IT investments. Three main themes are emphasized in this course are as follows: to help students develop sophisticated understanding of the links between IT, business strategy and organization resources. to better prepare students to analyze and evaluate business challenges for maximizing the impact of IT on products, processes and services in different settings. to provide students with an appreciation for the organizational and managerial practices that complement IT investments and are needed to extract the appropriate return on the IT investments.
授課方式 Teaching methods
※上課與課堂討論 ※ 個案教學 In-class lectures ( including discussions and case studies)
參考書/教科書/閱讀文獻 Reference book/ textbook/ documents
〔請遵守智慧財產權觀念，不可非法影印。教師所提供之教材供學生本人自修學習使用,不得散播及做為商業用途〕
No copies for intellectual property rights. Textbooks provided by the instructor used only for self-study, can not broadcast or commercial use
Is any alternative learning periods planned for this course (with each credit corresponding to two hours of activity)?
否：教師需於「每週課程內容及預計進度」填寫18週課程進度（每1學分18小時之正課內容）。 No：The instructor will include an 18-week course plan in the weekly scheduled progress (each credit corresponds to 18 hours of instruction)
是：教師需於「每週課程內容及預計進度」填寫16週課程內容（每1學分16小時之正課內容），並於下列欄位填寫每1學分2小時學生彈性或自主學習內容。 Yes：The instructor will include a 16-week course plan in the weekly scheduled progress (each credit corresponds to 16 hours of instruction);the details of the planned alternative learning periods are provided below (each credit corresponds to two hours of activity).
學生彈性或自主學習活動 Alternative learning periods
勾選或填寫規劃內容 Place a check in the appropriate box or provide details
時數 Number of hours
學生分組實作及討論 Group work and discussion
參與課程相關作業、作品、實驗 Participation in course-related assignments, work, or experiments
參與校內外活動（研習營、工作坊、參訪）或競賽 Participation in on- or off-campus activities (e.g., seminars, workshops, and visits) or competitions
課外閱讀 Extracurricular reading
線上數位教材學習 Learning with online digital learning materials
其他（請填寫規劃內容） Other (please provide details)
每週課程內容及預計進度 Weekly scheduled progress
週次
日期
授課內容及主題
Week
Date
Content and topic
1
2020/09/06~2020/09/12
Business Model and Innovation
2
2020/09/13~2020/09/19
Business Model and Innovation
3
2020/09/20~2020/09/26
Business Model and Innovation
4
2020/09/27~2020/10/03
Business Innovation & Value Creation
5
2020/10/04~2020/10/10
Business Innovation & Value Creation
6
2020/10/11~2020/10/17
Business Innovation & Value Creation
7
2020/10/18~2020/10/24
Electronic Commerce & Eco-System
8
2020/10/25~2020/10/31
Electronic Commerce & Eco-System
9
2020/11/01~2020/11/07
Electronic Commerce & Eco-System
10
2020/11/08~2020/11/14
Web & Omnichannel Commerce
11
2020/11/15~2020/11/21
Web & Omnichannel Commerce
12
2020/11/22~2020/11/28
Web & Omnichannel Commerce
13
2020/11/29~2020/12/05
E-Business & Smart Manufacturing
14
2020/12/06~2020/12/12
E-Business & Smart Manufacturing
15
2020/12/13~2020/12/19
E-Business & Smart Manufacturing
16
2020/12/20~2020/12/26
E-Business & Smart Manufacturing
17
2020/12/27~2021/01/02
Final Project Presentation 期末專題簡報
18
2021/01/03~2021/01/09
Final Project Presentation 期末專題簡報
課業討論時間 Office hours
時段1 Time period 1: 時間 Time：星期三14：00～17：00 地點 Office/Laboratory：管CM4085 時段2 Time period 2： 時間 Time：星期五14：00～17：00 地點 Office/Laboratory：管CM4085
系所學生專業能力/全校學生基本素養與核心能力 basic disciplines and core capabilitics of the dcpartment and the university
系所學生專業能力/全校學生基本素養與核心能力 basic disciplines and core capabilities of the department and the university
課堂活動與評量方式 Class activities and evaluation
本課程欲培養之能力與素養 This course enables students to achieve.
紙筆考試或測驗 Test.
課堂討論︵含個案討論︶ Group discussion (case analysis).
個人書面報告、作業、作品、實驗 Indivisual paper report/ assignment/ work or experiment.
群組書面報告、作業、作品、實驗 Group paper report/ assignment/ work or experiment.
個人口頭報告 Indivisual oral presentation.
群組口頭報告 Group oral presentation.
課程規劃之校外參訪及實習 Off-campus visit and intership.
證照/檢定 License.
參與課程規劃之校內外活動及競賽 Participate in off-campus/ on-campus activities and competitions.
課外閱讀 Outside reading.
※系所學生專業能力 Basic disciplines and core capabilities of the department
1.瞭解國際管理新知 1. Exploring updated knowledge of International Business.
V
V
2.高階經營人才的再培育 2. Re-educating senior working professionals.
3.新觀念的刺激與新思維的訓練 3. Training the professionals for new ideas.
4.跨行業交流互動與團隊友誼之建立 4. Creating a network for crossover cooperation and friendship.
5.全球化的訓練與視野 5. Developing the global mindset of each professional.
6.多元化的學習 6. Providing pluralistic approaches to learning.
※全校學生基本素養與核心能力 Basic disciplines and core capabilities of the university
1.表達與溝通能力。 1. Articulation and communication skills
2.探究與批判思考能力。 2. Inquisitive and critical thinking abilities
3.終身學習能力。 3. Lifelong learning
4.倫理與社會責任。 4. Ethnics and social responsibility
5.美感品味。 5. Aesthetic appreciation
6.創造力。 6. Creativity
7.全球視野。 7. Global perspective
8.合作與領導能力。 8. Team work and leadership
9.山海胸襟與自然情懷。 9. Broad-mindedness and the embrace of nature