國立中山大學 109學年度第1學期 課程教學大綱

National Sun Yat-sen University 109Academic year1st Semester Course syllabus

中文名稱
Course name(Chinese)

 資訊科技與競爭優勢

課號
Course Code

 EMBA907B

英文名稱
Course name(English)

 INFORMATION TECHNOLOGY AND COMPETITIVE ADVANTAGE

課程類別
Type of the course

 講授類

必選修
Required/Selected

必修

系所
Dept./faculty

 管理學院高階經營碩士學程在職專班

授課教師
Instructor

 吳仁和    徐士傑    

學分
Credit

 1.5

因應嚴重特殊傳染性肺炎(武漢肺炎)，倘若後續需實施遠距授課，授課方式調整如下：
　　　　　　　　 同步遠距【透過網路直播技術，同時進行線上教學，得採Microsoft Teams、Adobe connect等軟體進行】
同步遠距含錄影【透過網路直播技術，同時進行線上教學並同時錄影，課程內容可擇日再重播，得採Microsoft Teams、Adobe connect等軟體進行】
非同步遠距【課堂錄影或錄製數位教材放置網路供學生可非同時進行線上學習，得採EverCam、PPT簡報錄影、錄音方式進行】
實作類課程，經評估無法採遠距課程教學，後續復課後密集補課

★遠距教學軟體操作說明連結

因應嚴重特殊傳染性肺炎(武漢肺炎)，倘若後續需實施遠距授課，評分方式調整如下：

　　　　　　　　
1.作業Assignments：50%
2.Participation and engagement：50%

課程大綱 Course syllabus
　　　　　　　　 本課程教學大綱已提供完整英文資訊（本選項僅供統計使用，未提供完整英文資訊者，得免勾記）【Provide information of course syllabus in English.(This is for statistical use only. For those who do not provide information of course syllabus in English, do not check this field.)】

Information technology has changed business models on organizational structure, process and method-level, to improve enterprise innovation and performance. Information technology is an important strategic resource for business, not only can the technology improve business performance and competitiveness, but also reform business model and supply chain. This course aims to grant EMBA students with perspectives to examine the innovative and strategic use of IT and its key impact on business operations. Students can also learn more about the developing trend of information technology and its application and challenges in different industries, in order to quickly and flexibly construct valuable innovative applications. This course will cover the following topics:
(1) Business model, innovation, corporate electronic strategy
(2) How IT can realize the products/services, value activities and strategies of enterprises (and industry chains)
(3) Trends in information technology / development and how to promote corporate innovation and value creation
(4) E-commerce innovation and ecosystem
(5) Business intelligence, social media and electronic marketing
資訊科技的精進與普及應用已改變企業之商業模式(包括組織架構、流程與方法)，促進企業創新與績效，甚至創造能持久的競爭優勢。資訊科技是企業重要的策略性資源，善用它除了可以改善企業績效與創造競爭優勢外，更可以重新架構企業之商業模式與整個產業鏈，以創造新的機會與價值。藉由本課程之內容與學習方式，希望能讓EMBA學員得以宏觀的視野來檢視資訊科技的創新與策略性運用及其對企業經營的關鍵影響；也可進一步瞭解資訊科技之發展趨勢，及其在不同產業之應用與挑戰，以期能快速、彈性的建構出有價值的創新應用。本課程將涵蓋以下議題:
(1) 商業模式、創新、企業電子化策略
(2) 資訊科技如何實現企業(與產業鏈)之產品／服務、價值活動與策略
(3) 資訊科技發展趨勢及其如何促進企業創新與價值創造
(4) 電子商務創新與生態系統
(5) 商業智慧、社群媒體與電子化行銷

課程目標 Objectives
　　　　　　　　 This course looks to help EMBA students gain a broad perspectives on:
(1) Review the innovation, strategic use of IT and its key impact on business operations
(2) Understand the development trend of information technology and its application, value and challenges in different industries
(3) Make good use of information technology to construct valuable innovative applications and create competitive advantages in its industry
本課程希望能幫助EMBA學員得以宏觀的視野
(1) 檢視資訊科技的創新、策略運用及其對企業經營的關鍵影響
(2) 瞭解資訊科技之發展趨勢，及其在不同產業之應用、價值與挑戰
(3) 善用資訊科技，在其產業建構出有價值的創新應用與創造競爭優勢

授課方式 Teaching methods
　　　　　　　　 In-class lectures ( including discussions and case studies)
※上課與課堂討論
※ 個案教學



評分方式﹝評分標準及比例﹞Evaluation (Criteria and ratio)等第制單科成績對照表 letter grading reference

　　　　　　　　
1.作業Assignments：50%
2.課程參與Course participation：50%

參考書/教科書/閱讀文獻 Reference book/ textbook/ documents
〔請遵守智慧財產權觀念，不可非法影印。教師所提供之教材供學生本人自修學習使用,不得散播及做為商業用途〕
No copies for intellectual property rights. Textbooks provided by the instructor used only for self-study, can not broadcast or commercial use

　　　　　　　　 吳仁和，資訊管理：企業創新與價值創造，7th Eds.，台北：智勝，August 2018.
吳仁和、陳翰容、沈德村、洪誌隆、林麗敏，醫療資訊管理，3rd Eds.，台北：智勝，March 2019.







每週課程內容及預計進度 Weekly scheduled progress
　　　　　　　　
週次日期授課內容及主題
WeekDateContent and topic
12020/09/06~2020/09/12Business Model and Innovation
22020/09/13~2020/09/19Business Model and Innovation
32020/09/20~2020/09/26Business Model and Innovation
42020/09/27~2020/10/03Business Innovation & Value Creation
52020/10/04~2020/10/10Business Innovation & Value Creation
62020/10/11~2020/10/17Business Innovation & Value Creation
72020/10/18~2020/10/24Electronic Commerce & Eco-System
82020/10/25~2020/10/31Electronic Commerce & Eco-System
92020/11/01~2020/11/07Electronic Commerce & Eco-System
102020/11/08~2020/11/14Web & Omnichannel Commerce
112020/11/15~2020/11/21Web & Omnichannel Commerce
122020/11/22~2020/11/28Web & Omnichannel Commerce
132020/11/29~2020/12/05E-Business & Smart Manufacturing
142020/12/06~2020/12/12E-Business & Smart Manufacturing
152020/12/13~2020/12/19E-Business & Smart Manufacturing
162020/12/20~2020/12/26E-Business & Smart Manufacturing
172020/12/27~2021/01/02Final Project Presentation 期末專題簡報
182021/01/03~2021/01/09Final Project Presentation 期末專題簡報

課業討論時間 Office hours
　　　　　　　　 時段1 Time period 1:
時間 Time：星期三14:00~16:00
地點 Office/Laboratory：管4085
時段2 Time period 2：
時間 Time：
地點 Office/Laboratory：

系所學生專業能力/全校學生基本素養與核心能力 basic disciplines and core capabilitics of the dcpartment and the university
　　　　　　　　
系所學生專業能力/全校學生基本素養與核心能力
basic disciplines and core capabilities of the department and the university		課堂活動與評量方式
Class activities and evaluation
本課程欲培養之能力與素養 This course enables students to achieve.紙筆考試或測驗 Test.課堂討論︵含個案討論︶ Group discussion (case analysis).個人書面報告、作業、作品、實驗 Indivisual paper report/ assignment/ work or experiment.群組書面報告、作業、作品、實驗 Group paper report/ assignment/ work or experiment.個人口頭報告 Indivisual oral presentation.群組口頭報告 Group oral presentation.課程規劃之校外參訪及實習 Off-campus visit and intership.證照/檢定 License.參與課程規劃之校內外活動及競賽 Participate in off-campus/ on-campus activities and competitions.課外閱讀 Outside reading.
※系所學生專業能力 Basic disciplines and core capabilities of the department
1.瞭解國際管理新知 1. Exploring updated knowledge of International Business.V V        
2.高階經營人才的再培育 2. Re-educating senior working professionals.V V        
3.新觀念的刺激與新思維的訓練 3. Training the professionals for new ideas.           
4.跨行業交流互動與團隊友誼之建立 4. Creating a network for crossover cooperation and friendship.V V        
5.全球化的訓練與視野 5. Developing the global mindset of each professional.V V        
6.多元化的學習 6. Providing pluralistic approaches to learning.           
※全校學生基本素養與核心能力 Basic disciplines and core capabilities of the university
1.表達與溝通能力。 1. Articulation and communication skills           
2.探究與批判思考能力。 2. Inquisitive and critical thinking abilitiesV V        
3.終身學習能力。 3. Lifelong learning           
4.倫理與社會責任。 4. Ethnics and social responsibility           
5.美感品味。 5. Aesthetic appreciation           
6.創造力。 6. Creativity           
7.全球視野。 7. Global perspectiveV V        
8.合作與領導能力。 8. Team work and leadership           
9.山海胸襟與自然情懷。 9. Broad-mindedness and the embrace of nature　           

本課程與SDGs相關項目：The course relates to SDGs items:

　　　　　　　　 尚未建立SDGS資料

本課程校外實習資訊: This course is relevant to internship:

　　　　　　　　 本課程無註記包含校外實習

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