國立中山大學 109學年度第1學期 課程教學大綱

National Sun Yat-sen University 109Academic year1st Semester Course syllabus

Course name(Chinese)


Course Code


Course name(English)


Type of the course










因應嚴重特殊傳染性肺炎(武漢肺炎),倘若後續需實施遠距授課,授課方式調整如下:Since COVID-19, if distance learning is necessary, the teaching methods would adjust as follows:

         同步遠距【透過網路直播技術,同時進行線上教學,得採Microsoft Teams、Adobe connect等軟體進行】
同步遠距含錄影【透過網路直播技術,同時進行線上教學並同時錄影,課程內容可擇日再重播,得採Microsoft Teams、Adobe connect等軟體進行】


因應嚴重特殊傳染性肺炎(武漢肺炎),倘若後續需實施遠距授課,評分方式調整如下:Since COVID-19, if distance learning is necessary, the evaluation would adjust as follows:

1.Attendance and Attention15%
2.Engagement and Contributions in Discussion10%
3.Midterm exam.35%
4.Group Assignments25%
5.Individual Assignments15%

課程大綱 Course syllabus

         本課程教學大綱已提供完整英文資訊(本選項僅供統計使用,未提供完整英文資訊者,得免勾記)【Provide information of course syllabus in English.(This is for statistical use only. For those who do not provide information of course syllabus in English, do not check this field.)】

Strategic management is the most fast-growing division in the field of general management during the past twenty years. “Being strategic” is the most important topic in all of management functions and is imperative for selecting a potential business manager. As a result, this course expects to advance participants' strategic thinking and systematic analytical capabilities.

課程目標 Objectives

         The objectives of this course are to build a bridge between students and business practices by providing participants with a comprehensive knowledge of strategic formulation and execution and cultivating a way of deep-rooted strategic thinking. A number of analytical frameworks and pioneering concepts that can be immediately applied to business context will be introduced and practiced. A lot of questions or issues that are common and important in both business and daily life will be identified and discussed. It is expected that the course can help to develop participants’ decision-making mindset and skills through sharing, benchmarking, case discussions, and lectures.

授課方式 Teaching methods

         1.This course will center on issue/case discussions and lectures, but will include self-reflections, exercises, activities, and videos as well. Participants’ active engagements are highly encouraged and expected.
2.Participants are expected to form several groups. Each group is expected to lead one case discussion (oral) and accomplish a term project (oral and written)-Detail information will be provided in the class. Every group member should contribute equally to the group. Your final grade in this area will be based on peer review of your group members.
3.Individual participant is expected to write a 1-page summary for the cases they are assigned.
(a)The course has great interactive elements. I will ask critical issues/questions and seek responses all the way. I believe that it’s our collective efforts that can make the class successful. I also believe it’s “we” not “I” can maximize the learning effectiveness. Therefore, I expect we can become “learning partners” and form a “learning community” in which participants appreciate and learn from each other (NOTE: You can contribute to the community even with a “stupid” question/answer. So, be bold and confident. You truly can make it even though you have no habits to express in public).
(b)Please come to class on time. If you cannot come, please inform TA and professor in advance.
(c)The grading of written assignments will be significantly affected if participants fail to submit them on time. Additional points will be added to those who write additional assignments or offer additional services to the class.

評分方式﹝評分標準及比例﹞Evaluation (Criteria and ratio)等第制單科成績對照表 letter grading reference

1.Attendance and Attention15%
2.Participation/Engagement and Contributions in Discussion10%
3.Midterm exam.35%
4.Group Assignments25%
5.Individual Assignments15%

參考書/教科書/閱讀文獻 Reference book/ textbook/ documents
No copies for intellectual property rights. Textbooks provided by the instructor used only for self-study, can not broadcast or commercial use

         1. Textbook: Ireland, R. D., Hoskisson, R. E., & Hitt, M. A. 2017. The Management of Strategy: Concepts and Cases (12th eds.). South-Western (Dealer: Tsang Hai Book (滄海) Publishing Co., Taiwan.
2. Material prepared by the lecturer.

每週課程內容及預計進度 Weekly scheduled progress

WeekDateContent and topic
12020/09/06~2020/09/12Course Introduction
22020/09/13~2020/09/19What is Strategic Management: An Overview
32020/09/20~2020/09/26Strategic Metaphor
42020/09/27~2020/10/03The External Environment
52020/10/04~2020/10/10The Internal Organization
62020/10/11~2020/10/17Competitive Rivalry and Dynamics
72020/10/18~2020/10/24Business-level Strategy
82020/10/25~2020/10/31Corporate-level Strategy
92020/11/01~2020/11/07Strategic Acquisition
102020/11/08~2020/11/14Global Strategy
112020/11/15~2020/11/21Guest Speech
122020/11/22~2020/11/28Cooperative Strategy
132020/11/29~2020/12/05Corporate Governance
142020/12/06~2020/12/12Midterm Exam
152020/12/13~2020/12/19Strategic Leadership
162020/12/20~2020/12/26Linking Strategic Formulation and Execution
172020/12/27~2021/01/02Term Paper Presentation (I)
182021/01/03~2021/01/09Term Paper Presentation (II)

課業討論時間 Office hours

         時段1 Time period 1:
時間 Time:星期二17:00-19:00
地點 Office/Laboratory:管4046-2
時段2 Time period 2:
時間 Time:星期三16:00-18:00
地點 Office/Laboratory:管4046-2

系所學生專業能力/全校學生基本素養與核心能力 basic disciplines and core capabilitics of the dcpartment and the university

basic disciplines and core capabilities of the department and the university
Class activities and evaluation
本課程欲培養之能力與素養 This course enables students to achieve.紙筆考試或測驗 Test.課堂討論︵含個案討論︶ Group discussion (case analysis).個人書面報告、作業、作品、實驗 Indivisual paper report/ assignment/ work or experiment.群組書面報告、作業、作品、實驗 Group paper report/ assignment/ work or experiment.個人口頭報告 Indivisual oral presentation.群組口頭報告 Group oral presentation.課程規劃之校外參訪及實習 Off-campus visit and intership.證照/檢定 License.參與課程規劃之校內外活動及競賽 Participate in off-campus/ on-campus activities and competitions.課外閱讀 Outside reading.
※系所學生專業能力 Basic disciplines and core capabilities of the department
1.基礎的管理知識(General knowledge of business management) 1. General knowledge of business management. VVVV       
2.溝通能力與團隊合作(communication and team cooperation) 2. Communication and team cooperation.V V V V    
3.問題解決能力(ability of problem solution) 3. Ability of problem solution. V  VV V    
4.倫理觀與社會責任實踐(ethical and social responsibilities) 4. Ethical and social responsibilities.           
5.國際觀(global perspective) 5. Global perspective. V V        
※全校學生基本素養與核心能力 Basic disciplines and core capabilities of the university
1.表達與溝通能力。 1. Articulation and communication skillsVVV V      
2.探究與批判思考能力。 2. Inquisitive and critical thinking abilitiesV V        
3.終身學習能力。 3. Lifelong learning           
4.倫理與社會責任。 4. Ethnics and social responsibility           
5.美感品味。 5. Aesthetic appreciation           
6.創造力。 6. Creativity           
7.全球視野。 7. Global perspective           
8.合作與領導能力。 8. Team work and leadership           
9.山海胸襟與自然情懷。 9. Broad-mindedness and the embrace of nature            

本課程與SDGs相關項目:The course relates to SDGs items:


本課程校外實習資訊: This course is relevant to internship: