國立中山大學 109學年度第1學期 課程教學大綱

National Sun Yat-sen University 109Academic year1st Semester Course syllabus

Course name(Chinese)


Course Code


Course name(English)


Type of the course










因應嚴重特殊傳染性肺炎(武漢肺炎),倘若後續需實施遠距授課,授課方式調整如下:Since COVID-19, if distance learning is necessary, the teaching methods would adjust as follows:

         同步遠距【透過網路直播技術,同時進行線上教學,得採Microsoft Teams、Adobe connect等軟體進行】
同步遠距含錄影【透過網路直播技術,同時進行線上教學並同時錄影,課程內容可擇日再重播,得採Microsoft Teams、Adobe connect等軟體進行】


因應嚴重特殊傳染性肺炎(武漢肺炎),倘若後續需實施遠距授課,評分方式調整如下:Since COVID-19, if distance learning is necessary, the evaluation would adjust as follows:

1.Attendance and Participation25%
2.Case Discussion and Engagement30%
3.Written Assignments15%
4.Term Paper30%

課程大綱 Course syllabus

         本課程教學大綱已提供完整英文資訊(本選項僅供統計使用,未提供完整英文資訊者,得免勾記)【Provide information of course syllabus in English.(This is for statistical use only. For those who do not provide information of course syllabus in English, do not check this field.)】

This course draws heavily from the key concepts, frameworks, and tools of the Competitive Dynamics Perspective, which is named by the Harvard Business Review as the “Competitive Advantage of Post-Porter Era”. Because of an ever-shifting business environment and competitive landscape, it emphasizes the dynamic aspects of strategic management.
Competitive dynamics adopts an organizational-behavioral perspective to study the important topic of interfirm competition. The perspective draws thoughtfully on various disciplines and complements existing disciplinary frameworks by relaxing their assumptions, integrating ideas from several theoretical lenses, and by spanning multiple analytical levels to examine vital phenomena that have previously been unrecognized or unexplored. This micro-macro balanced approach has attracted significant attention from scholars and business managers.
Topics in the class will include developing and evaluating strategy, identifying direct and potential competitors, predicting competitive responses, preparing for platform competition, and linking strategy and execution. Course objectives are accomplished through exposure to cases from a range of industries and managerial settings to foster an integrative mindset that will enable DBAs to operate at multiple levels in their daily business.

課程目標 Objectives

         • To enhance participants’ competitive thinking and analytical skills in conducting industry and market analyses.
• To expose participants to established academic research and its direct business implications.
• To strengthen participants’ understanding of the internal and external factors relevant to the development and execution of a firm’s strategy.
• To develop a learning community via intense interactions among all members of the class.

授課方式 Teaching methods

         Lecture, Case discussion, Multi-way dialogue, Scenario simulation

評分方式﹝評分標準及比例﹞Evaluation (Criteria and ratio)等第制單科成績對照表 letter grading reference

1.Attendance and Participation25%
2.Case Discussion and Engagement30%
3.Written Assignments15%
4.Term Paper30%

參考書/教科書/閱讀文獻 Reference book/ textbook/ documents
No copies for intellectual property rights. Textbooks provided by the instructor used only for self-study, can not broadcast or commercial use

         Handouts prepared by the lecturer

每週課程內容及預計進度 Weekly scheduled progress

WeekDateContent and topic
12020/09/06~2020/09/12Course introduction
22020/09/13~2020/09/19Strategy and strategic metaphor
32020/09/20~2020/09/26Traditional strategic analyses
42020/09/27~2020/10/03Elements of strategic analyses
52020/10/04~2020/10/10Strategic competition
62020/10/11~2020/10/17Competitive Dynamics
72020/10/18~2020/10/24Competitive Dynamics as a Social Movement
82020/10/25~2020/10/31Philosophical Roots of Competitive Dynamics
92020/11/01~2020/11/07Systematic Competitive Dynamics Research
102020/11/08~2020/11/14New Trends in the Field of Competitive Dynamics
112020/11/15~2020/11/21Predicting Competitive Responses: AMC Framework
122020/11/22~2020/11/28Competitor Analyses: MC-RS Framework
132020/11/29~2020/12/05Indirect Competition
142020/12/06~2020/12/12Strategic Responses and Nonresponses
152020/12/13~2020/12/19Platform Competition
162020/12/20~2020/12/26Nonmarket Player Competition
172020/12/27~2021/01/02Term Paper Report (I)
182021/01/03~2021/01/09Term Paper Report (II)

課業討論時間 Office hours

         時段1 Time period 1:
時間 Time:星期二17:00-19:00
地點 Office/Laboratory:管4046-2
時段2 Time period 2:
時間 Time:星期三16:00-18:00
地點 Office/Laboratory:管4046-2

系所學生專業能力/全校學生基本素養與核心能力 basic disciplines and core capabilitics of the dcpartment and the university

basic disciplines and core capabilities of the department and the university
Class activities and evaluation
本課程欲培養之能力與素養 This course enables students to achieve.紙筆考試或測驗 Test.課堂討論︵含個案討論︶ Group discussion (case analysis).個人書面報告、作業、作品、實驗 Indivisual paper report/ assignment/ work or experiment.群組書面報告、作業、作品、實驗 Group paper report/ assignment/ work or experiment.個人口頭報告 Indivisual oral presentation.群組口頭報告 Group oral presentation.課程規劃之校外參訪及實習 Off-campus visit and intership.證照/檢定 License.參與課程規劃之校內外活動及競賽 Participate in off-campus/ on-campus activities and competitions.課外閱讀 Outside reading.
※系所學生專業能力 Basic disciplines and core capabilities of the department
1.溝通能力(Ability of communication) 1. Ability of communication.V VV V     
2.學術與產業結合知識(Industry-academic collaboration) 2. Industry-academic collaboration.V VV V     
3.倫理觀與社會責任實踐(Ethics and social responsibilities) 3. Ethics and social responsibilities.           
4.概念化與問題分析能力(Conceptualization and ability of problem analysis) 4. Conceptualization and ability of problem analysis.V VV V     
5.國際觀(global perspective) ? 5. Global perspective.            
※全校學生基本素養與核心能力 Basic disciplines and core capabilities of the university
1.表達與溝通能力。 1. Articulation and communication skillsV VV V     
2.探究與批判思考能力。 2. Inquisitive and critical thinking abilitiesV VV V     
3.終身學習能力。 3. Lifelong learning           
4.倫理與社會責任。 4. Ethnics and social responsibility           
5.美感品味。 5. Aesthetic appreciation           
6.創造力。 6. Creativity           
7.全球視野。 7. Global perspectiveV VV V     
8.合作與領導能力。 8. Team work and leadership           
9.山海胸襟與自然情懷。 9. Broad-mindedness and the embrace of nature            

本課程與SDGs相關項目:The course relates to SDGs items:


本課程校外實習資訊: This course is relevant to internship: