因應嚴重特殊傳染性肺炎(武漢肺炎)，倘若後續需實施遠距授課，評分方式調整如下：Since COVID-19, if distance learning is necessary, the evaluation would adjust as follows:
1.Attendance and Participation：25% 2.Case Discussion and Engagement：30% 3.Written Assignments：15% 4.Term Paper：30%
課程大綱 Course syllabus
本課程教學大綱已提供完整英文資訊（本選項僅供統計使用，未提供完整英文資訊者，得免勾記）【Provide information of course syllabus in English.(This is for statistical use only. For those who do not provide information of course syllabus in English, do not check this field.)】
This course draws heavily from the key concepts, frameworks, and tools of the Competitive Dynamics Perspective, which is named by the Harvard Business Review as the “Competitive Advantage of Post-Porter Era”. Because of an ever-shifting business environment and competitive landscape, it emphasizes the dynamic aspects of strategic management. Competitive dynamics adopts an organizational-behavioral perspective to study the important topic of interfirm competition. The perspective draws thoughtfully on various disciplines and complements existing disciplinary frameworks by relaxing their assumptions, integrating ideas from several theoretical lenses, and by spanning multiple analytical levels to examine vital phenomena that have previously been unrecognized or unexplored. This micro-macro balanced approach has attracted significant attention from scholars and business managers. Topics in the class will include developing and evaluating strategy, identifying direct and potential competitors, predicting competitive responses, preparing for platform competition, and linking strategy and execution. Course objectives are accomplished through exposure to cases from a range of industries and managerial settings to foster an integrative mindset that will enable DBAs to operate at multiple levels in their daily business.
課程目標 Objectives
• To enhance participants’ competitive thinking and analytical skills in conducting industry and market analyses. • To expose participants to established academic research and its direct business implications. • To strengthen participants’ understanding of the internal and external factors relevant to the development and execution of a firm’s strategy. • To develop a learning community via intense interactions among all members of the class.
授課方式 Teaching methods
Lecture, Case discussion, Multi-way dialogue, Scenario simulation
1.Attendance and Participation：25% 2.Case Discussion and Engagement：30% 3.Written Assignments：15% 4.Term Paper：30%
參考書/教科書/閱讀文獻 Reference book/ textbook/ documents
〔請遵守智慧財產權觀念，不可非法影印。教師所提供之教材供學生本人自修學習使用,不得散播及做為商業用途〕
No copies for intellectual property rights. Textbooks provided by the instructor used only for self-study, can not broadcast or commercial use
Handouts prepared by the lecturer
每週課程內容及預計進度 Weekly scheduled progress
週次
日期
授課內容及主題
Week
Date
Content and topic
1
2020/09/06~2020/09/12
Course introduction
2
2020/09/13~2020/09/19
Strategy and strategic metaphor
3
2020/09/20~2020/09/26
Traditional strategic analyses
4
2020/09/27~2020/10/03
Elements of strategic analyses
5
2020/10/04~2020/10/10
Strategic competition
6
2020/10/11~2020/10/17
Competitive Dynamics
7
2020/10/18~2020/10/24
Competitive Dynamics as a Social Movement
8
2020/10/25~2020/10/31
Philosophical Roots of Competitive Dynamics
9
2020/11/01~2020/11/07
Systematic Competitive Dynamics Research
10
2020/11/08~2020/11/14
New Trends in the Field of Competitive Dynamics
11
2020/11/15~2020/11/21
Predicting Competitive Responses: AMC Framework
12
2020/11/22~2020/11/28
Competitor Analyses: MC-RS Framework
13
2020/11/29~2020/12/05
Indirect Competition
14
2020/12/06~2020/12/12
Strategic Responses and Nonresponses
15
2020/12/13~2020/12/19
Platform Competition
16
2020/12/20~2020/12/26
Nonmarket Player Competition
17
2020/12/27~2021/01/02
Term Paper Report (I)
18
2021/01/03~2021/01/09
Term Paper Report (II)
課業討論時間 Office hours
時段1 Time period 1: 時間 Time：星期二17:00-19:00 地點 Office/Laboratory：管4046-2 時段2 Time period 2： 時間 Time：星期三16:00-18:00 地點 Office/Laboratory：管4046-2
系所學生專業能力/全校學生基本素養與核心能力 basic disciplines and core capabilitics of the dcpartment and the university
系所學生專業能力/全校學生基本素養與核心能力 basic disciplines and core capabilities of the department and the university
課堂活動與評量方式 Class activities and evaluation
本課程欲培養之能力與素養 This course enables students to achieve.
紙筆考試或測驗 Test.
課堂討論︵含個案討論︶ Group discussion (case analysis).
個人書面報告、作業、作品、實驗 Indivisual paper report/ assignment/ work or experiment.
群組書面報告、作業、作品、實驗 Group paper report/ assignment/ work or experiment.
個人口頭報告 Indivisual oral presentation.
群組口頭報告 Group oral presentation.
課程規劃之校外參訪及實習 Off-campus visit and intership.
證照/檢定 License.
參與課程規劃之校內外活動及競賽 Participate in off-campus/ on-campus activities and competitions.
課外閱讀 Outside reading.
※系所學生專業能力 Basic disciplines and core capabilities of the department
1.溝通能力(Ability of communication) 1. Ability of communication.