國立中山大學109學年度第1學期調查研究（一）課程大綱

國立中山大學 109學年度第1學期課程教學大綱

National Sun Yat-sen University 109Academic year1st Semester Course syllabus

中文名稱
Course name(Chinese)

調查研究（一）

課號
Course Code

BM729A

英文名稱
Course name(English)

SURVEY RESEARCH(I)

課程類別
Type of the course

講授類

必選修
Required/Selected

選修

系所
Dept./faculty

企業管理學系博士班

授課教師
Instructor

葉淑娟

學分
Credit

因應嚴重特殊傳染性肺炎(武漢肺炎)，倘若後續需實施遠距授課，授課方式調整如下：Since COVID-19, if distance learning is necessary, the teaching methods would adjust as follows:

同步遠距【透過網路直播技術，同時進行線上教學，得採Microsoft Teams、Adobe connect等軟體進行】
同步遠距含錄影【透過網路直播技術，同時進行線上教學並同時錄影，課程內容可擇日再重播，得採Microsoft Teams、Adobe connect等軟體進行】
非同步遠距【課堂錄影或錄製數位教材放置網路供學生可非同時進行線上學習，得採EverCam、PPT簡報錄影、錄音方式進行】
實作類課程，經評估無法採遠距課程教學，後續復課後密集補課

★遠距教學軟體操作說明連結

因應嚴重特殊傳染性肺炎(武漢肺炎)，倘若後續需實施遠距授課，評分方式調整如下：Since COVID-19, if distance learning is necessary, the evaluation would adjust as follows:

尚未建立傳染性肺炎(武漢肺炎)課程評分方式﹝評分標準及比例﹞

課程大綱 Course syllabus

本課程教學大綱已提供完整英文資訊（本選項僅供統計使用，未提供完整英文資訊者，得免勾記）【Provide information of course syllabus in English.(This is for statistical use only. For those who do not provide information of course syllabus in English, do not check this field.)】

Survey research is the method of gathering data from respondents thought to be representative of some population, using an instrument composed of closed structure or open-ended items (questions). Survey research is one of the most important areas of measurement in applied social research. Designing and conducting survey research has been a classic guide for many years for institutions and individuals interested in conducting or using surveys. The course will focus on the methodological work on designing and conducting surveys in general and in particular to illuminate and illustrate the principles and approaches that should be applied in designing high-quality survey for doing social science research.

課程目標 Objectives

After completion of this course, the students are able to:
• Design a survey research
• Match the design and the survey objectives
• Understand the sampling issues
• Choose appropriate methods of data collection
• Formulate questions for different research questions
• Carry out a survey study
• Analyze the survey data
• Writing a research paper using survey research

授課方式 Teaching methods

lecture and discussion

評分方式﹝評分標準及比例﹞Evaluation (Criteria and ratio)等第制單科成績對照表 letter grading reference

1.class participation：30%
2.final project：70%

參考書/教科書/閱讀文獻 Reference book/ textbook/ documents
〔請遵守智慧財產權觀念，不可非法影印。教師所提供之教材供學生本人自修學習使用,不得散播及做為商業用途〕
No copies for intellectual property rights. Textbooks provided by the instructor used only for self-study, can not broadcast or commercial use

1. Anday, L.A. & Cornelius, L. J. (2006). Designing and Conducting Health Surveys. (3rd Eds). San Francisco, CA: John Wiley & Sons, Inc.
2. Rea, L. M. and Parker, R. A. (2005). Designing and Conducting Survey Research: A Comprehensive Guide California: Jossey Bass Public Administration Series.

每週課程內容及預計進度 Weekly scheduled progress

週次	日期	授課內容及主題
Week	Date	Content and topic
1	2020/09/06~2020/09/12	Introduction
2	2020/09/13~2020/09/19	What is survey research
3	2020/09/20~2020/09/26	An Overview of the Sample Survey Process
4	2020/09/27~2020/10/03	Defining and clarifying the survey variables
5	2020/10/04~2020/10/10	Designing effective questionnaires
6	2020/10/11~2020/10/17	Deciding who will be in the sample
7	2020/10/18~2020/10/24	Sampling
8	2020/10/25~2020/10/31	General principles for formulating questions
9	2020/11/01~2020/11/07	midterm
10	2020/11/08~2020/11/14	Formulating questions about demographic and behavior
11	2020/11/15~2020/11/21	Monitoring and carrying out the survey
12	2020/11/22~2020/11/28	Focus Group
13	2020/11/29~2020/12/05	Factor analysis
14	2020/12/06~2020/12/12	Preparing the data analysis
15	2020/12/13~2020/12/19	Planning and implementing the analysis of the data
16	2020/12/20~2020/12/26	Planning and implementing the analysis of the data
17	2020/12/27~2021/01/02	Final paper preparation
18	2021/01/03~2021/01/09	Final

課業討論時間 Office hours

時段1 Time period 1:
時間 Time：星期一12:00-14:00
地點 Office/Laboratory：管4097
時段2 Time period 2：
時間 Time：星期二12:00-14:00
地點 Office/Laboratory：管4097

系所學生專業能力/全校學生基本素養與核心能力 basic disciplines and core capabilitics of the dcpartment and the university

系所學生專業能力/全校學生基本素養與核心能力
basic disciplines and core capabilities of the department and the university

課堂活動與評量方式
Class activities and evaluation

本課程欲培養之能力與素養 This course enables students to achieve.

紙筆考試或測驗 Test.

課堂討論︵含個案討論︶ Group discussion (case analysis).

個人書面報告、作業、作品、實驗 Indivisual paper report/ assignment/ work or experiment.

群組書面報告、作業、作品、實驗 Group paper report/ assignment/ work or experiment.

個人口頭報告 Indivisual oral presentation.

群組口頭報告 Group oral presentation.

課程規劃之校外參訪及實習 Off-campus visit and intership.

證照/檢定 License.

參與課程規劃之校內外活動及競賽 Participate in off-campus/ on-campus activities and competitions.

課外閱讀 Outside reading.

※系所學生專業能力 Basic disciplines and core capabilities of the department

1.溝通能力(Ability of communication) 1. Ability of communication.

2.學術與產業結合知識(Industry-academic collaboration) 2. Industry-academic collaboration.

3.倫理觀與社會責任實踐(Ethics and social responsibilities) 3. Ethics and social responsibilities.

4.概念化與問題分析能力(Conceptualization and ability of problem analysis) 4. Conceptualization and ability of problem analysis.

5.國際觀(global perspective) ? 5. Global perspective.

※全校學生基本素養與核心能力 Basic disciplines and core capabilities of the university

1.表達與溝通能力。 1. Articulation and communication skills

2.探究與批判思考能力。 2. Inquisitive and critical thinking abilities

3.終身學習能力。 3. Lifelong learning

4.倫理與社會責任。 4. Ethnics and social responsibility

5.美感品味。 5. Aesthetic appreciation

6.創造力。 6. Creativity

7.全球視野。 7. Global perspective

8.合作與領導能力。 8. Team work and leadership

9.山海胸襟與自然情懷。 9. Broad-mindedness and the embrace of nature　

本課程與SDGs相關項目：The course relates to SDGs items:

尚未建立SDGS資料

本課程校外實習資訊: This course is relevant to internship:

本課程無註記包含校外實習