國立中山大學 109學年度第1學期 課程教學大綱

National Sun Yat-sen University 109Academic year1st Semester Course syllabus

Course name(Chinese)


Course Code


Course name(English)


Type of the course










因應嚴重特殊傳染性肺炎(武漢肺炎),倘若後續需實施遠距授課,授課方式調整如下:Since COVID-19, if distance learning is necessary, the teaching methods would adjust as follows:

         同步遠距【透過網路直播技術,同時進行線上教學,得採Microsoft Teams、Adobe connect等軟體進行】
同步遠距含錄影【透過網路直播技術,同時進行線上教學並同時錄影,課程內容可擇日再重播,得採Microsoft Teams、Adobe connect等軟體進行】


因應嚴重特殊傳染性肺炎(武漢肺炎),倘若後續需實施遠距授課,評分方式調整如下:Since COVID-19, if distance learning is necessary, the evaluation would adjust as follows:

1.Midterm 40%
2.Final Exam60%

課程大綱 Course syllabus

         本課程教學大綱已提供完整英文資訊(本選項僅供統計使用,未提供完整英文資訊者,得免勾記)【Provide information of course syllabus in English.(This is for statistical use only. For those who do not provide information of course syllabus in English, do not check this field.)】

As a professional manager, you need not only the management knowledge but also an insight on the circumstance your organization is facing. The most important aspect of the circumstance for a company is the market. Hence, a student of business should have some ideas about what the market is. After you complete this one-year’s course, we hope you can have a preliminary understanding of the market and trade.
Economics has two parts: macroeconomics and microeconomics. Macroeconomics deals with issues such as economic growth, business cycles, monetary policies, and international finance. Microeconomics focuses on consumer behavior and companies’ decisions, and studies how these interactions among people and companies shape markets. Therefore, this course has also two parts: I will teach you microeconomics in this semester, and macroeconomics will be arranged in the next semester.
In the first semester (Economics I), I will teach you basic concepts of the market from an economist’s perspective. Of course, you can also learn markets from a sociologist’s perspective in the future. The economists’ way to understand markets starts from a study of the participants in the market. We assume that participants in the market are rational, and observe how these rational participants shape the market. There are two main participants in markets: consumers and producers. Hence, I will discuss consumers’ and producers’ behavior, and how they shape the market.
Moreover, I will talk also the system which ensures that people are willing to participate in markets: participants should ensure that they will not be robbed or defrauded before they become consumers or producers. Hence, we need a system of property rights and an institution which can protect every participant’s rights in markets. If this system cannot protect some participants from being defrauded or robbed, it will cause some serious problems. I will also discuss these problems: externalities and public goods.

課程目標 Objectives

         1. Students will have basic ideas on markets.
2. Students can know an economist’s perspective on the society.
3. Train students to participate the discussion of public affairs.

授課方式 Teaching methods

         Lecture, discussion, and game-based teaching method

評分方式﹝評分標準及比例﹞Evaluation (Criteria and ratio)等第制單科成績對照表 letter grading reference

1.Participation, home-works, and quizzes35%
2.Midterm 30%
3.Final Exam35%

參考書/教科書/閱讀文獻 Reference book/ textbook/ documents
No copies for intellectual property rights. Textbooks provided by the instructor used only for self-study, can not broadcast or commercial use

         1. Required Textbook: R. H. Frank, B. S. Bernanke, K. Antonovics, and O. Heffetz (2019), Principles of Economics, Seventh edition, Taipei, Taiwan: McGraw-Hill, Taiwan Branch (ISBN#: 978-1-260-09291-2).
2. Books You May Find Helpful: 吳聰敏 (2014), 經濟學原理, 第二版, 台北: 雙葉書廊有限公司 (ISBN#: 978-957-43-1693-9)。
3. Books You May Find Helpful: 張清溪, 許嘉棟, 劉鶯釧, 吳聰敏 (2016), 經濟學: 理論與實際 (上冊), 第七版, 台北: 翰蘆圖書 (ISBN#: 978-957-43-3760-6)。
4. Handouts

每週課程內容及預計進度 Weekly scheduled progress

WeekDateContent and topic
22020/09/13~2020/09/19Introduction: Why do We Have Markets?
32020/09/20~2020/09/26Demand: Consumer Behavior
42020/09/27~2020/10/03Demand: Elasticity
52020/10/04~2020/10/10Supply: Production Function
62020/10/11~2020/10/17Supply: Cost Function
72020/10/18~2020/10/24Supply: Perfect Competition
82020/10/25~2020/10/31Supply: Monopoly
92020/11/01~2020/11/07Market Equilibrium and Efficiency
112020/11/15~2020/11/21International Trade
122020/11/22~2020/11/28Strategic Thinking: Game Theory
132020/11/29~2020/12/05Strategic Thinking: Oligopoly
142020/12/06~2020/12/12The Property Rights and Externalities
152020/12/13~2020/12/19The Government and Public Goods
162020/12/20~2020/12/26The Role of Governments in Markets
172020/12/27~2021/01/02Final Exam
182021/01/03~2021/01/09Final settlement and grading review

課業討論時間 Office hours

         時段1 Time period 1:
時間 Time:星期三1600-1800
地點 Office/Laboratory:CM4067
時段2 Time period 2:
時間 Time:星期四1400-1600
地點 Office/Laboratory:CM4067

系所學生專業能力/全校學生基本素養與核心能力 basic disciplines and core capabilitics of the dcpartment and the university

basic disciplines and core capabilities of the department and the university
Class activities and evaluation
本課程欲培養之能力與素養 This course enables students to achieve.紙筆考試或測驗 Test.課堂討論︵含個案討論︶ Group discussion (case analysis).個人書面報告、作業、作品、實驗 Indivisual paper report/ assignment/ work or experiment.群組書面報告、作業、作品、實驗 Group paper report/ assignment/ work or experiment.個人口頭報告 Indivisual oral presentation.群組口頭報告 Group oral presentation.課程規劃之校外參訪及實習 Off-campus visit and intership.證照/檢定 License.參與課程規劃之校內外活動及競賽 Participate in off-campus/ on-campus activities and competitions.課外閱讀 Outside reading.
※系所學生專業能力 Basic disciplines and core capabilities of the department
1.基礎的管理知識(General knowledge of business management) 1. General knowledge of business management. VVV       V
2.溝通能力與團隊合作(communication and team cooperation) 2. Communication and team cooperation.           
3.問題解決能力(ability of problem solution) 3. Ability of problem solution.            
4.倫理觀與社會責任實踐(ethical and social responsibilities) 4. Ethical and social responsibilities.VVV       V
5.國際觀(global perspective) 5. Global perspective.            
※全校學生基本素養與核心能力 Basic disciplines and core capabilities of the university
1.表達與溝通能力。 1. Articulation and communication skills           
2.探究與批判思考能力。 2. Inquisitive and critical thinking abilitiesVVV       V
3.終身學習能力。 3. Lifelong learning           
4.倫理與社會責任。 4. Ethnics and social responsibilityVVV       V
5.美感品味。 5. Aesthetic appreciation           
6.創造力。 6. Creativity           
7.全球視野。 7. Global perspective           
8.合作與領導能力。 8. Team work and leadership           
9.山海胸襟與自然情懷。 9. Broad-mindedness and the embrace of nature            

本課程與SDGs相關項目:The course relates to SDGs items:


本課程校外實習資訊: This course is relevant to internship: