國立中山大學 109學年度第1學期 課程教學大綱

National Sun Yat-sen University 109Academic year1st Semester Course syllabus

Course name(Chinese)


Course Code


Course name(English)


Type of the course







吳仁和    邱兆民    徐士傑    




         同步遠距【透過網路直播技術,同時進行線上教學,得採Microsoft Teams、Adobe connect等軟體進行】
同步遠距含錄影【透過網路直播技術,同時進行線上教學並同時錄影,課程內容可擇日再重播,得採Microsoft Teams、Adobe connect等軟體進行】



1.Participation and engagement50%
2.Written reports50%

課程大綱 Course syllabus

         本課程教學大綱已提供完整英文資訊(本選項僅供統計使用,未提供完整英文資訊者,得免勾記)【Provide information of course syllabus in English.(This is for statistical use only. For those who do not provide information of course syllabus in English, do not check this field.)】

資訊科技(Information Technology, IT)的精進與普及應用已改變企業之商業模式(包括組織架構、流程與方法),促進企業創新與績效,甚至創造能持久的競爭優勢。IT是企業重要的策略性資源,善用它除了可以改善企業績效與創造競爭優勢外,更可以重新架構企業之商業模式與整個產業鏈,以創造新的機會與價值。藉由本課程之內容與學習方式,希望能讓EMBA學員得以宏觀的視野來檢視IT的創新、策略性運用及其對企業經營的關鍵影響;也可進一步瞭解IT之發展趨勢,及其在不同產業之應用與挑戰,以期能快速、彈性的建構出有價值的創新應用。本課程將涵蓋以下議題:
(1) 商業模式、創新、企業電子化策略
(2) 資訊科技如何實現企業(與產業鏈)創新與價值創造
(3) 電子商務、社群媒體與生態系創新
(4) 大數據、商業智慧與電子化行銷
Advances in information technology (IT) have transformed business models, organization structures and processes, and the methods for sustaining innovation and firm performance. IT has impacted business activities such as product design, production, purchasing, marketing, customer and supplier relationships, and human resource management, and contributed significantly to productivity growth. Most firms have realized that information technology-based innovation is a strategic imperative. The Internet and associated technological innovations have helped in restructuring the global economy into a networked economy, characterized by unprecedented levels of electronically-mediated communication, collaboration, and commerce.
With information technologies becoming an important force shaping entire industries and value creation in firms, it is important that future business leaders understand the potential role of IT in creating value and competitive advantage. Five main themes are emphasized in this course:
1. The strategic role of information technologies: How information technologies impact business operations and strategy, transform business models and facilitate innovation in contemporary firms, and catalyze the emergence of new industries.
2. Identifying the current and emerging information technologies of particular significance, and how they impact organizational work processes, customer relationships, and extended enterprise networks.
3. Identifying the innovative trends in the organizational use of information technologies (e.g., social networking, business intelligence, extended enterprises).
4. Evaluating how the business value of information technologies should be assessed and synchronized with other important business processes and activities.
5. Highlighting the managerial practices that are vital for the effective leverage of information technologies.
Overall, this course will help students understand how managers align IT investments with their firms’ business strategies, processes, and skills to create competitive advantage and superior performance. It will present an integrative perspective around business processes, information, and information technologies. Learning in the course will be accomplished through a combination of lectures and case discussions.

課程目標 Objectives

(1) 檢視IT的創新、策略運用及其對企業經營的關鍵影響
(2) 瞭解IT之發展趨勢,及其在不同產業之應用、價值與挑戰
(3) 善用IT,在其產業建構出有價值的創新應用與創造競爭優勢
This course will help you develop a sophisticated understanding of the links between IT, business strategies and organization resources. You will also gain an appreciation of the organizational and management practices that complement IT investments and are needed to extract appropriate returns on IT investments. Three main themes are emphasized in this course are as follows:
 to help students develop sophisticated understanding of the links between IT, business strategy and organization resources.
 to better prepare students to analyze and evaluate business challenges for maximizing the impact of IT on products, processes and services in different settings.
 to provide students with an appreciation for the organizational and managerial practices that complement IT investments and are needed to extract the appropriate return on the IT investments.

授課方式 Teaching methods

※ 個案教學
In-class lectures ( including discussions and case studies)

評分方式﹝評分標準及比例﹞Evaluation (Criteria and ratio)等第制單科成績對照表 letter grading reference

2.課程參與Course participation50%

參考書/教科書/閱讀文獻 Reference book/ textbook/ documents
No copies for intellectual property rights. Textbooks provided by the instructor used only for self-study, can not broadcast or commercial use

         吳仁和,資訊管理:企業創新與價值創造,7th Eds.,台北:智勝,August 2018.
吳仁和、陳翰容、沈德村、洪誌隆、林麗敏,醫療資訊管理,3rd Eds.,台北:智勝,March 2019.

每週課程內容及預計進度 Weekly scheduled progress

WeekDateContent and topic
12020/09/06~2020/09/12Business Model and Innovation
22020/09/13~2020/09/19Business Model and Innovation
32020/09/20~2020/09/26Business Model and Innovation
42020/09/27~2020/10/03Business Innovation & Value Creation
52020/10/04~2020/10/10Business Innovation & Value Creation
62020/10/11~2020/10/17Business Innovation & Value Creation
72020/10/18~2020/10/24Electronic Commerce & Eco-System
82020/10/25~2020/10/31Electronic Commerce & Eco-System
92020/11/01~2020/11/07Electronic Commerce & Eco-System
102020/11/08~2020/11/14Web & Omnichannel Commerce
112020/11/15~2020/11/21Web & Omnichannel Commerce
122020/11/22~2020/11/28Web & Omnichannel Commerce
132020/11/29~2020/12/05E-Business & Smart Manufacturing
142020/12/06~2020/12/12E-Business & Smart Manufacturing
152020/12/13~2020/12/19E-Business & Smart Manufacturing
162020/12/20~2020/12/26E-Business & Smart Manufacturing
172020/12/27~2021/01/02Final Project Presentation 期末專題簡報
182021/01/03~2021/01/09Final Project Presentation 期末專題簡報

課業討論時間 Office hours

         時段1 Time period 1:
時間 Time:星期三14:00~17:00
地點 Office/Laboratory:管CM4085
時段2 Time period 2:
時間 Time:星期五14:00~17:00
地點 Office/Laboratory:管CM4085

系所學生專業能力/全校學生基本素養與核心能力 basic disciplines and core capabilitics of the dcpartment and the university

basic disciplines and core capabilities of the department and the university
Class activities and evaluation
本課程欲培養之能力與素養 This course enables students to achieve.紙筆考試或測驗 Test.課堂討論︵含個案討論︶ Group discussion (case analysis).個人書面報告、作業、作品、實驗 Indivisual paper report/ assignment/ work or experiment.群組書面報告、作業、作品、實驗 Group paper report/ assignment/ work or experiment.個人口頭報告 Indivisual oral presentation.群組口頭報告 Group oral presentation.課程規劃之校外參訪及實習 Off-campus visit and intership.證照/檢定 License.參與課程規劃之校內外活動及競賽 Participate in off-campus/ on-campus activities and competitions.課外閱讀 Outside reading.
※系所學生專業能力 Basic disciplines and core capabilities of the department
1.瞭解國際管理新知 1. Exploring updated knowledge of International Business.V V        
2.高階經營人才的再培育 2. Re-educating senior working professionals.           
3.新觀念的刺激與新思維的訓練 3. Training the professionals for new ideas.           
4.跨行業交流互動與團隊友誼之建立 4. Creating a network for crossover cooperation and friendship.           
5.全球化的訓練與視野 5. Developing the global mindset of each professional.           
6.多元化的學習 6. Providing pluralistic approaches to learning.           
※全校學生基本素養與核心能力 Basic disciplines and core capabilities of the university
1.表達與溝通能力。 1. Articulation and communication skills           
2.探究與批判思考能力。 2. Inquisitive and critical thinking abilities           
3.終身學習能力。 3. Lifelong learning           
4.倫理與社會責任。 4. Ethnics and social responsibility           
5.美感品味。 5. Aesthetic appreciation           
6.創造力。 6. Creativity           
7.全球視野。 7. Global perspective           
8.合作與領導能力。 8. Team work and leadership           
9.山海胸襟與自然情懷。 9. Broad-mindedness and the embrace of nature            

本課程與SDGs相關項目:The course relates to SDGs items:


本課程校外實習資訊: This course is relevant to internship: