國立中山大學 108學年度第3學期 課程教學大綱

National Sun Yat-sen University 108Academic year Course syllabus

中文名稱
Course name(Chinese)

全球運籌管理

課號
Course Code

EMBA997A

英文名稱
Course name(English)

GLOBAL LOGISTICS MANAGEMENT

課程類別
Type of the course

講授類

必選修
Required/Selected

必修

系所
Dept./faculty

管理學院高階經營碩士學程在職專班

授課教師
Instructor

徐士傑    

學分
Credit

1.5

因應嚴重特殊傳染性肺炎(武漢肺炎),倘若後續需實施遠距授課,授課方式調整如下:

         同步遠距【透過網路直播技術,同時進行線上教學,得採Microsoft Teams、Adobe connect等軟體進行】
同步遠距含錄影【透過網路直播技術,同時進行線上教學並同時錄影,課程內容可擇日再重播,得採Microsoft Teams、Adobe connect等軟體進行】
非同步遠距【課堂錄影或錄製數位教材放置網路供學生可非同時進行線上學習,得採EverCam、PPT簡報錄影、錄音方式進行】
實作類課程,經評估無法採遠距課程教學,後續復課後密集補課

★遠距教學軟體操作說明連結

因應嚴重特殊傳染性肺炎(武漢肺炎),倘若後續需實施遠距授課,評分方式調整如下:

         尚未建立傳染性肺炎(武漢肺炎)課程評分方式﹝評分標準及比例﹞

課程大綱 Course syllabus

         本課程教學大綱已提供完整英文資訊(本選項僅供統計使用,未提供完整英文資訊者,得免勾記)【Provide information of course syllabus in English.(This is for statistical use only. For those who do not provide information of course syllabus in English, do not check this field.)】

The seminar course aims to provide a broad understanding of supply chain management and its related logistics operations in an international context. Globalization of sourcing, manufacturing, and distribution requires an effective design and efficient operation of logistics. The recent international policies such as cross-strait direct links, economic cooperation framework agreement, ASEAN free trade agreement, global economic trends as well as the rise of e-commerce will drastically reshape the logistics landscape in the Asia Pacific region. We shall therefore examine the future development of logistics infrastructures such as air/ocean cargo flows, transshipment hubs, bonded facilities, regional distribution centers and supply chain finance in an attempt to address the challenges ahead. This seminar will be conducted through lectures, case studies and experience sharing.

課程目標 Objectives

         Learning objectives includes:
• to review the challenges of e-commerce and how modern logistics may help realize the full benefit of e-business
• to understand the opportunities and challenges of the interplays between global supply chain design and logistics management,
• to learn about impacts of customs, tariff and free trade on supply chain management in Asia and specifically in Mainland China, and
• to study the importance on supply chain finance and trends service innovations.

授課方式 Teaching methods

         Lectures & Seminars.

評分方式﹝評分標準及比例﹞Evaluation (Criteria and ratio)等第制單科成績對照表 letter grading reference

        
1.Home assignments50%
2.Class Participation50%

參考書/教科書/閱讀文獻 Reference book/ textbook/ documents
〔請遵守智慧財產權觀念,不可非法影印。教師所提供之教材供學生本人自修學習使用,不得散播及做為商業用途〕
No copies for intellectual property rights. Textbooks provided by the instructor used only for self-study, can not broadcast or commercial use

         Notes will be distributed after each class session. Participants are required to purchase, read and submit assignments referring to the cases before coming to class. The cases are allowed to be brought to the examination at the end of the seminar.
Shih W., C.F. Chien, J.C. Wang, Shanzhai! MediaTek and the “White Box” Handset Market, Harvard Business School, Rev. December 2010. (Case 9-610-081)
Applegate, L.M., Amazon.com: The Brink of Bankruptcy, Harvard Business School, 2009. (Case 9-809-014)
Lee, H., Integrated Distribution Services Group (IDS): Redefining the Asia Distribution Landscape, Graduate School of Business, Stanford, 2008. (Case:GS-59)
宋華和盧強, 創捷供應鏈有限公司創捷供應鏈有限公司(A)供應鏈整合與供應鏈金融集成解決方案, 中國人民大學商學院
Students are required to read all three cases and answer the following questions assigned for each case. Each student is required to submit his/her short answers to all questions referring to the MediaTek case on or before July 7, 2017 and questions to the other three cases on or before August 4, 2017 by email to the APEMBA office. No late submission is accepted.
Shanzhai! MediaTek and “White Box”
The case provides insight into a developing market phenomenon in China: an imitation phase coupled with agglomeration economics in a cluster followed by quantitative expansion, brutal competition, and market consolidation. This pattern has been seen in other industries in China, as well as Japan, Korea, and Taiwan decades earlier during their emergence.
Assignment Questions
1. Is it time for MediaTek to go after the Tier 1 handset makers and try to secure design wins?
2. Using the theory of modularity, can you explain why the mobile handset market in China had so many undifferentiated players?
3. Please explain why MediaTek has been so successful?
Amazon.com: The Brink of Bankruptcy
Amazon.com is a case of one of the many entrepreneurial start-ups that grew rapidly during the mid- to late-1990s. Like many of its “dot-com” counterparts, the company found itself on the brink of bankruptcy in early 2001. Many are aware that the company survived but few understand how it survived. This story provides an excellent backdrop for defining and analyzing the business model of a company and how it evolves over time.
Assignment Questions
1. How would you rate Jeff Bezos as an entrepreneur? How would you rate him as an operating manager?
2. Do you agree with the decision to pursue the Toys “R” Us deal? Why did the company do the deal? Should they do more deals like this? What impact does the Toys “R” Us deal have on Amazon.com’s business model in early 2000?
Integrated Distribution Services Group (IDS)
As the middle classes of many Asian countries grow, markets for consumer goods are emerging in countries such as China, Thailand, Malaysia, Singapore, Philippines, and Indonesia. Markets for higher end, branded products in sports, health care and pharmaceutical sectors are growing. Yet, for global brand owners, distribution into these countries in Asia is a significant challenge. This case describes the journey of IDS and how it became a leader in distribution and logistics in Asia.
Assignment Questions
1. What benefits were provided by supply chain solution providers, such as IDS, to companies which were trying to grow in Asia?
2. Going forward, what new core competencies should IDS develop, to sustain and expand its value proposition? What obstacles exist in this new evolution?
創捷供應鏈有限公司案例,回答下列問題。
Assignment Questions
1. 創捷應該如何通過供應鏈整合及供應鏈金融服務為風琪這樣的目標顧客創造價值的?
2. 創捷應該如何設計和實施新的商業模式在給客戶創造價值的同時實現自己的盈利目標?
3. 在新的商業模式中,創捷如何防範業務流程中存在的各種風險?
4. 創捷如何利用資訊系統和網路平臺實現供應鏈流程整合和閉環控制,助力創新的商業模式落地?

彈性暨自主學習規劃 Alternative learning periods

本門課程是否有規劃實施學生彈性或自主學習內容(每1學分2小時)
Is any alternative learning periods planned for this course (with each credit corresponding to two hours of activity)?
否:教師需於「每週課程內容及預計進度」填寫18週課程進度(每1學分18小時之正課內容)。
No:The instructor will include an 18-week course plan in the weekly scheduled progress (each credit corresponds to 18 hours of instruction)
是:教師需於「每週課程內容及預計進度」填寫16週課程內容(每1學分16小時之正課內容),並於下列欄位填寫每1學分2小時學生彈性或自主學習內容。
    Yes:The instructor will include a 16-week course plan in the weekly scheduled progress (each credit corresponds to 16 hours of instruction);the details of the planned alternative learning periods are provided below (each credit corresponds to two hours of activity).

學生彈性或自主學習活動
Alternative learning periods
勾選或填寫規劃內容
Place a check in the appropriate box or provide details
時數
Number of hours
學生分組實作及討論
Group work and discussion
參與課程相關作業、作品、實驗
Participation in course-related assignments, work, or experiments
參與校內外活動(研習營、工作坊、參訪)或競賽
Participation in on- or off-campus activities (e.g., seminars, workshops, and visits) or competitions
課外閱讀
Extracurricular reading
線上數位教材學習
Learning with online digital learning materials
其他(請填寫規劃內容)
Other (please provide details)

每週課程內容及預計進度 Weekly scheduled progress

        
週次日期授課內容及主題
WeekDateContent and topic
12020/07/13~2020/07/18Introduction to SCM & Logistics Action learning: Beer Game
22020/07/19~2020/07/25Logistics Industry in the PRD、Direct Transportation and Transshipment Port 、Case Study: MediaTek
32020/07/26~2020/08/01e-Commerce and e-Logistics、Case Study: Amazon.com s
42020/08/02~2020/08/08Global Economic Trends and Regional Distribution、Case Study: IDS
52020/08/09~2020/08/15Supply Chain Finance & Blockchain、Case Study: 創捷供應鏈有限公司
62020/08/16~2020/08/21* Final report

課業討論時間 Office hours

         時段1 Time period 1:
時間 Time:星期一17:00-18:00
地點 Office/Laboratory:管4107
時段2 Time period 2:
時間 Time:星期五17:00-18:00
地點 Office/Laboratory:管4107

系所學生專業能力/全校學生基本素養與核心能力 basic disciplines and core capabilitics of the dcpartment and the university

        
系所學生專業能力/全校學生基本素養與核心能力
basic disciplines and core capabilities of the department and the university
課堂活動與評量方式
Class activities and evaluation
本課程欲培養之能力與素養 This course enables students to achieve.紙筆考試或測驗 Test.課堂討論︵含個案討論︶ Group discussion (case analysis).個人書面報告、作業、作品、實驗 Indivisual paper report/ assignment/ work or experiment群組書面報告、作業、作品、實驗 Group paper report/ assignment/ work or experiment個人口頭報告 Indivisual oral presentation.群組口頭報告 Group oral presentation.課程規劃之校外參訪及實習 Off-campus visit and intership.證照/檢定 License.參與課程規劃之校內外活動及競賽 Participate in off-campus/ on-campus activities and competitions.課外閱讀 Outside reading.
※系所學生專業能力 Basic disciplines and core capabilities of the department
1.瞭解國際管理新知 1. Exploring updated knowledge of International Business.           
2.高階經營人才的再培育 2. Re-educating senior working professionals.           
3.新觀念的刺激與新思維的訓練 3. Training the professionals for new ideas.           
4.跨行業交流互動與團隊友誼之建立 4. Creating a network for crossover cooperation and friendship.           
5.全球化的訓練與視野 5. Developing the global mindset of each professional.           
6.多元化的學習 6. Providing pluralistic approaches to learning.           
※全校學生基本素養與核心能力 Basic disciplines and core capabilities of the university
1.表達與溝通能力。 1. Articulation and communication skills           
2.探究與批判思考能力。 2. Inquisitive and critical thinking abilities           
3.終身學習能力。 3. Lifelong learning           
4.倫理與社會責任。 4. Ethnics and social responsibility           
5.美感品味。 5. Aesthetic appreciation           
6.創造力。 6. Creativity           
7.全球視野。 7. Global perspective           
8.合作與領導能力。 8. Team work and leadership           
9.山海胸襟與自然情懷。 9. Broad-mindedness and the embrace of nature            

本課程與SDGs相關項目:The course relates to SDGs items:

         尚未建立SDGS資料

本課程校外實習資訊: This course is relevant to internship:

         本課程無註記包含校外實習

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