國立中山大學 109學年度第1學期 課程教學大綱

National Sun Yat-sen University 109Academic year1st Semester Course syllabus

Course name(Chinese)


Course Code


Course name(English)


Type of the course










因應嚴重特殊傳染性肺炎(武漢肺炎),倘若後續需實施遠距授課,授課方式調整如下:Since COVID-19, if distance learning is necessary, the teaching methods would adjust as follows:

         同步遠距【透過網路直播技術,同時進行線上教學,得採Microsoft Teams、Adobe connect等軟體進行】
同步遠距含錄影【透過網路直播技術,同時進行線上教學並同時錄影,課程內容可擇日再重播,得採Microsoft Teams、Adobe connect等軟體進行】


因應嚴重特殊傳染性肺炎(武漢肺炎),倘若後續需實施遠距授課,評分方式調整如下:Since COVID-19, if distance learning is necessary, the evaluation would adjust as follows:

1.Cross-Cultural Reflection Essay5%
2.Interview Paper5%
3.Class Contributions35%
4.Ambicultural Management Workshop20%
5.Term Paper35%

課程大綱 Course syllabus

         本課程教學大綱已提供完整英文資訊(本選項僅供統計使用,未提供完整英文資訊者,得免勾記)【Provide information of course syllabus in English.(This is for statistical use only. For those who do not provide information of course syllabus in English, do not check this field.)】

As businesses and economies become globally intertwined, companies and individuals need to examine their basic business practices and beliefs within the cross-cultural, cross-national context. In this course, participants will develop the ability to think strategically and to analyze the organizational and environmental factors essential for crafting and executing a firm’s strategy for sustained success in a multi-cultural environment.
The course draws heavily from the key concepts, frameworks, and tools of strategic management, a sub-field in business administration. It aims to accomplish three purposes:
1. Taking an action orientation, the course reinforces and revitalizes the general management perspective. Because of an ever-shifting business environment and competitive landscape, it emphasizes the dynamic aspects of strategic management.
2. It helps participants (a) develop a deep understanding of the strategic concepts and business models underlying Eastern and Western business, based on a thorough knowledge of cultural and institutional differences, and (b) comprehend the implications of these differences for enterprise management in general. (In this course, China and the United States will be used to represent Eastern and Western paradigms, respectively.)
3. It enables participants to use East-West, or “globalocal,” understanding to think broadly about international enterprise and future enterprise development. In the process, participants will develop a globally integrative perspective for conducting business and executing a local strategy in any part of the world.

課程目標 Objectives

         1. Foster an action-oriented strategic-thinking perspective.
2. Hone participants’ ability to analyze strategic issues central to sustained success, and strengthen understanding of the factors relevant to strategy development and execution.
3. Understand how cultural differences underlie important dissimilarities in enterprise strategy and competitive style, as well as in business communication and interaction.
4. Stimulate global, “integrative” thinking to gain a new perspective in a rapidly changing and interconnected business world.
5. Learn how to distill and adopt useful ideas and practices from different parts of the world to create cross-context advantages.
6. Develop perspectives and skills participants need to work successfully in any company, organization, or country—and throughout their careers and lives.

授課方式 Teaching methods

         Lecture, Question-oriented Dialogue, Case Discussion, and Group Discussion

評分方式﹝評分標準及比例﹞Evaluation (Criteria and ratio)等第制單科成績對照表 letter grading reference

1.Cross-Cultural Reflection Essay5%
2.Interview Paper5%
3.Class Contributions35%
4.Ambicultural Management Workshop20%
5.Term Paper35%

參考書/教科書/閱讀文獻 Reference book/ textbook/ documents
No copies for intellectual property rights. Textbooks provided by the instructor used only for self-study, can not broadcast or commercial use

         Academic articles and other material prepared by the lecture.

每週課程內容及預計進度 Weekly scheduled progress

WeekDateContent and topic
12020/09/06~2020/09/12Course Introduction
22020/09/13~2020/09/19Ambicultural Strategic Thinking and Practice
32020/09/20~2020/09/26Culture: East-West Comparison and Integration
42020/09/27~2020/10/03Strategy: East-West Comparison and Integration
52020/10/04~2020/10/10Execution: East-West Comparison and Integration
62020/10/11~2020/10/17The Culture-Strategy-Execution Trio
72020/10/18~2020/10/24Competing in East, West and Globe
82020/10/25~2020/10/31Managing “Paradox”
92020/11/01~2020/11/07Managing Competition-Cooperation
102020/11/08~2020/11/14Midterm Assignment
112020/11/15~2020/11/21Beyond Competitive Dynamics
122020/11/22~2020/11/28Strategy 1-2-3
132020/11/29~2020/12/05Leading Ambicultural Enterprise
142020/12/06~2020/12/12Building Cross-Cultural Leadership Competence
152020/12/13~2020/12/19Ambicultural Leadership and Organization Workshop (I)
162020/12/20~2020/12/26Ambicultural Leadership and Organization Workshop (II)
172020/12/27~2021/01/02Becoming an Ambicultural Leader
182021/01/03~2021/01/09Ambicultural Strategic Management Forum

課業討論時間 Office hours

         時段1 Time period 1:
時間 Time:星期二17:00-19:00
地點 Office/Laboratory:管4046-2
時段2 Time period 2:
時間 Time:星期三16:00-18:00
地點 Office/Laboratory:管4046-2

系所學生專業能力/全校學生基本素養與核心能力 basic disciplines and core capabilitics of the dcpartment and the university

basic disciplines and core capabilities of the department and the university
Class activities and evaluation
本課程欲培養之能力與素養 This course enables students to achieve.紙筆考試或測驗 Test.課堂討論︵含個案討論︶ Group discussion (case analysis).個人書面報告、作業、作品、實驗 Indivisual paper report/ assignment/ work or experiment.群組書面報告、作業、作品、實驗 Group paper report/ assignment/ work or experiment.個人口頭報告 Indivisual oral presentation.群組口頭報告 Group oral presentation.課程規劃之校外參訪及實習 Off-campus visit and intership.證照/檢定 License.參與課程規劃之校內外活動及競賽 Participate in off-campus/ on-campus activities and competitions.課外閱讀 Outside reading.
※系所學生專業能力 Basic disciplines and core capabilities of the department
1.溝通能力(Ability of communication) 1. Ability of communication.V VV V     
2.學術與產業結合知識(Industry-academic collaboration) 2. Industry-academic collaboration.           
3.倫理觀與社會責任實踐(Ethics and social responsibilities) 3. Ethics and social responsibilities.           
4.概念化與問題分析能力(Conceptualization and ability of problem analysis) 4. Conceptualization and ability of problem analysis.V VV V     
5.國際觀(global perspective) ? 5. Global perspective. V VV V     
※全校學生基本素養與核心能力 Basic disciplines and core capabilities of the university
1.表達與溝通能力。 1. Articulation and communication skillsV VV V     
2.探究與批判思考能力。 2. Inquisitive and critical thinking abilitiesV VV V     
3.終身學習能力。 3. Lifelong learning           
4.倫理與社會責任。 4. Ethnics and social responsibility           
5.美感品味。 5. Aesthetic appreciation           
6.創造力。 6. CreativityV V        
7.全球視野。 7. Global perspective           
8.合作與領導能力。 8. Team work and leadership           
9.山海胸襟與自然情懷。 9. Broad-mindedness and the embrace of nature            

本課程與SDGs相關項目:The course relates to SDGs items:


本課程校外實習資訊: This course is relevant to internship: